People perceive the announcement of safety instructions on airlines as a mindless formality. Even many first-time fliers view it as a snooze-fest. Such an attitude reflects a pressing need for corrective intervention. Thus, we’re glad that Vistara’s new Inflight Safety Video 2020 has come to surface. It takes boilerplate safety instructions and turns them into a breathtaking spectacle. But, that’s not all. Vistara’s latest commercial has a lot going well for it. For starters, it is a masterclass in visual presentation. The chosen locations embody how beautiful India is. Moreover, it delivers its core message in a lucid manner. The campaign’s theme of a yoga-centric journey also works quite well. All in all, we’re loving the direction that Vistara’s marketing efforts are taking.

Tags:
Digital Marketing, Aircraft, Vistara, Inflight Safety Video, Yoga, Adventure, Advertising, Airlines, Inflight Safety Video

Throughout the years, KLM has brought the wonder of air travel to generations. The new film, created by DDB Unlimited, tells the story of three generations of the same family who worked with KLM from the early days to the present, serving and caring for passengers. The first two featured women are inspired to fly and become flight attendants. However, the film closes with the granddaughter of the original woman, who ends up in the cockpit, taking off, as captain of KLM’s newest airplane, the Boeing 787-10 Dreamliner.

#KLM100Years

Van Gael family – Same family, different time and plane!

Sharon en Kees Geervliet – How to combine family and work? Become a colleague of your dad!

Jaski Family – Like father, like son, like grandson

Bas and Van Veen – His first hero

Boet Kreiken, Executive Vice President Customer Experience, KLM:
“Today, we at KLM Royal Dutch Airlines celebrate our 100th birthday, so it’s a great moment in time to talk about what we stand for. We believe in bringing people together. Caring for our passengers. On top of this, we also stand for continuous progress. Progress in aviation, obviously, but also progress in a wider sense. Also, we’ve never forgotten the magic of flying. A magic that has been passed on through generations of customers, fans and employees.”

Recreating history
The film tracks KLM’s evolution from 1919 to the present day and features classic airplanes such as the Fokker F.II in 1934, the Douglas DC-4 in 1949, Boeing 747 in 1975 and ending with the brand-new Boeing 787-10 Dreamliner. All brought to life with the authentic uniforms, props and details from each decade.

The picture-perfect period detail was created by using some of the original airplanes, building historically accurate sets and by blending archive footage with cutting edge film techniques. The film is conceived and created by KLM’s long-time creative partner, DDB Unlimited. The team at DDB Unlimited worked closely with historians at the KLM Heritage Centre and fabled Dutch director Ismael ten Heuvel to ensure historical accuracy – paying minute attention to detail.

Esther te Pas, Managing Director at DDB Unlimited:
“We are telling a universal story which ends with a twist – hinting at how society has evolved in the last hundred years. We were able to recreate the past in such fantastic and realistic detail by treating this like a period feature film. Our team at DDB Unlimited worked with the director Ismael ten Heuvel and the historians at KLM to research everything fully to ensure that every detail is spot on to truly do justice to the rich heritage and history of KLM.”

There are countless real examples of entire families who have worked with KLM, careers spanning multiple generations.

Fly Responsibly
One of the other ways that KLM Royal Dutch Airlines is marking its centenary is by looking to the future. Earlier this year, the airline recently launched a global call to action on sustainable travel under the name ‘Fly Responsibly’. KLM has stepped forward to ask the aviation industry as a whole to join forces to create a more sustainable future for aviation.

Credits
Client: KLM Royal Dutch Airlines
Campaign: KLM 100 Years
Agency: DDB Unlimited
Production: Pink Rabbit
Director: Ismael ten Heuvel
Editing: MRTN
Post production: Storm Post Production
Music: MassiveMusic, Joep Beving
Sound: Haaifaai

What if travellers waiting to board a plane could exchange tips face-to-face with others who are heading in the opposite direction? KLM Royal Dutch Airlines has worked with creative agency DDB Unlimited to build a bar where travellers can meet to exchange local tips at airports in the Netherlands, Norway and Brazil. This new travel experience is called ‘Take-off Tips’ and is driven by 3-D facial scanning and hologram technology.

Bringing people together
Rather than passively waiting for a flight, KLM has created an innovative way to share the kind of priceless local tips and cultural insights that their customers can’t get by reading a guidebook. Using a live connection, travellers can chat with a hologram of their counterparts, looking each other straight in the eye. Allowing travellers separated by thousands of miles to sit face to face – just as in real life. With KLM’s Take-off Tips bar, customers are able to talk to each other at airports in Amsterdam, Oslo, and Rio de Janeiro – strangers who would otherwise never have met.

“Many travellers get bored at the airport as they wait for their flight. With ‘Take-off Tips’, we want to give them a more useful and memorable way to pass the time. This new KLM initiative is a good example of how we combine strong insights with innovation to show that KLM is number one in customer service.”
Ed van Bennekom, Creative Director, DDB Unlimited

Live holographic projection
The installation connects people in real time and projects them onto a transparent hologram fabric. The technology took almost three months to develop, test and perfect. It uses 3-D facial scanning to detect and track the participants’ faces on both sides – and then the mechanism projects this data back in both directions. The movements determine the hologram’s projected angle, creating a three-dimensional feel.

“Our longstanding client KLM is in the business of bringing people together and is constantly pushing boundaries to find new ways to improve on the experience of travel. Our role is to bring a creative and innovative take on this mission.”
Esther te Pas, Managing Director, DDB Unlimited

“In our industry, it is such a joy to be able to bring people together time and time again, we rejoice this in our latest campaign themes and ‘Take-off Tips’ is no exception. We continuously strive to find means to enable contact between customers including new technologies to create memorable experiences.”
Natascha van Roode, Head of KLM Marketing Communication

KLM’s agency DDB Unlimited conceived of the idea and built the hologram bar together with their production partner Circus Family. To share this experience with a wider audience, the agency filmed the conversations of real travellers heading in opposite directions and created a short film of the warmest moments for KLM’s social channels.

Credits-
Client: KLM Royal Dutch Airlines
Campaign: KLM Take-off Tips
Agency: DDB Unlimited
Production Company: Circus Family
Set Building: Goed Bezig, Beam Brothers
Online editing: Circus Family
Grading: The Compound
Sound/Music: Massive Music

Tags:
Holographic Projection

Credits:
Advertised brand: Air Astana
Advert title(s): Safety video
Advertising Agency: FCB Almaty, Kazakhstan
Agency website:
Creative Director: Konstantin Sobol
Account Manager – Ekaterina Nichkassova, Zarina Mussina
Art Director: Sergey Starykh
Production: NO STARS production

This video is related to:
Flight Safety Video, Aircraft videos, Best airlines, Airlines, inflight Video, viral aircraft videos, Air Astana crew, Air Astana airlines, air astana safety record, air astana economy class, airline safety, Digital campaign, Artists, Inspiring Video, On board Safety

Victory Day is one of the most important days for Russian people. We name entire cities after Second World War heroes their acts of bravery are studied at school, but this year S7 decided to give a chance to every family in the country to celebrate their hero because every family has its own story. So we made a website connected to the national veteran’s archive everybody could find his hero and name one of the S7 flight after him. The info was given to the flight attendant of the flight and the story was told in the sky. 2050 flights were named in 24 hours with 0 media budget.

Credits:
Client: S7 airlines
Campaign: Hero Flight
Website:
Agency: Marvelous
CCO: Artem Sinyavskiy
Copywriter: Misha Snopov
Art Director: Galina Babich
Digital Creative Director: Pavel Gusev
Account Manager: Ekaterina Maslova

This Video is related to:
Film, Russia, transport, marvelous, Russia advertising agency, Radio ads, Second World War heroes, S7 Hero Flight, Case Study, Airlines, S7 Airlines, S7 Flights, Siberia Airlines, air transport, Best On Ground Campaigns, Airline Advertising, Airlines Ads, Victory Day, Best On Ground Activations, Digital Campaigns

This Christmas, Azul Linhas Airlines in partnership with Coca-Cola, invited it’s passengers to live a very rewarding experience: be Santa’s helper for a day.

Credits:
Advertising Agency: Geometry Global, Rio de Janeiro, Brazil
Creative Director: Ricardo Leme Lopes
Creatives: Vitor Araripe, Fábio Maia, Pedro Drable, Alexei Potemkin
Account Team: Leticia Arslanian, Mirna Abaurre, Marcia Durante Nunes
Planning: Ana Paula Santos
Art Buyer: Lydia Salgado
Media: Luis Fernando Monteleone, Ester Ribeiro
Film Production: Homem de Lata Filmes
Sound Production: Sonido

Source: Fábio Maia, youtube Channel

Brand: Air Canada