Arts & Letters Creative Co. – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 09 Jan 2019 05:38:11 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Arts & Letters Creative Co. – Campaigns of the World https://campaignsoftheworld.com 32 32 Home Alone Again with the Google Assistant | The Return of Kevin Mcallister https://campaignsoftheworld.com/tech-innovations/home-alone-again-with-the-google-assistant/ https://campaignsoftheworld.com/tech-innovations/home-alone-again-with-the-google-assistant/#respond Wed, 09 Jan 2019 05:38:11 +0000 https://campaignsoftheworld.com/?p=15118 The Home Alone franchise has aged like fine wine over the years and has established itself as an immortal part of pop-culture. In a recent holiday campaign for Google Assistant, the tech giant joined hands with Kevin Mcallister to tell a new story. Home Alone again with Google Assistant takes viewers through a parent-free day in Kevin’s life.

The campaign created by Arts and Letters Creative Co. displays how life moves differently for the protagonist of Home Alone when he has google assistant by his side. He uses the device to update his grocery list, to add reminders for trivial tasks, and to fend off bad guys. The video promo is flooded with easter eggs and embodies the franchise’s signature comedy style.

The Making of Home Alone Again with the Google Assistant

We feel content that Kevin finally had his Mac and Cheese after 28 long years. From a marketing standpoint, this campaign is the embodiment of brilliance.

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Kevin McCallister, Google Campaigns, Home Alone, Home Alone again with the Google, AI, Artificial Intelligence, Tech, Technology, Arts & Letters Creative Co., Make Google Do It

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