Created by Schbang, the campaign builds its film around different kinds of shoppers and the habits that come out when a major sale goes live. There is the person hunting relentlessly for the best deal, the one calculating every possible saving, and the shopper who keeps finding another bargain worth adding to the cart.

Instead of making the products the only characters in the story, the campaign makes the shoppers part of the entertainment.

The Many Personalities of Sale Shopping

The campaign introduces a collection of shopper personas, each built around a recognisable behaviour.

The Shikari is the deal hunter. The Tol-Mol shopper wants to work through the numbers before checking out, looking at coupons, cashback and other available offers.

Then there is the Deal-Pe-Deal shopper, who sees one deal and somehow finds another one that needs to go into the cart.

The FOMO shopper is driven by the fear of missing a limited opportunity, while the BOGO shopper has their eyes on buy-one-get-one offers. The campaign also features the shopper who waits for the sale to officially begin before making a move.

The names make the characters easy to remember, but the behaviours do most of the work. They are exaggerated enough to be entertaining while remaining close to things shoppers recognise in themselves or others.

Why Turning Shoppers Into Characters Works

From a Campaigns of the World perspective, the interesting creative decision is not the use of humour alone. It is the choice to make shopping behaviour the organising idea for the campaign.

Sale advertising can easily become a parade of products, prices and promotional messages. Amazon Great Freedom Sale 2026 gives that information a human layer by asking what different people actually do when they are looking for a bargain.

That opens up more room for recognition.

A viewer may identify with the shopper who compares every offer before paying. Someone else may recognise the person who keeps checking for a better deal. Another may simply be the one who cannot resist adding something else to the cart.

The campaign does not need to explain these behaviours at length. The character names and situations do enough.

Schbang’s Associate Creative Director, Copy, Meet Shah, said the team wanted to move away from creating another film that simply listed deals. The agency instead explored the different ways people shop and developed the shopper-persona approach around those observations.

That gives the campaign a simple creative system. Different behaviours can keep entering the same sale universe without changing the central message.

The A-to-Z Link Makes It Feel Like Amazon

The campaign also connects its shopper world to Amazon through the brand’s A-to-Z identity.

The Amazon arrow leads into the world of the Shikari shopper, while the campaign moves through its different shopper and product references before landing on the idea that there is something for every kind of shopper during the Great Freedom Sale.

That is more useful than simply placing a logo at the end.

The A-to-Z idea becomes part of the campaign structure, giving the different characters a common thread while keeping the brand present within the creative idea.

The voiceover also plays an important role in the film, presenting the different shopper types with a witty and conversational tone.

A Sale Film That Starts With Behaviour

The campaign’s strongest quality is its restraint.
It does not try to invent an elaborate story around the sale. It takes something people already understand and gives it a cast of characters.

Everyone approaches a major sale differently.

Some hunt. Some compare. Some wait. Some panic about missing out. Some find another deal five minutes after filling their cart.

Amazon Great Freedom Sale 2026 turns those behaviours into the campaign itself.
That makes the work more than a collection of sale messages. It gives the promotion a personality that comes from the shoppers rather than the products.

Credits
Agency: Schbang
Production House: Mothership Productions
Director: Karan Shetty
Executive Producer: Kashif Memon
Producer: Aditya Dighe
Managing Director – Harshil Karia
President, Brand Solutions – Jitto George
Executive Vice President, Integrated Solutions – Afshaad Kelawaala
National Creative Director, Copy – Huzefa Roowala
Associate Creative Director, Copy – Meet Shah
Head of Business Development, Solutions – Suraj Adhikari
Agency Executive Producer – Aakash Arora
Agency Producer – Aman Anand
Creative Business Development & Production Executive – Shrushti Shah
Business Lead – Bianca Vapiwala
Associate Creative Director, Art – Sumeet Wadekar
Art Director – Ruchita Natake
Associate Design Lead – Sagar Pawar
Cinematographer: Parth Sayani
Music: Dhawal Tandon
Grading: Navin Shetty (Nube) studios
Editor: Ayrton Pereira
Art Director (shoot): Surabhi Chaturvedi
Voice Over: Shailendra Pandey

Marks & Spencer – Love thismas (not thatmas)

Discover a star-studded twist in M&S’s 2023 Christmas campaign featuring Queer Eye’s Tan France, actors Hannah Waddingham, Zawe Ashton, and singer Sophie Ellis-Bextor. Named ‘Love Thismas (Not Thatmas),’ the campaign highlights the relatable struggle between obligatory and desired Christmas traditions. Watch as each celebrity embraces the season by forgoing certain traditions, with Waddingham putting cracker crowns into a wood chipper and Ellis-Bextor using a blowtorch on Christmas cards. M&S’s approach stems from understanding the pressure customers feel during the holiday season, aiming to empower them to focus on the things they truly love.

Frito Lay – Share More Joy

Embracing a playful twist on holiday traditions, Frito-Lay’s parent company, PepsiCo Foods Canada, launches a unique campaign challenging the conventional cookies-for-Santa concept. Jess Spaulding, CMO, shares that the inspiration for the Christmas Campaigns came from pondering an alternative snack choice for Santa beyond the usual sweets. The goal is to resonate with Canadians who may prefer a bowl of chips over traditional holiday treats. The campaign, aimed at challenging conventions, started with cheeky letters in prominent Canadian publications like The Globe and Mail, Toronto Star, Vancouver Sun, and Montreal Gazette. The subsequent :60 ad aims to bring this creative idea to life. This innovative approach aligns with Lay’s recent trend of crisp and engaging advertising, featuring notable figures like Lionel Messi and Thierry Henry in soccer-themed ads worldwide.

Apple – Fuzzy Feelings

Apple presents its annual holiday-themed ad, “Fuzzy Feelings,” a captivating animated short film that unfolds the life of an unassuming animator and the enchantment of the Yuletide spirit. Accompanied by the melodic tones of George Harrison’s “Isn’t It a Pity,” the ad seamlessly blends stop-motion aesthetics with reality, providing a peek into the artistic process. In line with Apple’s tradition, the noteworthy aspect is that all stop-motion sequences were skillfully captured using the iPhone 15 Pro Max and edited on the MacBook Air, showcasing the capabilities of Apple’s cutting-edge technology in the creative realm.

IKEA – Take a Holiday from the Holidays

Discover tranquility in the chaos with IKEA’s latest holiday spot, “Take a Holiday from the Holidays.” This campaign by Rethink taps into the universal desire for a moment of respite during the bustling holiday season. While often dubbed “the most wonderful time of the year,” the holidays can also be stressful. IKEA’s initiative aims to resonate with consumers by highlighting the joy found in small breaks amidst the chaos. The film, set to Tiffany’s iconic “I Think We’re Alone Now,” captures authentic moments of people taking brief respites from festive gatherings, emphasizing real and relatable holiday experiences. Experience the magic of finding moments of reprieve, both big and small, in the midst of the holiday hustle.

Amazon – Joy Ride

Embark on a nostalgic journey with Amazon’s heartwarming holiday campaign, “Joy Ride,” directed by Wayne McClammy. This sentimental ode to deep friendships and childhood memories unfolds in two contrasting California locales – the sunny streets of Downtown LA and the snowy slopes of Mammoth Mountain at 11,000ft. The film captures the magic of Christmas by seamlessly blending these locations, creating a genuine winter atmosphere in the heart of LA. McClammy reflects on the challenges faced during the shoot, including ever-changing weather conditions at high altitude. Despite the hurdles, the result is a festive masterpiece that encapsulates the cherished Christmas spirit. Join Amazon in celebrating the joy of the season and the magic of enduring connections.

Vodafone – Feel the connection

Experience the magic of connection with Vodafone’s 2023 Christmas advert, “Feel The Connection.” This tech-forward narrative, featuring a charming elf, weaves a contemporary tale of festive storytelling. While opinions on the elf’s dance moves may vary, the ad’s core message resonates — the best gift is feeling close to loved ones, regardless of the distance. Vodafone’s commitment to keeping us connected during the holiday season is evident, making it a unique and modern addition to the Christmas campaign landscape. Join in the celebration of togetherness and the spirit of connectivity this festive season.

Coca-Cola – The World Needs More Santas

The 2023 Coca-Cola Christmas Campaigns portrays a city where hundreds of Santas walk the streets. Over the course of the film, we see the many Santas helping and supporting others, building to the understanding that, in this world full of Santas, we see a world full of kindness. The culmination reveals that what viewers have been witnessing was in fact people’s ‘inner Santa’ as they performed acts of generosity and goodwill, closing with the line: ‘The World Needs More Santas’.

Asda – The Gift of Christmas

This ad highlights the importance of mental health and wellbeing during the festive season, reminding viewers to be kind to themselves and others.

This article is about:
Christmas marketing, Festive campaigns, Holiday advertising, Seasonal promotions, Christmas brand strategy, Creative holiday ads, Celebrity endorsements, Christmas, Influential Christmas campaigns, Emotional Christmas commercials, Memorable branding, Social media Christmas promotions, Festive video marketing, Seasonal product launches, Christmas advertising trends, Impactful holiday messaging, Best Christmas Ads, Top Christmas advertisement, Best holiday Ads, Christmas Ads, Top Christmas Campaigns.

A Christmas Love Story | Just Imagine | The National Lottery

Montefiore Health System – A Holiday Village Discovers that Caring Makes Magic

Disney UK – The Gift | Disney Christmas Advert 2022

John Lewis & Partners – The Beginner

McDonald’s UK – The List

Amazon | Joy is made

Asda – Have your Elf a Merry Christmas

M&S FOOD – Fairy is back and is joined by her new sidekick Duckie!

Kroger – The Magical Cookbook

Etsy – To The Travelers | Holiday Campaign

OPPO India – A Boy Vs Potholes, this Diwali who will win?

Sometimes a little inspiration can bring in a lot of light in your life. Watch how these kids lit up their neighbourhood on Diwali. #InspirationAhead

CaratLane – How To Celebrate Diwali Differently

We are celebrating Diwali in a hatke way this year, with more love, laughter & light! We know everyone has their unique ways to bring in the joy of festivities.

#GiftACaratLane to your loved ones and watch their faces light up with the purest joy this Diwali! Celebrate #MereStyleKiDiwali

Tanishq – Naye Milestone Wali Pehli Diwali

You chase after your dreams and give it your all to bring them to life. And in this journey you carve a new path, creating new traditions that speak not just to you, but many after you. Your Nayi Shuruat is an inspiration and a reason for a grand celebration.
As you revel in the festivities of your Nayi Shuruat ki #PehliDiwali, illuminate your accolades with #AlekhyaByTanishq, our Pichwai-inspired, majestic festive collection for you.

Coca-Cola – Follow the bottle

This year, let’s go back to celebrating Diwali the way we used to – together. #MilkeHiManegiDiwali #CocaCola

Cadbury Celebrations – Support the hawkers near you | #ShopsForShopless

Iss Diwali, jinki dukaan nahi, unki bhi dukaan khulegi.
Cadbury Celebrations is creating an online shop for the hawkers who bring us the essence of Diwali but often lose business due to the lack of a permanent shop.

HP – Iss Diwali, Thodi si Jagah Bana lo

Join the initiative! Support local artisans, and make a little space for their craft in your homes. Best Diwali Campaigns
The struggles of millions of artisans like Paresh has inspired HP World stores to open their doors and take action. Let’s come together and celebrate the artisans and their art at a HP world store near you.

Jar App – Buddhi Jeevi Buddhi Laga

Roz ke investment advices pe mute daba aur logic laga kyun ki Piyush Mishra ji kehte hain ki tu buddhi jeevi hai, toh #BuddhiJeeviBuddhiLaga

Sabhyata – Redefining Celebration

For working women, claiming their position in society has been challenging for ages. They are always seen as a daughter, mother, or a wife; no one ever tries to know about their dreams & goals. Sabhyata is shattering the myth and prejudice against working women. This Diwali, let’s not confine them to narrow standards of feminity. Let’s redefine the purpose of celebration.
#RedefiningCelebration

Asian Paints – Diwali Pe Har Ghar Kya Kehta Hai?

Diwali is the time for family, where we celebrate the love and warmth of togetherness. It is a time of endless chatter and laughter because the festivities make way for glittering moments of joy.

JK Cement Ltd. – #TohfaSurakshaKa

Jo poora karte hain vaada suraksha ka, Iss Diwali hum de rahe hain unhein ek #TohfaSurakshaKa – A JK Super Cement safety initiative.

Netflix – Cherrapunji ki Diwali

ahan bhi ho, jiske saath bhi ho, Diwali houseful honi chaiye
Wish you a Happy #HousefulWaaliDiwali

Shoppers Stop | Mother In Law Plans A Surprise! #NayiDiwaliNayiSoch

his Diwali, unwrap new relationships and celebrate new traditions.

Amazon India – This Diwali, Let’s #DeliverTheLove

Some people are special family and this year don’t forget to deliver the love to them yourself. Here’s a heartwarming story from us ! #deliverthelove #specialfamily

Tags:
Best Diwali Ads, Advertising, Marketing, Marketing Campaign, India, Happy Diwali, Diwali campaigns 2022, Diwali campaigns, Best Diwali Campaigns

Amazon
Kindness, the greatest gift
It’s the small acts of kindness that have the biggest impact.

Etsy
Give more than a gift
This year, bring back the festive magic with custom-made, one-of-a-kind decorations.

Argos
Baubles to last year! Christmas is ON.
British retailer Argos and its agency of record, The&Partnership, are today releasing their 2021 festive campaign. The ad showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year. With a barrage of festive cheer, the 60-second advert kicks off a multi-media Christmas campaign running through the festive period covering key consumer touchpoints across ATL, OOH and Digital channels.

Appealing to Christmas enthusiasts across the UK, the ‘Baubles to Last Year, Christmas is On!’ campaign reaches out to families that LOVE the festive period; the neighbour who’s always first to put decorations up, the person at work who starts wearing a Christmas jumper in October (!) and the promising sound of the delivery man at our front doors signifying the arrival of special gifts for loved ones. Christmas 2021 is more poignant than ever before, and people want to make it the most exciting, magical, and memorable Christmas yet – with the help of Argos, it will be.

Sainsbury’s
A Christmas to Savour. It’s been a long time coming so let’s savour every heart warming, present opening, roast potato munching moment of it.

Domino’s
DOMIN-OH-HOO-HOO

The nation’s favourite pizza company, Domino’s, launched the follow up to its hugely successful DOMIN-OH-HOO-HOO campaign with a bold new attention-grabbing creative. A milestone moment for the brand, the spot represents its first-ever Christmas advert, and in true Domino’s style, it is a campaign that captures the festive spirit with a twist. The integrated campaign drives home the joy of sharing a Domino’s slice amongst friends, family and colleagues, reunions of which many missed out last Christmas. Domino’s invites customers to put a yodel call out to loved ones for a rollover Christmas and introduces ‘The Festive One – Domino’s first foray into a festive menu.

Vodafone
Christmas is the most heartwarming holiday for many of us. But for others, Christmas Eve is the saddest moment of the year. For those who spend this night lonely. In Hungary, more than 1 million people live in solitude. This Christmas, Vodafone, in cooperation with ‘Hungarian Charity Service of the Order of Malta’, donates free internet and smart devices to old people’s homes all around the country, so elderly people can connect with their friends and family members living far away. Besides this, the campaign’s goal is to inspire Hungarians to make a step to reduce the number of lonely people. A call or a personal visit makes a huge difference. So this Christmas, no one will be lonely. A huge ambition, but Together we can.

McDonald’s UK
Imaginary Iggy
The advertisement shows how the little girl and imaginary friend, Iggy, play around as kids and stick together. But as the girl grows up, she starts to outgrow her imaginary friend.

And one day, when she is a grown-up woman, she confines her childhood friend Iggy inside her cupboard.

It is when she sees another child talking to somebody invisible that she realises her imaginary friend. The girl rushes back to her closet and brings out Iggy.

Coca-Cola
This year serves as a reminder that the Real Magic of the holiday does not come from presents and gifts. It comes from special shared moments together. Coca-Cola. Real Magic.

Not On The High Street
Gift The Extraordinary’ is the Christmas effort from Notonthehighstreet, a curated online marketplace for small creative businesses in the UK. The creative aims to capture the excitement and anticipation of consumers who want to celebrate Christmas with loved ones for the first time in two years, hero-ing the ‘extraordinary’ qualities of every person in the country.

TK Maxx
This is the year to come back with a bang! And boy is little Laurie, the organist returning this Christmas spectacularly. Join us at a local festive concert as Laurie gives the performance of a lifetime inspired by a pair of FABULOUS boots from TK Maxx gifted to him by his proud parents. Brace yourself for a performance to the maxx. And Christmas to the maxx!

This article is about:
Christmas Advert 2021, Christmas advertising, Christmas Ads 2021, Creative Christmas Campaigns

Be it the Kids, the Elderly, or the young and energetic. Everyone loves Alexa for their reasons. The Kids love it for the music and vocational poems, the elderly get time to time reminders for their tasks and medicines, and the young get the liberty of controlling their smart homes at the point of their voices. Amazon has tried to display the same in its campaign.

The campaign is creative and displays how Alexa has made a place in Indian households and its importance in daily life.
“Ek neeli si roshni, se kar li jo dosti”

#AlexaTurns3​ #JustAsk​ #GetSmartWithAlexa​

Credits
Brand: Amazon
Campaign: Alexa Turns 3
Product: Alexa voice assistant

The timely ad demonstrates the determination of a highly trained dancer in the face of the COVID-19 pandemic, and sends a message of hope for the arts whilst capturing the community spirit which is guiding the world through this crisis.

Credits
Campaign: The Show Must Go On
Brand: Amazon
Advertising Agency: Lucky Generals, UK
VP global creative: Simon Morris
WW executive creative director: Jo Shoesmith
Senior campaign manager, EU: Jennifer Finch
Senior campaign manager, global: Kelly McFarren
Senior creative program manager, global: Kara York
Creative program manager, global: Jennifer Orrestad
Director: Melina Matsoukas
Production company: PrettyBird
Local production company: Division
Editing: Andrew Morrow
Post production: ETC
Sound: Sam Ashwell / 750mph
Music composition: Peter Mauder

This campaign is about:
2020 holiday ad, Taïs Vinolo, Christmas campaign, COVID-19 pandemic, Ballet dancer

“I’m so OCD!”

It’s a common phrase used today to describe anything from being neat freaks to being detail-oriented to being quirky. But the truth is that OCD is a real mental illness that intrudes on the lives of its sufferers. Every time we use the term lightly, we make it harder for actual sufferers to seek help.

To help raise awareness and break stigma during International OCD Awareness Week, the International OCD Foundation will partner with Amazon to give Alexa OCD traits.

*Note: This is student specific work and does not claimed by brand.

About:
The International OCD Foundation is a donor-supported nonprofit organization. Founded in 1986 by a small group of individuals with OCD, the Foundation has grown into an international membership-based organization serving a broad community of individuals with OCD and related disorders, their family members and loved ones, and mental health professionals and researchers around the world. We have affiliates in 25 states and territories in the US, in addition to global partnerships with other OCD organizations and mental health non-profits around the world.

Credits:
Daniel Kang – Copywriter
Samruddhi Pawar – Copywriter
Gabs Samame – Art Director
School: Miami Ad School NY

This campaign is about:
OCD, Technology, Awareness Campaign, International OCD Foundation, Obsessive compulsive disorder, Compulsive Assistance

This year, instantly recognisable names like Amazon, Sennheiser India, Zomato, Lay’s India, IndiGo and many more shared various narratives on different social media platforms around the notion of love. The brands not only professed about how their products can be exchanged as tokens of affection but also advocated for progressive ideas about love.

All in all, Valentine’s Day witnessed the emergence of some heartwarming and thought-provoking marketing endeavors. Campaigns of the World® brings you the ones that left a lasting imprint.

Amazon – The love behind your order

Durex India – Sweet guilt free experiences are for everyday! #EverydayIsValentines

Sweet guilt free experiences are for everyday! #EverydayIsValentines.

Now stock up for a year full of love making because some of the variants are now available at upto 50% discount! Click to avail now- https://t.co/kXy9scoYVI pic.twitter.com/cb8F18SOto

— Durex India (@DurexIndia) February 13, 2020

Zomato

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plans ????‍♀️

A post shared by Zomato India (@zomatoin) on Feb 14, 2020 at 3:05am PST

Lay’s India

Coz iss yaari se pyaari koi cheez nahin. Hope you’re sharing your Lay’s with that special friend #ValentinesDay #PyaariYaari #SmileDekeDekho #SmileWithLays #ValentinesDay2020 #vday #valentine #datenight #friendzone #friendzoned #goingsolo #singlelife #brozoned pic.twitter.com/t3JnI4UUpf

— Lay's India (@Lays_India) February 13, 2020

Mother Dairy

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No matter in which era you live in, butter ke liye pyaar aaj bhi hai or kal bhi rahega. Tag your one true love in the comments!???? #TogetherWithButter #HappyValentineDay

A post shared by MotherDairy Fresh Delights (@motherdairyfreshdelights) on Feb 13, 2020 at 8:18pm PST

Datsun India

This Valentine’s Day, let romance come into your life automatically. By going out for a drive in a Truly Automatic car. #ValentinesDay2020

To know more, visit https://t.co/UOMRmKGJEo pic.twitter.com/hOoWtjQ4Ag

— DatsunIndia (@DatsunIndia) February 14, 2020

Samsung

This Valentine’s Day, we’re baking a chocolate cake in the Samsung Smart Oven. What are you up to? Can you find all the 6 hidden ingredients for this dish in the word search? Comment now!#HappyValentinesDay #Samsung pic.twitter.com/TIs0u24HJD

— Samsung India (@SamsungIndia) February 14, 2020

Quikr

It’s that time of the year when romantic gestures and perfect gifts work their magic on loved ones. If you are looking for the special gift this Valentine’s Day, check out the most loved products which are budget-friendly and environment-friendly on Quikr. pic.twitter.com/KSlVPF7gmW

— Quikr (@Quikr) February 14, 2020

Mumbai Metro

Reliance Jio

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Love is the largest network. We are only making it stronger. #HappyValentinesDay #WithLoveFromJio #ValentinesDay #ValentinesDay2020

A post shared by Jio (@reliancejio) on Feb 13, 2020 at 8:30pm PST

Faasos

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Still want to get committed?⠀ Happy Valentine's Day to all the Singles!!⠀ Checkout the link in bio to celebrate ????⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #SingleWithBenefits #valentinesday #cupid #valentinesgift #valentinesday2020 #valentinesdaygift #happyvalentines #valentinegifts #valentinebox #bestvalentinegift #valentinesdayiscoming #valentines #fridaymood #fridaynights #fridayvibes #weekend #fridayfeels #fridays #tgif #weekends #weekendvibes

A post shared by FAASOS (@faasos) on Feb 13, 2020 at 10:10pm PST

IndiGo

Roses are red, violets are blue, love is in the air and we are plane crazy about you! Happy #ValentinesDay y'all! ???? #Valentines #HappyValentinesDay #ValentinesDay2020 pic.twitter.com/Ll2Co0vp0n

— IndiGo (@IndiGo6E) February 14, 2020

Haier India

A Valentine's Day never seems unromantic when u got Haier home appliances to make your special day even more special. It’s time to celebrate the irresistible #HaierFormOfLove#ValentinesDay #GreatestLoveStory #ValentinesDay2020 #LoveAlways #InspiredLiving pic.twitter.com/UTvjCfIxtO

— Haier India (@IndiaHaier) February 14, 2020

Swiggy

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Such corny, much wow #valentinesday

A post shared by Swiggy (@swiggyindia) on Feb 13, 2020 at 10:31pm PST

Redmi India

Guys, we've been taken! ♥️ #HappyValentinesDay pic.twitter.com/gkiOMEyEEK

— Redmi India (@RedmiIndia) February 14, 2020

Sennheiser India

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Strengthen your love for music with Sennheiser! #HappyValentinesDay Buy a Momentum True Wireless and get a CX 6.00 BT absolutely free

A post shared by Sennheiser India (@sennheiser_in) on Feb 13, 2020 at 10:51pm PST

Gatsby India

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This Valentine's, go ahead and style your hair the way you love with Gatsby! ???????? #HappyValentinesDay . . . #ValentinesDay2020 #ValentinesDay #Valentines #Valentines2020 #Celebrations #Love #PerfectHairstyle #Date #AlwaysReady #ValentinesLove #DateReady #ValentinesDate #Styling #Hairstyling #MensStyle #MensHairstyle #Style #MensGrooming #Grooming #GatsbyIndia #Gatsby

A post shared by GATSBY India (@gatsbyindia) on Feb 13, 2020 at 6:27am PST

Viviana Mall

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Today, let's celebrate the truest and purest form of love, and spend a day full of joy and happiness with your first love – your grandparents! #VivianaMall wishes you a Happy Valentine's Day. #HappyValentinesDay . . . #ValentinesDay2020 #ValentinesDay #GrandValentinesAtViviana #Valentines #Valentines2020 #Celebrations #Love #Date #ValentinesLove #ValentinesDate #Shopping #Fun #TrueLove #PureLove #Joy #Happiness #ShoppingMall #MumbaiMalls #ThaneMalls #Mall #Malls

A post shared by Viviana Mall (@vivianamall) on Feb 13, 2020 at 8:42pm PST

Mad Over Donuts

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Pamper your loved ones today.???? This #WeDay, celebrate love with Mad Over Donuts. Location courtesy: @piramalrealty . . #MadOverDonuts #LoveAtFirstBite #SayItWithDonuts #ValentinesDay

A post shared by Mad Over Donuts (@madoverdonuts) on Feb 13, 2020 at 8:53pm PST

Cosnature

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Being certified cruelty free and non-toxic brand, for us, love is only natural! Happy Valentine's Day. ???? #ChemicalFreeLove???? #CosnatureCares #CosnatureIndia #CosnatureSkincare #CosnatureMen #Organic #Vegan #Sustainable #CrueltyFree #NonToxic #Natural #NatureFirst #VeganSkincare #NaturalSkincare #ValentineWeek #Valentines2020 #Gifting #ValentinesDay #HappyValentinesDay

A post shared by Cosnature India (@cosnature_in) on Feb 13, 2020 at 11:15pm PST

MN Plus Tv

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Romance and Hollywood go hand-in-hand. Tinseltown has always shown the mushiest destinations in their movies. Here are a few of the best Hollywood movies with romantic destinations! Which place would you like to go to with your loved one? #MNPlusRomanticDestinations #ValentinesDay2020 #HappyValentinesDay #RomanticDestinations #LettrsToJuliet #RomanHoliday #TheHoliday #MeBeforeYou #Love

A post shared by MNPlusTV (@mnplustv) on Feb 13, 2020 at 9:46pm PST

Movies Now

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Letters are still one of the best ways to express your love! Movies Now curated a list of your favourite superheroes and the love letters they would write! Can you name these Superheroes? Write your own Superhero Stories using the hashtag #SuperLoveWithMN and tag us to get featured on our Instagram Handle! This Valentine's, celebrate #SuperLoveWithMN #ValentinesDay2020 #HappyValentinesDay #DayOfLove #Superheros #SuperLove

A post shared by MOVIES NOW | HD (@moviesnowtv) on Feb 14, 2020 at 12:05am PST

Red Chillies Entertainment

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Swipe Left to see what true love is all about! ???? Wishing a very #HappyValentinesDay to you and your loved one!

A post shared by Red Chillies Entertainment (@redchilliesent) on Feb 14, 2020 at 4:59am PST

Tags:
Valentines Day Ads, Valentines Day Campaigns, Happy Valentines Day, Digital Campaigns, Topical Spot, Trending, Best Valentine’s Day Ads, Print Advertising, Instagram, Facebook, Twitter, Social media

The animators behind Thinko partnered with Ani Acopian, Suzy Shinn, and Morgan Grue to bring this elaborate prank to life. The platform’s look-and-feel is an extension of amazon.com. However, the e-commerce giant has not made any comment about amazondating.co as of yet. So, before this pretend-platform shuts down, make sure you grab the ‘Deal of the Day’. This segment of the website is advertising an 87-year-old single man who “leaves a voicemail every time”.

We’re not sure what the intent behind this platform is, but we guess that’s just how spoofs are. Regardless, you can see the hours that the creators have put into the creation of this “new-age dating service”. If nothing else, it is mad fun!

Tags:
Amazon Dating, Amazon, Valentines Day Ads, Valentines Day Campaign, Valentines Day 2020, Technology, Digital, Viral

IKEA – Silence The Critics

Argos – The Book of Dreams

SBI Life Insurance Co. Ltd – Real Life Real Stories (Featuring Murugan Theruvoram)

Coca-Cola

McDonald’s – #NotSoSecretSanta

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Psst..we're going to be your #NotSoSecretSanta this year. Let us know who needs some extra Christmas cheer in the comments (while tagging them) because Christmas and McDonald's is all about spreadin' love.❤️ Don't forget to use #NotSoSecretSanta. (Valid only in West & South) #contestalert #contest

A post shared by McDonald's India (@mcdonalds_india) on Dec 20, 2019 at 3:02am PST

CEAT Tyres – #SafetyComesFirst

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We wish you all a #MerryChristmas! ???? . . . . . . . #CreativeSpot #Christmas #CampaignSpot #DriveSafe #HappyHolidays #Santa #safetyfirst #safetycomesfirst #besafe #safedriving #holidayseason #ceattyres #TopicalSpot

A post shared by CEAT TYRES INDIA (@ceat_tyresindia) on Dec 20, 2019 at 8:33am PST

Uber

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Santa and his elves are coming to town #MerryChristmas

A post shared by Uber India (@uber_india) on Dec 24, 2019 at 4:36am PST

Ferns N Petals

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Give your workstation a Christmassy and a merry makeover ???? Learn from this video how to. . . #fernsnpetals #christmastime #christmas #christmasdecor #decorations #decoration #snowman #decorating #santaclaus #santa #happiness #joy #celebrate #celebration #onlineshopping #online #onlinestore #onlineshop #christmasshopping

A post shared by Ferns N Petals (@fernsnpetalsindia) on Dec 23, 2019 at 3:02am PST

Zomato

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Have yourself a merry Christmas ????????

A post shared by Zomato India (@zomatoin) on Dec 23, 2019 at 8:19pm PST

Swiggy – Plum cake is the new Soan Papdi

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Plum cake is the new Soan Papdi.

A post shared by Swiggy (@swiggyindia) on Dec 23, 2019 at 5:39am PST

Manforce Condoms

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Somebody’s gonna come. #ChristmasEve #Manforce #ManforceCondoms #Christmas

A post shared by Manforce Condoms (@manforceindia) on Dec 24, 2019 at 3:26am PST

Durex

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Jingle all the way into the festive season and while you’re at it, don't forget to buy some gifts for your naughty halves! No judging, Santa! #MerryChristmas! ???? To buy, click the link in bio.

A post shared by Durex India (@durex.india) on Dec 24, 2019 at 5:37am PST

Save The Children

Apple – The Surprise

Emirates

Microsoft

Amazon

WWF – Adopt A Better Future

Tags:
Christmas advert 2019, Emirates Christmas 2019, Christmas advert, Digital Campaigns, Print Campaign, Social Media Marketing, Direct Marketing, Topical Spot, Holiday Ads, Festival Ads

The miracle of birth is an event of cosmic proportions. Once it unfolds, a new life makes its way to Earth and navigates through the highs and lows of existence for several decades. However, before an individual comes into his/her own, parental love and guidance act as the child’s armor against the complexities of the world. Mothers as well as father play irreplaceable roles in the upbringing of their children. While a mother nurtures an infant and infuses him/her with health and vitality, a father shields him/her from harm and discomfort.

On June 16, 2019, fathers all across were celebrated and thanked for their love and sacrifices. People on social media expressed themselves in varied ways, and well-recognized brand names dedicated numerous campaigns to the greatness of Dads. Daughters cherished the man they’ll always love the most, and sons acknowledged their love for the man they’ll always look up to. As the day came to a close, fathers slept peacefully knowing very well that their sacrifices don’t go unnoticed.

It was indeed a Happy Fathers Day!

Usha
This #FathersDay, thank your Father for all the wonderful moments shared. For guiding you to live by your own rules. For making you #FollowYourHeart. #HappyFathersDay from Usha.

Thomas Cook
Dedicated to all the fathers, who introduced us to our first love, cricket. Share the video with your father and let him know that it’s time for another #CricketDateWithDad!

Samsung
Be the best dad ever and stay ahead of the game with SmartThings this Father’s Day. Manage all your SmartThings-compatible devices from your Samsung Smart TV – for smarter homes and more time on the things you love.

Pizza Hut
Can’t think of a good Father’s Day gift? Here’s an idea: a father and child pizza-making workshop! For one incredible day, you’ll get to bond and learn to make delicious pizzas. ????

Durex
We’ll always keep you covered ????

KFC
Happy Father’s Day from one dad to another. #DaddyColonel #KFCsg

SBI Life Insurance Co. Ltd
Every Father has a unique and special approach to fatherhood & reassures his children at every step in life that #PapaHainNa. This Father’s Day, versatile singer and Papa Shaan encourages you to discover your special ‘Papa Formula’.

Bajaj Allianz – The Unmissable Meeting

Amazon India
Bade dil se kiya hai, button daba ke bada nahin kiya! Toh iss baar sirf button daba ke gift mat bhejo- this Father’s Day #DeliverTheLove.

Star Sports
This #FathersDay, watch an ICC #CWC19 match jo dekh ke bas bol sakte hain ‘baap re baap!’

Metro Shoes
The superhero, the partner in crime and the one whose shoes you always try to wear. There are infinite roles he plays but can’t be thanked enough. This #FathersDay let’s award those whose actions speak louder than words! #MetroShoes

Future Generali India Life
This #FathersDay make a promise to improve your “Asli Wealth” score for your loved ones.

Mutual Funds Sahi Hai
“Apne papa ki investments naa, sahi nahi thi.” No, we aren’t saying this, but our stand-up funnyman Gaurav Kapoor is. Want to know why? Watch the full video. Share a laugh with your dad on this father’s day. #HappyFathersDay #MutualFundsSahiHai

Xiaomi India – Bahane mat banao, phone lagao
Aap kab tak bahane banayenge? Pick up the phone and tell your dad what you have always wanted to. And while you are at it, wish him a Happy Father’s Day 🙂

Dalmia Bharat Group
A house is a home because of the memories that get built in it. This #FathersDay, celebrate your childhood once again! Share this film with everyone so they can celebrate the time spent with their first superhero! #GharEkSandook

Netflix India
Papas kehte hain bada naam karega. Ganesh humara aisa kaam karega.

Papas kehte hain bada naam karega. Ganesh humara aisa kaam karega. #HappyFathersDay pic.twitter.com/MDFSLBTgWW

— Netflix India (@NetflixIndia) 16 June 2019

Audi India
‏To the first role-model of our lives.

To the first role-model of our lives. #HappyFathersDay #Audi pic.twitter.com/MghsTtu1Fh

— Audi India (@AudiIN) 16 June 2019

Tic Tac

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IND vs PAK is important. But, dads, you’re more important. So, prepare yourselves to be showered with tons of attention today, because jab papa-razzi tabhi toh chalegi apni baazi! #HappyFathersDay . . . #tictac #WorldCup2019 #CricketWorldCup #CricketWorldCup2019 #WorldCup

A post shared by @ tictacindia on Jun 15, 2019 at 7:52pm PDT

Mahindra First Choice
It’s hard to drive with him sitting next to you, but you wouldn’t be getting anywhere without him. Happy father’s day, Dads.

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It's hard to drive with him sitting next to you, but you wouldn't be getting anywhere without him. Happy father's day, Dads. #FathersDay #MFCServices

A post shared by Mahindra First Choice Services (@mfcservices) on Jun 16, 2019 at 12:14am PDT

Manforce Condoms
Rhymes done right with Manforce Condoms.

Rhymes done right with Manforce Condoms.#FathersDay pic.twitter.com/UigsDF21b1

— Manforce Condoms (@ManforceIndia) 15 June 2019

Playgard Condoms

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You may dive in the pool but don’t take a leap in the role! #KeepPlaying the no #FathersDay game strongly!

A post shared by Playgard Super Dotted Condoms (@playgardcondoms) on Jun 15, 2019 at 10:17pm PDT

Mad Over Donuts

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Need we say anything else? ???? #HappyFathersDay. #MadOverDonuts #LoveAtFirstBite #Donuts #Fathers #Dads #Happiness

A post shared by Mad Over Donuts (@madoverdonuts) on Jun 15, 2019 at 9:23pm PDT

Red Chillies

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Kabhi nok jhok, toh kabhi pyaar, every bond with our dads is mazedaar! What is your equation with your dad like? Let us know in the comments! . . . #HappyFathersDay #FathersDay2019 #Father #Appa #Papa #Dad #Baap #Bond #ShahRukhKhan #Bollywood

A post shared by Red Chillies Entertainment (@redchilliesent) on Jun 15, 2019 at 11:56pm PDT

CEAT Tyres

No matter how many times you drove him around, his terms & conditions always apply. This #FathersDay let’s be grateful to our first safety hero for always caring and looking out for us. #SafetyHeroTales pic.twitter.com/Ul2FL7TbYV

— CEAT TYRES (@CEATtyres) 14 June 2019

Tags:
Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, #FathersDay #FollowYourHeart #HappyFathersDay, Father’s Day 2019, Father’s Day Campaigns 2019

We were always told not to judge a book by its cover. But, as it seems, people are doing exactly that when it’s time to pick their next books. So ad agency Africa and publisher e-galaxia decided to use this to entice a reevaluation of people’s relationship with literature and get them to give classic books a chance.

They looked at dozens of best-sellers and analyzed their covers to find the most common features: strong male upper body, very defined muscles, usually no face in the frame, heavy font with a powerful, attention-grabbing word highlighted. Then, with this data collected, they set out to redesign the covers of classic works of literature – like The Picture of Dorian Gray, Robinson Crusoe and Moby Dick.

The Judgeable Covers Collection had a budget of virtually zero dollars. And, without changing a single word from the originals, the new editions stood out immensely from their books’ usual covers, appealing to a whole new demographic – and reaching the #1 spot as Amazon’s best-selling Romance in English.

Maybe it’s not for the purest of reasons, but by changing the covers of masterpieces to a more… marketable format, they have now become enticing to readers who would not have given them much consideration before. And, if this ended up landing a good book on the hands of someone who judged it by its cover, well, then e-galaxia’s work is done.

Credits
Brand: e-Galaxia
Campaign: Judgeable Covers Collection
Advertising Agency: Africa, São Paulo, Brazil
CCO: Sergio Gordilho
Ecd: Sophie Schonburg
Creative Director: Bruno Valenca
Copywriter: Daniel Ogawa
Art Director: Rick Garcia, Ricardo Montes
Content Director: Filipe Botton
Director of Institutional Relations:Raphael Vandystadt
Special Projects Creative Director:Monique Lima
Special Projects Manager: Juliana Leite, Fernanda Segura
Special Projects Producers: Julia Newman, Isabela Levy, Fernando Alonso
Client Services: Fernando Alonso
Media: Rodrigo Famelli
Planning: Rafael Camilo, Iago Santos
Agency Producer:Rodrigo Ferrari
Editors: Cadu Silveira, Marssola Rodrigues
Motion: Lucas Fuse, Lucas Candido

Source

Tags:
Africa, e-galaxia, books, Digital, Robinson Crusoe, Moby Dick, Amazon, São Paulo, Brazil, Judgeable Covers Collection

October 2nd 1968. At the square of the three cultures, during a student’s meeting, the biggest public bloodbath in Mexican history took place. The government forces opened fire over hundreds of student, No Mexican media talked about the incident until the Olympic games passed.

The first trailer that you can’t see but you can feel. A sensorial live experience for the launch of the Prime Original series “Un Extraño Enemigo” (An Unknown Enemy) which revived the massacre of the 68 and became an act of collective memory without precedent with the use of technology, stunts, lights, surround sound and the performance of a helicopter.

Credits
Advertiser: Amazon Prime Video
Product: An Unknown Enemy (Un Extraño Enemigo)
Country: Mexico
Idea: The Live Trailer
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Esli Martinez
Copywriter: Edgar Ábrego
Account Director: Mariana Torrijos
Account Supervisor : Samantha Ayala
Production: Javier Velázquez

Tags:
Archer Troy, Amazon Prime Video, Amazon, The Live Trailer, An Unknown Enemy, Latest Tech News, Best Innovative Campaigns, innovative technology ideas, best technology campaigns, Mexican

Just like every year, the 2019 Super Bowl commercials included appearances from Hollywood megastars, musicians, talking animals, robots, and other bizarre entities. Some of the big cameos were from Michael Buble, Sarah Michelle Geller, Cardi B, Steve Carell, Lil Jon, Luke Wilson, Christina Applegate, Jason Bateman, Sarah Jessica Parker, and Jeff Bridges.

All in all, this year’s Super Bowl advertisements didn’t fail to make judicious use of the massive viewership that goes hand-in-hand with one of America’s biggest sporting events.

Google 100 Billion Words
Every day, more than 100 billion words are translated with Google Translate. And every day, the ones that are translated most are the ones that bring us together.

ADT & the Scott Brothers
When it Comes to Smart Home Security, Trust the Pros. #RealProtection

Not Everything Makes the Cut – Amazon Super Bowl LIII Commercial

Audi: Cashew

Avocados From Mexico – #AvocadosFromMexico #SB53

BON & VIV Spiked Seltzer – ‘The Pitch’

Bubly sparkling water canada – Super Bowl LIII Teaser

Budweiser – Wind Never Felt Better

Bumble – Serena Williams | #InHerCourt

BURGER KING – Preppin’

Colgate US – Colgate Total SF | Close Talker

DEVOUR Food Porn

Doritos – Chance the Rapper’s remix of The Backstreet Boys’ | #NowItsHot

Expensify – The world’s first music video you can expense | Adam Scott

Tags:
Super Bowl 2019 commercials, Super Bowl 2019 Ads, Best Digital campaigns 2019, Brand TVC, Technology, Innovation, Advertising agency, Advertising News, 2019 Super Bowl Ads, Super Bowl Commercials, Best Super Bowl Ads