Everyday Struggle of New Parents

● The beautiful campaign shows how the parents happily give up their sleep to make sure their little baby is sleeping well.
● It presents the creativity involved in raising a child.
● Every parent comes up with customized techniques to make their baby sleep.
● Life of every parent revolves around the needs and requirements of their babies.

How We Sleep

With the hashtag #HowWeSleep, it invites other interesting stories and struggles of new parents so that you know you are not alone here. The fascinating stories of parents around the world make one see beauty and love in everyday life.

This Ad Campaign is more than what we see in the video. It shows how parenting is also a process of letting go of your ego and give selfless love to another human. The “I” from their lives go away forever. It is a process of self-reflection and self-purification.
We must salute our own parents and the new parents for all their continuous efforts to make their children comfortable.

Credits
Brand : Johnson & Johnson
Product Group : Personal Care / Health & Wellness Products
Director – Benaifer Mallik, Rajiv Rajamani
Production House – Flirting Vision
Executive Producer – Kunal Dhabuwala
Producer – Anuj Mehta
Client – Johnson & Johnson
Product – Bedtime Range

Agency – BBDO, Mumbai
Chief Creative Officer – Josy Paul
Creative Director – Umma Saini
Account Management – Rajesh Sikroria, Rohan Solaina
Films Manager – KV Krishna

Cinematographer – K. U. Mohanan
Assistant Cinematographer – Deepak Menon
2nd Cameraman – Gargi Trivedi
Editor – Asif Ali Shaikh
Sound Design – Resul Pookutty

Talents:
Husband – Arpit Varshney
Wife – Anupriya Goenka
Baby – Aayansh Khandelwal
Casting Directors – Tejas Girish Thakker & Gaurav Shah
Stylist – Shweta Grover
Make Up & Hair– Nalini Ferns

Assistant Director – Sameer Sippy
Gaffer – Prakash Shetty
Line Producer – Vikram Anand Singh
Associate Producer – Raghav Nagpal
Flirting Vision Team – Deepak Mahyavanshi, Abhishek Nair, Tanaji Kakade & Ravi Viras
Production Team – Yadav Shekhar, Rushikesh Pingulkar, Sonu Khanna
Post Production Supervisor – Abdul Sayeed Shaikh
Colorist – Swapnil Patole (Famous Studios)
CG – Rana Roy (Infinity Post)
Online – Vijay Reddy (Famous Studios)

Credits
Brand: Nutricia
Campaign: Multicomplex nutrition for babies’ support
Agency:FCB Almaty, Kazakhstan
Brand: Malyutka
Executive Creative Director:
Creative Director: Kostantin Sobol
Art Director: Sergey Starykh, Sergey Bisenbayev
Copywriter: Dauren Shubayev
Account Manager: Farida Akhmetova
Director of Strategy: Dmitry Grobov

Dettol Mother’s Day – New Mother

Dear Baby,
You’re coming home! I can’t wait. I don’t know you so well, but I already know I love you very much. Love, Mom

Dettol Mother’s Day – You’re making friends

Dear Baby, looks like you have got lots of new friends to play with, but don’t worry, I’ll always be around- Love, Mom

Dettol Mother’s Day – You’re going places

Dear Baby, I love it when you run towards me and hug me and when you try to chase me down, I know you are a little explorer now and I’ll be guiding you always- Love, Mom

Dettol Mother’s Day – My little babysaurus

Dear Baby, sometimes all the food I cook is rejected by your curious tongue, but I’ll keep cooking until you are full- Love, Mom

Dettol Mother’s Day – Bringing Baby Home

Dear Baby,
Can’t believe you are finally here. You are everything to me & I will ensure everything to keep you safe. Welcome home! Love, Mom #GetTheWorldReady

Dettol: Get the world ready for your little one. Happy Mother’s Day

Credits:
Ricola – Make sure good news sound like good news.
Advertising School: Miami Ad School Europe
Creative Directors: Niklas Frings – Rupp, Salvatore Russomanno
Art Director: Austin Campbell
Copywriter: Daniel Blomberg

Babycanwait.com