Droga5’s creative vision acts as the backbone of the campaign. The digital short portrays people from different walks of life working hard to overcome the obstacles in their way. Will Make us a Family features montage of different individuals engaging in different physical activities. From a track runner to a ballet dancer, the short film portrays the strenuous efforts of different performers.

We feel that the core message of the campaign #WillMakesUsFamily resonates with the brand identity of Under Armour. If the end goal of the campaign was to inculcate a sense of togetherness in its athletic base, it had been neatly accomplished!

Credits:
Brand: Under Armour
Campaign: Will Makes Us Family
Website: https://about.underarmour.com/
Creative Chairman: David Droga
Chief Creative Officer: Neil Heymann
Executive Creative Director: Tim Gordon
Producer, Film: Nathan Pardee
Song: “You Can Make It If You Try”
Composer: Gene Allison
Sound Company: Heard City

This campaign is about:
Footwear, Sports, Apparel, Under Armour, Droga5, Athlete, United States, Heard City, Fitness, Digital Campaign, Advertising Agency, Droga5 campaigns

Mumbai, June 6, 2016: DigitasLBi has been appointed as Digital Creative AoR for Tata Group’s newly launched E-commerce venture, Tata CLiQ which will offer consumers a ‘Phygital’ shopping experience across categories.

The agency will be responsible for the launch and subsequent ongoing digital creative campaigns.

Prathyusha Agarwal, Head – Marketing, Tata CLiQ commented, “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com With a quirky idea like C.A.M.E.L and our authenticity promise of #SureThing, it was critical that we choose the right partner to help us develop this potentially viral thought in the best way possible. After an extensive pitch process, it was DigitasLBi’s understanding of the space that stood out the most and we are happy to partner them as we embark on an exciting journey with this brand.”

Prithviraj Banerjee, Head of Agency – India, DigitasLBi, commented, “We are very excited with this appointment and believe that together, we can create a world of “firsts” in the e- commerce space. Our global commerce practice gives us a breadth of insights, tools and learnings ranging from our worldwide Connected Commerce study to our Responsive Retail framework. We will leverage these tools extensively to aid our creative process and bring alive the unique phygital experience that Tata CLiQ will offer customers”.

About Tata CLiQ –
Tata CLiQ offers a wide range of authentic and exclusive brands across apparel, footwear and electronics with a plan to add many more categories and brands in the near future. Through Tata CLiQ’s seamless Phygital offering shoppers will be able to merge the best of online and instore shopping experiences , shoppers will be able to order, collect, return and exchange products from anywhere, any time – either online or at brand partners’ stores.

Log on: tatacliq

For the latest on TataCLiQ.com, please follow:
https://twitter.com/tatacliq on Twitter, https://facebook.com/tatacliq on Facebook and on Instagram

About DigitasLBi
DigitasLBi is a modern, data-inspired agency.
We are the only agency designed to offer clients who seek to transform their marketing a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for your business
Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.
Our work is designed to make a place for our clients’ brands in the busy lives of the people they want to connect with.
In short, DigitasLBi exists to make your brand count.
DigitasLBi is part of Publicis. Sapient, a Digital Transformation Platform purpose-built to solve the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis. Sapient is 23,000 people strong, across 100 offices in 50 countries.

For more information, visit www.publicis.sapient.com.