automobiles – Campaigns of the World

Jeep Offline Game – An Entertaining Reason to be Offline

COTW — Sun, 03 Jun 2018 02:21:31 +0000

Jeep is a name that automobile enthusiasts readily associate with typical 4×4 attributes like ruggedness, power, and sporty aesthetics. However, the brand’s legendary status has more to do with the total off-road experience and accompanied lifestyle that goes along with the name, ‘Jeep’. The recent campaign, Jeep Offline Game, is a striking example of the brand’s out-of-the-box thinking.

By virtue of the power manifested in a plugin created by the ad agency, ‘F.Biz’, the famous google chrome T-Rex game can easily be turned into a virtual all-terrain offline experience.

Well, who knew that substituting a Jeep Willys for a T-Rex inside an endless game could turn into a digital campaign? Now that is it out there, we happen to concur with views depicted in the game’s promotional video: The best way to disconnect from the world is on a Jeep!

You can get it here Jeep Offline Game

Credits:
Brand: Jeep
Campaign: Jeep Offline Game
Advertising Agency: F.Biz, Sao Paulo, Brazil
CCO:Guilherme Jahara
Ecd:Alessandro Bernardo
Creative: Armando Araújo, André Batista, Sérgio Klemtz
Cso: Renata D’Avila
Planning: Sara Silva, Marina Mouco, Mariana Viçossi
Media: Luciana Prado, Victor Berto, Fernando Cipriano, Giovanna Fernandes
CBO: Juliana Nascimento
Client Service: Raul Fernandes, Sabrina Zajakoff, Jonathan Cartagena
Marketing: Mônica Gelbecke, Janaina Langsdorff
Pr: Mônica Gelbecke and Janaina Langsdorff
Rtvc: Iara Demartini
Motion Designer: Wesley Martins, Carlos Souza
Audio Production Company: A9
Technology: Marcelo Carneiro, Vincent Maraschin, Kauê Righi and Nicholas
Proofreading: Eliane Arakaki and Renata Garcia
Client Approval: Joao Ciaco, Maria Lucia Antonio, Marjorie Kockannya

This Ad is related to:
Google Chrome, Jeep, F.Biz, Sao Paulo, Brazil, T-Rex, Automobiles, Digital campaigns, Digital Innovations, Technology, Jeep Offline Game

The ‘Renault CAPTUR’ is here to capture your senses. India’s most stylish SUV

COTW — Sun, 26 Nov 2017 13:03:49 +0000

Renault launches the Captur, its stylish new SUV with cross over DNA. The CAPTUR’s distinctive expressive styling makes it an instant head-turner, and a refreshing change in the category. It also brings the best from Renault’s global product range to India. The longest and widest car in its category, the Renault CAPTUR striking design is enhanced by premium & class-leading features.

Specially designed with dual tone colour combinations in mind, it comes with a range of exclusive themed personalisations. This is accentuated by CAPTUR’s signature Innovative Lighting System and state of the art technology like the One Integration which intuitively connects the car and driver.

Mr. Virat Khullar – Head of Marketing, Renault India said…

“We are one of the youngest Auto brands in India….and understand that today’s new India with its evolved sensibilities appreciates and demands nothing but the best.

The Captur, with its stunning design epitomizes class and will excite this evolved Indian consumer. Through the campaign we wanted to add a new dimension to the world of SUV’s… that of “India’s most stylish SUV”.

The campaign to communicate the launch of the car was created by Law & Kenneth Saatchi & Saatchi.

The ad film has been directed by Matthias Berndt and features Ranbir Kapoor. It showcases the Captur’s irresistible style and looks, with movie star Ranbir Kapoor getting mesmerised by the Captur.

Kartik Smetacek – Executive Creative Director, Law & Kenneth Saatchi & Saatchi said “From the moment we saw the Captur at the factory in Chennai, we knew its looks were the big story. So the task for the film was to showcase the car, while using Ranbir to add charm and memorability.”

Vivek Kumar Duggal – Senior Vice President, Law & Kenneth Saatchi & Saatchi says, “The Captur with its refined good looks exudes a sense of style and sophistication. Our film, sought to highlight this through the effect the car has on our brand ambassador…himself a veritable style icon.”

The Captur is available in Diesel and Petrol and introductory price starts at 9.99 lakh ex-showroom price all India.

Credits:
Client: Renault India
Creative agency: Law & Kenneth Saatchi & Saatchi
National Creative Director: Charles Victor
Executive Creative Director: Kartik Smetacek
Creative team: Thomas George, Divakar Shetty, Rishabh Dave, Srijith Nambiar
Sr. Vice President: Vivek Kumar Duggal
Account management: Pritish Nathaniel, Vinid Venugopalan, Nikhil Kamat, Pushpaanand Natrajan
Production house: 100 frames
Director: Matthias Berndt

This Article is related to:
Renault, India, Law & Kenneth Saatchi & Saatchi, 100 frames, Auto brands, Renault CAPTUR, premium class cars, SUV, Best SUV’s, technology, Automotive ads, automobiles, Matthias Berndt, Ranbir Kapoor, Brand TVC, Product Campaign

Saudi Arabia’s historic announcement, allowing women to drive

COTW — Thu, 05 Oct 2017 01:59:16 +0000

Saudi Arabia’s King Salman Bin Abdul-Aziz has signed a Royal Decree allowing women to drive. Saudi Arabia was the only country where women drivers were prohibited. The cultural edict in Saudi Arabia is seen responsible for this long-standing prohibition policy on women drivers. Women who protested paid heavy penalties. Since the 1990s, women’s rights activists in Saudi have been against this ban for their freedom and the right to drive. #SaudiWomenMove #SaudiWomenCanDrive

Crown Prince Mohammed bin Salman issued the decree and said that this is the right time for the right thing and his government considered driving by women as a social matter and not a religious issue. This order will be effective as on June 2018.

The Gulf Region is one of the largest markets for Automobiles and will see a significant rise of potential buyers after this historic announcement. Now, the US car companies like Ford and Jaguar can also jostle the market with Toyota and Hyundai, the current best sellers in Saudi.

Welcome to the driver’s seat | Ford. #SaudiWomenMove #SaudiWomenCanDrive

#Myway | Volkswagen

“2018 GRL” | Nissan Middle East

“The road is yours” | Jaguar

انطلقي، فالطريق لكِ. #السماح_بقيادة_المرأة_للسيارة pic.twitter.com/FPuh8WMy73

— Jaguar MENA (@JaguarMENA) September 27, 2017

See What happens when 99 women from varying walks of life come together to send out one powerful message?

“My Choice” – It starts with you.

Also Read: A Saudi Woman Who Got Behind the Wheel and Never Looked Back

The Article related to:
Saudi Arabia, women, Driver, Salman Bin Abdul-Aziz, women’s rights, Khaled Bin Salman, social, religious, Automobiles, creative Automobiles ads, Best Automobiles campaign, Toyota, Hyundai, Jaguar, Arab, Feminists‏, Creative print ads, latest ads, Muslims, Women’s rights in Saudi Arabia, Ford, car

Smart Car – “Design is nothing if it’s not Smart”

COTW — Thu, 10 Aug 2017 10:45:48 +0000

Smart Car: “Design is nothing if it’s not smart”, they clearly transfer a straightforward and fun message with simple but effective execution.

About ” target=”_blank”>Smart
Smart Automobile (stylized and marketed as “smart”) is a German automotive marque and division of Daimler AG, based in Böblingen, Germany. It ranges in micro cars and subcompacts, primarily.

How to charge an electric car

Watch more Automobile brand Ads

Video related to:
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