IKEA, the renowned home furnishings giant, has been a beacon of inspiration for creating beautiful and functional living spaces for years. With an unwavering commitment to making everyday life better for the many people, IKEA India is set to infuse a fresh dose of festive vibes into your homes this season. Through their foot-tapping musical campaign, IKEA India demonstrates how even a touch of IKEA can breathe new life into your living spaces.

The heart of IKEA India’s festive campaign revolves around a catchy musical anthem titled “We Feel New.” This tune sets the stage for a playful narrative that unfolds as existing home elements joyfully welcome new additions – the PERSBOL chair and INGATORP table. It’s a captivating story of personification as your home decor comes to life, grooving to the rhythm of the song and dance, making everything feel new and vibrant.

“At IKEA India, we aim to connect with our consumers on a deeper, meaningful level. The ‘All Things Festive’ campaign is a celebration of India’s festive spirit and highlights how little additions to a space add so much comfort, beauty and happiness. Through these unique narratives, rooted in human emotion, we intend to truly bring our brand closer to our customers”, said Anna Ohlin, Country Marketing Manager, IKEA India, on the launch of these campaigns.

Pravin Sutar, Head of Creative, Leo Burnett added, “The build up to Diwali can be pretty overwhelming for people. All that you see brands say is” buy more, buy a lot… The more you buy, the happier you are, etc. Just buy, buy, buy!” This narrative didn’t quite fit into the IKEA scheme of things – and our vision towards sustainability. We flipped the entire festive narrative and designed a campaign that’s about buying less. “A little IKEA makes everything new”. An idea that celebrates the power of IKEA design, and how it can light up a room with less. All this while keeping a fresh way to tell the story as well.”

Conclusion:
As the festive season approaches, IKEA India’s musical campaign, “We Feel New,” invites you to embark on a journey of transformation. Let your living spaces come to life, just like in the ads, as you introduce the PERSBOL chair and INGATORP table. These IKEA offerings seamlessly blend with Indian festive décor, adding a fresh, vibrant touch to your home. Elevate the beauty and functionality of your living spaces affordably and stylishly with IKEA India. It’s time to make everything feel new with IKEA’s innovative solutions.

Credits
Agency – Leo Burnett
Chief Executive Officer and Chief Creative Officer of Leo Burnett, South Asia: Rajdeepak Das
Chief Executive Officer, Leo Burnett, South Asia: Dheeraj Sinha
National Creative Director – Vikram Pandey
Head of Creative: Pravin Sutar
Associate Executive Creative Director: Jamuna Poovaiah & Sandeep Iyer
Associate Creative Director: Niharika Mishra & Srishty Kamboj
Creative Director, Regional: Uday Kumar
Art Director: Akhil Rajan
Account Management: Senior Vice President: Bhawana Choudhary
Brand Services Partner: Isha Mehta
Brand Services Director: Kritika Bhardwaj
Executive Vice President, Strategy: Mittu Torka
Brand Strategy Director: Vrudhi Doshi
Director: Kishore Iyyar
Production House – Nirvana Films
Producer – Ranjan Bhowmik

Tag:
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