The upcoming season of the ‘Kaun Banega Crorepati’ TV quiz show, hosted by Amitabh Bachchan, is offering the audience a chance to fulfill their dreams. Datsun India has partnered with Sony Entertainment Television for a special segment on its popular quiz show Kaun Banega Crorepati (KBC) in line with the Datsun brand’s vision to cater to the aspirations of ‘young India’. Promos show Mr. Bachchan celebrating the spirit of young Indians overcoming the challenges experienced by average people and giving a fitting response to tough questions.

Starting August 28, a question will be asked during the ‘Jio Ghar Baithay, Jeeto Jackpot’ segment which gives television viewers from across the country the opportunity to win a brand new Datsun redi-GO. KBC fans from all over India can participate* via SMS in a prescribed platform and 30 lucky winners who provide the correct answer stand a chance to win a Datsun redi-GO car over 30 episodes.

Jerome Saigot, vice president, Datsun India said, “We are excited to be reaching out to people through one of the most popular programs on television today. The Datsun brand resonates with the aspirational sentiments of the show, and our engagement with KBC will encourage viewers to #VoteForMorePower and make Datsun redi-GO a part of their family”.

The partnership will be an extension of Datsun’s #VoteForChange campaign which inspires people to ‘declare independence’ from compromising on their car purchases amid few choices in the small car segment. Datsun believes that Indians want new choices and the brand is focused on offering products that young India wants and desires. The Datsun redi-GO is a great combination of power, style and convenience that has received a great response from consumers.

Launched in India in June 2016, Datsun redi-GO combines the roominess, agility and efficiency of an urban hatchback with best-in-class ground clearance (185mm) and high seating position. The Datsun redi-GO 1.0L brings together other best-in-class features, such as front visibility, shoulder room, rear knee room, with brisk acceleration thanks to more power coming from the 1.0-liter i-SAT engine.

30 lucky winners will win a Datsun redi-GO over 30 episodes during the ‘Jio Ghar Baithay, Jeeto Jackpot’ segment
*Participation will be restricted to Reliance Jio Customers only.

About Datsun
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.com.

The article related to:
Automobile ads, automotive television adverts, advertisements for cars, Best Car Ads, Best Automobile Ads, Kaun Banega Crorepati 9, Automobile Advertising, Best Automobile campaigns, Ghar Baitho Jeeto Jackpot, Jio Exclusive offer

Credits: 
Brand: Peugeot
Advertising Agency: Bruckner Yaar Levi, Tel Aviv, Israel
Executive creative directors: Amit Stoler
Creative Director: Adam Peled
Copywriter: Dror Lavi
Art Director: Udi Ovadia
Head of Studio: Ronen Ben Kimhi
Studio: Adam Rawnsley
Account Supervisor: Gil Shalom

When the road comes calling, you need a pack to answer it. Brotherhood, camaraderie and the love of riding is what the Mojo Tribe is all about. So gear up and pick a trail because with the Mojo Tribe you never ride alone.

To know more visit: mahindramojo

A new campaign by Mahindra Mojo celebrates this love for riding along with your tribe. Mahindra Two Wheelers has now gone all guns with its stylish new advertising campaign, “Born for the Road,” for Mahindra MOJO, its flagship 300 cc tourer motorcycle launched last October.

A MOJO app has also been built for the tribe; it lets one keep a tab on upcoming trails, create a new trail, read trail stories shared by the tribe or write their own. In short, it’s an encapsulated version of the website for your smartphone.

Mahindra Mojo – Born For The Road

Early this month, carmaker Maruti Suzuki Alto announced that it crossed the 30 lakh sales milestone in the Indian market. The company claims that it took about 15 years and 6 months for Alto to achieve this historic figure. Alto is the only Indian auto brand to cross this milestone.

Maruti Suzuki India said, “From offering a dream of owning a car, Alto reflects the changing India. While Alto’s true essence lies in its remarkable fuel efficiency and performance, it has a zippy and sporty design and premium features in its segment that appeals to the customer. Over the years, Maruti Suzuki has kept the brand rejuvenated with latest technology, features and design. These initiatives have helped in creating countless memories of fun, trust, togetherness, friendship and love with our customers; fulfilling the dreams and aspirations of 30 lakh families.”

Find a Maruti Suzuki Dealer here

Credits
Campaign: India ki Pehli Sawaari
Brand: Alto
Client: Maruti Suzuki India Limited (MSIL)
Client contact: Vinay Pant, Tarun Gandhi, Priyanka Mehta
Creative agency: Dentsu Creative Impact, Gurgaon
National creative director: Titus Upputuru
Creative team: Titus Upputuru, Neharika Awal, Auryndom Bose, Chinmoy Bhowmik, Bhavdeep Singh, Nitin Gupta, Vandana Pant, Deepali Agarwal, Yathrath Sahu
Account management: Hindol Purkayastha, Prayank Tyagi, Arjan Soni, Shashank Upamanyu, Himanshu Wahi
Account planning: Kartikeya Srivastava, Nilakshi Medhi, Sabitha Sudarshan
Films: Dawa Lama
Production house: Chrome Pictures
Director of the film: Amit Sharma
Producer: Poonam Wahi
Music: Abhishek Arora
Still photographer: Tarun Vishwa
Production house: Glitz Modelling