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	<title>Airbag &#8211; Campaigns of the World</title>
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		<title>Volvo V40: You never know which side you&#8217;ll be</title>
		<link>https://campaignsoftheworld.com/tech-innovations/volvo-v40-you-never-know-which-side-youll-be/</link>
					<comments>https://campaignsoftheworld.com/tech-innovations/volvo-v40-you-never-know-which-side-youll-be/#respond</comments>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Wed, 29 Jun 2016 11:53:28 +0000</pubDate>
				<category><![CDATA[Tech Innovations]]></category>
		<category><![CDATA[Airbag]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Cannes Lions]]></category>
		<category><![CDATA[Cannes Lions 2016]]></category>
		<category><![CDATA[Cannes Lions 2016 ads]]></category>
		<category><![CDATA[Cannes Lions ads]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Grey]]></category>
		<category><![CDATA[Mexico]]></category>
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		<category><![CDATA[print ads]]></category>
		<category><![CDATA[volvo]]></category>
		<category><![CDATA[Volvo Cars]]></category>
		<category><![CDATA[Volvo V40]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=9631</guid>

					<description><![CDATA[Volvo V40 with pedestrian airbag Your All-New Volvo V40 features the world-first Pedestrian&#8230;]]></description>
										<content:encoded><![CDATA[<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-1.jpg"><img fetchpriority="high" decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-1.jpg" alt="Volvo v40 : You never know which side you&#039;ll be." width="1905" height="992" class="aligncenter size-full wp-image-9633" title="Volvo V40: You never know which side you&#039;ll be 4" srcset="https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-1.jpg 1905w, https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-1-300x156.jpg 300w, https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-1-768x400.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-1-1024x533.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-1-600x312.jpg 600w, https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-1-950x495.jpg 950w" sizes="(max-width: 1905px) 100vw, 1905px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-2.jpg"><img decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-2.jpg" alt="Volvo-V40-safety-2" width="1905" height="992" class="aligncenter size-full wp-image-9634" title="Volvo V40: You never know which side you&#039;ll be 5" srcset="https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-2.jpg 1905w, https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-2-300x156.jpg 300w, https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-2-768x400.jpg 768w, https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-2-1024x533.jpg 1024w, https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-2-600x312.jpg 600w, https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-2-950x495.jpg 950w" sizes="(max-width: 1905px) 100vw, 1905px" /></a></p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-3.jpg"><img decoding="async" src="https://campaignsoftheworld.com/wp-content/uploads/2016/06/Volvo-V40-safety-3.jpg" alt="Volvo-V40-safety-3" width="1905" height="992" class="aligncenter size-full wp-image-9635" title="Volvo V40: You never know which side you&#039;ll be 6"></a></p>
<h3>Volvo V40 with pedestrian airbag</h3>
<p>Your All-New Volvo V40 features the world-first Pedestrian Airbag. If there is a frontal collision between your V40 and a pedestrian, the bonnet is automatically released and an airbag inflates to cushion the pedestrian, greatly reducing the chances of serious injury.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/zXDm-BkdvJc?rel=0&amp;controls=0&amp;showinfo=0" frameborder="0" allowfullscreen></iframe></p>
<h2>Volvo V40: Pedestrian Airbag Technology</h2>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/cswngk6SomU?rel=0&amp;controls=0&amp;showinfo=0" frameborder="0" allowfullscreen></iframe></p>
<p>Credits<br />
Brand: Volvo<br />
Product: Volvo V40<br />
Website: <a href="https://www.volvocars.com/in/cars/new-models/v40-cross-country" target="_blank" rel="noopener">volvo cars</a><br />
Advertising Agency: Grey, Mexico City, Mexico<br />
General Creative Directors: Victor Figueroa Ramírez, Luis Guillén<br />
President &#038; CEO: Pedro Egea Barbosa<br />
Creative Director / Head of Art: Francisco Javier Hernández Flores<br />
Creative Directors: Manuel Vera, Ricardo Montes De Oca<br />
Art Director: Fernando Sánchez Hérnandez<br />
Copywriter: Victor Hugo Barrera López</p>
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