They share their creative process in their social media accounts and the exact location of their pieces so their followers could enjoy them. A couple of weeks later a stencil with the outline of a Moleskine notebook and the hashtag #EveryThingStartsInAMoleskine was added to the piece.

In our social profiles, we invite other artists to upload sketches in their Moleskine so one of our artists selected one for Moleskine products and a wall in the neighborhood so they can paint a street art for the campaign.

About Moleskine:
The brand was created in 1997, bringing back to life the legendary notebook used by artists and thinkers over the past two centuries, such as Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin.

Today, Moleskine identifies a vast family of paper objects, smart notebooks and apps, bags, books, travel and digital device accessories and writing tools. Moleskine objects, both analog and digital, connect the owner to a heritage in art, literature and cultural and geographical exploration. They form an ecosystem of tools and services that provide for and connect the visionaries of the past with the makers of the future.

Credits
Campaign: #everythingstartsinamoleskine
Brand: Moleskine
Agency: Montalvo
Country: Mexico
General Director and Copywriter: Pepe Montalvo
Creative VP and Copywriter: Agustin Velez
GCD, Copywriter and Art Direction: Sergio Infante
Accounts VP: Romina Levi
Account Supervisor: Iván Rubira
Brand Manager: Montserrat Lozano
Brand Director: Gerardo Guerrero

Tags:
Cannes Lions International Creativity Festival, Montalvo, #everythingstartsinamoleskine, Everything starts in a Moleskine, Street Art, Mexico, Smart Notebooks, Artists, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads, Alliance Graphique Internationale, Outdoor campaign

That’s why Internet.org by Facebook is exploring ways to get the unconnected half of the world online. To date, Internet.org has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access.

Campaign
How could the internet be considered the World Wide Web if only half of the world’s population is connected? They created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online.

Source: arsthanea.com

Credits-
Client: Internet.org by Facebook
Brand Planner: Ravi Khanna
Digital Media Manager: Anna Ziskin (On Set)
Head of Brand Marketing: Nate Mordo
Head of Consumer Marketing: Kofi Amoo-Gottfried

Agency: Sid Lee, New York
Agency Website: sidlee.com
Creative Director: Felipe Ferreira
Account Director: Brett Niebling
Account Executive: Gillian Couchman
Producer: Dana Kandic

Creative Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producers: Marta Król, Tomasz Wachnik
Art Director: Karol Klonowski
Concept Artists: Krzysztof Rosłan, Mikołaj Piszczako, Michał Lisowski
Typography: Mikołaj Piszczako
Digital Artists: Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski, Maciej Mizer
3D Lead Artists: Piotr Nowacki, Łukasz Skurczyński
Modeling & Textures: Ernest Kośka, Anna Mierzejewska, Jakub Włodarczyk
Shading: Piotr Nowacki, Ernest Kośka, Jakub Włodarczyk
Animation: Piotr Maciocha

Photo Crew:
Photographer: Francisco de Deus
Photographer’s Rep: Blake Pearson / VISU
Producer: Susan Shaughnessy
Production Coordinator: Brie Walsh
Animator: Zack Williams
Digital Tech: Alex Smith
1st Photo Assistant: Mari Juliano
2nd Photo Assistant: Ben Mistak
Gaffer: Leandro Viana
Fabricator: Makoto Aoki / Swell
Fabricator Asst: Tomoka Tsuchimochi
Fabricator Asst: Erina Hattori
Prop Stylist: Paola Ramirez

This campaign is related to:
Print, digital, Ads, Internet, Freedom of Speech, Gender Equality, United Nations, Internet.org, Facebook, data-free access, World Wide Web, music, art, stories, knowledge, Sid Lee, New York, inventors, Electronics, Technology, filmmaker, Artists, Comic Artists, storyteller, student, programmer, Digital Campaign, Technology Campaign, Print Campaign

Credits:
Advertised brand: Air Astana
Advert title(s): Safety video
Advertising Agency: FCB Almaty, Kazakhstan
Agency website:
Creative Director: Konstantin Sobol
Account Manager – Ekaterina Nichkassova, Zarina Mussina
Art Director: Sergey Starykh
Production: NO STARS production

This video is related to:
Flight Safety Video, Aircraft videos, Best airlines, Airlines, inflight Video, viral aircraft videos, Air Astana crew, Air Astana airlines, air astana safety record, air astana economy class, airline safety, Digital campaign, Artists, Inspiring Video, On board Safety