Home to two of the globe’s most visited airports and renowned airlines, the UAE has established its reputation of being one of the most connected travel hubs in the world. With traveling comes luggage, loads of it, and airlines mislay 25 million of those per year (BBC News, 2019). With so many flights departing from UAE airports, the risk of offloading and losing luggage is at an even higher risk. Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance. Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.

Credits
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates

Tags:
Mashreq credit card, Luggage, Insurance, Travel, Airport, Print Advertisement, Print Advertising, Print Ad, Creative Ad, Travel Ads

Let’s hope that’s not you! Anyway, here are 5 mistakes everyone makes before a holiday.

Not knowing how much you are allowed to take in hand luggage

If you can avoid checking your luggage in, you should. It guarantees you get to your destination with all your stuff and means you don’t have the stress and worry of lost luggage, which can take days to get back.

But very few of us are sure how much we can take in our bags before we set off. The standard case size on most airlines is 56cm x 45cm x 25cm but they may have their own rules on the weight you are allowed to carry. Air New Zealand, for instance, let you take two bags on board. One can be a small bag and the other can be 7kg. The key is to check what your airline’s rules are and pack accordingly. If you can get away with just taking hand luggage it could save you being without your stuff for the first few days of your holiday.

Taking too much with you

Deep down we know we don’t need twelve pairs of shorts, ten dresses, seven pairs of shoes and four bathing suits for a long weekend, but somehow it all ends up in our case. The key with packing is to be ruthless if you think you might not wear it, leave it behind. And don’t leave your packing until the night before. If you do, you’re guaranteed to overcompensate for the fear of getting there and having nothing to wear. Take your time. Start putting this to one side a week before you go and aim to have made your packing decisions in plenty of time.

Planning an itinerary that doesn’t contain downtime

Of course, it is tempting to want to do and see everything when you reach your destination, but sometimes that type of holiday can feel like more of a chore than an experience to cherish. So, when you are planning your sightseeing, remember that less is more. Pick three top sites to see and leave the rest of the time to go with the flow.

Forgetting to book travel insurance

Sometimes it can seem like a good way to save money – skip the travel insurance, we might not need it anyway! Don’t be this person. You might be planning a trip to beautiful Fiji for instance, but if you fall ill there all your medical bills, medicine and even medical evacuation will be on your tab. And that bill could total £50,000. Book online, it’s simple and will only take 20 minutes. Then you can sleep easy.

Not leaving enough time to enjoy the airport experience

We have all been there. Dashing through the airport, sweat pouring down our back, stress coursing through our veins. It isn’t pleasant – you end up blaming each other and it is not the way anyone wants to begin a holiday. So, leave plenty of time and aim to arrive three hours before your flight.

What if travellers waiting to board a plane could exchange tips face-to-face with others who are heading in the opposite direction? KLM Royal Dutch Airlines has worked with creative agency DDB Unlimited to build a bar where travellers can meet to exchange local tips at airports in the Netherlands, Norway and Brazil. This new travel experience is called ‘Take-off Tips’ and is driven by 3-D facial scanning and hologram technology.

Bringing people together
Rather than passively waiting for a flight, KLM has created an innovative way to share the kind of priceless local tips and cultural insights that their customers can’t get by reading a guidebook. Using a live connection, travellers can chat with a hologram of their counterparts, looking each other straight in the eye. Allowing travellers separated by thousands of miles to sit face to face – just as in real life. With KLM’s Take-off Tips bar, customers are able to talk to each other at airports in Amsterdam, Oslo, and Rio de Janeiro – strangers who would otherwise never have met.

“Many travellers get bored at the airport as they wait for their flight. With ‘Take-off Tips’, we want to give them a more useful and memorable way to pass the time. This new KLM initiative is a good example of how we combine strong insights with innovation to show that KLM is number one in customer service.”
Ed van Bennekom, Creative Director, DDB Unlimited

Live holographic projection
The installation connects people in real time and projects them onto a transparent hologram fabric. The technology took almost three months to develop, test and perfect. It uses 3-D facial scanning to detect and track the participants’ faces on both sides – and then the mechanism projects this data back in both directions. The movements determine the hologram’s projected angle, creating a three-dimensional feel.

“Our longstanding client KLM is in the business of bringing people together and is constantly pushing boundaries to find new ways to improve on the experience of travel. Our role is to bring a creative and innovative take on this mission.”
Esther te Pas, Managing Director, DDB Unlimited

“In our industry, it is such a joy to be able to bring people together time and time again, we rejoice this in our latest campaign themes and ‘Take-off Tips’ is no exception. We continuously strive to find means to enable contact between customers including new technologies to create memorable experiences.”
Natascha van Roode, Head of KLM Marketing Communication

KLM’s agency DDB Unlimited conceived of the idea and built the hologram bar together with their production partner Circus Family. To share this experience with a wider audience, the agency filmed the conversations of real travellers heading in opposite directions and created a short film of the warmest moments for KLM’s social channels.

Credits-
Client: KLM Royal Dutch Airlines
Campaign: KLM Take-off Tips
Agency: DDB Unlimited
Production Company: Circus Family
Set Building: Goed Bezig, Beam Brothers
Online editing: Circus Family
Grading: The Compound
Sound/Music: Massive Music

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Holographic Projection

Casta Diva Group makes its presence known at the 2016 Cannes Lions International Festival of Creativity with a Silver Lion in the Print & Publishing- Media & Publications and a Bronze Lion in the Use of Ambient Outdoor category for “Flights”.

Produced by Casta Diva Buenos Aires for El Cronista Comercial (agency Grey Argentina, and directed by Marcelo Szechtman), “Flights” makes economics and the economy come alive for people who lack expertise in the subject.

El Cronista Comercial, Argentina’s principal financial newspaper, invited the followers of its new Facebook profile to an airport just outside Buenos Aires.
Here, El Cronista Comercial let the people enjoy an aerobatic flight at 15,000 feet that provided a metaphor for the highs and lows of interest rates, exchange rates and share prices, helping to make the unfolding of the 2001 Argentine financial crisis, the 2012 Greek default and the bursting of the dotcom bubble in 2000 all more comprehensible to the ‘newbies’ present.
The succession of aerobatics, designed to reflect real economic trends, also generated in the audience the same adrenalin that courses through the veins of those who work daily in the financial markets.

“Those are the 14th international award which Casta Diva Group has won since the beginning of the year,” declare Andrea De Micheli and Luca Oddo, the group’s
respective CEO and President. “Our international network, present in thirteen countries, allows us to achieve these results, thanks to the fact that we always put
at the disposal of our clients the best directors and the latest technology, taking our branded content to the highest levels of excellence.”

Credits:
General Creative Director: Diego Medvedocky
Creative team: Hernán Kritzer, Lisandro Cardozo, Alejandro Devoto, Martín Stuart
Production company: Casta Diva Buenos Aires
Director: Marcelo Szechtman
Executive Producer: Marcos Hernández
Audio / video Producer: Valeria Magrini