Hershey’s is more than just a renowned chocolate brand; it is a staunch advocate for recognizing and empowering women in Brazil. With a CEO like Michele Buck leading the way, the company has woven the spirit of gender equality into its very DNA. A remarkable 52% of Hershey’s employees are women, setting an example for the corporate world. In stark contrast, the world of art in Brazil has not been as inclusive, with only 6% of works on display created by women, as reported by MASP (São Paulo’s Art Museum). Recognizing this glaring gender disparity, Hershey’s embarked on an inspiring journey called the HerShe Project in 2020. This initiative has now transformed into a powerful platform, shining a spotlight on women artists and providing them with the support they need to thrive.

The Concept:
At the heart of this extraordinary endeavor is a simple yet brilliant idea – the discovery of the pronouns “HER” and “SHE” within the name Hershey’s. The iconic milk chocolate packaging was ingeniously transformed into a canvas to showcase the talents of eight young women who aspire to make a living through their art. It all started with 320,000 bars of chocolate, and from there, a platform was born to support female artists across Brazil.

A Resounding Success:
The results of the HerShe Project have been nothing short of spectacular. The HerShe bars not only satisfied chocolate cravings but also fueled a cause. Sales soared, surpassing the brand’s traditional milk chocolate version by an astounding 692%. This remarkable success demonstrates the power of combining business with a commitment to gender equality.

The eight artists who had their works featured experienced a remarkable 30% organic increase in their social media following. Their art reached a wider audience, and their dreams were given wings. Hershey’s didn’t stop at eight artists; it opened its doors to countless others. Hundreds of female artists had the privilege of having their work showcased on Hershey’s Instagram and website, adding to the platform’s momentum.

A Catalyst for Change:
The HerShe Project did more than just boost sales and provide exposure; it ignited a crucial conversation about gender equality within the art world. Hershey’s took a stance, and its actions spoke louder than words. It demonstrated that empowering women in the arts is not just a noble aspiration but an achievable reality. It inspired artists and audiences alike to question the gender imbalance within the art community and strive for a more equitable future.

Conclusion:
Hershey’s, with its HerShe Project, has carved a path towards gender equality in the art world. By harnessing its own name as a symbol of empowerment, Hershey’s has showcased the incredible talent of women in Brazil. The results are a testament to the power of purpose-driven initiatives in the corporate world. As the HerShe Project continues to grow, it is poised to make an even greater impact, not only in the art world but in society at large. Hershey’s is not just a chocolate brand; it’s a force for change and a champion of women’s dreams.

Credits
Advertising Agency: BETC Havas, São Paulo, Brazil
CCO: Erh Ray
Executive Creative Director: Andrea Siqueira
Associate Creative Director: André Batista
Creatives: Andrea Siqueira, André Batista, Rodrigo Casanovas, Fernanda Peka, Diego Canhisares, James Döring
Account Team: Daniel Jotta, Nathalia Del Moral, Fabiane Veiga, Fernanda Modena, Izabel Petegrosso, Alexia Gomes
Media Channels and Engagement: Carla Gagliardi, Ariane Finavaro, Carlos Jordão, Dorilangio Souza, Lucas Gonçalves
Strategy: Agatha Kim, Bianca Brandão, Gabriel Lopes
Content: Daniela Lima, Danielle Maio, Rodrigo Yoshizumi
Production: Anna Luisa Ferraz, Andrea Carmassi, Juliana Arantes, Luigi Dias, Tiago Hasegawa
Graphic Production: Gilmar Souza, Marcio Brusaferro, Plinio Alves, Carlos Valeriano
Technology: Jeferson Rodrigues
Production Company: Modernista
Executive Producer: Marcelo Monteiro, Alexandre Lucas
Film Director: Hanna Batista, André Inácio
Photographer: Milena Seta, Vinicius Alves Bock
Art Direction: Karla Salvoni
Post-Production: Guilherme Carneiro
Producer: Giba Pereira
Account: Iara Demartini
Audio Production Company: Canja
Sound Director: Lucas Sfair, Eduardo Karas, Filipe Resende
Producer: Levi Mynssen
Audio Account: Guga Costa
Coordination: Matheus Brandão
Masterclasses/workshops: Vivi Duarte / CEO Plano Feminino ONG
Client’s approval: Marcel Sacco, Larissa Diniz, Rodrigo Campos, Larissa Loureiro

This campaign is about:
Hershey’s HerShe Project, Women in Art, Gender Equality in Art, Female Artists in Brazil, Empowering Women, Artistic Talent Showcase, HerShe Chocolate Bars, Art and Gender Balance, Brazilian Women Artists

Credits
Creative: Reshmi Upadhayay
Tags: Illustration, Creative, Art, Netflix Ads, It’s that entertaining, Reshmi Upadhayay, Creative Illustrations

They partnered with local Latin artists and restaurants in Miami to bring unique art to your door, all while supporting the vibrant community that keeps Miami alive.

Here’s how it works:
Order authentic Latin dishes to own exclusive art: They’ve partnered with seven Miami-based, well-known Latin artists, to celebrate their respective heritages. By ordering authentic dishes from local restaurants, customers can acquire unique local art. For example, a Peruvian restaurant will feature art from a Peruvian artist.

Credits
Advertising Agency: We Believers
Campaign: Art For Foodies
Client: DoorDash

This video campaign prepared by Miami Ad School presented the contrasting idea that the rich spend exorbitant amounts of money on buying art, and yet fail to understand the severity of the food wastage crisis. A gallery exhibition showcasing the work of renowned artists made the campaign even more impactful. But, the caveat was that all the art pieces displayed at the exhibition had one striking feature. The artists used paint derived by turning food waste into color for the creation of all the artworks on display. The audience at the gallery was later allowed to place bids for the artworks. However, the materials used in the making of the artworks were unbeknownst to them. By the end of the exhibition, the audience was made privy to this secret. Their reaction at the end painted a clear picture of the campaign’s effectiveness.

We feel that The Art We Waste made judicious of the understanding of human psychology to deliver its message. Given the urgency that resides over the need to tackle food waste, we need such campaigns to advocate for the cause.

Credits
Advertising School: Miami Ad School, Spain
Ad: Andrea Serrano Villaverde
Ad: Sergio Martín Méndez
Copy: Stefanie Salguero

Tags:
Food waste, Awareness Campaign, Social Experiment, Outdoor, Art, Artist, Hellmann’s

Project Description:
Culture is plural and doesn’t have one single source or narrative. Kerala has hundreds of folk art forms and practices spread across all religions, tribes, and castes out of which a few have already gone extinct. Three ritualistic folk art forms like Arjuna Nritham, Tholpaavakoothu, and Poothanum Thirayum have been focussed to bring out the essence of cultural tradition in this Ad film for Karalkada. The client co-operated with the idea of making an Ad film which didn’t reveal their product directly but talked about their cultural tradition and heritage in an indirect way by portraying the folk art forms of Kerala. The Ad film shot in a documentary style blends with the music video style layered with sleek cuts on music and chants based on various folk art forms is a tribute to the varied and diverse culture and heritage of Kerala.

The Client:
Karalkada, a clothing brand specialised in handloom cotton especially Kasavu fabrics was established in the 1800s. Since then, they have been an active participant in the preservation of a dying art form like handloom. They have created a cultural lineage closely working with the handloom weavers who use pit looms (Kuzhithari) to bring out exquisite Kasavu sarees, Kasavu Mundu, and Mundum Neryathum. They have their showroom dating over 100 years old in Kaithamukku Junction, Thiruvananthapuram.

Production House:
DocArt Productions specialise in feature films, conceptual ads, documentary films, print ads, and corporate videos. Name DocArt can be interpreted in many ways- documenting art, an abbreviation for documentary art, or the art of documenting. They promote the art of all sorts and artists from various fields. Words and concepts take different shapes and meanings under this umbrella. To understand others needs and to represent / re-interpret them with a wider perspective motivates us the most.

This Ad is about:
DocArt Productions, Karalkada, Kuzhithari, Clothing, Handloom, Thiruvananthapuram, Kaithamukku, Kerala, Arjuna Nritham, Tholpaavakoothu, Poothanum Thirayum, Kerala Culture, Kerala Heritage, Art, Theater, Documentary, Folk art, Creative Advertising Campaigns, Marketing strategy

That’s why Internet.org by Facebook is exploring ways to get the unconnected half of the world online. To date, Internet.org has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access.

Campaign
How could the internet be considered the World Wide Web if only half of the world’s population is connected? They created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online.

Source: arsthanea.com

Credits-
Client: Internet.org by Facebook
Brand Planner: Ravi Khanna
Digital Media Manager: Anna Ziskin (On Set)
Head of Brand Marketing: Nate Mordo
Head of Consumer Marketing: Kofi Amoo-Gottfried

Agency: Sid Lee, New York
Agency Website: sidlee.com
Creative Director: Felipe Ferreira
Account Director: Brett Niebling
Account Executive: Gillian Couchman
Producer: Dana Kandic

Creative Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producers: Marta Król, Tomasz Wachnik
Art Director: Karol Klonowski
Concept Artists: Krzysztof Rosłan, Mikołaj Piszczako, Michał Lisowski
Typography: Mikołaj Piszczako
Digital Artists: Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski, Maciej Mizer
3D Lead Artists: Piotr Nowacki, Łukasz Skurczyński
Modeling & Textures: Ernest Kośka, Anna Mierzejewska, Jakub Włodarczyk
Shading: Piotr Nowacki, Ernest Kośka, Jakub Włodarczyk
Animation: Piotr Maciocha

Photo Crew:
Photographer: Francisco de Deus
Photographer’s Rep: Blake Pearson / VISU
Producer: Susan Shaughnessy
Production Coordinator: Brie Walsh
Animator: Zack Williams
Digital Tech: Alex Smith
1st Photo Assistant: Mari Juliano
2nd Photo Assistant: Ben Mistak
Gaffer: Leandro Viana
Fabricator: Makoto Aoki / Swell
Fabricator Asst: Tomoka Tsuchimochi
Fabricator Asst: Erina Hattori
Prop Stylist: Paola Ramirez

This campaign is related to:
Print, digital, Ads, Internet, Freedom of Speech, Gender Equality, United Nations, Internet.org, Facebook, data-free access, World Wide Web, music, art, stories, knowledge, Sid Lee, New York, inventors, Electronics, Technology, filmmaker, Artists, Comic Artists, storyteller, student, programmer, Digital Campaign, Technology Campaign, Print Campaign

Credits
Client: Forbes Magazine
Campaign Title: The Power of the List
Advertising Agency: Ogilvy & Mather, Sao Paulo, Brazil
Vice President Executive Creative Director: Arício Fortes
Art Director: Paulo Coelho, Vinícius Cunha
Copywriter: Omar Caldas, André Jardim
Account Director: Juliana Fernandes
Head Of Client Service: Daniela Glicenstajn
Head Of Media: Daniella Gallo
Media Director: Betania Aragão
Media: Henrique Camargo
Forbes Magazine CEO: Antonio Camarotti
Publisher: Antonio Camarotti

Print campaign for the new LG Twin Wash.
Media: Print
Category: Home electronics
Client: LG Electronics
Advertising Agency: Y&R, Bogotá, Colombia
Chief Creative Officer: Tito Chamorro
Creative Director: Juan Pablo Maldonado
Art Directors: Henry Neira, David Pinilla, Julian Torres, Juan Manuel Prieto
Copywriters: Daniel Gómez, Julian García

Watch Review and Road Test – 2016 Volvo XC90

Advertising Agency: Grey, Sao Paulo, Brazil
Chief Creative Officer: Rodrigo Jatene
Executive Creative Director:Adriano Matos
Art Directors:Felipe Petroni. Victor Bustani, Leone Damiao
Copywriters: Daniel Xavier, Saulo Filho
Production Team: Robinson Silva
Chief Executive Officer:Sérgio Prandini
Chief Operating Officer:Marcia Esteves
Account team:Caroline Conrado
Media Team: Felipe Santos, Barbara Fontes
Production: Estúdio Icarus CI

Credits:

Trident White: Coffee block
Advertising Agency: JWT/NY, USA
Creative Director: Matt McKay
Art Director: John Cox
Copywriter: Brian Alexander
Illustrators: Josh Harvey, Anna Gomez
Photographer: Thomas Mangold
Planning Director: Melissa Bailey-Wong

“If you find something that you really believe in, go for it, take it, chase it, know it, taste it, be proud of it, dream it, hunt it, fight for it, love it. But whatever you do: Do it right!” This is the message of the new WARSTEINER branding strategy. A manifesto with an inspiring attitude toward life: Do what you really want to do.

Webchutney & Lia together came up with a beautiful Art and Technology this christmas.

When the carolers go missing, the carols must go on. Watch a few of Lia’s very cute fragrance dispensers perform “jingle bells”.
About Lia: Lia is a superior brand of aroma products, perfect in creating that fresh and festive ambience.

Brand: Lia
Campaign: The HoHoHo
Website: thehohoho
Advertising Agency: Webchutney

Lia Automatic Fragrance dispensers