Problem: Australia’s country towns are slowly dying, with unemployment, drought, bushfires, xenophobia and waning tourism tearing communities apart. The local pub is often the only glue left holding these towns together, but even pubs are struggling to survive. Country pubs-and country towns-need more guests. Luckily, we know plenty.

Solution: A sustainable tourism campaign that puts small Australia back on the map. We partnered with six country towns to restore their pubs to their former glory. A new category of listings was featured on our platform, connecting rural communities with our Airbnb community of millions. The rest of Australia was encouraged to venture past their local pub, and find their ‘not so local instead.

Result: The whole of Australia got behind The Country Pub Project, with unprompted support from local communities, state tourism and national government. The initiative was such a success that we’re continuing to onboard country pubs, providing an economic boost to towns that need it most.

Phase One: Nominations

Airbnb asked Australians to nominate their favourite country pub or publican in need of a helping hand. To be eligible, pubs had to have an accommodation offering.

Phase Two: Restorations

Six pubs across Australia were chosen as recipients of a $50,000 grant, along with a team of design professionals who partnered with the community and publicans to restore the pub to its former glory (utilising all local businesses). Airbnb Superhosts helped publicans to publish eye-catching listings on the brand’s platform, connecting rural communities to the global Airbnb community of millions.

Phase Three: Spread the word

A nationwide integrated campaign encouraged Australians to venture past their local pub and find their ‘not so local’ instead. Each channel effectively captured the nuance of pub, town and community, allowing Airbnb to turn Australia’s tyranny of distance into the campaign’s biggest drawcard.

At all stages, Airbnb partnered with regional communities to ensure The Country Pub Project came to life as a sustainable tourism initiative, with scope to continue boosting local economies well beyond the initial campaign period.

Credits
Samyabrata Deb – Regional Creative Director, Airbnb APAC
Stephanie Low – Creative Lead, Design, Airbnb APAC
Shannon Crowe – Creative Lead, Copy
Henry Huang – Creative Production Lead, Airbnb APAC
Nick Sinclair – Regional Marketing Director, Airbnb APAC
Jess Martin – Sr Marketing Manager, Airbnb APAC
Daniel Gervais – Country Marketing Manager, Airbnb ANZ
Charlotte Kent – Marketing Specialist, Airbnb ANZ
Kevin Cheng – Social Media & Content, Airbnb ANZ
Rachel Bartholomeusz – Digital Lead, Public Policy, Airbnb APAC
Puja Bhargava – Media Activation Lead, Airbnb APAC
John Tan – Digital Media Manager, Airbnb APAC
Chloe Browne – Communications Lead, Airbnb ANZ
Jason Sukadana – Director, Versus Studio
Tanya Babic – Director, Versus Studio
Brad Jarrett – DoP, Versus Studio
Gemma Atkinson – Producer, Versus Studio
Pete Ward – Editor, Versus Studio
Sean McDermott – Editor, Versus Studio
Drew Wheeler – Photographer

This campaign is about:
Sustainable tourism, The Country Pub Project by Airbnb, Travel, Pub, Tourism, Digital Campaign, Advertising, Marketing

In honor of the 50th anniversary of the Stonewall Uprising, LGBTQ+ activists, artists, and everyday heroes across generations came together to have a conversation about what Pride means to them.

Stop by the Airbnb pop-up space, as we celebrate LGBTQ+ changemakers of the last 50 years with special events and limited-edition Airbnb Experiences. 100% of proceeds go to local nonprofits.

About Airbnb
Airbnb is a platform that connects people from around the world to incredible places to stay and interesting things to do. Whether an apartment for a night, a castle for a week, or salsa lessons in Havana to help you truly live there. The Airbnb community aims to create a world where all 7.5 billion people can belong anywhere.

Featuring:
Lujira Cooper: Stonewall Veteran and Writer
Frankie Giangarra: Camp Counselor
Marcia Gilbert: Designer
Richard Haines: Artist
Fatima Jamal: Artist and Activist
Brigid McGinn: Activist with Gays Against Guns and Educator
Kenrick Prince: Film Director
Barbara Rosen: Stonewall Vete
ran and Board of Directors at SAGE
Scott Shigeoka: Designer and Storyteller
Mohammad “Momo” Ullah: Activist
Charles “Val” Valentino: Stonewall Veteran & Singer of Gay Anthem ‘Born This Way’
Leah Wasilewski: Artist

Credit:
Production Company: Curfew
Partners: Spencer Dennis, Mark Smith
Executive Producer: Kathryn Berk
Line Producer: Anna Pitman
Director: Ivan Cash
Director of Photography: Peter Pascucci
Editor: Erik Aull
Composer: Roger Neil
Post Producer: Jake Kolton
Mix & Color: Mission Film & Design

Client: Airbnb
Executive Producer: Lindsey Linger
Executive Creative Director: Tony Hogqvist
Marketing Director: Andrew Speyer
Marketing Manager: Anne Mueller
Creative Lead: Ivan Cash, Christian Rongavilla, Roger Hoard
Producer: Julia Pepe
Partnership Lead: Sanna Akhter
SAGE Senior Digital Content Manager: Anna Wahrman
Copywriter: Cameron Hamlet
Design Lead: Santiago Carrasquilla
Designer: Sungpyo Hong
Production Coordinator: Sofia Aguilar, Emily Lin
Social Lead: Deepti Sataluri
Digital Media: Dwight Pirtle

Tags:
LGBTQ+, SAGE, LGBTQ+ changemakers, SAGE, Pride, Digital Film, WorldPride, LGBTQ Pride, LGBTQ rights, LGBTQ+ community

Airbnb has dominated the hotel industry, but the Honduras Maya Hotel decided to fight back. We turned the hotel’s rooms into chic apartments, just like the ones people would book on Airbnb. And we turned every hotel employee into a host, putting their rooms up for rent on the service. Guests might have been confused upon arrival, but they soon saw that they got everything they signed up for—and much more.

Credits
Brand: Hotel Honduras Maya
Campaign: Hotelbnb
Advertising Agency: Ogilvy, Honduras
CEO Ogilvy Honduras: Eduardo Ching
General Creative Director: Sebastian Bullorini
Creative Director: Wanda Calix, Cesar Chinchilla
Planning Director: Alan Cruz
Art Director: Andrés Villalobos
Creative: Jorge Morales
Producer Director: Julian Maira

Tags:
Ogilvy Honduras, Media, Direct Marketing, PR, Communication Services, Transport, Tourism and Recreation, Leisure, Sports, Hotelbnb, Hotel Honduras Maya, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Airbnb Community Commitment

• Airbnb works on the ideals of great commitment towards the community which is clearly highlighted in this latest advertisement.
• When people who belong to Airbnb community travel, they can be assured to belong to the place they visit.
• The commitment of neutrality and equal treatment to all communities is also beautifully shown in the advertisement.
• All Airbnb community members must commit to treating everyone without judgment or bias.

The ending of this advertisement is its best feature. It says “World is a beautiful place when you accept” which has a very deep connotation. It is not just related to accepting Airbnb but also accepting everyone as they are. In the world which has forces that are constantly trying to divide people on the basis gender, race, ethnicity, sexual orientation and many more things, Airbnb has come up with a great idea and commitment to unite people again. They are trying to inculcate the feeling of acceptance amongst people.

Credits
Client: Airbnb
Creative Director: Paul Stechschulte
Creative Lead: Roger Hoard
Lead Designer: Andrea Nguyen
Social Media Manager: Caitlin Choate
Photographer: David Elliott
Assistant Photographer: Ryan Kim
Lead Producer: Anastassia Babanskaia
Animator: Catalina Matamoros
Global Marketing Manager: Franchesca Allen
Managing Director: James Goode
Animator: Jarratt Moody
Post Production: Where The Buffalo Roam
Music: Sonos Sanctus

Credits:
TBWA
Airbnb

KLM and Airbnb share a passion for inspiring travel experiences! And because we both continuously work on innovative solutions and seeking out the truly unique, it made perfect sense to join forces.

To let the world know, we created a contest to win a once-in-a–lifetime opportunity: a one night stay in a KLM plane. As soon as the word was out it spread across the globe and resulted in no less than 10,000 participants who would like to experience an airplane decked out with a home cinema, terrace with airport view and 8 bathrooms to choose from. Eventually 3 lucky winners spent a magical night in the airplane apartment!

Our guests thoroughly enjoyed their extraordinary home for a night – despite the ban on using the inflatable emergency slide and roasting marshmallows in the jet engines.
We believe, for an amazing trip you need a great place. And what could be cooler than booking a truly local one? So from now on, you can book your accommodation via KLM’s travel guide.

Brand: Airbnb & KLM
Campaign: The Airplane Apartment
Agency: DDB
Website: klm
Source: airbnb.klm