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Sit a certain way, eat a certain way ????????‍♀️???? A lesson at being a lady everyday. ????????????‍♀️ But hey that's not who I am,???????? Being a 'certain' way is not my jam⚠️????‍♀️ ???????? ????‍♀???? ❌????‼️ Get ready for #PropahLady on 16th October???? @pumaindia

A post shared by Sara Ali Khan (@saraalikhan95) on Oct 13, 2019 at 10:27pm PDT

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I was told a lady must not step into the ring. Well, we did! Ladies, @pumaindia and I are coming up with something you’re going to love on 16 October. Stay tuned. #PropahLady

A post shared by Mary Kom (@mcmary.kom) on Oct 14, 2019 at 12:38am PDT

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Sit like a lady ,behave like a lady . Watch how I did all of these things 😉 see me as the #propahlady i am ! When ? 16th October. @pumaindia let's do this !

A post shared by Anjali Lama (@anjalilama_official) on Oct 13, 2019 at 9:33pm PDT

Credits
Brand: Puma
Campaign: Propah Lady
Director: Reema Sengupta
Producer: Kunal Punjabi
Agency: Digitas
Cinematographer: Vikash Nowlakha
Editor: Akshay Mehta
Music & Sound: Tejas Nair
Vocals: Nicole Madi
Design & Animation: Improper.tv – Mehr Chatterjee & Aditya Dutta

Tags:
Digital Campaign, Propah Lady, Puma Campaigns, MC Mary Kom, Dutee Chand, Sara Ali Khan, Transgender, Anjali Lama, Instagram, Stereotypes

Hard Kaur
Making it big as an artist is a struggle in itself. The struggle gets even harder when you’re a woman. Hard Kaur talks about how she has had to rely on her inner strength to be taken seriously as a hip-hop artist. She talks about feeling disconnected from everything around her before stumbling upon her art-form. In her own words, it has been her refuge for all these years. Hip-Hop has been a place that has given Hard Kaur a sense of belonging. She shapes her world by doing things her way, or no way at all.

Mandira Bedi
A career in live broadcasting has taught Mandira Bedi to truly live in the moment. From dealing with ageism to parenting her kids all by herself, she’s had a lot to overcome but has always come out stronger on the other side, with the help of her biggest support system, her mother. This is how she shapes her world.

Aditi Singh Sharma
Aditi Singh Sharma is the epitome of human strength regardless of her gender. She faced difficult situations in life with a fierce spirit and stuck with her music throughout. Her philosophy of life is to go all the way in whatever one does. She encourages others to work hard, love strong, and be extremely happy. Despite being the new kid on the block at the start of her musical journey, Aditi Singh Sharma shaped her own world, and her success speaks for itself!

Jwala Gutta
Stereotypes do not leave women behind even in the realm of sports. Jwala Gutta is the prime example of someone who has fought a ton of prejudices in order to strike a balance between her personal life and her career. She has a flair for proving her doubters wrong, and that is what her career symbolizes. She has never shied away from voicing her opinions even when it means taking on trolls. Jwala Gutta shapes her world by being her unapologetic self at all times!

The Singh Sisters
Gender bias has been a problem plaguing the lives of The Singh Sisters ever since the early stages of their lives. They have had to shun snide comments, societal doubt, and subtle mockery to reach where they are today. As detailed by the sisters themselves, their struggle has now begun to inspire other female players to pursue basketball. The Singh Sisters have shaped their lives by being brave about their career pursuits. #IShapeMyWorld

Radhika Apte
Radhika Apte is a name familiar to almost every youngster in the country. Her recent works as an actor have acquired much acclaim and applause from critics and audiences alike. However, the journey that has led to her success has not been one without bumps and hurdles. Radhika has faced everything thrown at her face with grace and courage. She has paved a way for herself in the acting industry even though she comes from a family of doctors. Radhika Apte shapes her world by adhering to her own beliefs and questioning the norms around her.

Parvathy Thiruvothu
Parvathy has waged wars against misogynistic portrayals of women in mainstream movies without any sense of fear. She believes in not making any noise about her deeds and letting her actions do the work. Parvathy describes her state-of-mind as raw and makes it okay for others to be the same. She shapes her own world by being unafraid when it comes to putting forward her views.

Shipra Khanna
Shipra’s life has not been the smoothest of rides. However, surviving a toxic married life didn’t stop her from her becoming a chef who is renowned all across the country. Societal viewpoints never stopped Shipra from winning Masterchef India. Her ideology and the actions supporting it acts as inspiration for women everywhere. She inspires people to be courageous and independent. Shipra Khanna shapes her world by going straight and strong!

This Digital campaign is about:
Levi’s, Shakti Mohan, Bani J, Mallika Dua, Anjali Lama, Ileana D’cruz, Huma Qureshi, Sapna Bhavnani, Shipra Khanna, Parvathy Thiruvothu, Radhika Apte, Swara Bhaskar, Shradha Sharma, The Singh Sisters, Jwala Gutta, Aditi Singh Sharma, Hard Kaur, Digital Campaign, Women, #IShapeMyWorld, Best digital campaigns, Creative campaign, Women Empowerment