In Australia, the issue of youth homelessness is a pressing concern, with a staggering 46,000 young individuals finding themselves without stable housing. Despite the magnitude of this problem, misconceptions persist, hindering efforts to support these vulnerable youths. Whitelion, a small Australian charity, recognized the need to challenge these misconceptions and drive both awareness and donations to assist at-risk youth. With limited resources but a bold idea, they embarked on a groundbreaking campaign that not only captured attention but also ignited action across the nation.

Highlighting the Problem:
The heart of Whitelion’s campaign lay in its ability to shed light on the invisibility of youth homelessness. Drawing a parallel between the unnoticed plight of 46,000 homeless youths and the overlooked presence of payphones, the charity devised “The Loudest Call” initiative. By simultaneously activating 15,391 payphones across Australia, Whitelion made the issue impossible to ignore. The cacophony of ringing payphones served as a powerful symbol, demanding attention and sparking conversation.

Creating Impact:
The impact of Whitelion’s campaign was two-fold: it raised awareness and generated crucial funds for their cause. Despite the unconventional approach and the limited budget of $3,775, the results were remarkable. With an average pickup rate of over 19% and an average listen rate of 9.7 seconds, the campaign effectively reached a significant portion of the population. Moreover, the duration of some calls lasting up to 59 seconds demonstrated genuine engagement and interest in understanding the issue further.

Breaking New Ground:
What set Whitelion’s campaign apart was its innovation and audacity. By leveraging an outdated technology like payphones, the charity tapped into an unexpected avenue for social change. The sheer scale and novelty of the initiative captured the public’s imagination, garnering attention from media outlets and individuals alike. Moreover, “The Loudest Call” not only raised awareness within the community but also challenged preconceived notions about at-risk youth, emphasizing their resilience and potential.

Conclusion:
Whitelion’s campaign stands as a testament to the power of creativity and determination in addressing social issues. By ringing out the reality of youth homelessness through payphones, the charity succeeded in amplifying their message and inspiring action. Moving forward, initiatives like these serve as a reminder that even the smallest voices can make the loudest calls for change. As communities unite to support at-risk youth, we move closer to a future where every young individual has the opportunity to thrive.

Credits
Client: Whitelion Youth
Campaign: The Loudest Call
Advertising Agency: Ogilvy | WPP Group

This campaign is about:
Awareness, Youth Homelessness, Whitelion Campaign, At-Risk Youth, Social Change, Innovative Initiative, Community Engagement, Resilience, Donation Drive, Creative Outreach, Donation Campaign, Homeless Youth, Outdoor Campaign

]]> https://campaignsoftheworld.com/ooh-campaigns/bihar-choosing-tomorrow/ Thu, 18 Jan 2024 13:35:23 +0000 https://campaignsoftheworld.com/?p=29752 Bihar: The Shocking Dystopia Unveiled – How a Floating Girl in Bilbao‘s Estuary Reveals Our Terrifying Future.

In a world where our choices shape the destiny of generations, BBK Foundation, a trailblazing socioeconomic entity in Biscay, has unveiled a strategic plan aimed at fortifying the Welfare State while nurturing sustainable competitiveness. At the heart of this initiative lies a captivating tale of environmental consciousness, societal awakening, and a futuristic Bilbao through a thought-provoking short film named “Bihar,” meaning “Tomorrow” in Basque.

Awakening Environmental Consciousness:
The BBK Foundation’s commitment to sustainable models lies in addressing a pressing concern among the youth — climate change. As per surveys, 75% of young people find the future terrifying, fostering a sense of defeatism in 56% who believe humanity is “already doomed.” To counteract this mindset, BBK launched a campaign encouraging society to realize the impact of individual decisions on our collective future.

Art as a Catalyst for Change:
To spark a social debate and capture the public’s attention, BBK collaborated with hyper-realist artist Rubén Orozco to create a live sculpture in Bilbao Estuary. This sculpture, symbolizing future generations, appeared and disappeared with the ebb and flow of the tides, metaphorically illustrating how each action conditions our future. The sculpture served as a teaser for a short fiction film that delves into a dystopian Bilbao, compelling viewers to reflect on the consequences of unsustainable models.

The Unveiling of Bihar:
Bihar, the protagonist of the short film, emerges as a girl born in 2020 amidst the Covid-19 pandemic. Living in a society gradually disintegrating over the years, Bihar’s journey explores moments of struggle, addressing situations pushing her to the limit. Despite its futuristic setting, the film presents a realistic portrayal of a potential future, urging viewers to consider the consequences of maintaining unsustainable models.

Futuristic Realism:
To lend credibility to the futuristic narrative, BBK adopted a prospective approach, enlisting the expertise of renowned futuristic professional Jordi Serra. Months of research and trend analysis enabled the creation of a storyline grounded in credible and likely scenarios. This exercise in reflection prompts us to contemplate the changes occurring today and envisage a future that could materialize if sustainable commitments are not embraced.

Global Impact:
The success of BBK’s endeavor extended beyond Biscay, with Bihar’s story traveling the world. The short film garnered over 300 million views on social media, attaining viral status. Recognizing its impact, the film was broadcast during peak audience times on the main television channel in the Basque Country – eitb.

Conclusion:
Bihar stands not just as a work of art or a captivating short film but as a call to action. BBK’s initiative encourages individuals to consider the consequences of their decisions, fostering a commitment to sustainable competitiveness. Through the marriage of art, cinema, and foresight, Bihar serves as a powerful reminder that our choices today sculpt the sustainable future we all aspire to inhabit.

Credits
Campaign: Bihar
Production Company: Antiestático, Madrid
Advertiser Brand: BBK Foundation
Advertising Agency: LLYC, Madrid

This campaign is about:
Sustainable Future Initiatives, Estuary of Bilbao Bihar, Short Film, Environmental Consciousness, Future Generations, Climate Change, Awareness, Bilbao, Impactful, Outdoor Campaign

In a world where women too often face the disheartening reality of street harassment, the battle against sexist remarks and assaults is gaining momentum. A staggering 86% of women report being victims of street harassment, shedding light on the urgent need for change (IFOP, 2018). Amidst this struggle, HandsAway, an association dedicated to fighting gender and sexual violence in public spaces, is taking a stand with a campaign that aims to celebrate women’s freedom.

Breaking the Silence:
In recent years, the taboo surrounding street harassment has been shattered, allowing victims to speak out against their aggressors. However, the unfortunate truth remains that too many women are unfairly held accountable for the harassment they endure. The contentious debate about clothing choices often arises, perpetuating the unjustifiable notion that a woman’s attire invites aggression. In the face of this societal plague, HandsAway refuses to be silent.

HandsAway’s Battle Cry:
Known for its powerful initiatives, HandsAway and its creative partner, TBWA\Paris, have consistently tackled the roots of gender violence. From exposing the primal instincts of some men in “Bande de bites” to emphasizing the weight of words in “Le Poids des mots,” HandsAway is unafraid to confront uncomfortable truths. In their latest campaign, the focus shifts to challenge anti-libertarian ideas that perpetuate the blame game.

Praising Women’s Freedom:
This time, HandsAway’s mission is clear—to celebrate women’s freedom. The ‘This is not consent’ campaign defies the notion that a woman’s choice of attire can ever serve as an invitation for harassment or justify sexist remarks. Whether it’s a tight-fitting outfit, a mini-skirt, a plunging neckline, or a hint of nudity, every woman has the right to express herself without fear of retribution. The campaign seeks to remind society that no outfit should ever legitimize verbal abuse or physical assault.

Voices of Empowerment:
Embedded within the campaign are poignant testimonies from victims who dared to share their experiences on HandsAway’s application. The chilling accounts serve as a stark reminder that street harassment is an epidemic that must be confronted. From derogatory comments shouted from passing cars to unsolicited advances, these narratives underline the urgency of challenging the deep-seated attitudes that perpetuate such behavior.

Conclusion:
HandsAway’s campaign is a rallying cry for change—a call to dismantle the misconceptions that surround street harassment. By praising women’s freedom and challenging anti-libertarian ideas, the association is boldly stepping into the arena of societal transformation. In a world where every woman deserves to walk the streets without fear, HandsAway’s campaign is not just a battle against harassment; it’s a testament to the resilience and strength of women demanding the right to express themselves without compromise. The fight continues, and with campaigns like these, a brighter, more equal future becomes a real possibility.

Credits
Campaign: This is not consent
Advertising Agency: TBWA\Paris, France
Account Managers: Alma Guirao, Lucile Dupuy
Agency Managers: Jonathan Serog, Julia Montagu
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors: Morgane Alexandre, Sébastien Skrzypczak
Art Buyer: Carine Galluffo
Photographer: Shelby Duncan
Production: 1718 Paris

This campaign is about:
Street Harassment, Women’s Freedom, HandsAway Campaign, Gender Violence, Anti-Libertarian Ideas, Sexist Remarks, Clothing Choices, Empowerment, Testimonies, Societal Transformation, Breaking the Silence, Equality, Empowerment Movement, Change, Societal Norms, End Harassment, Unapologetic, Women’s Rights, Advocacy, Awareness, Speak Up, Respect, Campaign Against Harassment, Societal Change, Print Ad, Print Campaign.

Introduction:
In bustling coastal cities like Mumbai, the menace of open manholes claims a life every 12 hours, posing a grave threat to bikers and two-wheeler riders navigating waterlogged streets during heavy rainfall and high tides. The aged drainage system, dating back 150 years, exacerbates the risk of floods, especially with the challenges posed by intense summer rains and rapid urbanization. This article explores the collaborative effort between TVS, India’s third-largest two-wheeler manufacturer, and the Mumbai Municipal Corporation to address this critical issue and enhance street safety.

Challenge:
Open manholes in Mumbai have long been a perilous issue, with heavy rainfall and high tides turning waterlogged streets into death traps. The 150-year-old drainage system, coupled with rampant urbanization, contributes to severe waterlogging. Of the city’s 360,000 manholes, many are either intentionally left open by locals or have their covers stolen, compounding the problem. Corrosion further hampers efforts to secure these manholes individually.

Solution:
In a groundbreaking move, TVS and the Mumbai Municipal Corporation joined forces to create an innovative, cost-effective, and easily scalable solution – ‘The Responsible Manhole’. The result was a 3D-printed device that utilizes the principle of buoyancy. When a manhole cover is dislodged during flooding, the device is pushed up by up to 5 feet, triggering LED lights and a loud buzzer. This dual-alert system, comprising both audio and visual warnings, immediately notifies pedestrians and riders of the potential danger.

To ensure a swift response, a dedicated mobile app, synchronized with the device, relays real-time information about the geo-locations of open manholes to the municipality. This proactive approach enables authorities to take prompt action and prevent accidents.

Result:
The initial implementation of ‘The Responsible Manhole’ initiative witnessed a substantial reduction in casualties, showcasing the effectiveness of the device across Mumbai. Encouraged by this success, Bengaluru’s municipality has initiated Phase 2, planning to deploy these devices in over 200 locations. The project’s impact extends beyond city limits, as a live session at IIT Jodhpur engaged top engineering students, fostering knowledge transfer.

Recognizing its potential, discussions are underway with other municipalities such as Chennai, Kolkata, Bhubaneswar, and Guwahati. In a landmark decision in December 2022, the Mumbai High Court mandated improved surveillance of manhole covers. Furthermore, the open-source blueprint of the device is now available to civic bodies globally, offering a valuable tool for municipalities worldwide to enhance street safety.

Conclusion:
The collaborative effort between TVS and the Mumbai Municipal Corporation stands as a beacon of innovation, demonstrating how technology can be harnessed to mitigate longstanding urban challenges. By addressing the threat posed by open manholes, this initiative not only saves lives but also sets a precedent for cities worldwide to adopt proactive measures for ensuring road safety. The open-source nature of the device amplifies its impact, emphasizing a collective commitment to creating safer urban environments.

Credits
Campaign: The Responsible Manhole
Brand: TVS Motor Company
Agency: Dentsu Creative
Production Company: CHR Films, Airvision

This campaigns is about:
Street Safety, TVS, Mumbai Municipal Corporation, Open Manholes, Urban Challenges, 3D-Printed Solution, Waterlogging, Drainage System, Road Safety, Innovative Technology, Bengaluru Municipality, Infrastructure, LED Lights, Real-Time Monitoring, Geo-Locations, Proactive Measures, Urban Innovation, Civic Responsibility, Global Impact, Open-Source Blueprint, Safer Cities, Traffic Safety

In the digital age, social media has become an integral part of the lives of young Americans, offering a platform for self-expression, communication, and community building. However, the online world also harbors a dark side, where cyberbullying thrives, posing serious threats to the mental and emotional well-being of teenagers. Recent research has revealed a chilling correlation between cyberbullying and teen suicide attempts, with every 233 bullying posts online potentially leading to one teenager attempting suicide. To address this alarming issue and raise awareness among parents, Stand for the Silent, a prominent anti-bullying non-profit, teamed up with the Kazoo App to develop “Social Bullets,” an eye-opening experiment aimed at shedding light on the dangers of cyberbullying.

The Birth of Social Bullets
To create Social Bullets, a cutting-edge AI was trained on a vast database of over 2 million human-moderated social media posts and content. Through machine learning, the algorithm effectively identified and captured bullying posts from four major social media platforms frequently used by American students. The experiment collected an astonishing 70,000 toxic comments per day, offering a disturbing glimpse into the sheer magnitude of cyberbullying.

Stand for the Silent’s Virtual Educational Sessions
With this powerful tool in hand, Stand for the Silent set out to educate parents on the tragic reality of cyberbullying. The organization conducted virtual educational sessions that simulated 24 hours in the life of a typical American student on social media. During these sessions, parents were exposed to the chilling prevalence and severity of cyberbullying, revealing the devastating effects it can have on their children’s mental health and well-being.

Kazoo App: A Guardian for Online Safety
The virtual learning sessions not only served to create awareness but also generated qualified leads for the upcoming launch of Stand for the Silent’s main partner, the Kazoo App. Designed to build a safer social media environment, Kazoo is a personal safety app developed to empower families in protecting their loved ones from cyberbullying and other online dangers. By offering features such as real-time monitoring, content filtering, and reporting mechanisms, Kazoo aims to ensure a secure online experience for young users.

Partnership for a Safer Future
Stand for the Silent and Kazoo joined forces to address the problem of cyberbullying and its dire consequences for teenagers. Through special presentations in virtual learning sessions at local Parent Teacher Association (PTA) meetings, they were able to reach out to parents across the nation. These educational sessions were hosted via Zoom and featured Kirk Smalley, the president of Stand for the Silent, who passionately advocated for the cause. Additionally, cyberbullying survivors shared their harrowing experiences, providing valuable insights and guidance for parents to navigate the complexities of the online world with their children.

Conclusion
In a world where social media plays a central role in the lives of teenagers, it is essential for parents to be aware of the dangers of cyberbullying and its potential impact on their children’s well-being. Social Bullets, the brainchild of Stand for the Silent and the Kazoo App, serves as a wake-up call to parents, revealing the staggering prevalence of cyberbullying and its devastating consequences. By building awareness and equipping parents with tools like Kazoo, we can collectively work towards creating a safer online environment for the younger generation, where they can freely express themselves without fear of harm. Together, we can stand against cyberbullying and protect the mental health and happiness of our teens.

Credits
Advertising Agency: Area 23, An IPG Health Company
Client: Kazoo | Stand for the Silent
Campaign: Social Bullets

This campaign is about:
Cyberbullying, Teen suicide, Online safety, Digital wellbeing, Cyberbullying prevention, Teen mental health, Social media dangers, Protecting teens online, Internet safety for teenagers, Cyberbullying awareness, Online bullying, Teenagers, social media, Cyberbullying statistics, Social media impact on teens, Cyberbullying effects, Teen mental health support, Cyberbullying prevention tips, Online harassment, Bullying on social media, Awareness campaign

Colgate always wanted people to avoid wasting water while brushing their teeth, and for the first time in 90 years, they transformed their name into a reminder to “Close the Tap” and used their little box as a new medium that reaches 85% of the country’s bathrooms.

On World Water Day, they launched a special edition through Colombia’s largest supermarket chain to reach every bathroom, converting their packaging into Prime Time, Late Time, Early Time, and All-Day ads.

‘Close the Tap’ is a medium that inspires thousands in 12 cities and impacts millions as they brush while avoiding the waste of water that 1 million people need to live for one month.

Credits
Brand: Colgate
Agency: Geometry Colombia
VP creativo: Edwin Pineda
Director creativo general: Leo Gómez
Directora general de cuentas: Marcela Jiménez
VP de producción: Camilo Afanador
Directores creativos: Mauricio Montaño y Carlos Urrutia
Directores de arte: Oscar Flores, Gonzalo Gallego y Juan Cañas
Directoras de cuentas: Carol Gómez y Claudia Alvarado
CGI: Edward Vargas
Edición y producción: Juan Ospina, Maria Vásquez, Cindy Triviño y Juan Méndez
CEO: Xavier Serrano
CEO Latam: Germán Yunes
CCO Global: Manuel Bordé

]]> https://campaignsoftheworld.com/film-and-video/dear-white-parents-raise-an-anti-racist-generation/ Thu, 19 Aug 2021 17:59:12 +0000 https://campaignsoftheworld.com/?p=24389 Dear White Parents is an unscripted film that considers the contrast between Black and White children’s racial awakening through intimate family discussions, and the reflections of anti-racism educator and Executive Director of non-profit WE ARE, Dr Ronda Taylor-Bullock. She also served as an expert consultant on the project. The film features four real White families talking to their children through the lens of current events and their own experiences and understanding about racism.

Dear White Parents we can raise an anti-racist generation. Talk to your children about racism early and often.

The film was directed by Academy Award-Nominee, Kevin Wilson, Jr. with The Brooklyn Brothers (part of the Golin Group), an IPG DXTRA ad agency, taking the lead on production.

Children as young as four years old can show signs of racial bias, but they can also exhibit an understanding of fairness or equity.

White parents have a unique opportunity to contribute to a more inclusive, just, and equitable society by talking to their children about racism early and often.

Research suggests that adults whose parents spoke with them about racism when they were children are more likely to speak with their children about racism – resulting in inter-generational impact.

Together, we can raise an anti-racist generation and bend the 400-year-old trajectory of racism, creating a new reality around the race for future generations.

Campaign website: https://dearwhiteparents.guide

]]> https://campaignsoftheworld.com/creative-print-ads/verdant-zeal-child-not-sexual-object/ Tue, 27 Jul 2021 14:29:25 +0000 https://campaignsoftheworld.com/?p=24330 Child sexual abuse has become worrisomely prevalent in our society. Just recently, the Federal Government of Nigeria launched the Initiative against the menace. In this light we are sensitising the publics of the effects of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with the child, but instead is taking away the innocence of the child. We want them to understand that such a “play” is not suitable for children.

Child not sexual object – According to the National Population Commission, “One in four girls and one in ten boys are sexually violated before the age 18”.

Credits
Advertising Agency: Verdant Zeal, Lagos, Nigeria
Campaign: Child not sexual object

]]> https://campaignsoftheworld.com/digital-campaigns/two-acts-of-kindness-with-one-tweet-by-times-up/ Thu, 29 Apr 2021 11:57:36 +0000 https://campaignsoftheworld.com/?p=23912 If COVID-19’s taught us anything, it’s that essential workers are an incredibly important aspect when it comes to keeping society moving. This becomes abundantly clear when you consider that most of these positions, residing in almost 14 essential industries, are held by women. That’s 52% of the entire essential workforce being made up of women from all walks of life. Unfortunately, these essential workers are rarely celebrated or given the recognition they so desperately deserve, even outside of the global pandemic. Similarly, with most essential women being mothers, Time’s Up decided to celebrate these hard-working women by pledging Two acts of kindness with one tweet.

To do so, they’ve partnered with influencers across social media that will launch their campaign through a call to action with the hashtag #WeAreEssential. This call to action will encourage small female-owned businesses to pledge a product or service to the cause to help support these essential women. Influencers will then choose one of these businesses to support financially to provide donations to the cause. Finally, family and friends of essential female workers will nominate them to receive these promotional deals and products from supporting businesses. As a bonus, whenever our hashtag is trending, Twitter’s interface will change to display an array of bright colors confetti that celebrates our essential workers.

Credits
Advertised brand: Time’s Up
Website: https://timesupnow.org
Advert title(s): Two acts of kindness with one tweet
Media: Integrated, Social
Advertising School: Miami Ad School, San Francisco
Agency website: https://miamiadschool.com/
Art Directors: Aarti Thamma, Cherise Chuck
Copywriters: Jackson Wahl, Jason Kim

]]> https://campaignsoftheworld.com/film-and-video/unaids-the-mirror/ Sun, 04 Apr 2021 14:04:13 +0000 https://campaignsoftheworld.com/?p=23613 UNAIDS presents The Mirror, a campaign on International Day for Transgender Visibility to break down gender diversity taboos among children and raise awareness about their rights. All children deserve an equal opportunity to grow up in a safe and loving environment. Statistics show that transgender teenagers are much more likely to attempt suicide than teenagers whose identities match what is written on their birth certificates. In addition, transgender people face discrimination and, in certain countries, can be arrested. And transgender women have some of the highest rates of HIV, up to 40% in some cases. The film portrays a shy young boy smiling while wearing a woman’s scarf as he sees his reflection in a mirror. The movie captures the pivotal moment of self-recognition.

#Seemeasiam #TransDayOfVisibility #TDOV2021.

About UNAIDS
The Joint United Nations Programme on HIV/AIDS (UNAIDS) leads and inspires the world to achieve its shared vision of zero new HIV infections, zero discrimination, and zero AIDS-related deaths. UNAIDS unites the efforts of 11 UN organizations—UNHCR, UNICEF, WFP, UNDP, UNFPA, UNODC, UN Women, ILO, UNESCO, WHO, and the World Bank—and works closely with global and national partners towards ending the AIDS epidemic by 2030 as part of the Sustainable Development Goals.

Credits
Advertiser: UNAIDS
Campaign: The Mirror
Agency: FCB India
Chief Creative Officer: Swati Bhattacharya
Account Management: Vishakha Khatri
Account Planning: Kizie Basu
Creative Team: Gia Fernandes, Anusheela Saha
Digital Team: Vinesh Nandikhol, Roshan Shetty, Giamaria Fernandes, Aabhaas Worah,
Nikhil Fernandes, Ponnada Kulteja, Sukrit Sharma
Director: Shashank Chaturvedi
Producer: Robin D’Cruz
Singer: Sikander Kha

]]> https://campaignsoftheworld.com/ooh-campaigns/wwf-arctic-less-noise-more-life%e2%80%8b/ https://campaignsoftheworld.com/ooh-campaigns/wwf-arctic-less-noise-more-life%e2%80%8b/#comments Wed, 31 Mar 2021 06:57:13 +0000 https://campaignsoftheworld.com/?p=23573 We need to regulate underwater noise pollution for a healthy Arctic Ocean. WWF Arctic Programme presents #LessNoiseMoreLife​.

When we think about threats to whales, seals and walrus in the Arctic, we don’t immediately think of underwater noise pollution. More likely, our minds go to visions of melting ice caused by the region’s biggest threat: the climate crisis. Sea ice is an essential habitat for many Arctic species. It is also necessary for shaping the underwater soundscape that marine animals use to navigate, find food and mates, and avoid danger.

There is growing evidence that one of the world’s quietest oceans, full of natural sounds, is increasingly being polluted with human-made noise from ships, construction, oil and gas exploration and other activities. This growing racket threatens Arctic marine ecosystems’ balance and the cultures and livelihoods of Arctic Indigenous and coastal communities, who depend on a healthy ocean.

To convey the urgent need for action by Arctic countries, WWF asked our supporters in 2019 to sign a petition, which we then presented to the Arctic Council at their Ministerial Meeting. Together with subsequent work at the Arctic Council, the petition has raised the profile and priority of this important issue. In the past two years, there has been substantial progress in understanding the scope of the problem and the unique nature of underwater noise in the Arctic.

Credits
Duncan Patterson/Sean Richardson, art directors
Linetest/World Wildlife Fund, writers
Melissa Cho/Kelly Nakamura/Sophia Ouellette/Sean Richardson, design/illustrators
Hao Chen, creative director
Linetest, director/production company
Henrique Barone/Scott Jonsson/Duncan Patterson/Jose Pena/Florian Perron/Christian Rubio, animators
Ambrose Yu, sound designer/music composer
Tantoo Cardinal, voice talent
Zoe Coleman, producer
Fanni Barosci/Leanne Clare/Melanie Lancaster/Kate Landry, World Wildlife Fund Arctic Programme, clients

]]> https://campaignsoftheworld.com/ooh-campaigns/wwf-arctic-less-noise-more-life%e2%80%8b/feed/ 1 https://campaignsoftheworld.com/creative-print-ads/zij-kant-equal-pay-day-2021/ Tue, 23 Mar 2021 17:09:22 +0000 https://campaignsoftheworld.com/?p=23499 Zij-kant: Just because dad works from home doesn’t mean he does more at home – Share tasks equally at home | Equal Pay Day 2021 print campaign

This year’s Equal Pay Day takes place on March 25, 2021. Men still earn more than women, and one of the main reasons for this is our division of roles at home: 8 out of 10 Belgian women take care of household chores every day. In addition to their paid job, women do about 75% of unpaid work worldwide. The COVID pandemic has only increased this inequality.

To address this, Mortierbrigade created a visual and a video showing that now we work more from home, the message of balancing chores is more important than ever.

Credits
Client: Zij-kant
Advertising Agency: Mortierbrigade, Brussels, Belgium
Ceo: Jens Mortier
Executive Creative Director: Joost Berends
Brand Design Director: Philippe De Ceuster
Creatives: Toon Vanpoucke, Morgane Choppinet
Strategy: Laura Deknock
Head Of Production: Charlotte Coddens
Producer: Margaux Mariens
Cross Media Designer: Kaatje Schreurs
Dtp: Sophie Bayeul
Production Company Photo: Initials LA
Photographer: Jef Boes
Producer Photo: Lise Everaert
Production Company Film: Caviar
Director Film: Leander Hanssen Jr
Executive Producer: Eva Van Riet
Music: Red Zebra

]]> https://campaignsoftheworld.com/film-and-video/vital-voices-by-amanda-gorman/ Wed, 10 Mar 2021 06:23:32 +0000 https://campaignsoftheworld.com/?p=23404 This International Women’s Day, check out this exclusive, new video from Vital Voices with Amanda Gorman’s powerful words from her poem Vital Voices and a chorus of voices from women and girls across our global network that calls on us all to rise and press for change. As we chart the path forward, women and girls must play a critical role in reimagining and rebuilding our world. They are on the frontlines of tackling our toughest challenges – from climate justice, economic inequalities, gender-based violence, and racial justice. Women and girls are unapologetically taking up space not traditionally held by those who look like them. From every corner of the world, with diverse backgrounds, experiences, identities, and approaches, they have the ideas, they have the solutions and are leading differently. They are bold and daring in their vision, showing us that change is unstoppable. The voices of women and girls have never been more vital. Join the movement and raise your vital voice.

 

“It’s how our power empowers others that makes women’s voices so vital.” – Amanda Gorman.

#IWD2021​ #IWD​ #WHM​ #WomensHistoryMonth​ #AmandaGorman​ #inspiringwomen​ #inspiring
 

 
About Vital Voices
Vital Voices Global Partnership is a global movement that invests in women leaders who solve the world’s greatest challenges. We are “venture catalysts,” identifying those with a daring vision for change and partnering with them to make that vision a reality. We scale and accelerate impact through long-term investments to expand skills, connections, capacity, and visibility. Over the last 22 years, we have built a network of 18,000 change-makers across 182 countries who are collectively daring to reimagine a more equitable world for all.

Credits
Category: Charities & appeals
Client: Vital Voices
Agency: GREY
Featuring: Amanda Gorman

]]> https://campaignsoftheworld.com/tech-innovations/breath-of-life-by-glaxosmithkline/ Sat, 27 Feb 2021 13:22:26 +0000 https://campaignsoftheworld.com/?p=23266 Chronic Obstructive Pulmonary disease is a serious health concern that is largely ignored as people consider it just shortness of breath. 100 Million people get diagnosed with COPD in China every year. While the number of people getting diagnosed is already very high, the real numbers are still huge and undiscovered. GlaxoSmithKline, along with McCann health and Wechat, has discovered a high-tech, cultural, and effective way of diagnosing people. The breath of life is a program set to function with the largely popular Chinese messaging app, WeChat. The user is supposed to blow air into the mobile phone’s microphones, which will result in the formation of the traditional Chinese blow painting on the screen of the mobile phone. If the painting is 70% and more than 70% complete, then there is a greater chance that one is free from the disease. If not, one is advised to get tested.

The first week of the campaign launch got a whopping 10000 click-throughs, and the numbers are only supposed to increase. The breath of life campaign also received the Grand Prix award at the Cannes ad festival.

The campaign has beautifully been able to establish a great symphony with technology, culture, and science. The Chinese pay huge respect to their traditions and culture, and this is one great way to display the beautiful form of art with great and helpful functionality.

Credits
Brand: GlaxoSmithKline
Campaign: Breath of life
Advertising Agency: McCann Health

]]> https://campaignsoftheworld.com/creative-print-ads/the-guardian-fakehits/ Sat, 20 Feb 2021 17:30:30 +0000 https://campaignsoftheworld.com/?p=23173 The persistent rise of Fake News in the country is becoming uncontrollable due to the platform it thrives the most, social media, which could be misleading and manipulative. To curb this menace, the agency created FakeHits, a set of arresting and thoughtful materials for The Guardian to depict how negative spreading fake news can be.

Credits
Brand: The Guardian
Campaign: FakeHits
Advertising Agency: Adeptus Advertising, Lagos, Nigeria
Creative Director: Bamidele Ariyo
Art Director: Richard Mgbeokwii, Bamidele Ariyo
Copy Writer: Olushola Oladimeji, Naomi Oni, Tolulope Alawode, Babatunde Alaran

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