Following with its campaign “Anti-Millennial” created in 2017, the brand is, once again, aiming to relevant issues for new generations in terms of labor trends. In this opportunity, speaking of inclusion and diversity and showing that the working world talent does not have a single face.

“We created this campaign as a trigger to generate a conversation with society that, in many cases, is unaware of this reality. We want to invite to the debate of these increasingly relevant issues in the industries” commented Lulo Calió, Creative General Director of FCB&FiRe.

“Emphasizing on what we look for when we search for talent, the campaign leads us to reflect on the perception of talent regarding pre-concepts or prejudices such as tattoos, religion, style, piercings, sexual preference, among others.” added Federico Paluszkiewicz, Head of Marketing and Communications of Navent.

“This campaign is just the next step on a path that the brand has already begun to take, reinforcing its role in the labor market,” commented Santiago Minorini Lima, VP of Sales and Marketing at Navent.

The campaign includes the film designed for digital, bumpers ads, public roads, radio and social networks.

Credits:
ADVERTISER: Navent
PRODUCT: ZonaJobs
TOPIC: “Juana”
AGENCY: FCB&FiRe
Creative General Director: Lulo Calio
COO: Luciano Landajo
Creative Director: Sebastian Visco
Art Director: Hagall Muñiz
Copywriter: Frank Marciano // Joao Cardoso
Accounts VP: Maria Laura De Rosa
Accounts Supervisor: Luisina Bravo
Audiovisual Production Director: Gabriel Lancioni
Agency Producer: Maximiliano Ibarra
Production Assistants: Gerónimo Rey / Agustín Slapak
PRODUCER: Puenzo Hnos.
DIRECTORS: Pepe Puenzo / Federico Frágola
EXECUTIVE PRODUCER: Pilu Pilosio
HEAD OF PRODUCTION: Alberto Ortiz
DIRECTOR ASSISTANT: Bruno Roberti
PHOTOGRAPHY DIRECTOR: Julian Ledesma
ART DIRECTOR: Marcelo Chavez
CUSTOME DESIGNER: Virna Cortinovis
POSTPRODUCTOR: David Varcárcel
POSTPRODUCTORA HOUSE: Barraca Post
EDITOR: Hugo Primero
MUSIC: Twins Music
MIX: Twins Music
RESPONSIBLES FOR THE CUSTOMER: Santiago Minorini Lima, Federico Paluszkiewicz, Bárbara Iturraspe, Nicole Conforti, María Florencia Cerviño.

This Advertising campaign is related to:
Job search, New campaign, ZonaJobs, FCB&FiRe, Best digital campaigns, Anti-Millennial

ZonaJobs, the leading Argentine company in job search, presents its new campaign developed by FCB Buenos Aires. The campaign focuses on one of the key characteristics of the brand: the understanding of millennials and the way they fit into the labor market.
“The challenge of this campaign was to reflect, with humor, how the culture and the way of working have modified and evolved over the past years. And how some people, like Roberto – the main character of this campaign – coexist with these new rules in an unknown territory,” comments Luciano Landajo, Chief Operating Officer and Vice President of Accounts at FCB Buenos Aires.

“ZonaJobs is an undisputed leader in its segment – it is a key brand in our business, and much of its success is due to being able to understand millennials. We are happy with this campaign and we are very confident in what it will bring to the brand,” says Federico Paluszkiewicz, Director of Marketing and Communications for Navent.

“This work was a great challenge. It demanded a lot of us since the last thing we wanted was to transform ourselves into Roberto, trying to speak to a generation so particular and complex that it undoubtedly requires a different language. When we came to this idea, there was no doubt, either on our side or on that of the Navent team: We both felt we had found the way,” adds Lulo Calió, Creative Director of FCB Buenos Aires.

This is the first work developed by FCB Buenos Aires for ZonaJobs following the agency’s great results for the brand in the past, with popular and memorable campaigns such as “PPT” and “GrandMa.” The campaign includes the spot designed for digital, radio, outdoor and social networks. The production house was Mu Films and the spot was directed by Clan.

Credits
Campaign: Zona Jobs – Anti-Millennial
Client: Navent
Product: Zonajobs
Website: https://www.zonajobs.com.ar/
Theme: “Anti-Millennial”
Agency: Fcb Buenos Aires.
President: Santiago Puiggari
Executive Creative Director: Lulo Calio
Creative Director: Sebastian Visco
Art Director: Hagall Muñiz
Copywriters: Frank Marciano, Audrey Prieto, Joao Oliveira.
Vp Account Director: Luciano Landajo
Account Supervisor: Nicolas Ciccola
Agency Executive Producer: Gabriel Lancioni
Agency Producer: Maximiliano Ibarra
Producer Assitants: Gerónimo Rey / Agustín Slapak
Production Company: Mu Films
Director: Clan
Executive Producer: Guido Rutenberg
Producer: Marcos Barbosa
Assistant Producer: Pablo Alba
Director Of Photography: Luciano Badaracco
Art Director: Magdalena Peralta Antivero
Stylist: Lali Grosso
Postproduction: Jaqueline Eckerdt
Editor: Clan / Maxi Ibarra
Mix: Xyz
Music Band: Triple Frontera / Ignacio Cruz – Federico Abuaf
Responsible For The Client: Santiago Minorini Lima, Federico Paluszkiewicz, Barbara Iturraspe, Maria Ximena Zaratiegui.

The video related to:
ZonaJobs, Anti-Millennial, FCB Buenos Aires, FCB, campaign, humor, marketing communications, Buenos Aires, Argentine, understanding of millennials, Digital campaign, digital film, Most memorable campaigns