Solidifying the brand’s stance for the ‘Vocal for Local’ initiative, the campaign is headlined by a video, which begins with a very young boy named Rohan shown seated in the rear seat of a Tata Nexon, while his father is driving him across the town. The son inquisitively asks his father, “Atmanirbharta kya hoti hai?” i.e. “What does Atmanirbharta mean?”. By showing a range of occupations to his son, the father makes him understand that Atmanirbharta means being self-reliant in all aspects of life and that it applies to people from all walks of life – be it a toymaker, bangle vendor, scientist or an engineer from ISRO, who sequentially appear in the film. The video ends with the display of Tata Motors’ New Forever range near a hoisted Indian flag, exemplifying the Company’s ability to deliver best in class products that cater to the local needs & tastes while evolving with time and being ever popular with customers.

Adding to the above, ‘Atmanirbharta by Tata Motors’ highlights that reaching the goal of being self-reliant is not an individualistic responsibility, but a collective one that falls on the shoulders of the entire country.

Commenting on the launch of this campaign, Vivek Srivatsa, Head Marketing, Tata Motors Passenger Vehicle Business Unit said, “Tata Motors has always been known as an automotive brand that is a flag bearer for products that caters to the Indian customer. Our cars are manufactured locally and provide world-class Design, Safety and Driving pleasure to all. We are proud to be at the forefront of the conversation of being ‘Vocal for Local’. This campaign is our tribute to all the people and the homegrown businesses in India who make our country what it is. I am glad that both Tata Motors and WATConsult took this opportunity to emphasise on this message, and thereby in our small way, we want to encourage the nation to understand a few aspects of being ‘Atmanirbhar’. Through the ‘Atmanirbharta by Tata Motors’ campaign, we want to steer the relevant conversation around the subject by sharing our perspective, while encouraging our customers and the country to work towards this overarching goal.”

Talking about the campaign, Heeru Dingra, CEO, WATConsult added, “We are happy to have extended our relations with Tata Motors to curate a concept on a topic that is so relevant in today’s time. The idea was to promote and appreciate the concept of ‘Atmanirbharta’, which is becoming a necessary trait and a motto for our nation. While the animation makes the video more endearing, the narrative seamlessly portrays the potential that India drives, in terms of talent, power and various other aspects, in today’s age. With this video, we are confident that we will be able to help each one of us understand the importance of being self-dependent along with respecting all the workers from different strata of life who are in their way making our nation self-reliant.”

Tags:
Independence Day campaign, Automobile, Animation, Film

Some people are less safe on the road than others. That’s why it’s time to share more than 40 years of safety research – to make cars safer for everyone. Not just the average male.

Women are more likely to get injured in a car crash. Partly because male crash test dummies are the standard. But at Volvo Cars, we have collected crash data for more than 40 years to protect all people — regardless of size, gender, or body shape. This has taught us a lot and has made our cars safer every year. To improve gender equality in all cars, we are now sharing our research with the rest of the car industry. We hope this will lead to safer cars for everyone.

#TheEVAInitiative

Credits
Client
Advertiser: Volvo Car Corporation
Clients: Louise Ahlström

Media Agency
Media Agency: Mindshare

Sound
Sound Company: Factory Studios
Sound Design & Mix: Jon Clarke @ Factory Studios
Audio Producer: Lucy Spong @ Factory Studios

Cgi: Superstudios (Cgi Stills)

Creative Agency
Creative Agency: Forsman & Bodenfors
Art Director: Karl Risenfors, Leo Dahl, Adam Ulvegärde, Sophia Lindholm
Copywriter: Hampus Elfström, Simon Lublin, Jacob Nelson
Producer: Lena Sellman
Planner: Trine Keller-Andreasen, Daniel Sjöstrand
Strategist: Peter Gaudiano (Web)
Account Supervisor: Magnus Wretblad
Account Executive: Katarina Klofsten, Ewa Edlund
Pr: Maja Bredberg, Bjarne Darwall
Web Design: F&B Inhouse
Artwork: Martin Joelsson, Ingrid Arnsand Jonsson
Post Production / Vfx
Vfx Supervisor: Joel Lindman
Colourist: Simon Bourke @ Framestore
Vfx Producer: Linda Öhlund @ Goodbye Kansas
Vfx Executive Producer: Anton Söderhäll @ Goodbye Kansas
Vfx: Goodbye Kansas
Cg Director: Laurent Clermont (Creative)
Fx Lead: Filip Orrby
Grade: Framestore
Senior Colour Producer: Chris Anthony @ Framestore
Online: Rajdarn Elderado @ Chimney
Post Producer: Moa Looft @ Chimney (Online)
Production Company
Director: Laerke Herthoni
Producer: Joel Rostmark
Production Company: New Land
Dop: Rasmus Videbaek
Executive Producer: Erik Torell / Therese Engberg
Choreography: Amy Gardner (Dancer)
Editor: Johan Söderberg

Music
Song: “Without You (Feat. Kerry Leatham)”
Performer: Lapalux
Music : Ninja Tune Ltd. / London (Master Rights), Just Isn’t Music Ltd. / London (Publishing Rights)
Genres: Animation, Music & Sound Design, Visual Vfx
Categories: Automotive, Cars

Tags:
Equal vehicles for all, Technology, Automobile, Volvo Cars, The EVA Initiative, safety, Car accident, Innovative, Women driver

Source

Produced by Reservoir, the two films were shot in the idyllic countryside of Sekinchan and the exotic urbanscape of KL’s Chinatown. Telling the personal stories of two of Malaysia’s brightest young upcoming talents:

Quek Shio Chuan – “A Filmmakers Journey”. Fresh from directing his first feature, the award-winning ‘Guan’, the film details Quek’s endless surprise at the sources of his inspiration:

Angel Ng – “An Angel in Chinatown” Angel loves the clash of old and new, the long-time residents, the immigrants & gangsters of Chinatown:

With the number one sales driver for all new cars being test drives – these films hide a secret that actively recruits a whole new generation of test drivers. Hidden throughout the films are special XC40 codes, find them and send them direct to the dedicated XC40 WhatsApp number and viewers can win a unique test drive experience to the five-star Majestic Hotel in Malacca.

Rema Chetty, Marketing and PR Director of Volvo Malaysia said, “The new XC40 is a game-changer for Volvo, appealing directly to a younger and more dynamic audience. Quek and Angel are great examples of the modern face of Malaysia, and it’s great to be able to show the agility of the new XC40 against the backdrop of our beautiful country”.

Says Graham Drew, Grey Malaysia ECD, “We’re so lucky to be able to shoot in such richly textured places as Chinatown. But the problem with most car films is that people just watch them and move on, it doesn’t occur to them that they can drive that amazing car they just watched. By gamifying these beautifully shot films we’ve found a whole new way to generate leads for test-drives.”

The campaign is launched this week with a fully integrated digital campaign across Facebook, Instagram and YouTube. Also supporting the campaign is a unique covermount in The Star containing a mini smartphone projector, enabling anyone to project the new films on their wall.

Credits:
Brand: Volvo
Product: Volvo XC40
Campaign: Drive-In Movies
Grey Team
Agency Website: https://www.grey.com/
Graham Drew, Executive Creative Director
Andrew Fong, Creative Director
Jo Yau, General Manager
Brendan Low, Copywriter
Soon Foon, Art Director
Suzy Chiang, Producer
Daphne Wong, Brand Director
Esther Koh, Account Manager
Huma Qureshi, Regional Director PR & Corp Comms

Production Team
Reservoir Productions Sdn Bhd
Post Production: VHQ

Tags:
Volvo XC40, Volvo Cars, Chinatown, A Filmmakers Journey, Grey, Grey Global Group, Automobile, Advertising Agency, Marketing agency, Volvo Drive-In Movies, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Tour De France happens every year in the month of July, but women are not an official part of this grand event. Back in the 80s, women officially participated in the race for 6 years, but the event was shut down because it was stated that female participation in the race was not in sync with the expected numbers. Ever since the dissolution of the women’s Tour De France, the organizers have not commented much on the possible revival of the event.

However, this didn’t stop Claire Floret from starting the Donnons des Elles au Vélo; a unique initiative that gives female riders the chance to take on the 3,351 km route of the official Tour De France. In the event’s first rendition, Claire completed the entirety of the event alongside two other cyclists. Every year since then, the event has grown in scale, and 2018’s rendition of the race witnessed 13 fearless female riders undertaking all 21 stages of the official race. Donnons des Elles au Vélo not only helps in bringing together female riders from different walks of life, but it also acts as a protest against the absence of an official women’s Tour De France.

Skoda supported the 13-women team throughout the event, and also published about it in its cycling online magazine, www.welovecycling.com. The automobile manufactured also urged the general public to support equality in the world of cycling. We believe that this initiative sheds light upon an important aspect that the cycling community needs to know about. Women are no less than men in the world of cycling and deserve a Tour De France of their own. We look forward to witnessing a just end to this revolutionary cause.

Tags:
Female Cyclist, Skoda, Automobile, Skoda #ThisIsOurTime, Skoda Ads, Gender equality, Tour De France, Best Outdoor Advertising Campaigns, Best Outdoor Ads, Awareness Ads, Gender Bias, Skoda This Is Our Time

BMW Lunar Paint uses revolutionary photovoltaic technology to harness the power of the moon and passively recharge your battery in the hours of darkness. So when the sun goes down, you can still charge up, allowing you to extend your electric range even further.

Sue Pernova, BMW Innovation Director, says: “This latest offering shows our commitment to exploring new charging technologies to help improve our electric driving capabilities. Lunar Paint expands upon our already existing Solar and Digital charging solutions.”

FCB Inferno worked with BMW on the campaign which will run across print, in social media and online.

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Credits
Brand: BMW
Product: BMW i
Campaign: BMW Lunar Paint
Agency: FCB Inferno
Chief Creative Officer: Owen Lee
Senior Art Director: Rob Farren
Senior Copywriter: Ben Usher
Copywriter: Lisi Davis
Art Director: Cicely Alderson
Producer: Clare Dyer
Artworker: Steve Clark
Managing Partner: Katy Wright
Senior Account Manager: Barnaby Kelly
Account Manager: Emma King
EMEA Director of Communications and PR: CC Clark

Tags:
BMW, MINI, Rolls-Royce, BMW Motorrad, FCB Inferno, advertising agencies, FCB, BMW Innovation, BMW Car, BMW Campaigns, BMW Group, passenger vehicles, Latest Technology, Automobile, Automotive Campaign

International Women’s Day Ads 2019

Bournvita for Women: The Supermarket Surprise
#DontForgetYourself

PayPal: A Conversation on Diversity, Culture and Business
On International Women’s Day 2019, we recognize that correcting gender imbalance is not simply a women’s issue; it’s a business issue.

Women’s Tennis Association – International Women’s Day 2019 #BalanceForBetter

Candere by Kalyan Jewellers
Celebrating Womanity – #EkZindagiKhudKeNaam

Edelweiss Group – Advice Zaroori Hai
Edelweiss Mutual Fund salutes women across fields who believe in their power to advice.
Right Advice can have the voice of a Woman as well (feat. Bhakti Sharma) #AdviceZarooriHai

Greenply Plywood – Stop Saying Women Can’t
Voting rights. Equal pay. Safe space. These are some of the major talking points surrounding the role of women in India, in recent times. But has anyone stopped to think how, even in this day and age, women could be just as guilty of an entrenched gender-bias as men? Greenply, in association with Archana Women’s Center – a Kerala-based organization that works towards empowering women – drives home this idea with a simple experiment. #StopSayingWomenCant

iD Fresh Food – Equals With iD
Thank you for being there for us through thick and thin. It’s time we did the same for you. So here’s a promise to be there for one another. #EqualsWithiD #WomensDay

Kotak Silk | Hauslon Ki Udaan
This International Women’s Day, Kotak Silk celebrates the bold and unconventional choices made by women. Here’s an inspirational video that salutes women who have the courage to break stereotypes and choose the unconventional path. #SheIsCourage #HauslonKiUdaan #InternationalWomensDay

Max Fashions
Ultimate Women’s Day Fashion Anthem. Max Kehta hai, “Behen Kuch Bhi Pehen!”
#BehenKuchBhiPehen #MaxWomensFest

Volkswagen – My Favourite Things
#BalanceforBetter

Zivame – The Bra Matters
This Women’s Day, let’s uplfit, motivate and support just like our bra, because #TheBraMatters! So why does your bra matter? #TheBraMatters

Chandrika Hair Oil – Men Of Pongala
#MenOfPongala, a joint initiative by Chandrika Hair Oil and the men of Kerala to give back to the women in their families for toiling under the hot sun to cook the Special Pongala at the iconic Attukal Pongala festival in Thiruvananthapuram. After coming back, the women were given a surprise head massage with Chandrika Hair Oil and just like that, the joys and prosperity that the festival promised, came to life. The emotions that flowed were testimony enough for the thought that went behind the campaign. The men made their women proud and definitely made a strong statement.

Tags:
Automobile, Vehicle, International Women’s Day, PayPal, Chandrika Hair Oil, Zivame, The Bra Matters, Volkswagen, Max Fashions, Kotak Silk, Greenply Plywood, Candere, Kalyan Jewellers, Edelweiss Group, Bournvita, International Women’s Day Ads, Women’s Day 2019, Women’s Day campaign, #IWD2019, Best Digital Campaigns, Advertising Campaign, Advertising Agency, Women’s Day Campaign India, latest marketing campaigns, International Women’s Day ads 2019, Latest Advertising Campaigns, International Women’s Day campaigns

The initiative puts the view forward that female bike riders should not be made susceptible to stereotypical judgments. The short film emphasizes that the roads extend a similar welcome to all genders. It further challenges the idea that women should refrain from following their innate sense of adventure.

The short does so by taking its viewers through the journey of a female bike rider. The adroitly worded narration in the background takes the storytelling to another level. The visuals present themselves in perfect synchronization with the commentary and add another layer of elegance to the message of the campaign.

We feel that this campaign by Bajaj Avenger has opened the doors to a new era for cruise-bike riders. The empowering tone of the short film is its biggest strength.

#RideEqual #HappyNewYear2019 #BajajAvenger

Tags:
Two Wheeler, Bajaj Avenger, Ride Equal, #RideEqual, Stereotypical Campaign, Stereotype, Rider, Biker, Automobile, New Year Campaign, Bajaj Campaigns, Digital Film, Bajaj Auto, Bajaj Avenger Ride Equal

The tribute by Nissan aims to empower women and their family members who came with a clear message – ‘When the time comes, the decision to drive, will be entirely yours.’

Credits-
Client: Nissan
Campaign: #SheDrives
Agency: TBWA/RAAD – Dubai
Production House: Made in Saudi

This Campaign is related to:
Saudi Arabia, Nissan, #SheDrives, TBWA, Women Driving, Automobile, Inspirational Video, Stereotype

It’s not always good to have other people’s attention. Especially when those people are car thieves. This campaign demonstrates that, thanks to Sherlock’s Antitheft Marking, the attention of thieves is diverted elsewhere. The thieves are personified by beams of light that automatically point to vehicles unmarked by Sherlock. They’re inspecting them and getting ready to steal them.

Sometimes, it’s good to stay in the shadows.

Credits
Campaign: Sherlock – Stay in the Shadows
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Jonathan Rouxel
Art Director: Antoine Dasseville
Copywriter: Simon Blaquière
Production House: Consulat
Photographer: Simon Duhamel
Producer: Martine Goyette
CGI / Retouching: Visual Box

This Campaign is related to:
Electronics, Technology, Bleublancrouge, Montreal, Canada, Visual Box, Sherlock, Antitheft, Creative Ads, Print, Digital, Car Automotive, Automobile