The animated short Climate Crisis, and Why We Should Panic, is the second of a two-part explainer video series for Extinction Rebellion, focusing on the climate and ecological crisis. Voiced by Keira Knightley, it explains what’s causing climate change, why governments must enter crisis mode to tackle this issue, and what will happen if we don’t do something about it now.

It follows the first part – Extinction Emergency, and Why We Must Act Now – which focuses on the ecological crisis. Voiced by Naomie Harris and scored by Brian Eno, it summarises the planet’s biodiversity loss, runaway consumerism and the ecological crisis that now faces us, and how the consequences will affect millions of lives around the world.

Credits
Keira Knightley
Script, Direction, Design and Animation: Miritte Ben Yitzchak
Music: Simon Bass
Audio Post: Owen Griffiths
Copy-editing and general support: Hillary Blake Firestone
Scientific advice: Dr. Aaron Thierry
Producer: Serena Schellenberg
Public Relations: Beverley Luckings and Nic Eliades at https://theclima.es
Marketing and Distribution: Jonathan Mintram

Source

Tags:
Climate Change, Global Warming, Keira Knightley, Animated Film, Digital Film, Awareness Film, Advertising

“We saw the food consumption awareness here at Le Cube transform drastically in the last years, as the eating habits had changed for myself and several colleagues by adopting veganism, vegetarianism or just by searching for local organic grow food instead of industrial. This was a big motivator for us to engage in this project” explains the executive producer Juan Manuel Freire.

After all, industrial food production keeps growing and presenting challenges that the market can’t seem to beat. That’s why the film focuses on the impact of this behaviour and what it means for the future of our planet.

“The message is universal but also something people choose to ignore. What we consume should be picked carefully and with awareness of the trail our food leaves behind it” explains Ralph Karam, the project’s creative director of animation, “the film also has a turning point, a moment where humans realise their mistakes and make a change for the better. This brings a different feel to the animation, with the whole world jumping on board just like the choir joins the song”.

“It was a challenge to not end showing cliché portraits of waste and animal cruelty since they are always so powerful. At Le Cube we have an obsession for elegant designs and fluid movements, so, for this project we work hard to find a way to generate anxiety and an uncomfortable feeling in the watcher portraying a sad world but with special designs, with uniqueness and solid aesthetic.” explains Santiago Oddis, creative director at LeCube.

‘You’ve got the whole world in your hands’, sings the hauntingly beautiful version of the popular song, reminding us that consumers have the power to change all this in their collective hands, something the film shows in its sensible but powerful visual story.

Credits
Animation Studio: Le Cube
Director: Ralph Karam
Executive Production: Juan Manuel Freire, Fernanda Soma
Production Manager: Mailén Gayoso
Animation Director: Daniel Duche
Art Director: Santiago Oddis
Illustration: Matheus Muniz, Jonnatan Cardoso, Andrea Devia, Josefina Preumayr
Comp: Ralph Karam, Fernando Lamatinna, Pato Passarelli
2D Animators: Katherine Pryor, Maricel Piazza, Emmanuel Zampalo, Cintia Czeszczewik, David Andrés López, Pablo Rago, Eugenia Beizo, Bruno Brasil, Guadalupe Vyleta
3D Modeling, Shading, Lighting: Fernando Lamattina
Clean-Up: Carlitos Carranza, Laura Desmerys, Andrés Moncalvo, Sofía Fernández, Juliana Gorgati, Carolina Borovich, Julieta Culaciati, David Andrés López, Mariángel Idiarte, Florencia Laurenzi, Gabriela Bosco, Sofía Ruocco
Agency: TankTank GmbH, Hamburg
Client: Followfood GmbH, Friedrichshafen
Marketing Director: Stefan Ruhe
Managing Partner: Jürg Knoll
Creative direction: Till Felber, Stefan Zschaler
AD: Rune Eckhardt, Kristina Düver, Marita Schilling
Copy: Till Felber
Project Management: Nathalie Eckstein, Patrick Plogstedt Strategy: Stefan Zschaler
Agency Production: Alex Butaud
Audio: 2WEI Music
Arrangement: Simon Heeger, Christian Vorländer, Tip van den Bos SoundFX: 2WEI, Björn H. Schulz

Tags:
Animated Film, Food Sustainability, Followfood, Digital Film

Working together with the “Pitchon Lev” soup kitchen* –the country’s largest soup kitchen which services over 250.000 Israelis each year with food products and basic needs – Samsung has pledged to match each calorie burnt with a similar calorie-rich food product it will donate on runners’ behalf to the organization.

So if you take into account that a normal person weighing 75 kilograms would probably complete the 42-kilometre marathon in just under four hours – we’re talking about burning close to 4000 calories multiplied by at least 40.000 participants – that’s the rough equivalent of 320.000 meals!

How will Samsung manage it? Well, runners will be outfitted with a special calorie counting band and to show people at all times how many calories have already been raised and burnt, the company will set up a live calorie counter on Rabin Square – Tel Aviv’s central square right opposite the town hall. On Marathon day, runners crossing the finish line will be directed to a branded compound where besides getting a personal video of their run – they will be invited to choose the food products that match the number of calories they burned and compile the food package that will be donated on their behalf.

But that’s not all. To amplify Samsung’s effort, the company will be setting up Samsung Calories Stations at high traffic density spots and shopping malls throughout the country– where people will be invited to run on treadmills and add their burnt calories to the general ‘burnt calories’ count. An activity that will allow people to donate their calories once, twice or more.

The way we see it, the Samsung Calories Marathon means one thing: Run. Burn. Feed. Repeat.

Credits:
Agency: Leo Burnett Israel
Client: Samsung Israel
Campaign: Samsung Calories Marathon | Samsung Calories Stations
CEO: Adam Polachek
CCO: Ami Alush
VP Client Services: Idit Zukerman
VP Strategy: Shai Nissenboim
Strategic Planner: Liz Stull
Creative Team: Oren Ben Naim, Meital Miller
Account Supervisor: Sapir Aharoni
Account Manager: Gal Teitel Ram
Producer: Simi Ben Zikri
Studio Manager: Sagi Valenstain
Traffic: Maya Varochik
Marcom: Eva Hasson
Media: Publicis Media
Director: Tal Zagreba
Animation Director: Robert Moreno
Animation Production: Robert Moreno
Co-Production: Great Guns
Co-Producers: Laura Gregory, Sheridan Thomas
Storyboard: Robert Moreno
Concept Art: Tim Razumovsky, Niv Shpigel, Robert Moreno
2D Animation: Robert Moreno, Niv Shpigel, Naama Zarfaty, Alon Richter, Guy Shimron, Guy Osnat
Clean Up Ink & Paint: Naama Zarfaty, Ori Anne Hail
Original Music & Sound Design: Roy Shen Zoor – Monster Music

The song is equally beautiful, and it’s written by Billie Eilish, a 16-year-old singer and songwriter who tapped into relative notes and words to come up with this original background song that plays along in the video. It’s called Come Out and Play. Just for your information, here’s a little of who Billie Eilish is. She began writing original lyrics and creating her own musical notes from the age of 11. She gave her first popular hit when she was 15. Apple launched this Share your gifts film in collaboration with Billie’s exclusive recital and one of its brilliant illustrators at Apple’s Third Street Promenade store situated in Santa Monica, California.

We believe that by not really revealing the girl’s creative genius and by keeping it a mystery, it urges everyone to tap into their hidden creative sides to realize their true self and potential.

Apple – Share Your Gifts

Holiday — Making of “Share Your Gifts” — Apple

Credits:
Brand: Apple
Campaign: Apple Share Your Gifts
Agency: TBWA\Media Arts Lab
Animation Company: Buck

Tags:
Santa Monica, California, Apple Campaigns, Apple commercial, Share your gifts, TBWA\Media Arts Lab, Buck, Animated film, Animated campaign, Animation, Creative, Illustration

The new animated short film, Big Chicken Small Movie, is designed to celebrate the Georgia town and its giant steel chicken. From the beginning, the intention was to make the short film as Atlanta-focused as possible. Awesome Inc, is an Atlanta-based studio known for both its series and commercial work. The project debuted on Sunday, August 6th, which was National Friendship Day.

Anthony Gianino, KFC franchisee owner and VP of marketing for KBP Foods, the film marks the culmination of an exciting project. The beloved “Big Chicken” KFC restaurant reopened to the public May 11 following a $2.2 million renovation.

“I think every Atlantan has a tender spot for that giant bird, so it was an honor to try to do it proud. Also, I’m excited to show all my friends from high school that I made it to the top–even if it’s just the top of the Big Chicken,” said W+K copywriter Mike Egan, who was born and raised in Atlanta.

Credits
Brand: KFC
W+K PORTLAND
Executive Creative Directors – Eric Baldwin, Jason Bagley
Creative Directors – Jason Kreher, Freddie Powell
Copywriter – Mike Egan
Art Directors – Matthew Carroll, Tim Semple

Producer – Blake Carrillo
PRODUCTION
Production Company: Awesome Inc
Director & Lead Design – Craig Sheldon
Executive Producer – Ashley Kohler
Line Producer – Allison Sanders
Design – Chris Anderson
Lead Storyboard Artist – Craig Sheldon

Storyboard Artists – Guillermo Comin, Billie Liao

Character Design – Sofia Salazar
Animators – Craig Sheldon, Chris Anderson, Joshua Mullinax, Mark McDonald, Edgar Ferrer, Nathan Churney, Jeff DiMaggio

Production Assistant – Titus T. Bug
Editor – Thomas Fine
Studio Manager -Lauren Teasley

MUSIC + SOUND DESIGN
Music+Sound Company: Bluetube
Composer – Michael Kohler
Sound Designer – Michael Kohler
Producer – Michael Kohler

Watch more from KFC

Video related to:
Wieden+Kennedy, Awesome Inc, KBP Foods, Big Chicken, W&K, KFC, KFC chicken, animated short film, Georgia, KFC franchisee, KFC restaurant, KFC’s creative agency, Bluetube, W+K copywriter, Short film, animated film, KFC latest ad, Latest ad campaigns, Brand marketing, digital film, digital video

In the advertisement of Paper Boat Drinks, a little paper boat represents consciousness and hope. A captain of a ship makes a little paper boat and sends it to partake its journey. It shows how one should just keep moving towards their aspirations and goals. Thus, the boat seems to be taking a journey towards its final destination and in the end, it reaches the destination.

The advertisement is very inspiring.

A story of hope and dreams
● The boat is shown to fight all adversities during its journey.
● The encounter with a mouse, bus and even natural calamities like rain and heavy winds is also shown
● At the same time, there is a dog that protects it from sudden rain which represents how with every bad encounter, you also have a good one to neutralize it.
● Eventually, the boat flies with the wind and reaches its destination

It is a representation of how every individual undertakes his/her journey and experiences several good and bad incidents during the process. But eventually, there is only one thing that keeps us all moving forward and that is hope. A hope that we will reach our destination and our dreams will come true.

Paper Boat presents Hope, the Boat

Having paper boat drinks is like taking a walk down the memory lane with its taste of real fruits. The memories that become hazy in the process of getting closer to your dreams and aspirations. We need to remember that it is the journey that is more important because it gives us the experience to shape us as individuals.

Credits:

Concept & Execution: Humour Me – Branded Entertainment
Created By: Dhruv Sachdeva
Directed By: Dhruv Sachdeva & Clifford Afonso
Co-Director: Tanvi Gandhi
Screenplay & Story: Clifford Afonso, Dhruv Sachdeva, Aradhana Mathews
Executive Producer: Ashray Sachdeva
Project Head & Client Servicing: Gitana Singh

Sound Score: Aradhana Mathews
Sound Score Arrangement & Sound Engineering: Anindo Bose
Sound Design: Anindo Bose, Zain Calcuttawala, Siddharth Talwar
Sound Mixing & Mastering: Plug N’ Play Studios

Animation Project Lead: Vrinda Sood
Animation Direction: Zero Gravity Filmz
Film Editor: Shubham Singla
Production Manager: Dhananjay Visvanath

Art Direction: Tanvi Gandhi, Clifford Afonso
Art Supervisor: Akanksha Sharma
Storyboard Artist: Vaibhav
Character Design & Illustration: Clayton Dmello, Varun Nair
Environment Illustration: Clayton Dmello

Modeling: Abhishek Soni, Ashish Negi, Bhairab Boithoque, Manoj Negi, Nishant Saxena
Surfacing: Abhishek Soni, Ashish Negi, Bhairab Boithoque, Tushar Tanwar, Nishant Saxena
Lighting: Tushar Tanwar, Ashish Negi, Nishant Saxena, Atique Mujawar
Rigging: Azhar Hussain Quadri
Layout & Animation: Ashish Sharma, Gaganpreet Singh Anand, Raghav Nagpal
Effects: Azhar Hussain Quadri, Asif Ali
Render Wrangler: Manoj Negi
Compositing: Shivam Sharma, Swatantra Dubey
Matte Painting: Swatantra Dubey, Bhairab Boithoque
Render Supervisor: Sachin Kolate

Behind the scenes

Credits
Client: Gatorade
Agency: TBWA/Chiat/Day Los Angeles
Production Company: Moonbot Studios
Senior Vice President, General Manager: Brett O’Brien
Senior Director, Consumer Engagement: Kenny Mitchell
Director of Digital Strategy: Jeff Miller
Manager, Digital Media: Abhishek Jadon
Senior Director Sport and Athletic Services: Jeff Kearney
Sports Marketing: Kyle Grote
Sports Marketing: Aminah Charles
Chief Creative Officer: Brent Anderson
Executive Creative Director: Renato Fernandez
Creative Director: Mark Peters
Senior Copywriter: Cyrus Coulter
Senior Art Director: Paulo Cruz
Director of Production: Brian O’Rourke
Executive Producer: Guia Iacomin
Senior Producer: Stephanie Dziczek
Producer: Cristina Martinez
Print Producer: Gabriella Nourse
Art Producer: Gabrielle Sirkin
Managing Director: Jerico Cabaysa
Brand Director: Robyn Morris
Brand Manager: Erika Buder
Associate Brand Manager: Theo Kirkham-Lewitt