The Rise of Fast Dating Apps and Dating Fatigue

In this section, we delve into the current dating landscape and the rise of fast dating apps. We explore how the fast-paced nature of these apps has contributed to dating fatigue and a sense of disconnection among singles.

Introducing Match’s “Commitment is the New Sexy” Campaign

This section focuses on Match’s campaign and its core message. We highlight how Match recognized the need for a shift in dating culture and developed a campaign that celebrates commitment as the ultimate symbol of desirability.

Breaking the Stigma: The Power of Genuine Connections

Here, we emphasize the importance of authentic connections and how they differ from fleeting encounters. We discuss the significance of building deeper emotional bonds and how commitment fosters trust, intimacy, and long-term satisfaction.

Showcasing Real Stories of Love and Commitment

Match’s campaign features real-life stories of couples who have found love and happiness through their platform. We explore these heartwarming tales and the positive impact commitment has had on their lives, showcasing how commitment can lead to fulfilling relationships.

Embracing Commitment: Match’s Tools and Features

In this section, we highlight Match’s innovative tools and features that empower users to prioritize commitment and meaningful connections. We discuss how Match’s platform encourages users to showcase their genuine selves and provides them with the tools to find like-minded individuals seeking long-term relationships.

The Social Impact: Changing Perceptions of Dating

This section explores the broader social impact of Match’s campaign. We discuss how the “Commitment is the New Sexy” movement challenges societal norms and reshapes perceptions of dating. We also examine the potential for a shift in cultural attitudes towards commitment and long-lasting love.

Conclusion:
Match’s “Commitment is the New Sexy” campaign is a refreshing departure from the casual dating norms that have become prevalent in today’s society. By promoting commitment, authenticity, and meaningful connections, Match aims to inspire a new generation of singles to seek fulfilling relationships. This campaign not only empowers individuals to embrace their desire for commitment but also seeks to redefine what it means to be sexy in the context of modern dating. Join Match and embark on a journey towards genuine love and lasting happiness.

Credits
Advertising Agency: Marcel, France
CEO: Pascal Nessim, Charles Georges-Picot
Creative Chairman: Anne de Maupeou
Executive Creative Directors: Gaëtan Du Peloux, Youri Guerassimov
Associate Director: Sébastien Jauffret
Copywriter: Laura AONDIO, Virgile Lassalle
Artistic Director : Francesca Vitello
Strategic Planners: Léoda Esteve, Alexandre honoré
Account Manager: Angelo Giordano
Account Executive: Claire Sioufi
Project manager: Marine Borreil
Social Media Manager: Constance Bonardi
Print Producers: Suzanne Pereira Dias, Nathalie Turmel
Print Designer: Christophe Gillon
Motion Designers: Olivia Garaud, Maxime Philippeaux, Vincent Iweins

This campaign is about:
Match, commitment, new sexy, modern dating, dating campaign, meaningful relationships, authenticity, dating fatigue, fast dating apps, love, genuine connections, emotional bonds, trust, long-term satisfaction, real stories, love stories, Match platform, tools and features, social impact, societal norms, cultural attitudes, fulfilling relationships, lasting happiness

Based on facial recognition, Corruption Detector is a free APP that draws on a comprehensive database with all the official records of corruption, previously hidden in hundreds of courts across Brazil. By simply pointing a phone at a candidate, voters can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person. All data organized by the app is available for reference at any time. And on election day, users will receive an important notification: a reminder not to vote for a corrupt politician.

The Corruption Detector app uses Microsoft facial recognition technology, which gives it 98% accuracy. In order to create our database and make it simple for anyone to understand, they had to gather data across hundreds of courts all over Brazil. It took them months to analyze, select which accusations and investigations concerned corruption or public administration fraud, and organize the information into one simple list. Then, they translated the legal jargon into all those incomprehensible court records into language anyone would find easy to understand. The app was launched by one of Brazil’s most renowned comedians, who went to Brasília, and stood outside Congress, taking selfies with politicians and showing Brazilians how the app works. Since then, the number of downloads has never stopped growing.

Credits
Advertising Agency: Grey Brasil
Client: Reclame Aqui

Production Company:
Savoir Tecnologia / SÃO PAULO
Studio Penka / SÃO PAULO

This campaign is about:
Corruption Detector, Technology, App, Smartphone, Government, Product Innovation, Brazil, Politician, Facial recognition technology, Microsoft

Hundreds of thousands of young athletes are excluded from regular team sports for the simple fact that they can’t hear the referee’s whistle when it’s blown.

Problem
3.55m Australian adults suffer from some form of hearing impairment.
Which means almost 40% of Australians have difficulty playing team sports because they can’t hear the whistle when it’s blown.
This is a particular problem for children and teenagers, who are often excluded from team sports at all levels, at a time in their lives when belonging is extremely important to them.

Solution
We created an app for the Samsung Galaxy watch that picks up the frequency of a referee’s whistle and sends an instant vibrating alert to the deaf player.
Enabling hearing-impaired kids and athletes to be included in regular team sports.

Result
The app and has been tested in real sports games with deaf players with an 80-100% success rate in controlled outdoor environments.

Credits:
Agency: Leo Burnett, Melbourne
Campaign: Silent Whistle
Advertiser: Samsung
Brand: App for Galaxy Smart Watch

Tags:
Galaxy Smart Watch, Technology, Innovation, Product Innovation, App, Smart watch, Deaf, Sport, Samsung Silent Whistle

Credits
Advertised brand: Netflix
Campaign: Get Up
School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Art Director: Ingrid Parada

Tags:
Technology, Innovation, App, Google Lens, Creative, Obesity

The narrative embedded in the infographic used witty remarks and sharp one-liners to outline reasons causing urban India’s love-affair with laziness. For instance, one section of the campaign misspelled November as Movember and presented information about the number of razors sold that month. In one part of the infographic, Dunzo even provided the number of deliveries made within a distance of 100 meters. The careful tweaking of popular phrases was also rampant throughout the publication. The phrase, Nice to meet you, was transformed into Rice to meet you to depict the number of Biryani deliveries made in 2018. All in all, seven jocular statements presented Dunzo’s take on urban India’s usage of the ‘anything anytime’ delivery app.

One could even interpret an attempt at social activism hidden inside the comical undertone of the campaign. Maybe, the company was trying to call out the lazy lifestyle of India’s urban population. Regardless of its intended motive, the infographic garnered 946 claps on Medium while generating some laughs.

We feel that more companies should take a note from Dunzo’s take on marketing, and try to inculcate humour in their campaigns. It is a definitive way to connect with audiences and adds a layer of nuance to advertising endeavours.

Website: https://www.dunzo.in/
Source

Kiara’s and Vicky’s expressions are so genuine and cute that even if you won’t consider buying a house on Housing.com, they make sure you look at your partner or remember your better half with a smile. Lowe Lintas is behind the conceptualisation of this spot. Ghar dhoondna koi inse seekhe highlights Housing.com’s smart search technology with Kiara being busy buying a house on Housing.com; in the process, neglecting Vicky and making him worried.

As per our research, Housing.com has always positioned itself as a technology leader in housing space. ‘Ghar dhoondna koi inse seekhe’ campaign revolving around the story of a charming couple looking to buy a house along with endearing music will truly make its way to the heart of audiences and be remember for some time. Also, there’s one thing which we would want to highlight here that you might miss. This spot subtly brings to light the fact that women now play a significant role as key decision-makers in the house-purchase journey. And thus, the name, ‘Ghar dhoondna koi inse seekhe’.

#GharDhoondnaKoiInseSeekhe #LookUp

Credits-
Brand: Housing.com
Campaign: Ghar dhoondna koi inse seekhe
Product Group: Real Estate
Agency: Lowe Lintas, New Delhi
Additional credits: Director: Vijay Veermal
Production House: Chrome Pictures Media LLP
Protagonist: Vicky Kaushal and Kiara Advani

Tags:
Housing.com Ads, Housing.com Campaigns, Ghar Dhoondna Koi Inse Seekhe, Real Estate, Lowe Lintas, New Delhi, Vicky Kaushal, Kiara Advani, Chrome Pictures Media LLP, House Search, Digital, Film, Smart Search technology, Innovation, App

Ford’s SafeCap is a cap for truckers that detects their head movements in pre-sleep mode and alerts them through light, sound, and vibration to prevent them from dozing off. Ford took help of research to identify specific head movements of the truckers that alluded to the tendencies of sleep like fatigue and decreasing awareness. The people involved helped Ford develop a software that could detect these movements through an embedded sensor and a gyroscope in the cap by way of light, sound, and vibration.

We think that this technology is still far from completion to benefit the larger base of truckers and Ford is looking for more innovative partners to improve the design, functioning and scalability of the product.

Credits-
Brand: Ford
Campaign: Ford Safe Cap
Category Vehicles & Accessories
Agency Network: WPP Group
Advertising Agency: J Walter Thompson, Brazil
Production Company: PBA
Executive Creative Director: Vico Benevides
Creative Director: Rodrigo Strozenberg
Copywriter: Thiago Lins
Art Director: Fernando Lyra

Tags:
Ford Motor Co., Ford Campaign, Ford Road safety, Road safety campaign, Awareness campaigns, Digital, On ground, Software, App, Technology, Innovation, Safe Cap, Ford Safe Cap, J Walter Thompson, Brazil, WPP, Automotive campaign, WPP Group, Clio Awards, Product Design

As portrayed in the digital promo developed by BBDO, Brazil, it is common for visually impaired humans to count of guide dogs. Tragically so, it is also common for people to abandon their dogs when they start going blind. Pedigree Human Guides is an educational platform that teaches us how to take care of our dogs that go blind. As part of the campaign, Pedigree even handed out illustrated handbooks to stores and pet shops. The educational material can also be downloaded from www.humanguides.com

We feel that this campaign is a brilliant initiative that enables us to give back to dogs. It is something that needs to be shared as much as possible!

Dealing with obstacles at home

Creating a routine for meals and hydration

Venturing out safely

Developing memory

A different way to play

Credits
CLient: Pedigree
Campaign: Human Guides
Advertising Agency: AlmapBBDO, Brazil
General Creative Director: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Directors: Andre Gola, Pernil, Marcelo Nogueira, Keka Morelle
Creatives: Rafael de Miranda, Pedro Reis, João Souza
RTV: Vera Jacinto, Diego Villas Bôas, Tatiana Martins
Content Producer: Marcelo Pignatari
Production: Bando Studio Produções Cinematográficas
Director: Ale Charro
Second Unit: Lucas Rangel
DP: Wagner Jabour
Editing: Juliana Munhoz
Post-Production: Equipe Bando
Motion: Pedro Gebara
Executive Producer: Marcela Sutter
Audio Production: Cabaret
Client Services: Ingrid Lopes, Vitoria Capelasso
Producer / Audio Post: Gab Scatolin
Teacher: André Henrique
Coordinators: Verusca Garcia, Nicole Bonnet
Illustrators: André Maciel (Black Madre), Estudiorama
Final Art: Carlos Henrique
Graphic Production: Jose Roberto, Marcos Souza
Director of Digital Operations: Rodrigo Falcão
Digital Strategy: Nicole Bortoluzo Cassiano
Project Managers: Eduardo Bruschi Cardoso, Mayra Otsuka, Diego Honorato da Silva
Client Services: Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias
Planning: Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais
Media: Daniel Ribeiro, Renata Bordin, Thabata Hidalgo, Taís Trevisol, Wiraquitan de Lima
BI: Bruno Mosconi, Helio Silva Balbi, Marina Leitão
Approval: David Griffin, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Patrícia Pollice

Drown out unwanted bathroom noises with their new ‘Silent Loo app’. Choose from Tap, Shower, Costa Rican River or Tsunami and protect both modesty and the planet with one simple to use solution, available for download now!

Credits
Campaign: Bathstore: Silent loo app
Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Directors: Andy Jex, Rob Potts
Creatives: Jose Hernandez, Victor Moron
Account: Katrina Bain, Jessie Doel
Director: Tom Clarkson
Editor: Jake Saunders
Producer: Benedict Murray
Post-production / Audio post production: Prodigous