Athletes with disabilities still struggle to get even a fraction of the societal support and attention that their non-disabled counterparts get, and that’s something Toyota and The&Partnership Nordics want to start correcting with their newest Beyond Zero campaign, featuring multiple Paralympic gold-medal winner Leo-Pekka Tähti.

Children with disabilities and even professional para-athletes often have to depend solely on the support of their families and sometimes their elderly parents, to be able to compete at the most professional levels of paralympic sports.

To bring awareness to the career long hardships of athletes with disabilities, Toyota Finland has launched a campaign featuring a touching letter from 1996 written by a then 13-year-old disabled high school boy. In this letter the boy asks for a grant for his family to be able to afford the high transportation costs related to his sport. This boy, Leo-Pekka Tähti, would after receiving this grant then go on to become a multiple time Paralympic gold medal winner, and a long-time brand ambassador for Toyota Finland.

“We at Toyota want to build a world where everyone has an equal opportunity to move, says Mikko Kekäläinen, General Manager at Toyota Auto Finland.”

In the campaign, spearheaded by a brand film created by The&Partnership Nordics and produced by Skål Helsinki, Toyota urges young athletes with disabilities to tell their own story and to apply for a similar grant, funded by Toyota Finland.

In the film, we see a number of kids with special needs recite Leo-Pekka’s original letter, highlighting the fact that disabled athletes still have a very hard time affording a career in professional sports. The film shows Leo-Pekka Tähti, one of the most successful athletes in Finnish sporting history, doing laps on an empty track at the iconic grounds of the Olympic Stadium in Helsinki, only to be joined and passed by the next generation of paralympic stars.

There’s definitely a strong emotional element in Leo-Pekka’s original letter. A young child’s determination to get support for his family to be able to practice a sport he loves, is touching and a great building block to build a campaign around, says Dan Rönnqvist, Strategy & Business Development Director at The&Partnership Nordics.

Rönnqvist adds that there is a growing need for inclusivity in today’s world. In Finland alone, there are over 700 000 people with either a temporary or permanent disability, which is about 15% of the entire population. The opportunities and support young para-athletes get are also far from equal to those that their non-disabled peers get.

Toyota Finland has been a sponsor of the Finnish Olympic and Paralympic Committee since 2017, as their long-term vision is to provide ever better mobility for all. With their brand platform, Beyond Zero, Toyota’s mission is to make sure that everyone in society gets to move forward with no one left behind, which is also what this campaign intends to do.

Credits
Brand (Toyota Auto Finland):
Mikko Kekäläinen – General Manager
Satu Krökki – Marketing Communications Manager
Heikki Laukkanen – Senior Manager, Marketing Communications
Mia Meinander – Digital Marketing Senior Specialist
Henna Kukkamäki – Marketing Communications Planning Specialist
Maria Mäntylä – Marketing Communications Planning Specialist

Agency (The&Partnership Helsinki)
Sirkku Söderman – Business Director
Timo Orre – Creative Director Nordics
Ben Alasuvanto – Creative Lead & Art Director
Dan Rönnqvist – Strategy & Business Development Director
Elina Oksa – Account Manager
Waltteri Nironen – Copywriter
Julio Giuseppi – Art Director & Photography
Elina Ulmanen – PR and Content Planner
Liisa Pulkkinen – Media Lead
Kari Mikkonen – Graphic Designer
Anu Luoto – Graphic Designer
Riitta Lemberg – Creative

Production Company (Skål Helsinki)
Tobias Andersson – Director
Anton Tevajärvi – DoP
Cyrila Cibulka – Producer
Otto Metsämäki – First assistant director
Juhani Vuorisalo/Grade One – Color correction

Music Production
Cosme Liccardo – Music Production

The Jeep® brand grille is one of the most distinctive icons in the automotive industry, recognized instantly by adventurous spirits from across the globe. Inspired by this simple icon, which consists of two circles and seven lines (OIIIIIIIO), the Jeep brand and Publicis Groupe Middle East have discovered an entire world living inside of it.

By simply cropping into the grille from different angles, the shapes and negative spaces began to resemble elements from nature. Lines became trees; circles became moons and arches became icebergs.

“The more it was explored, the more discoveries we made – squirrel holes, mountain rocks, bat caves and more are all hidden within our icon, waiting to be discovered by our community of adventurers. Using only the Jeep brand’s iconic grille, Publicis Middle East has found a way of telling stories about the countless places that a Jeep brand vehicle enables you to explore in the wild,” explains Melhem Najm, Chief Marketing Officer at Stellantis, Middle East & Africa.

Tuki Ghiassi, Executive Creative Director at Publicis Middle East, says, “What started as a simple print idea became a new visual language that was unique to the Jeep brand – adaptable to the natural habitats of any market around the world. No other automotive brand has a connection to nature like the Jeep brand. Hence, it was very rewarding to create a piece of communication that was authentic and highly relevant to Jeep’s mission to become the most sustainable automotive brand by 2030.”

‘Nature is in our nature’ lives across print media, while graphic branding features in Jeep brand showrooms across the United Arab Emirates. These tactical placements transport Jeep brand vehicles from urban showroom environments to where they belong – the wild – reminding showroom visitors that their next unforgettable adventure into the great outdoors is only one Jeep brand journey away.

‘Nature is in our nature’ follows the recent launch of another graphic print campaign created by Publicis Groupe Middle East, which is also inspired by the Jeep brand grille. It features a new design language made up of the Jeep brand grille’s distinctive dots and dashes called’ The Call of Adventure‘.

‘Nature is in our nature’ is now running in the United Arab Emirates and will roll out in other Jeep brand markets globally in 2022.

Credits
Client: Jeep® (Stellantis)
Campaign: Nature is in our nature
Agency: Publicis Groupe Middle East

Tags: Automotive Campaigns, Middle East, Print, Design, Automotive, Creative Ads

Honda is putting kids in the driver’s seat at Children’s Health of Orange County. The Honda Shogo electric vehicle lets them navigate the hospital hallways from behind the steering wheel, making their hospital stays a little less scary.

Honda is helping to provide comfort and joy to young, hospitalized patients with the introduction of “Shogo.” Shogo is an electric ride-on vehicle for kids designed by Honda engineers to help ease the stress and anxiety of children and their families by transporting young patients throughout their hospital stay. Called “Project Courage,” and captured in a short film debuting today, this initiative demonstrates the amazing impact that plays and laughter can make in the life of a hospitalized child.

Developed in-house by Honda engineers, Shogo is an electric ride-on vehicle specifically designed to navigate hospital hallways to transport children. It is equipped with features and elements to help bring joy to young patients as they continue on their road to recovery.

Honda Shogo is currently in use at CHOC Hospital, one of Honda’s long-term partners.

“Creating Shogo to help support these patients during what can be a stressful time in the hospital has been a labor of love for our passionate team of Honda associates and we’re especially proud to introduce Shogo during this holiday season at CHOC,” said Hundy Liu, manager of national automobile advertising, American Honda Motor Co., Inc. “To see the joy on the faces of these young patients when they get behind the wheel of Shogo is truly rewarding.”

Randall Smock, a senior exterior designer of vehicles at American Honda Motor Co., Inc., played a significant role in the design of Shogo, as well as the testing of the vehicle.

“As someone who spent time in the hospital as a young child, I wanted the number one objective of our Honda team in developing Shogo to ease the hardship of a hospital stay by providing kids a lasting positive memory about that experience,” said Smock. “Every element of Shogo was designed to accommodate different needs of young children, making it as easy as possible to get in and out, simple to drive, and for the entire experience to leave them a bit happier.”

As the first hospital to utilize Shogo in caring for young patients facing hospitalization, CHOC played a key role in verifying its feasibility and safety.

“Our team greatly appreciates Honda bringing innovative solutions that support our ongoing commitment to providing an exceptional patient experience and infusing joy into a patient’s stay,” said Brianne Ortiz, manager of the Cherese Mari Laulhere Child Life Department at CHOC. “We were impressed from the beginning when we first saw Shogo, and by the Honda team’s dedication in collaborating with our staff to ensure a vehicle that is perfect – and safe – for our young patients.”

Shogo, based on a Japanese word and intended to mean “soaring into the future,” was built to focus on young patients, ages 4 through 9, who can easily drive with power controls, manage the go/stop mechanism on the steering wheel, and an adjustable speed of 1-5 miles per hour, which is controlled by a handler such as a nurse or a caregiver.

Developed with patient safety in mind, Shogo was built without doors to be safely and easily accessible for youth. Other features include central seating with steering controls suitable and accessible for a child and smooth and soft-to-the-touch surfacing that is easy to keep clean in a hospital setting. Shogo also includes an IV pole holder and a push bar that offers caregivers the option to manually push the vehicle when needed. Features to make the child’s experience more comfortable include a toy bucket in the front of the vehicle for items the child would like to bring along with them, cup holders, a center horn with different sound options, and a customizable license plate slot to display the name of each rider.

Honda engineers worked hand-in-hand with the staff at CHOC to verify the feasibility of the concept. This included testing Shogo through a dedicated course inside the company’s research & development facility designed to replicate a hospital hallway route with actual children and parents, to ensure the electric ride-on vehicle was safe to operate when delivered to the hospital. The collaboration with CHOC was critical in understanding how Shogo was being used in the actual hospital environment, so the team could continue to make further adjustments.

Developing Shogo as an electric vehicle was an obvious requirement for Honda engineers to ensure it could be accommodated in a hospital environment. But the electrified Shogo also aligns with the company’s recently-announced vision to make electrified vehicles (EV) represent 40% of sales in 2030, on the way to 100% EVs by 2040. Customers will see the Honda Prologue, the brand’s first new volume battery-electric vehicle (BEV) in 2024.

Tags: Automotive Marketing Campaigns, corporate social responsibility, Best CSR campaigns, Honda Project Courage, Automobile Advertising
Source

Royal Enfield Himalayan: Home

Tata: Grand Theft Tiago

Maruti Suzuki – People Technology

Tata Harrier: #LanguageOfHumanity

The Land of Land Rovers

 
This Article is about:
Automotive Marketing Campaigns, Best Automobile Campaigns, Automotive Ad Campaigns

View More campaigns like this here

The Motor Song for those who love to drive, the roar of the engine is music.

Credits
Client: Honda
Advertising Agency: Publicis Brazil

“The objective of Awareness traffic light was to put the issue of helmet use back on the agenda. For that we needed a disruptive idea. We chose technology as a facilitator of this need,” said Walter Onorato of Almacén.

María Fernanda Ledesma Padilla, deputy marketing manager of Honda, added: “The traffic light was the excuse for everyone to talk again about the importance of wearing the helmet. We knew that our final challenge was to change the bad habit of 4 out of 10 people riding a motorcycle in Argentina.”

Credits
Advertising Agency: Almacén, Buenos Aires, Argentina
Campaign: Awareness traffic light
Client: Honda Motor of Argentina
Product: Honda Safety

 
Credits
Brand: Vision Zero Project
Campaign: The Impactful Reminder
Award: Cannes Lions International Festival of Creativity 2019
Agency: Sid Lee
Executive Creative Director: Alex Bernier
Creative Director: Jonathan Lavoie
Copywriter: David Allard
Art Director: Jonathan Lavoie
Client Services Director: Marie-Julie Cossette
Agency production: Marie-Pier Lavoie

Director: Alex Miglierina
DOP: Benoit Jones Vallée
Camera Assistant: Alexane Bouvrette
Steadicam: Mathieu Charest
Grip: Alain Tremblay
Editor: Sarah Bérubé
Motion design: : Gérardo Manjirrez, Isabelle Vouligny
Social media strategy: Odile Archambault
Social media management: Anne Murray-Potvin
Interviews: Caitlin Walsh Miller
Researcher: Annick Charlebois
Public relations: Katia Aubin, Kristel Dupont
Sound mixing: Frédéric Laurier – BLVD
Web production: Simon Arnold, Maxime Daoust, Alsu Kurbanova, Caroline Royer, Alex Pilon, Vincent Paradis
Web design: Jonathan Pinard
Computer graphics: Sarah-Jeanne Turgeon

Production: Sud-Ouest
Executive producer : Simon Lavoie
Producer: Guillaume Bilodeau
Production Director : Anthony Martino Maurice

Credits
Advertising School: EFAP, Paris, France
Copywriter, Art Director: Charles Peltier

Credits
Campaign: The journey home
Advertising Agency: C14 DDB, Barcelona, Spain
Chief Creative Officer: Toby Talbot
Global Creative Director: Alvaro Ramos
Sr. Producer: María Martínez
Sr. Producer: Gabriela Nogueira
Post House: Metropolitana
Music House: Banjo Soundscapes

At Nissan Middle East, it has always been of utmost importance to develop mobility technology that allows people to drive safer and smarter, encouraging everyone to take the wheel and enjoy an innovative and unparalleled driving experience. But today, with the COVID-19 pandemic taking the world by storm and completely changing our global environment, the brand has decided it is more important for drivers to stay home and be safe.

Shot with a drone “Ode to Empty Roads” depicts beautiful scenes of empty streets, conveying a message of solidarity and support and encouraging drivers to stay home, stay safe and leave the roads empty.

Credits
Advertising Agency: TBWA\RAAD Dubai, UAE

This campaign is about:
United Arab Emirates, Automotive

Ideas that change the world are often the most controversial.
After Volvo introduced the 3-point safety belt, they faced a world of criticism. Since then, it has saved more than a million lives. Now it’s time for the next step. For everyone’s safety.

“The seatbelt is a violation of human rights”. “It’s better to be thrown out than to be trapped inside”. These are only a few of the comments made about the introduction of the safety belt. In a new, global brand campaign, Volvo lets us hear the true stories of people who survived car crashes thanks to the safety belt.

Credits
Advertising Agency: Forsman & Bodenfors, Sweden
Art Directors: Sophia Lindholm, Karl Risenfors, Leo Dal
Copywriters: Hampus Elfström, Nicholas Düfke
Client Director: Magnus Wretblad
Account Executive: Ewa Edlund, Katarina Klofsten
Agency Producer: Anna Junker Lundin
PR Strategist: Bjarne Darwall
Planner: Daniel Sjöstrand
Digital Strategist: Peter Gaudiano
Web Design: F&B Inhouse
Artwork: Martin Joelsson, Christian Sundén
Media Agency: Mindshare
Director: Laerke Herthoni
Producer: Kalle Wettre
Production Company: New Land
D.O.P: Mattias Rudh
Executive Producer: Sophie Tamm Christensen
Stylist: Johanna Borggren
Production Designer: Catharina Nyqvist
Editor: Johan Söderberg, Miguel Angel
Grade: Joakim Rissveds
Sound Design: Adrian Aurelius, Ballad
Online: Peter Törnestam, Chimney

Read more about car safety

This campaign is about:
Car safety, Volvo Cars, Road safety, Technology, Highway pilot, Speed cap, Driver monitoring cameras, Care Key, 3-point safety belt, Automotive, Digital Film, TV, Volvo A Million More

Credits
Advertising Agency: Fahrenheit DDB, Lima, Peru
Cco: Ricardo Chadwick
Ecd: Sergio Franco Tosso
Head Of Art: Luciano Leone
Creative Direction: Jorge Rocca, Carlos Banda
Art Director: Joe Almeida
Copywriter: Alonso Castillo
Production Company: Plan B
Head Of Production: Vanessa Diaz
Agency Producer: Leicy Márquez

This campaign is about:
Grin Scooters, Fahrenheit DDB, Print Ad, Advertising, Apple, Disney, Print Campaign, Peru, Automotive, Recreation

The answer lies in the latest spot by Kia Motors America (KMA), which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it because life’s too short for boring test drives.

The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.

Credits
Brand: Kia Motors
Product: Kia Sorento
Campaign: The World’s Shortest Test Drive
Advertising Agency: David & Goliath, El Segundo, USA

This campaign is about:
Digital Film, United States, Automotive, KIA, David & Goliath, Kia Sorento

Renault has helped create the first 100% electric town by giving every household in the town of Appy in the Ariege region of France a New ZOE to experience for three years in a pioneering new scheme to prove electric mobility can be suitable for all.

However, it’s not as straightforward as it first appears. Appy, situated in the Ariege region in the south of France, is one of the most isolated towns in the country. That shouldn’t be an obstacle though, as the New ZOE’s 245-mile range and broad charging capabilities will help demonstrate that it’s easier than ever to move to electric vehicles and that it’s not just the reserve of those living in urban areas.
With New ZOE’s strong sales climbing since its introduction earlier in 2020 and with more than 100,000 models on the road across Europe, it’s already proving to be a hit among a range of buyers. In the remote rural town of Appy, all households receiving a New ZOE will be provided with a home charger – just like all customers in the UK – and there will be a public charger for the town. When plugged into a DC charger, the New ZOE’s 52kWh battery can be charged to 90 miles of range in just 30 minutes.

Appy residents will run the ZOEs for three years, sharing their impressions and experiences with Renault, in a first-time scheme that will likely inform and help understand the way customers interact with and use electric vehicles for daily use. If the inhabitants of one of the country’s most isolated towns can adopt an electric way of life, it’ll prove that everyone can. That also means the myths around buying and running an electric car can be dispelled once and for all.

With the electric vehicle market tripling in the first quarter of 2020, there’s no better time to switch to electric, and the new Renault ZOE delivers an impressive 245-mile range, the latest infotainment technology and DC fast-charging capability, the result of being at the forefront of the electric car market and innovation for the last eight years.

The New ZOE is the culmination of those eight years of EV success, winning multiple awards despite only being on sale for a matter of months, with healthy order banks bucking the trend of the broader market.

Appy residents – along with regular ZOE owners – will be benefitting from a range of advanced features that come as standard on one of the New ZOE’s several attractive trim levels. This includes recycled seat material on selected models, a 10-inch TFT Drivers Instrument Display, intuitive EasyLink touchscreen infotainment systems in a range of screen options up to 9.3 inches in size, and a suite of Advanced Driver Assistance Systems to ensure driving a ZOE is as comfortable and safe as possible.

It’s never been easier to buy a New ZOE. With the Renault Virtual Showroom, customers can research their purchase from the comfort of their home via a one-to-one appointment with a Renault guru. At the same time, the Online Stock Reservation tool enables potential buyers to browse a range of New ZOE models available to drive away in a matter of days. Finally, the Remote eSign Portal enables swift and easy finance agreements and signing, again, all from the comfort of home.

Available online and in Renault retailers, the New ZOE is available until the 30th September with £1,000 off as part of its Switch incentive, meaning the ZOE i Play R110 Z.E.50 can be yours for as little as £279 per month with a £2,250 customer deposit on a 2-year 0% APR PCP plan.

All New ZOE models also come with a free home wallbox for faster home charging, 5-year, 100,000-mile warranty including three years’ roadside assistance and 8-year, 100,000-mile warranty on the battery.

Source

Credits
Brand: Renault
Product: Renault Zoe
Advertising Agency: Publicis Conseil, Paris, France
President overseeing the creativity: Marco Venturelli
Executive Creative Director: Marcelo Vergara
Copywriter: Guillaume Sabbagh, Corentin Salignat
Art Direction : Corentin Salignat, Guillaume Sabbagh, Marine Badel
Account Director: Guillaume Foskolos
Account Managers: Gaëlle Morvan, Laurent Enet, Margot Zandonella
Strategic Planning: Didier Tavares
Digital Manager : Jérôme Goldman, Laura Ceylan
TV Producer: Nelly Cohen
Process Manager: Claire Diot
Director: Emmanuel Le Ber
Chief Operator/DOP: Emmanuel Bernard
Production Company: BIG
Producer: Pierre Rambaldi
Production Director: Nicolas Avram
Post-Production Director: Natacha Dolard
Account Director: Vincent Renonciat
Managing Director Fuse France: Bertrand Nadeau
Account Manager: Barbara Fleury

This campaign is about:
Publicis, France, Renault, Automotive, Wallbox, Smart electric car charging stations, Electric car chargers, Electric vehicle, Electric Car, OOH, Marketing, Direct Marketing, Experiential campaign, Electric vehicle village, Appy

In Ukraine, there are a lot of traffic accidents. Around 30 thousand people get injured, and more than 3 thousand die every year. Hundreds of dead could have been saved if they used seatbelts. Transportation platform Bolt, BBDO Ukraine and DGTL RLGN production studio launched a campaign to make people fasten seatbelts. For this project, they created a song that people can’t stand. This annoying song was playing very loud in the car until all passengers fastened their seatbelts.

“In modern conditions, we have to hurry up to be in time. However, haste, carelessness and an unfastened seat belt can be costly on the road. We have always taken care of the safety of all road users. We are very pleased that the BBDO team shares our values, so we are happy to join the project, ”says Bolt Regional Manager Taras Potichny.

“Usually social advertising tries to scare us. And of course it doesn’t work. It is difficult for us to try on a terrible situation: “This will never happen to me. I don’t even want to think about it.” And something funny and unusual, on the contrary, is remembered by itself. I would like to talk about this later. I was looking for the aspect that the passenger will definitely pay attention to during the trip. Which can change his behavior. Music, ”says Dima Kishka, author of the creative idea of ​​Creative Group Head BBDO Ukraine.

Credits
Client: Bolt
Campaign: Save your ears
Advertising Agency: BBDO Ukraine, Kyiv, Ukraine
Production Studio: Dgtl Rlgn
Recording Studio: Propeller Studios
Recording Studio: Baker Street Sound Studio
Regional CEO, BBDO Ukraine & Central Asia: Victor Ishkov
Regional Executive Creative Director, BBDO Ukraine & Central Asia: Anze Jereb
Creative Director, BBDO Ukraine: Denis Keleberdenko
Creative Group Head, BBDO Ukraine: Dima Kishka
Art Director: Oleh Prystupa
Art Director: Pavlo Melnyk-Krysachenko
Motion Designer, BBDO Ukraine: Igor Atamanchuk
Senior Graphic Designer, BBDO Ukraine: Stanislav Nizamov
Graphic Designer, BBDO Ukraine: Anastasiia Zhytnyk
Post-production, BBDO Ukraine: Denys Kryvosheia
Client Service Director, BBDO Ukraine: Irina Danilevskaya
Account Director, BBDO Ukraine: Halyna Sokulska
Producer, BBDO Ukraine: Alexsandra Guliai
PR & Publicity Manager, BBDO Ukraine: Alexandra Korotkova
New Business Manager, BBDO Ukraine: Elena Kravtsova
Regional Marketing Manager CIS, Bolt: Serhii Kostia
Local Marketing Manager, Bolt: Anna Mizina
Director, DGTL RLGN: Vitaliy Molchanov
Producer, DGTL RLGN: Yuliya Kozinska
Producer Assistant, DGTL RLGN: Jenia Oleynik
Producer Assistant, DGTL RLGN: Mariana Fedchuk
Composer: Stanislav Halushka
Singer: Andriy Sereda
Singer: Tetiana Pirozhok

This campaign is about:
Bolt Save your ears, Experiential, Ukraine, Automotive, Transport, Bolt, BBDO, Outdoor