Als – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 17 Jan 2025 11:01:18 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Als – Campaigns of the World https://campaignsoftheworld.com 32 32 Samsung Tallk, a communication app for ALS Patients based on Eye-Tracking technology https://campaignsoftheworld.com/digital-campaigns/samsung-tallk/ https://campaignsoftheworld.com/digital-campaigns/samsung-tallk/#comments Tue, 15 Feb 2022 16:25:48 +0000 https://campaignsoftheworld.com/?p=25962

Samsung Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words.

Samsung Tallk, ALS Patients, Campaigns of the World

ALS is a nervous system disease paralyzes patients’ muscles, leaving them wholly immobile and silent. As a result, they can only move their eyes. It is the most common degenerative disease and the most expensive of all. There are currently specialized technologies that assist with communication, but their cost of around €6,000 makes them beyond reach for 90% of Spanish patients with an average income of just €23,000 per year.

To democratize communication technology for all ALS patients. The cameras of Samsung tablets (200€ price) can track people’s eyes, so they have developed software to enhance this technology, commonly used to unlock devices. The app includes predictive algorithms that learn from the users: how they talk and the words they use more often. And thanks to the Internet Of Things & Bixby, Samsung’s voice assistant, they can use the app to control different devices and home appliances. They have created a free app that transforms an existing technology into a new, affordable and revolutionary service supporting all ALS patients, families and caretakers.

Credits
Advertising Agency: Cheil Spain, Madrid, Spain
Client: Samsung
Product: Tallk
Campaign: Samsung Tallk
Tags: Amyotrophic lateral sclerosis, Artificial Intelligence, Samsung Tallk, ALS Disease, Bixby, Samsung Voice Assistant, SmartThings technology, Electronics, Technology, Public Interest, Eye-Tracking Technology, ALS Patient, Innovative Technology Ideas

]]> https://campaignsoftheworld.com/digital-campaigns/samsung-tallk/feed/ 1 ‘Hey, Update My Voice’ movement by UNESCO against gender bias and sexual harassment of AIs https://campaignsoftheworld.com/tech-innovations/hey-update-my-voice-movement-unesco/ Mon, 10 Feb 2020 07:14:13 +0000 https://campaignsoftheworld.com/?p=18563 Virtual assistants are increasingly present in people’s lives, helping clear doubts and making everyday life easier. What they all have in common is a standard female voice and a woman’s name, such as Lu, Siri, Alexa, Nat, Bia, etc. According to a study released in May 2019 by UNESCO called ‘I’d Blush If I Could,’ virtual AI assistants have been suffering verbal harassment of a sexual nature, to which they usually respond with tolerant, subservient and passive remarks. The ‘#HeyUpdateMyVoice’ movement, in partnership with UNESCO, was born out of this context with the goal of teaching respect towards virtual assistants and, in addition, asking tech companies to update their assistants’ responses. Because if that happens to them, imagine what happens in real life to real women. The movement and campaign were created and developed by SunsetDDB in Brazilan agency part of DDB Latina

#HeyUpdateMyVoice website

The movement

“In order to contribute to better education of current and future generations, the movement “Hey, Update My Voice” was created.
A non-branded movement for every brand: women’s rights institutions and company using virtual assistants.

Our goal is to ask the leading Silicon Valley companies to update the responses of their virtual assistants. So that they are no longer subservient and passive, and that they have an active voice and give serious and educational responses when they suffer any kind of harassment.”

Tags:
Sexual Harassment, UNESCO, Gender Bias, Als, Hey Update My Voice, Siri, Alexa, AI assistant, Verbal Harassment, Technology, Innovation, Virtual Assistants, Women Empowerment, Women Rights, Gender Equality, AI, Human Rights, Google Assistant, Bixby, Cortana, Xiao, Lu, Nat, Bia, Vivi, Artificial Intelligence, I’d Blush If I Could, sexual abuse

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