Each language has its history. Every language carries prejudiced words and expressions daily, helping to spread prejudice, often without realizing it. For example, the Portuguese language has more than 300 racist, homophobic, xenophobic and sexist words and expressions that, unfortunately, are still widespread.

To show that in the fight against prejudice words also matter, the advertising agency Leo Burnett Tailor Made created, in partnership with publishing house Globo Conde Nast, owner of the magazine’s Vogue, Glamor, GQ and Vogue Living, the Anti Prejudice Keyboard. A keyboard for the Android system identifies hundreds of prejudiced words used daily and suggests more appropriate synonyms whenever typed one of those words.

For example, every time someone writes “Gyp”, which has a discriminatory nature related to Romani people, the keyboard will suggest the synonym “cheat”. When the typed word is “uppity”, a pejorative term, the keyboard will suggest “arrogant”. As well as changing “wife beater” to “sleeveless t-shirt”.

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Credits
Advertising Agency: Leo Burnett Tailor Made, USA

Production House: Barry Company Music And Sound Design
Director: Judith Belfer
Executive Producer: Krysse Mello/ Juliana Martellotta
Editor: Judith Belfer E Fernanda Krajuska

Sound And Music
Production House: Antfood
Director: Lou Schmidt E Fernando Rojo
Musical Production: Lou Schmidt, Fernando Rojo, Luis Bergmann, Pedro Curvello E Vinicius Nunes
Executive Producer: Christiane Rachel E Renato Castro

Lifebuoy – Bish Bash Bosh Bacteria

The impactful campaign communicates the importance of good handwashing habits to help reduce the spread of infection.

Childline: Nobody is Normal

Everyone’s different, so nobody is normal. But it can be tough if that makes you feel left out or alone. Childline is here for you, no matter who you are.

Paper Boat presents Hope, the Boat

Slack Teams Do Amazing Things — “Traffic”

MasterCard “By The Numbers”

Swiggy: The Fastest Food Delivery in Town

Nespresso On Ice. You’re just a sip away

Wimbledon: In Pursuit of Greatness

Android: Rock, Paper, Scissors. Be Together. Not the Same.

WhatsApp end-to-end encryption

This campaign is about:
Animated Ads, Best animation ads, Best animated films, 10 Best Animated Commercials, Creativity, Best Digital Films

Ramadan is the Super Bowl of the Middle East; it’s when TV consumption skyrockets making it the perfect time to sell TVs. Sony is the leading TV brand in the region; it was the ideal opportunity to communicate their latest Bravia series; the only one with the Android system in the market. Our take is that Sony Android TV’s are packed with all of these features that they practically sell themselves effortlessly inviting our audience to a series of videos showcasing a salesman who doesn’t make any effort in selling TVs but ends up selling the TV every time. Each of the four videos focuses on a technical feature from being compatible with Playstation’s controllers to embedded chrome cast support to voice search The campaign also featured some cameo appearances from famous Arab Vloggers generating more interest towards the campaign.

Credits
Brand: Sony
Campaign: Salesman of the Month
Advertising Agency: Socialize Agency, Dubai, United Arab Emirates
Group Account Director: Aurelien Fonteneau
Senior Account Manager: Umar Achraf
Head Of Creative Production: Amr Younis
Video Editor: Alisha Gopiraj
General Manager Marketing Communications – Sony: Mathew Mathai
Marketing Director – Sony: Ankit Dadhich

Tags:
United Arab Emirates, Electronics, Technology, Sony, Socialize Agency, Salesman of the Month, Netflix, Sony Android TV

In 2017, the campaign video showed how losing a phone can be a nightmare for a newly-married couple. This year, the brand continued the conversation by talking about how deleted data can be retrieved and jeopardize everything.

The campaign’s first edition was driven and symbolized by the oath of putting a condom over the phone. It became a social movement that was supported by millions of Indians and became a topic of national debate. This year’s campaign execution caught fire right from the get-go. A blurred MMS of a couple making out was circulated among the masses with the communication, “this could have been you”, to reaffirm the possibilities of data retrieval and leakage. The audience was immediately awakened and understood the message with the video’s engagement crossing the 13M mark.

Furthermore, the teaser established the premise for this year’s oath, which saw an even bigger response. Several users chose to take the oath to #ShutThePhoneUp by covering their face with their hand that read “this could’ve been me”.

In addition to the oath, the brand with its initiative facilitated the victims of voyeurism with a voice. They came forth and shared their experiences to warn couples from using their phones, while they are together.

In addition to spreading awareness, the goal of the campaign was to offer a solution to people who have already used their phone for clicking images and recording videos. Manforce Condoms curated a page with all the information essential to #ResetItRight on their official website. Cashify, an online e-commerce platform supported the campaign. They directed their ground-force to confirm with the sellers that the phone is completely formatted and encrypted before they collected it. It was all done to ensure that no data remains on the phone, to avoid further consequences of the data falling into the wrong hands.

Don’t put your life at risk

To learn how to wipe your device completely, visit:http://bit.ly/shutthephoneup

“People need to realize that apart from social networking, there is also a dark side to technology. Tools that are used to retrieve deleted data, can be used for unethical purposes, like retrieving compromising information. This information had to reach people. From circulating the MMS to encouraging people to take up the oath and then onto enabling them to #ResetItRight, we aimed at informing people that regardless of the safety tools, apps & mechanisms, their safety lies in their own hands and nowhere else. The center of it all was driving the main message of preventing people from shooting that MMS, and to #ShutThePhoneUp,” said Shradha Agarwal, COO & Co-Founder, Grapes Digital.

Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma, said, “We always strive at bringing about a social change and drive awareness towards ‘safe sex’. But the sexual experience is no more limited to physical intimacy – we can all become victims of voyeurism in some form or the other. It must be understood that the only way to stay safe from voyeurism is by not recording videos or sharing risqué images at all. The campaign needs to reach as many people as it can and for that, we request the people of the country to come out in support and take the pledge to #ShutThePhoneUp.”

Manforce Condoms has once again been successful in highlighting the real issues and making people aware and more responsible for their campaign, #ShutThePhoneUp.

Here are some of the featured ones by Google #IMakeApps:-

Faith Ringgold
App developers are nothing short of artists. Well, in some cases, app developers are artists themselves. The same is the case of Faith Ringgold. She is an artist who was born and brought up in Harlem. Faith believes that art is something that lives inside everyone. She takes inspiration to be the most important thing in her life. In fact, all Faith tries to do with her art is to inspire people. Her work can be found in a number of art galleries and museums across the globe. She is also the creator of Quiltuduko. It is an android game based on Sudoku. Quiltuduko has 1000+ downloads on the Google Play Store. Faith Ringgold’s belief in inspiring others and being inspired herself lives in her app as well as her art.

Hans Jørgen Wiberg
Hans Jørgen Wiberg is courage personified. He is a Denmark-based man living with a visual illness that will eventually render him blind. However, Hans doesn’t let being visually impaired get in the way of his chair restoration business. He has been helping his wife run the business for over 20 years and has never once lost faith in his ability to make a difference. Not only does Hans make a significant contribution to his family’s chair upholstering business, but is the also the creator of Be My Eyes. It is an app that connects visually impaired people with sighted volunteers. It is beyond doubt that we need more people like Hans Jørgen Wiberg. The world is already a better place because of his endeavors.

Niek Bokkers
Life is nothing but a collection of experiences. Niek Bokkers is someone who understands that well. He is an adventurer who has over 150,000 kilometers under his belt. Niek’s approach to traveling is not a planned one. He sets out on his travels with a place in mind and figures everything else out along the way. According to him, that is where the true adventure lies. Looking back at his life, Niek wants to be able to say that he has lived a good one. Also, he is the creator of Polarsteps. It is an app that allows its users to keep a track of their travel expeditions. The app makes minimal battery usage and creates a detailed log of the user’s travels. Simply put, Niek is trying to live every moment to its fullest!

Manel Alcaide
This man from Spain is as humane as he is talented. Manel seeks refuge in circus arts. They offer him an escape from the chatter in his head. For Manel, practicing aerial skills on silks is the only time when his brain feels empty. Not only is he an amazing acrobat, but a visionary app developer as well. Manel Alcaide is the founder of an app called Visualfy. His app helps turn sound into sensory and visual cues. He is trying to bridge the communication gap that exists between deaf people and the ones who can hear. Manel believes that everybody on the planet is the same, and all of us, regardless of our physical differences, are only people. He is actively working towards a more inclusive world by working on Visualfy.

Gregory Veret
Gregory is an app developer who lives in Paris. The Frenchman is the creator of an android application called Xooloo. The app created by Gregory teaches healthy digital habits to children. It is a manifestation of Gregory’s vision for the world. Other than being an app developer based in France, Gregory Veret is also an organic farmer. He has his own farm outside of Paris that he visits 3 times a week. Gregory envisions a world where children have access to healthy food. His shared ideology for his entrepreneurial ventures as well as his organic farming business makes him stand apart. Gregory is a man truly working towards a better world!

This Article is about:
Niek Bokkers, Adventurer, Polarsteps, Netherlands, Africa, Asia, Manel Alcaide, Acrobat, Visualfy, Spain, Gregory Veret, Organic farmer, Xooloo, France, Google, Android, Apps, Digital, Technology, Innovation, #IMakeApps,
Android Developers, Android community, Advertising, Creative, Google #IMakeApps

With Android First Responder, strokes can be detected earlier than ever before, saving millions of lives and preventing long-term disability for even more.

Credits:
Advertising Agency: Miami Ad School, New York, USA | Website
Art Director: Oleg Pak
Copywriters: Jon Gruber, Matt Tennenbaum
Sound recording: Valentino’s Memories- Secession Studios

The article related to:
Digital, United States, Electronics, Technology, Android, Miami Ad School, Student Ad, Mobile, Health, Beauty, Pharmaceutical, Digital advertisement, Best Technology Advertisements, Creative Technology ideas, Innovative ads, Latest Technology, Cool Android Apps, Marketing Campaign, facial droop, Google, Android Campaigns

Whatsapp is the biggest messaging platform of the world. This platform has gained a lot of popularity in recent times and millions of users utilize this platform for different purposes. This Facebook owned platform has recently announced that they are going to withdraw support from BlackBerry and Nokia by the end of this year. Some of the platforms through which Whatsapp is withdrawing support are BlackBerry 10, Nokia Symbian S60, Windows 7.1, and Android 2.1 as well as Android 2.2. Giving reasons, WhatsApp said these operating systems don’t offer the kind of capabilities needed to expand its Features

“This was a tough decision for us to make, but the right one in order to give people better ways to keep in touch with friends, family and loved ones using WhatsApp,” the messaging giant said.

The messaging network suggested that users upgrade to a newer Android, iPhone or Windows Phone to keep using the service.

WhatsApp hitting a big milestone

Just weeks after the company was celebrating the 1 billion user mark, the news of WhatsApp canning BlackBerry came. Facebook CEO Mark Zuckerberg is very happy with the milestone, noting that the WhatsApp community has more than doubled since joining Facebook. Also since joining Facebook, the messaging app has added new features like calling to connect more people and dropped the subscription fee.

“There are only a few services that connect more than a billion people. This milestone is an important step towards connecting the entire world,” Zuckerberg concluded.

WhatsApp is giving up on BlackBerry Source

A small patch of terrain in Google Maps just south of the Pakistani city of Rawlpindi has been found to contain a bizarre image of the Android robot urinating on the Apple logo.

Unfortunately you will not able to see this now as Google Maps hides an image of the Android robot urinating on Apple as it went viral.
Google says. “We’ve terminated the Android figure involved in this incident, and it’ll be disappearing from Google Maps shortly.”

Brand: Samsung
Campaign: #LookAtMe
Source: Samsung Tomorrow
Download Android App: samsung.lookatme

Every detail matters
From the zero air-gap display to its perfect balance, everything has been crafted for thinness and lightness.
Just 6.9 mm thin, Nokia N1 is powered by an Intel® 64-bit quad-core processor

Brand: Nokia
Product: Nokia N1
Source: Nokia