Most Indian married women get stuck in the never ending vicious circle of life i.e. maintaining a household and working in case the women are employed. They tend to lose their focus on the essential things that life has to offer. Instead, they keep on flowing with the current of their everyday lives.

Every woman should feel free to live their lives according to their terms and wishes. Do not ever bow down to the aged customs and thought processes of the society. The Riso woman depicts a married Indian woman who finally realizes the loss of her limited and valuable time at the hands of her husband. The women in the video comprehend the real meaning of life and how important it is to live it to its fullest.

Riso Woman is a collaborative creation of Underdog & Voice of Ram. This ad campaign of Rice Bran Oil shows how to live life 100/100.

She stopped being a puppet and took the rope in her own hands. She decided to become the master of her cage.

The key message Riso Woman delivers is, always to be thankful and appreciate life. It also makes one understand the real journey which starts when a person finally gets the hang of life. The video is indeed an exemplary example of feminism in all its glory.

Credits:
Film: Riso Woman
Website: http://www.kamanifoods.com/
Client: Kamani Foods
Agency: Underdog
Written by: Underdog Creative Team
Production House: Handloom Picture Company/ The Dzu Film Company
Producer: Aamir Uzeffa
Director: Ram Subramanian

Video Related to:
Indian clothes, Riso Woman, married Indian woman, over-educated women, overqualified housewives, viral video, Riso Rice Bran Oil, girlfriend, Indian housewife, backpack, beautiful locations in France, beautiful locations in Italy, philosophy of life, live life to the fullest, positive advertisements, patriarchal stereotypes, break stereotypes, women empowerment, Indian salwar suits, Underdog India, women in society, women stereotypes, gender stereotypes, women leaders, single women, The Perfect Work-Life, The Safest Destinations for Women Travelers, Single women on holiday alone, Women Traveling Alone, Best Places To Travel Solo, advertising, short film on traveler, short viral film, cooking oil, housewife, homemaker, Kamani foods, Voice Of Ram, break the stereotypes, Rice bran Oil

The multi-crore rupees media campaign aims to double the footfalls in the state from the existing 1.5 million to 3 million by 2020. This mega advertising campaign kick-starts the ambitious plans of the Rajasthan government to herald Rajasthan 3.0, which is not only about landscape, harsh terrains, heritage forts but an integrated approach focussed around experience, infrastructure, cleanliness, security and marketing.

This creative campaign showcases Rajasthan through the eyes of different travellers and aims to highlight some of the lesser known facets of this historic state. Given the vastness of this state and its diversity, every traveller is sure to find and spot his own mini version of Rajasthan. From Meerasthan (a small girl transports into her own world of awe and wonder as she goes for a hot air balloon ride with her father), Aryasthan (Rajasthan as seen through the eyes of a Arya and his friends marooned in the centre of a desert) to Huansthan (a Chinese traveller stands bewitched by the epic scale and never ending walls of Kumbalgarh Fort, her Great Wall, but away from China), these series of videos capture everything Rajasthan has to offer you- warm people, amazing sunsets, stunning landscape and the diversity at every step.

Aryasthan – Rajasthan Through Arya’s eyes

Place: Thar Desert

Binoysthan – Rajasthan Through Binoy’s eyes

Place: Kuldhara – A haunted village in Jaisalmer

Janesthan- Rajasthan through Jane’s eye

Place: Garadia Mahadev

Meerasthan- Rajasthan through Meera’s eyes

Huansthan – Rajasthan Through Huan’s eyes

Place: Kumbhalgarh fort in Udaipur

Credits:
Brand : Rajasthan Tourism
Product Group : Travel & Tourism
Name of Agency : Ogilvy & Mather
Piyush Pandey – Executive Chairman & Creative Director, South Asia
Mahesh Gharat – Group Creative Director
Azazul Haque – Group Creative Director
Makarand Joshi – Senior Creative Director
Abhay Manachekar – Assistant Creative Director
Hemal Sirsikar – Creative Controller
Sandip Gaikwad – Senior Art director
Adwait Kulkarni – Copy Supervisor
Prasad Gurav – Art Director
Akshay Gawde – Art Director

Account Management:
Vivek Verma – Senior Vice President
Pooja Jaggi – Group Account Manager
Shoaib Alim – Account Supervisor
Vaishali Upadhyay – Account Executive
Maria Suratwala – Assistant Account Executive
Production House: Nirvana Films
Director: Prakash Varma