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Most Expensive Commercials, Campaigns of the world
News

The Most Expensive Commercials Ever Made

July 19, 2023
Television commercials are designed to make money, but with the cost of some of these budget-shattering advertisements, it would be amazing if the company could…
Unilever, Shut up Sexism, Campaigns of the world
Digital Campaigns

Unilever: Shut up Sexism

May 6, 2022
LUX is standing up for virtual voice assistants to highlight the contagious nature of sexist attitudes in a new initiative launched today called ‘Shut up…
Compulsive Assistance
Tech Innovations

International OCD Foundation: Compulsive Assistance

September 26, 2020
Compulsive Assistance campaign by Miami Ad School for International OCD Foundation “I'm so OCD!” It’s a common phrase used today to describe anything from being neat freaks…
#HeyUpdateMyVoice movement by UNESCO
Tech Innovations

‘Hey, Update My Voice’ movement by UNESCO against gender bias and sexual harassment of AIs

February 10, 2020
Virtual assistants are increasingly present in people's lives, helping clear doubts and making everyday life easier. What they all have in common is a standard…
The Wedding of Siri & Alexa | Artificial intelligence
Digital Campaigns

From rival Artificial intelligences to newlywed wives – The Wedding of Siri & Alexa

May 3, 2019
On April 12, 2019, history created itself when attendees at the Belvedere castle in Vienna witnessed the world’s first AI marriage. The Wedding of Siri…
Mastercard sonic brand identity
Tech Innovations

Mastercard’s sonic identity aims to give the brand a successful global identity

April 10, 2019
Mastercard is up to something really big. After removing its name from the intertwining circles logo in a bid to gain recognition as a ‘symbols…

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