People perceive the announcement of safety instructions on airlines as a mindless formality. Even many first-time fliers view it as a snooze-fest. Such an attitude reflects a pressing need for corrective intervention. Thus, we’re glad that Vistara’s new Inflight Safety Video 2020 has come to surface. It takes boilerplate safety instructions and turns them into a breathtaking spectacle. But, that’s not all. Vistara’s latest commercial has a lot going well for it. For starters, it is a masterclass in visual presentation. The chosen locations embody how beautiful India is. Moreover, it delivers its core message in a lucid manner. The campaign’s theme of a yoga-centric journey also works quite well. All in all, we’re loving the direction that Vistara’s marketing efforts are taking.

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Digital Marketing, Aircraft, Vistara, Inflight Safety Video, Yoga, Adventure, Advertising, Airlines, Inflight Safety Video

The new aircraft will be used to launch flights under the government’s regional air connectivity scheme, UDAN (Ude Desh Ka Aam Naagrik). IndiGo currently only operates Airbus A-320 aircraft.

“With the introduction of these flights IndiGo has taken another step towards providing on time and hassle free experience to the passengers of tier II and III cities as well. IndiGo is introducing new ATR flights on its existing network which includes Chennai-Mangalore, Hyderabad-Mangalore and Hyderabad-Nagpur. These new routes will further consolidate IndiGo’s position as the fastest growing airline in India,” the airline said in a statement.

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IndiGo ATR, Aircraft, Airline, making, flight, Airbus A-320, ATR flights, #IndiGoATR, UDAN, digital film, Technology, IndiGo 6E, Latest Technology

Watch as British Airways along with the Indian community in the UK prepare for the grand Diwali festivities this year while London gets decked up in festival colours. So, pack your bags and leave the rest of the preparations to British Airways.

British Airways is getting ready to welcome you to the UK this Diwali so that you can celebrate your favourite festival at home, away from home. On behalf of British Airways, we wish all our customers a very happy and prosperous Diwali.

Best Diwali advertising campaigns that brought traditions and people together

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British Airways, campaigns, best festival ads, best Diwali ads, Diwali 2017 ads. Happy Diwali ads, digital marketing, Airline ads, Aircraft, Cabin Crew, Metro, London, UK, US, Travelers, Festival of lights, Advertising campaign, brand marketing

KLM and Airbnb share a passion for inspiring travel experiences! And because we both continuously work on innovative solutions and seeking out the truly unique, it made perfect sense to join forces.

To let the world know, we created a contest to win a once-in-a–lifetime opportunity: a one night stay in a KLM plane. As soon as the word was out it spread across the globe and resulted in no less than 10,000 participants who would like to experience an airplane decked out with a home cinema, terrace with airport view and 8 bathrooms to choose from. Eventually 3 lucky winners spent a magical night in the airplane apartment!

Our guests thoroughly enjoyed their extraordinary home for a night – despite the ban on using the inflatable emergency slide and roasting marshmallows in the jet engines.
We believe, for an amazing trip you need a great place. And what could be cooler than booking a truly local one? So from now on, you can book your accommodation via KLM’s travel guide.

Brand: Airbnb & KLM
Campaign: The Airplane Apartment
Agency: DDB
Website: klm
Source: airbnb.klm