awareness ads – Campaigns of the World

Action Against Hunger – Water of Africa

COTW — Sun, 05 Dec 2021 06:19:31 +0000

Water of Africa campaign by Action Against Hunger to raise awareness on the fact that in some parts of Africa water is contaminated with bacteria and viruses, like typhus and cholera.

The water emergency affects 319 million people in the southern hemisphere, mainly in sub-Saharan Africa, and causes the death of 2 million children under five. The water is contaminated with bacteria and viruses, such as typhoid and cholera. Action Against Hunger, a global NGO committed to fighting the world’s hunger and thirst problems, has decided to launch a fundraising campaign to allocate new projects to purify water. But it did so using a different strategy than other NGOs: it decided to make the problem tangible, an issue far removed from the everyday lives of donors. It decided to make the problem tangible, a problem far removed from the daily lives of donors, by bottling the contaminated water and creating the Water of Africa brand. An actual product to touch the problem first hand. Thousands of bottles of dirty water, whose label, instead of showing all its qualities, as other brands do, shows all the diseases contained in the polluted water.

After creating the brand, Action Against Hunger launched it with a clear call to action: donate to make the water drunk by 319 million people the least consumed in the world. The water of Africa was launched in shops, museums, e-commerce, food app delivery, restaurants, and advertised in the press, with product placement, on social networks by influencers, with the sponsorship of sporting events, and above all was promoted by the testimonials who have launched other water brands in Italy, such as Carlo Cracco. The campaign crossed the Italian borders and reached the European Parliament with President Sassoli. Together with other MEPs, launched an appeal to stop the water emergency and make Water of Africa the least drunk water in the world.

Credits
Advertiser: Action Against Hunger
Category: Direct Marketing, Italy, Public Interest Ads, NGO, Awareness Campaign, Outdoor Ads, Outdoor Campaigns, Awareness Ads

Ban illegal wildlife trade. Forever.

COTW — Mon, 06 Jul 2020 09:11:27 +0000

As the world is suffering from COVID-19, it becomes extremely important to ban illegal wildlife trade forever to prevent any future outbreaks. In this print campaign, they have showcased the animals and the torture elements with minimal illustration to convey the impacts caused by the illegal wildlife trade.

Credits
Agency: Vatitude, Bangalore, India
Creative Director: Devendiran Balakrishnan
Copywriter: Vaishali Kant

Tags:
Public Interest, NGO, Print, Advertisement, Advertising, Print Ad, Creative Ads, Awareness Ads, Digital Campaigns, Animals, COVID-19, Pandemic, Illegal wildlife trade, wildlife, Print campaign, Advertising Agency, Creative work

Skoda #ThisIsOurTime – A feminist revolt against gender biases in the world of cycling

COTW — Mon, 22 Apr 2019 17:19:50 +0000

Skoda has a unique lineage that has cycling in its DNA. Before being the automobile manufacturer that we presently know the company to be, Skoda Auto started in the early 1890s by manufacturing bicycles. The company still has a special place in its heart for cycling enthusiasts and continues to peddle the passion with its unique cycling magazine along with other initiatives. In a recent campaign called Skoda #ThisIsOurTime, brand embodied the sentiment that cycling has no gender.

Tour De France happens every year in the month of July, but women are not an official part of this grand event. Back in the 80s, women officially participated in the race for 6 years, but the event was shut down because it was stated that female participation in the race was not in sync with the expected numbers. Ever since the dissolution of the women’s Tour De France, the organizers have not commented much on the possible revival of the event.

However, this didn’t stop Claire Floret from starting the Donnons des Elles au Vélo; a unique initiative that gives female riders the chance to take on the 3,351 km route of the official Tour De France. In the event’s first rendition, Claire completed the entirety of the event alongside two other cyclists. Every year since then, the event has grown in scale, and 2018’s rendition of the race witnessed 13 fearless female riders undertaking all 21 stages of the official race. Donnons des Elles au Vélo not only helps in bringing together female riders from different walks of life, but it also acts as a protest against the absence of an official women’s Tour De France.

Skoda supported the 13-women team throughout the event, and also published about it in its cycling online magazine, www.welovecycling.com. The automobile manufactured also urged the general public to support equality in the world of cycling. We believe that this initiative sheds light upon an important aspect that the cycling community needs to know about. Women are no less than men in the world of cycling and deserve a Tour De France of their own. We look forward to witnessing a just end to this revolutionary cause.

Tags:
Female Cyclist, Skoda, Automobile, Skoda #ThisIsOurTime, Skoda Ads, Gender equality, Tour De France, Best Outdoor Advertising Campaigns, Best Outdoor Ads, Awareness Ads, Gender Bias, Skoda This Is Our Time

Truth Initiative Twinkle Twinkle Little Dick – Smoking prevention Ad

COTW — Thu, 13 Dec 2018 14:29:02 +0000

Smoking cigarettes are bad. Young people know this because they have been told again, again, and again. And then one more time for good measure. But it’s still not enough. Each year, thousands of young people will pick up their first cigarette and shorten their lifespans by ten years on average. Truth Initiative deliver the facts and truth about smoking in a way that makes them urgent and relevant to young adults (Twinkle Twinkle Little Dick). Our focus is on smoking prevention. We target young adults, ages 18-24, who are open to the possibility of trying or experimenting with tobacco.

In the United States, 78% of 18-24 year-olds are on Snapchat. Known for its disappearing messages and risque content, it was the perfect platform to hit them with our Dick-centric story.

The math was simple. Young people like sex. You can’t have sex if your penis doesn’t work. Cigarettes can make your penis stop working.

By connecting the hard (or not hard) truth about smoking to young people’s romantic desire, we’d cut through the bullshit to shift their perceptions around tobacco.

Credits
Advertising Agency: 72andSunny, Los Angeles, USA
Production Company: HECHO EN 72
Media Agency: Assembly
Music/Sound Company: Butter
Creative Director: Garrett Jones
Designer: Ben Ng
Copywriter: Samantha Mintz
Senior Strategist: Thomas Steiner
Brand Director: Danielle Gard
Brand Coordinator: Monica Lynn
Producer: Ann Parker
Partnerships and Legal Director: Amy Jacobsen
Partnerships and Legal Manager: Hector Olguin
Partnerships and Legal Jr. Manager: Michelle Fink
Vocals: Jesse Herrera
Illustrator: Raghav Arumugam
Chief Executive Officer: Robin Koval
Chief Marketing Officer: Eric Asche
Senior Vice President, Marketing: Nicole Dorrler
Managing Director, Marketing: Jasmin Malone
Manager, Marketing: Cas Marburger
Copywriter: Kate Stevens
Graphic Designer: Matt Liptak
Vice President, Group Director Integrated Communications: David Pinto-Carpenter
Associate Director, Paid Social: Shir Samari
Associate Director, Integrated Communications: Will Flohr

Tags:
Film, United States, Public Interest, NGO, Truth Initiative, 72andSunny, Illustration, Cartoon, Awareness Ads, Creative Ad, Digital Campaign, Assembly, Media Agency, Truth Initiative, Tobacco

Children’s Day campaigns 2018 | A digital homage to the little ones

COTW — Sat, 17 Nov 2018 07:24:30 +0000

Every year, on November 14, the whole Indian nation marks the importance of children in our world. The celebratory ritual finds its roots in Jawaharlal Nehru’s birthday: a man known for his benevolence towards the children of the country. Year after year, Children’s Day celebrations form a major chunk of the day in schools, colleges, and all other institutions where the young ones mark their presence. Given our current state of uninterrupted connectivity facilitated by the internet, social media platforms take the spotlight when it comes to making celebratory posts on such occasions. This year’s children’s day campaigns can be seen all over the internet, and the names of major brands can be spotted alongside celebratory remarks detailing on the auspiciousness of November 14. Many well-recognized names like SBI Life Insurance, Godrej Yummiez, WB Pictures, Red Chillies Entertainment and more have posted unique content under the umbrella of children’s day celebrations. Well, given how important the little ones are for the future of the country, the Children’s Day campaigns do nothing more than do justice to their value to the world!

SBI Life Insurance – Dil Baccha Toh Sab Accha
#CelebrateLife #DilBacchaTohSabAcha

Godrej Yummiez
We all know that Math is our weakness!

Jungle Magic
When it comes to creativity, the sky is the limit!
Let your kid’s imagination skyrocket with Jungle Magic!

Red Chillies Entertainment – Zero Movie | Children’s Day campaigns

Warner Bros. Pictures
You’re never too old for Hogwarts.

Mother Dairy
When it’s only 6:30 am and your mom says “7 baj gaye! Doodh pee lo.”

Keventers
Celebrate the ol’ golden days with Keventers & revive your childhood.

Bausch and Lomb
The future of our country takes shape in each kid around us.
This Children’s Day, support and encourage the vision of tomorrow’s India.

Lotus Herbals baby+
No matter how old they get, they’ll always be your little baby????❤. Here’s to preserving their innocence forever.

Godrej Appliances
This Children’s Day #LetsStartRight
Gender stereotypes can often take form unconsciously, at a very early age, even in familiar and comforting places like our homes. This #ChildrensDay let’s break gender roles for our kids. #LetsStartRight

Exide Life Insurance
The Voice of Children I Child Road Safety Awareness
#WorldChidrensDay #RoadSafetyAwareness #ExideLifeInsurance

BookMyShow – Sunday Movie Day
A message from BookMyShow to all parents #LoveYourChildren

McDonald’s x NBA | Switch Off And Play
This Children’s Day, let kids be kids. Get them to switch off and play by visiting your nearest McDonald’s store and get an assured premium NBA basketball with every family meal. #SwitchOffAndPlay

Sunfeast Farmlite
This 14th November, let’s share this video and pledge to live a healthy life for our children. #HealthierYouAwaitsYou

School Of India
Gender equality is a basic right for all people, including girls, boys, and young people. Hence, this #ChildrensDay we encourage gender equality in order to advance its vision for a world where every child attains their equal right to survival, protection, development, and participation.

Junglee Pictures
‪All the children deserve a fair and equal world! ‬

This Article is about:
Children’s Day Ad, Children’s Day Social Media Creatives, Children’s Day campaigns, Digital Campaigns, Print Advertising, Creative Ads, Awareness Ads, Awareness Campaigns, Advertising Campaigns

Unicef urges everyone to “Reach Out To A Child In Need”

COTW — Fri, 25 Nov 2016 10:37:38 +0000

Credits
Campaign: Reach out to a child in need
Brand: Unicef
Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark
Art Directors: Henrik Tvilling, Claus Collstrup, Karl Kristian Krarup Kjær
Copywriter: Clara Therese Prior-Knock
Photographer: Peter Funch

Savlon promotes healthy India by making hygiene easily attainable | Healthy Hands Chalk Sticks

COTW — Sun, 20 Nov 2016 01:24:21 +0000

The latest advertising campaign by Savlon called “Savlon Swasth India Mission” is a creative outdoor campaign that beautifully provides a lucid solution to one of the biggest problems in India – the problem of hygiene. Children in schools usually don’t have a habit of washing hands with soap before eating. This leads to the problem of illness and school drop-outs. Savlon solves this problem by adding soap to their chalk sticks that they use for writing on slate-board (Healthy Hands Chalk Sticks). They use these chalk sticks to write on their slate boards when in class but when they wash their hands after class, it becomes a soap. So, the children have clean hands without even noticing.

• The advertisement is made in the natural setting of school which makes it more appealing.
• The ad campaign shows both technicalities of making it in a lab as well as the practicality of using it with kids.
• Savlon lives up to its tagline of “Savlon Swasth India” or “Savlon Healthy India” by showing children effortlessly washing their hands before having lunch.

The advertisement is a clear example of creative advertising in India because it has been very successful in bringing about the message of promoting a healthy India. The subtlety with which it highlights a big problem is commendable. Along with the narration, they use a black board that says “At Lunch Break, Hunger Wins Against Hygiene” in the first few seconds of the advertisements and then end it with the most creative solution to fight this problem. Hence, it makes this advertisement a brilliant one.

#SwachhBharatMission #SwachhIndia #SwachhBharatAbhiyan
Credits
Client: Savlon, ITC
Agency: Ogilvy, India
Executive Creative Director: Kainaz Karmakar & Harshad Rajadhyaksha
Senior Creative Director: Ramakrishnan Hariharan
Creative Director Art: Nishant Jethi
Creative Team: Mahesh Ambaliya, Vinay Pawaskar, Ashok Karkala, Nirav Khant, Vikrant Rajan
Executive Vice President: Ajay Menon
Senior Vice President Planning: Ganapathy Balagopalan
Client Services Director: Roshni Mohan
Group Account Manager: Neha Agarwal
Assistant Account Executive: Maitree Lonare
Production House: Good Morning Films
Director: Afshan Hussain Shaikh
Producer: Doris George

Tags:
Savlon Healthy Hands Chalk Sticks, Savlon Healthy Hands, Savlon, ITC, Ogilvy, India, Sanitation, ITC Campaigns, Savlon Campaigns, Savlon Ads, Awareness Ads, Best Awareness Campaigns, Best online marketing strategies, best digital campaigns

Transparency International: Corruption must be spotted

COTW — Wed, 14 Sep 2016 02:54:48 +0000

While corrupt officials want to cover up their crimes, they show them their way of life. Reveal the corruption!

Credits:
Advertised brand: Transparency International
Advert title(s): Corruption must be spotted
Advertising Agency: Cheil Ukraine, Kyiv, Ukraine
Agency website:
Creative Director: Vladyslava Denys
Art Director: Iurii Gorbachevskyi
Copywriter: Andrii Lazarenko
Studio: Magay Production
Director: Sasha Stekolenko
Photographer: Andrey Demenyuk
Published: August, 2016

SAME 107 – Let’s live it up

COTW — Wed, 22 Jun 2016 02:59:05 +0000

This is a work made for Medical Emergencies that want to highlight an important issue that could save people’s life. “Let’s live it up”; “Not Yet” are the insight of SAME to aware people that acting in time is the best way to safe lifes.

Credits
Client: Vicente Lopez
Product: SAME 107
Agencia: Don
Title: Not Yet
CEO: Papón Ricciarelli
Chief Creative Officer: Gabriel Huici
Copywriter: Francisco Rosenfeldt
Art Director: Jeremias Barthe
General Director: Santiago Sarni
Account Director: Sofia Costoya
Graphic Producer for Agency: Hernan Mouriño
Producer: Buena vista
General Coordinator: Mariano Ricciarelli
Responsible fot the client: Soledad Martinez

The Alphabet Of Illiteracy – Solve the World’s biggest Problems

COTW — Wed, 30 Mar 2016 05:36:25 +0000

There are 757 million individuals who can’t read a single sentence. The outcomes of lack of education go far beyond not having the ability to read a book – it fuels some of the world’s most concerning issues.

Support Project Literacy & help raise awareness of global illiteracy Click here

About Project Literacy

Project Literacy is a global movement gathered by Pearson to make huge and reasonable advances in the battle against lack of education with the goal that all individuals – regardless of geography, language, race, class, or gender – have the chance to satisfy their potential through the power of words.

Read Full Story here

Robin Wood- Destroying nature is destroying life.

COTW — Sun, 20 Mar 2016 13:40:25 +0000

“Destroying nature is destroying life” – This time Illusion were on assignment to help Robin Wood, the environmental activists, by creating three powerful full CG visuals to raise public awareness of the ongoing destruction of animals’ natural habitats. They are proud to have been part of this social campaign, illustrating Grabarz & Partner’s poignant creative concept.

Credits
Client: Robin Wood
Advertising Agency: Grabarz & Partner, Germany
Creative Director: Florian Kitzing
Art Director: Manuel Wolff
Copywriter: Katharina Kowalski
Illustrator / Photographer: Illusion
Published: February 2016

A striking photo series shows the sexism women face in their everyday lives.

COTW — Tue, 08 Mar 2016 04:27:43 +0000

Controversial Photo Series Captures The Female Experience Of Everyday Male Entitlement.

Pittsburgh-based photographer Allaire Bartel was inspired by the theme of “boundaries” to create this photo series that’s designed to capture the oppressiveness of male entitlement that women feel on a daily basis in everyday life.

She explains on her website: “I was particularly determined to express the idea that oppression of women does not just occur in extreme isolated incidents (violent rape and physical abuse) but can also be felt in lesser forms during the day to day.”

Videos on how the project developed

The Office

The Kitchen

The Yoga Studio

The Street Scene

The Bar

Read Full Article

Minha Melhor Semana – Say No to violence against women

COTW — Wed, 02 Mar 2016 05:27:25 +0000

Minha Melhor Semana – Say No to Violence against women.

Credits
Advertising Agency: Bolero, Brazil
Creative Directors: André Mota, Diego Ribeiro
Art Directors: Jorge Sobreira, Thomaz Urso
Copywriters: Ian Thomé, Thomaz Costa, Daniel Moreira
Illustrator: Johnny Cardoso