To engage its core audience, Volkswagen needed an idea to promote how it makes car journeys more enjoyable for families. Children are increasingly looking at screens for entertainment in car journeys, so how could the automotive brand use technology to stimulate children’s imagination while traveling?

We created a digital product and a campaign that used location-based interactive audiobooks to transform ordinary road objects into a story’s magical characters. ‘Road Tales’ uses a custom-developed story-engine that creates unique tales based on the user’s location. To ensure the stories react to the environment, the team scanned all Dutch highways to identify objects like bridges, windmills, trees, petrol stations, and other prominent objects to transform them into story elements.

The app reached number one in the app store within 24 hours and won six Silver Cannes Lions in Entertainment, Brand Experience, Audio, Digital Craft, and Mobile.

Credits
Manager Marketing Communication Volkswagen: Berno Schokker
Team Manager Marketing Communication: Eric Bun
Brand Communication Manager: Laura Derks, Karin Sijbring
Agency: ACHTUNG! mcgarrybowen & Kraftwerk – Linked by Isobar
Executive Creative Director: Mervyn Ten Dam, Daniel Sytsma
Creative Director: Samyr Souen & Kika Douglas
Senior Creative: Wilmar Versprille & Matthijs Groos
Junior Creative: Lieve Eek
Account Manager: Dirk Jan de Krom
Strategy Director: Boris Nihom
Strategy: Gerben van der Zwaard
Head of Production: Sam van der Zanden
Content Producer: Souraya El-Far
Digital Producer: Kim Do
Designer: Joost Huver & Jack McAuliffe
Design director: Roy van Dijk
UX design: Falco Negenman
Illustrator: Mario Niveo
Production Company: Since ‘88, Round Trip, Robot Kittens
Sound design: Big Orange
Writers: Joke van Leeuwen, Daan Remmerts de Vries, Babette van Veen & Herman van Veen, Wilmar Versprille & Matthijs Groos

This campaign is about:
Volkswagen Road Tales, Volkswagen Snelweg Sprookjes, dentsuACHTUNG!, Netherlands, Innovation, Education

Americans love listening to the radio while driving. The task at hand is to make them switch to Spotify’s Daily Drive playlist which is a complete package including music, podcasts and news. We realised radio glitches and bad frequencies make people switch off the radio instantly. We’ll take advantage of this insight by creating Spotify’s Trojan Radio Jammers. A Trojan Radio Jammer is a low power radio station made out of a transmitter, an antenna and an audio source. So, we will take these jammers and jam the radio signals on some of the busiest streets in America. As it’s cheap and easy to make, we will place it in plain sight and drop hints to indicate it’s Spotify’s doing. Lastly, by using the old principles of radio, we will leave a direct radio message in favour of Spotify.

This project was created for One Show’s Young Ones Brief Awards.

Credits
Brand: Spotify
Campaign Title: Spotify Trojan Jammers
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan, Nagma Dhingra
Art Director: Nihal Bambulkar, Kanchi Undevia
Mentor: Deep Chhabria & Siddhi Ranade

Tags:
Technology, Innovation, Young Ones Brief Awards, Music, Audio, Trojan, Innovative Campaign, The One Club, Radio Campaigns

The campaign showcased recordings of two calls made to 911 in fatal situations. However, in both the calls, the callers presented a vague idea of where they were. The campaign put forward the assertion that when people make calls to other entities like taxis, food delivery operatives, and tow trucks, they don’t give such generic and non-specific information about their location. Videos of the recorded conversation were also released online to maximize the outreach of the campaign. The core message given by E-Comm 911 was that individuals need to be specific about their location when calling 911. Otherwise, the swift provision of help will become difficult.

We feel that this campaign doesn’t sugar-coat the problem it is dealing with and presents an honest picture of the issue-at-hand. This reinforces the core message and forces viewers and listeners to take it seriously.

Credits
Campaign: E-Comm 911 – Know Your Location
Advertising Agency: One Twenty Three West, Vancouver, Canada
Audio House: Wave Productions

Tags:
Audio, Canada, Professional Services, Public Interest, NGO, E-Comm 911, One Twenty Three West, Radio Campaign, On Air campaign, Awareness campaign