Archer Troy – Campaigns of the World

Marie Stopes International: Not Today, the campaign breaks the silence on a topic that no one talks about

YWwV268TPqrxQUV5 — Fri, 28 May 2021 15:11:15 +0000

Abortion in Mexico is a serious problem, a taboo that affects thousands of women that although it is legalized, many women fear and make it clandestine. That’s why Foundation Marie Stopes International decided to give a message on Mother’s Day, and they did an emotional film ‘Not Today’ that tells a story that, at the same time, is a tribute to all the women who are mothers and women who fight every day to decide when to be. The story talks about the memories, experiences, dreams and goals that will make the young woman make a choice.

The campaign by Marie Stopes International breaks the silence on a topic that no one talks about, but that needs to be talked about by all.

Credits
Country: México
Campaign: Hoy No | Not Today
Agency: Archer Troy
Creative VP: Mike Arciniega
Creative General Director: Abraham Quintana Garay / Carlos Fernández Oxté
Art Director: José Hernández
Copywriter Director: Mike Arciniega
Account Director: Mariana Torrijos
Production: Central Films
Director: Rodrigo García
Cinematographer: Jordi Planell

FilminLatino Presents Live Cinema In Lockdown

YWwV268TPqrxQUV5 — Fri, 28 May 2021 05:08:28 +0000

Live Cinema in Lockdown by FilminLatino, the first-ever made live film exhibited on Instagram. An idea developed for the Mexican Film Academy that innovated watching cinema amid an industry halted by the pandemic.

COVID-19 forces many industries to go into a pause and others to come to a complete stop. The movie industry came to a complete halt. Government institutions stopped issuing filming permits. The movie sets had technical and capacity limitations. The entire chain collapsed: Without open theatres, premieres, editions, actors, writers and screenwriters were paralyzed.

As a response to this unprecedented situation, in conjunction with the Mexican Institute of Cinematography, “Encierro, cine en vivo” was created, movies that were confinement forces by the current pandemic, they live physically and mentally locked up, and they must come out of the heads of the characters they live in; problems that to be released have to be counted. And filmed.

Five characters. Five monologues. Five stories. Five emotions. Five problems that concern us all must be released to turn them into emotions, in freedom.

Credits
Country: México
Client: FilminLatino
Campaign: Encierro Live Cinema
Agency: Archer Troy
Creative VP: Mike Arciniega
Creative General Director: Abraham Quintana Garay / Carlos Fernández Oxté
Production: Humano
Production: Gloria Estrada / Osmani / Mike Arciniega
Executive Producer: Liliana Moreno / Jorge Michel Grau / Mónica Lozano / Enrique Pérez / Daniela Lojero / Paulina Herrera / Carlos Fernández Oxté / Abraham Quintana / Osiel Díaz / Bruno Oliver
Director: Osmani / Luciano Ciccarello / Mario Camhi / Roger / Alex de la Mora
Photographer: Sebastián Martínez
Music: Mickey Cosio / Guddini Cortina

Voces de la Ausencia: Missing Voices

YWwV268TPqrxQUV5 — Fri, 19 Feb 2021 05:35:38 +0000

Nine women are killed every day in México, and they didn’t want us to talk about it anymore, so Voces de la Ausencia decided to sing it loudly through Missing Voices campaign. Because every day their National Anthem plays at midnight, so, they replaced it with one sung by nine relatives of victims of femicide in which, every 10 seconds, a voice disappeared.

This new version was played on the journalist Frida Guerrera’s social accounts, also at digital portals, radio, and TV stations showing us what does the absence of 9 women a day in Mexico sounds like.

Credits
Brand: Voces de la Ausencia
Campaign: Missing Voices
Agency: Archer Troy México
VP Creative: Miguel Arciniega, Abraham Quintana
General Creative Director: Carlos Oxté
Creative Direction: Pedro Molina | Alejandro Junco
Art Direction & digital Retouching: Roberto Guzmán I Karla Rodríguez
Copywriter: Giovana Franchini
Producer: Emanuel García I Martín Hernández
Production House: La Tuna
Director: José Miguel Ramírez Coika
PR: Vanessa Cueto
Photography: Adriana Farias.

Therapy Book, a social experiment that solved the communication problem between parents and their children

YWwV268TPqrxQUV5 — Sat, 25 May 2019 08:16:31 +0000

Therapy Book – A social experiment
To commemorate Teacher’s Day in Mexico, Scribe and Archer Troy developed Therapy Book a social experiment that solved the communication problem between parents and their children, in which a Scribe notebook was the bridge to complete the task of answering the questions that children never did.

Credits
Country: México
Client: Scribe
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Esli Martínez
Copywriter: María José Gutiérrez
Art Director: Karla Rodríguez
Account Director: Guillermo Guzmán
Production: Javier Velázquez / Regina Rueda / Haim Torres
Director: René de la Rosa

Tags:
Teacher’s Day, Mexico, Scribe, Archer Troy, Social Experiment, Best Digital Campaigns, Digital Marketing Trends, Best online marketing strategies, Social media campaigns, Scribe Notebook

Delicious for PETA – sexual benefits of being vegan

YWwV268TPqrxQUV5 — Sat, 25 May 2019 06:52:47 +0000

Delicious for PETA: Most people don’t know some of the consequences of eating meat. So, we decided to explore the sexual benefits of being vegan.

Credits
Country: Mexico
Client: PETA
Idea: Delicious
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Germán González
Copywriter: Carlos Fernández Oxté
Art Director: Germán González / Pedro Molina / Karla Rodríguez / Daniela Mejía

Tags:
Delicious for PETA, Mexico, Archer Troy, Vegan, Sexual Benefits, Print advertising, Creative Print Ads, Print campaign, Creative Advert

Amazon Prime Video: The Live Trailer for ‘An Unknown Enemy’

YWwV268TPqrxQUV5 — Sat, 11 May 2019 10:47:09 +0000

The first trailer that you can’t see but you can feel by Amazon Prime Video – The Live Trailer of An Unknown Enemy with the help of technology.

October 2nd 1968. At the square of the three cultures, during a student’s meeting, the biggest public bloodbath in Mexican history took place. The government forces opened fire over hundreds of student, No Mexican media talked about the incident until the Olympic games passed.

The first trailer that you can’t see but you can feel. A sensorial live experience for the launch of the Prime Original series “Un Extraño Enemigo” (An Unknown Enemy) which revived the massacre of the 68 and became an act of collective memory without precedent with the use of technology, stunts, lights, surround sound and the performance of a helicopter.

Credits
Advertiser: Amazon Prime Video
Product: An Unknown Enemy (Un Extraño Enemigo)
Country: Mexico
Idea: The Live Trailer
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Esli Martinez
Copywriter: Edgar Ábrego
Account Director: Mariana Torrijos
Account Supervisor : Samantha Ayala
Production: Javier Velázquez

Tags:
Archer Troy, Amazon Prime Video, Amazon, The Live Trailer, An Unknown Enemy, Latest Tech News, Best Innovative Campaigns, innovative technology ideas, best technology campaigns, Mexican

PETA – The Payback | Print advertising to showcase life if the animals have a vendetta on humans

YWwV268TPqrxQUV5 — Sat, 09 Jun 2018 03:37:10 +0000

PETA – The Payback, A campaign that shows in a brutal and honest way, how would be life if the animals have a vendetta on humans for their ravish and brutal exploitation on their race.

Film Credits-
Country: México
Client: PETA
Idea: The Payback
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Pedro Molina / Bruno Oliver
Copywriter: Mike Arciniega
Art Director: Pedro Molina
Account Director: Mariana Torrijos
Agency Producer: Javier Velázquez / Regina Rueda
Creative Strategist: Rubén Ceballos
Director: Carl Zitelmann
Photo Director: Luis Enrique Carrión
Executive Producer: Mauricio Francini / Carolina Kostbahn
Producer: Gerardo “Pichi” Gutiérrez
Art Director: Pedro “Pit” Trejo
Wardrobe & Makeup: Adalicia Romo
Special Effects: Juan “Juma” Méndez
Post-Producer: Eduardo Lamas / Patricia Guerra

Print Credits-
Country: México
Client: PETA
Idea: The Payback
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Pedro Molina / Bruno Oliver
Copywriter: Mike Arciniega
Art Director: Pedro Molina / Bruno Oliver
Account Director: Mariana Torrijos
Agency Producer: Javier Velázquez / Regina Rueda
Photographer: Claudio Napolitano
Executive Producer: Ada Oderman
Producer: Mónica Moreno
Art Director & Wardrobe: Pau Malo
Visual Effects & Makeup: Gustavo Adolfo González / Johangrid Barboza / José Carlos Martínez

This Campaign is about:
PETA, Animals, México, The Payback, Archer Troy, Cannes Lions 2018, International Festival of Creativity

SHARP – As Not Seen On TV campaign by Archer Troy in Cannes Lions 2018

YWwV268TPqrxQUV5 — Wed, 06 Jun 2018 03:38:22 +0000

Memorable scenes are recreated in a very tight perspective showing that when you watch content on a small screen, everything looks tighter than it should be. As Not Seen On TV by SHARP

Your smartphone is not a TV.

Your tablet is not a TV.

Your laptop is not a TV.

Credits:
Client: SHARP
Country: México
Campaign: As Not Seen On TV
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Pedro Molina
Copywriter: Thalía Vázquez
Art Director: Roberto Guzmán
Account Director: Mariana Torrijos
Agency Producer: Javier Velázquez / Regina Rueda
Illustrator: Pedro Molina

This Ad Campaign is about:
Cannes Lions 2018, Creativity, SHARP, México, As Not Seen On TV, Archer Troy, Digital Campaign, Print Advertising

Deep Pipes | Pornographic film that teaches young people about sexual and reproductive health

YWwV268TPqrxQUV5 — Thu, 11 May 2017 05:20:25 +0000

Deep Pipes
Archer Troy premier for Marie Stopes México, the first educational porn film setting out to deliver sexual education to young people.

Mexico City, 2nd May 2017.- Educational porn has arrived
The first pornographic film that teaches young people about sexual and reproductive health, because who better to teach you about sex than porn stars? And with what better medium than the internet?

Deep Pipes is part of the #PornEducation initiative, a digital social movement for free and responsible sexual and reproductive health. The Legion developed this project from first conception right through to the film’s production and release. The film has already had a huge impact thanks to its original approach that has turned a traditionally taboo subject into a positive one that cannot be censured.

The campaign and film have provided plenty to talk about, as sex is a subject rarely addressed in our society. This film is the beginning of an entire educational movement and shows that even the most delicate subjects can be approached objectively and creatively and that effective ideas can be a valuable tool for connecting with the public.

Credits:
Client: Marie Stopes México
Agency: Archer Troy
Production Company: Películas Imaginarias
Creative VP: Mike Arciniega
Creative Director: José Hernández
Senior Copywriter: Haim Torres
Account Director: Gabriela Jasso
Production Director: Javier Velázquez
Production: Diana Rodríguez
Director: Guillermo Gardariño
Photography Director: Eber Morales
Executive Producer: Carmen Valdivia

Bajaj Mexico and Archer Troy introduce LIFE KEY for motorcyclists’ safety

YWwV268TPqrxQUV5 — Sun, 29 May 2016 06:12:01 +0000

It’s a simple yet revolutionary idea that turns the Bajaj Pulsar RS200 in one of the safest motorcycles on the market. Creativity and technology join together in to the mission of taking care of the drivers on the road.

Mexico City, may 24th 2016.- Bajaj México and Archer Troy introduce, for motorcyclists’ safety: LIFE KEY.

With the purpose of reducing death rates from accidents involving motorcyclists, Bajaj Motorcycles and Archer Troy have made a joint effort to develop an innovative solution called LIFEKEY.

A simple but effective idea that aims to transform the use of the helmet, making habit out of it.

This is possible by incorporating a simple technology that consists in synchronizing the switch of the motorcycle with a sensor into the helmet, that will not allow the boot without wearing it; this technology will make security a ritual in all motorcyclists.

With this innovative solution, Bajaj Motorcycles and Archer Troy are committed to impact on Mexican society and change a daily reality on the streets.

Client: Bajaj motorcycles mexico
Product: MOTORCYCLES
Agency: Archer Troy
Lion/Category: PR Lions and Cyber Lions
Media: Experiential
Category: Cannes
Country: Mexico
Creative Director: Arturo Diaz
Creative Director: Miguel Angel Arciniega
Creative Director: Miguel Suarez
Creative Director: Pedro Molina
Copywriter: Luis Rodríguez

AnimaNaturalis Mexico and Archer Troy fighting for nature.

YWwV268TPqrxQUV5 — Fri, 13 May 2016 03:22:22 +0000

AnimaNaturalis, non-governmental and non-profit organization that works for animal rights in Latin America, together with Archer Troy agency, presented the “LOSING IT, HURTS ” campaign, which seeks to raise awareness society about 2 thousand 600 animal species that are at risk of disappear.

“HURTS” is the concept with a clear message upholding that communicate the implications of the world to lose animal species.

The campaign shows the vulnerability of wildlife, the message is clear: Earth is unique and we are here to share it and protect it.

Client: AnimaNaturalis
Advertising Agency: Archer Troy, Mexico City, Mexico
VP Creative Director: Miguel Angel Arciniega, Arturo Díaz
Creative General Director: Miguel Suarez
Account Director: Gabriela Rivera
Creative Director: Pedro Molina
Art Director: Pedro Molina
Copywriter: Luis Rodriguez
3D illustrator: Pedro Molina

Zeiss Binoculars: We make it visible

YWwV268TPqrxQUV5 — Thu, 10 Dec 2015 09:35:22 +0000

Credits:
Agency: Archer Troy
Client: Carl Zeiss
Executive Creative Director: Arturo Diaz
Creative Direction: Habacuc Guerrero, Joaquin Garcia
Art Direction: Habacuc Guerrero
Copywriter: Habacuc Guerrero