audi – Campaigns of the World

Audi: Drive The Change | It’s time to steer away from stereotypes

YWwV268TPqrxQUV5 — Sun, 16 May 2021 14:30:40 +0000

Audi presents ‘Drive The Change’ on Women’s Day 2021

Stereotypes. Women, you have heard them all.

“You drive pretty well for a woman.”
“Can your feet reach the accelerator?
“You might want to consider a smaller car?”
“Will you be able to change the tire on your own?”
“You’ll be more comfortable in the backseat.”

But, it’s time to steer away from stereotypes. Change the attitudes and take to the streets to #DriveTheChange to an equal future.

Audi India celebrated this Women’s Day with its #DriveTheChange initiative to drive over gender-related stereotypes. Audi India kicked off the initiative by inviting its fanbase to post some of the gender-related stereotypes they are tired of hearing. Having received over 100 responses, the brand took this initiative on-ground by inviting eight women for the campaign drive.

Credits
Client: Audi India
Campaign: Drive The Change
Agency: BBH

Christmas Traffic Lights by Audi

YWwV268TPqrxQUV5 — Sat, 05 Dec 2020 12:41:09 +0000

The Holidays are one of the most dangerous times of the year to be on the road, with more accidents and more casualties than any other time of the year in Portugal. To raise awareness for that fact, Audi, in partnership with the city of Cascais, decided to turn a distraction into a solution, and synchronised the Christmas Lights with the traffic lights to create Christmas Traffic Lights.

Credits
Advertising Agency: NOSSA, Lisboa, Portugal
Creative Direction by Rafael Clark
Creative Supervision and copy by Andre Afonso
Senior Art Direction by Savio Hatherly
Social by Joao Paiva and Joao Parra
Produced by Boa Onda

This campaign is about:
Christmas Ads, Best Christmas Ads, Creative Advertising, Technology, Innovation, Audi, Best Christmas campaign, OOH

Father’s Day – An ode to the men who define masculinity

YWwV268TPqrxQUV5 — Sat, 22 Jun 2019 14:14:21 +0000

Father’s Day Campaigns 2019

The miracle of birth is an event of cosmic proportions. Once it unfolds, a new life makes its way to Earth and navigates through the highs and lows of existence for several decades. However, before an individual comes into his/her own, parental love and guidance act as the child’s armor against the complexities of the world. Mothers as well as father play irreplaceable roles in the upbringing of their children. While a mother nurtures an infant and infuses him/her with health and vitality, a father shields him/her from harm and discomfort.

On June 16, 2019, fathers all across were celebrated and thanked for their love and sacrifices. People on social media expressed themselves in varied ways, and well-recognized brand names dedicated numerous campaigns to the greatness of Dads. Daughters cherished the man they’ll always love the most, and sons acknowledged their love for the man they’ll always look up to. As the day came to a close, fathers slept peacefully knowing very well that their sacrifices don’t go unnoticed.

It was indeed a Happy Fathers Day!

Usha
This #FathersDay, thank your Father for all the wonderful moments shared. For guiding you to live by your own rules. For making you #FollowYourHeart. #HappyFathersDay from Usha.

Thomas Cook
Dedicated to all the fathers, who introduced us to our first love, cricket. Share the video with your father and let him know that it’s time for another #CricketDateWithDad!

Samsung
Be the best dad ever and stay ahead of the game with SmartThings this Father’s Day. Manage all your SmartThings-compatible devices from your Samsung Smart TV – for smarter homes and more time on the things you love.

Pizza Hut
Can’t think of a good Father’s Day gift? Here’s an idea: a father and child pizza-making workshop! For one incredible day, you’ll get to bond and learn to make delicious pizzas. ????

Durex
We’ll always keep you covered ????

KFC
Happy Father’s Day from one dad to another. #DaddyColonel #KFCsg

SBI Life Insurance Co. Ltd
Every Father has a unique and special approach to fatherhood & reassures his children at every step in life that #PapaHainNa. This Father’s Day, versatile singer and Papa Shaan encourages you to discover your special ‘Papa Formula’.

Bajaj Allianz – The Unmissable Meeting

Amazon India
Bade dil se kiya hai, button daba ke bada nahin kiya! Toh iss baar sirf button daba ke gift mat bhejo- this Father’s Day #DeliverTheLove.

Star Sports
This #FathersDay, watch an ICC #CWC19 match jo dekh ke bas bol sakte hain ‘baap re baap!’

Metro Shoes
The superhero, the partner in crime and the one whose shoes you always try to wear. There are infinite roles he plays but can’t be thanked enough. This #FathersDay let’s award those whose actions speak louder than words! #MetroShoes

Future Generali India Life
This #FathersDay make a promise to improve your “Asli Wealth” score for your loved ones.

Mutual Funds Sahi Hai
“Apne papa ki investments naa, sahi nahi thi.” No, we aren’t saying this, but our stand-up funnyman Gaurav Kapoor is. Want to know why? Watch the full video. Share a laugh with your dad on this father’s day. #HappyFathersDay #MutualFundsSahiHai

Xiaomi India – Bahane mat banao, phone lagao
Aap kab tak bahane banayenge? Pick up the phone and tell your dad what you have always wanted to. And while you are at it, wish him a Happy Father’s Day 🙂

Dalmia Bharat Group
A house is a home because of the memories that get built in it. This #FathersDay, celebrate your childhood once again! Share this film with everyone so they can celebrate the time spent with their first superhero! #GharEkSandook

Netflix India
Papas kehte hain bada naam karega. Ganesh humara aisa kaam karega.

Papas kehte hain bada naam karega. Ganesh humara aisa kaam karega. #HappyFathersDay pic.twitter.com/MDFSLBTgWW

— Netflix India (@NetflixIndia) 16 June 2019

Audi India
‏To the first role-model of our lives.

To the first role-model of our lives. #HappyFathersDay #Audi pic.twitter.com/MghsTtu1Fh

— Audi India (@AudiIN) 16 June 2019

Tic Tac

View this post on Instagram

IND vs PAK is important. But, dads, you’re more important. So, prepare yourselves to be showered with tons of attention today, because jab papa-razzi tabhi toh chalegi apni baazi! #HappyFathersDay . . . #tictac #WorldCup2019 #CricketWorldCup #CricketWorldCup2019 #WorldCup

A post shared by @ tictacindia on Jun 15, 2019 at 7:52pm PDT

Mahindra First Choice
It’s hard to drive with him sitting next to you, but you wouldn’t be getting anywhere without him. Happy father’s day, Dads.

View this post on Instagram

It's hard to drive with him sitting next to you, but you wouldn't be getting anywhere without him. Happy father's day, Dads. #FathersDay #MFCServices

A post shared by Mahindra First Choice Services (@mfcservices) on Jun 16, 2019 at 12:14am PDT

Manforce Condoms
Rhymes done right with Manforce Condoms.

Rhymes done right with Manforce Condoms.#FathersDay pic.twitter.com/UigsDF21b1

— Manforce Condoms (@ManforceIndia) 15 June 2019

Playgard Condoms

View this post on Instagram

You may dive in the pool but don’t take a leap in the role! #KeepPlaying the no #FathersDay game strongly!

A post shared by Playgard Super Dotted Condoms (@playgardcondoms) on Jun 15, 2019 at 10:17pm PDT

Mad Over Donuts

View this post on Instagram

Need we say anything else? ???? #HappyFathersDay. #MadOverDonuts #LoveAtFirstBite #Donuts #Fathers #Dads #Happiness

A post shared by Mad Over Donuts (@madoverdonuts) on Jun 15, 2019 at 9:23pm PDT

Red Chillies

View this post on Instagram

Kabhi nok jhok, toh kabhi pyaar, every bond with our dads is mazedaar! What is your equation with your dad like? Let us know in the comments! . . . #HappyFathersDay #FathersDay2019 #Father #Appa #Papa #Dad #Baap #Bond #ShahRukhKhan #Bollywood

A post shared by Red Chillies Entertainment (@redchilliesent) on Jun 15, 2019 at 11:56pm PDT

CEAT Tyres

No matter how many times you drove him around, his terms & conditions always apply. This #FathersDay let’s be grateful to our first safety hero for always caring and looking out for us. #SafetyHeroTales pic.twitter.com/Ul2FL7TbYV

— CEAT TYRES (@CEATtyres) 14 June 2019

Tags:
Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, #FathersDay #FollowYourHeart #HappyFathersDay, Father’s Day 2019, Father’s Day Campaigns 2019

Audi Supports Women Drivers, Build your confidence behind the wheel

YWwV268TPqrxQUV5 — Sat, 11 Aug 2018 06:20:55 +0000

Audi Supports Women Drivers. Build your confidence behind the wheel, sign up for our exclusive Master Class.

With this poster we invite women to sign up for an advanced master class organized by Audi as part of the campaign “Audi Supports Women Drivers”. This course will improve their driving skills, build their confidence on the road and the trust in their own capabilities.

Audi GPS

Women are often verbally abused by men when referring to their driving skills and they are usually considered to be worse drivers by default.

While driving, most women are a subject to systematic psychological harassment by their spouses, fathers, brothers, etc., sitting next to them in the car.

As a result, many women tend to give up driving at all.

We are revealing the face of aggression taking place in the car by showing how men’s innocent navigation might easily become bullying.

As part of the campaign “Audi Supports Women Drivers”, the spot invites women to sign up for an advanced master class that will improve their driving skills, build their confidence on the road and bring back the trust in their own capabilities.

Audi GPS Credits-
Advertising Agency: NRG Brands, Sofia, Bulgaria
Creative Director: Nadezhda Trifonova
Client Service Director: Margarita Petrova

Print Ad Credits-
Advertising Agency: NRG Brands, Sofia, Bulgaria
Creative Director: Nadezhda Trifonova
Client Service Director: Margarita Petrova
Art Director: Petya Angelova

Experience the 3D song at your Audi A4 dealer

YWwV268TPqrxQUV5 — Thu, 23 Jun 2016 13:47:57 +0000

The new Audi A4 is equipped with a unique 3D sound system from Bang & Olufsen. To highlight the advanced sound qualities Audi has made a collaboration with the Swedish electronic music duo Cazzette and the singer Laleh. Together they have created the worlds first 3D song to be released exclusively in the new Audi A4. The song Blue Sky have been adjusted and mixed to the 19 individual speakers of the car to create a first of it’s kind 3D sound experience.

Credit
Brand: Audi
Advertising Agency: Åkestam Holst, Sweden
Creative Director: Magnus Jakobsson
Art Directors: Michal Sitkiewicz, Eva Wallmark
Copywriter: Rickard Beskow
Account Manager: Jennie Strinnhed
Business Director: Niclas Holm
Producer: Henrik Adenskog
Motion Directors: Nisse Axman, Eric Karlsson
Graphic Designer: Anna Forsberg

‘Pure attraction’ ad campaign by DDB for Audi

YWwV268TPqrxQUV5 — Sat, 21 May 2016 16:45:42 +0000

Advertising Agency: DDB, Barcelona, Spain
Brand: Audi
Media: TV
Category: Automotive
Geo: Spain
Audi: Pure attraction
Production: Agosto
Director: David Vergés
DOP: Oscar Faura
Posproduction: Metropolitana
Color: Marc Morató
Supervisor VFX: Lluïsa Cuchillo
Flame Artist: Xavi Bertran

Published: May 2016

Mercedes and Porsche just wished BMW ‘Happy 100th Birthday’

YWwV268TPqrxQUV5 — Thu, 10 Mar 2016 10:05:51 +0000

Competition is a cornerstone of the automotive world. It drives R&D, production, consumption, and sport. Most of today’s top auto manufacturers have developed intricate and passionate rivalries with their closest counterparts that have spanned decades, and continue to last through the generations.
Key among these historic auto rivalries is that which exists between the German luxury mainstays; Mercedes, BMW, Porsche and Audi (and to a lesser extent, Volkswagen).

These manufacturers have competed against one another, both in the showroom and on the track, since long before you were born.

Such close competition has bred some of the best pieces of automotive tech to date, but has also fostered divisive allegiances in the hearts of millions of auto fans around the world. Sure, there are those of us who appreciate the offerings from each of the German manufacturers somewhat equally, but you don’t have to search far to find enthusiasts who will champion the supremacy of just one (while cursing the efforts of the rest).

It should come as no surprise then that the German automakers have always been quite clever in capitalising on the fervour of their fandoms when marketing their vehicles, especially when attempting to establish brand superiority in the eyes of rev-heads the world over.

One such effort went down in Los Angeles in 2009, when Audi erected a billboard featuring their new A4 in a high-traffic area of Santa Monica, accompanied by a simple message: “Your move, BMW”.

Cheeky, right? Well, BMW weren’t about to let Audi get away with the jab. Within days, a new (much larger) billboard appeared directly adjacent to Audi’s. This billboard featured one of BMW’s performance-monsters, the M3, and one word: “Checkmate”.

The German automakers have never shied away from taking such jabs at one another in the spirit of rivalry. That is what makes the two most recent advertisements from Mercedes and Porsche just so perfectly classy.

To congratulate BMW on its 100th year as an automaker, Mercedes and Porsche have each published print ads with genuinely sincere messages of competitive appreciation.

The Mercedes ad features BMW’s signature kidney grille, front and centre, with the message “Thanks for 100 years of competition. The previous 30 years were somewhat dull”. While this sentiment does include a cheeky hint at Mercedes being the senior of the two rivals, the fact that the ad is dominated by a visual tribute to BMW’s most recognisable styling component is a huge compliment.

The Porsche ad features their electric supercar concept, the Mission E, alongside BMW’s electric production car, the i8. The accompanying message reads “The future presents us with great challenges. We face them with sheer driving pleasure. Porsche bows to 100 years of moving automobile history and wholeheartedly congratulates BMW on this jubilee.”

Despite decades of fierce rivalry, the Germans haven’t forgotten their manners. As simple as it is, this is instantly one of my favourite demonstrations of class in the automotive world to date. Well done Mercedes. Well done Porsche.

What say you, Audi?

Source
Article by Shaun Glover

Audi: “Turn signal” by DMC Propaganda

YWwV268TPqrxQUV5 — Tue, 22 Sep 2015 15:23:07 +0000

Follow the technology. The Dahruj Audi Group opened a new dealer in Campinas and who passes in front of the place can see a large billboard “turning signal”. The billboard,created by DMC, Brasil with the image of the back of an Audi, uses luminous element to simulate the movement of “lights” turning signal right. When one pass near the Audi Dahruj, will see a car turning signal , as if giving signal to enter the dealer.

Credits:
Audi: “Turn signal” by DMC Propaganda
Copywriter: Renato Bruno Neto
Creative Director/ art director: Thiago Taufic
Producer: Euro Mídia
Account Director: Adriana Jardini da Cunha
Client Team Director: M. Nunes
Photographer: Audi Studio
Account manager: Isabela Hummel
Account manager: Adriana Teixeira