It takes 10 million gallons of oil, 10 million trees and 1 billion gallons of water to make one year’s supply of ATM receipts in the US. In Singapore, if 10 people printed receipts from its 1,400 ATM machines daily, 5 million would be printed every year. An estimated 98% of ATM receipts are discarded immediately.

ATM receipts are not environmentally friendly. They do not fit well into HSBC’s plan to reduce its carbon footprint to 0 by 2030 and to help all its clients achieve it by 2050.

Nicolás Vara and Ignacio Flotta, executive creative directors, David Buenos Aires said:- “The bank´s plan involves actions that go from the reduction of its own carbon footprint to the support of small, medium and large clients in the financing of the projects for their own transition to a more sustainable economy. Every change count, no matter how big or small. In that sense, we wanted to work on a daily reality of ATM users which is the unnecessary ticket printing. If we print only when it’s necessary, we are saving valuable resources for all of us”.

Julia Lois HSBC marketing head retail banking added, “In HSBC we are convinced that as a brand, we have a very important role to generate awareness over social relevant themes. With this campaign specifically, we are willing to generate awareness showing that with a small change in our daily habits, we can generate a responsible use of paper. This initiative is part of an overall plan that reflects our commitment with a more sustainable future”.

Credits
Client: HSBC
Agency: DAVID Buenos Aires
Production Company: BITT
Sound FX: Bamba Music
Music: Leo Sujatovich

Wunderman Thompson North America announced its collaboration with HSBC Bank USA to launch a new digital out-of-home (OOH) advertising campaign entitled ‘The Lifegiving Light.’ The new campaign underscores the company’s commitment to a sustainable future, coinciding with the 26th Annual United Nations Climate Change Conference (COP26) in Glasgow, Scotland.

These specialized digital billboards emit colored light to promote plant growth, chlorophyll absorption, and photosynthesis. During November, they will run at bus shelters and LinkNYC screens across Manhattan, Queens, and the Bronx. Locations were selected based on their proximity to green space and vegetation. Each digital advertisement will include the following tagline: “What if blue light from an ad could help NYC stay green?” The messaging is expected to be viewed over 22 million times. The digital activation is part of a larger six-week campaign to highlight HSBC’s key themes: sustainable infrastructure, future of cities, climate tech, and commitment to sustainability.

“During COP26, we’re aiming to show our sustainability commitments in action locally,” said Kerry English, head of U.S. marketing at HSBC. “The Lifegiving Light campaign reinforces the idea that getting to net-zero requires bold action, creative thinking, and innovative ways of engaging with clients and partners to mobilize the transition to net-zero.”

“To grab people’s attention, we want to show rather than tell,” says Ari Elkouby, Executive Creative Director at Wunderman Thompson Canada, who created the advertising campaign for HSBC. “We had the opportunity to use the media available to highlight HSBC’s global sustainability commitment and create a positive impact for the City of New York.”

As part of HSBC’s Business Plan for the Planet, the bank has committed to invest up to $1 trillion to help the company’s 1.5 million clients worldwide transition to net-zero by 2050. HSBC is committed to achieving net-zero operations globally by 2030.

Credits
Client: HSBC
Campaign: The Lifegiving Light
Agency Agency: Wunderman Thompson

Every year, sometime in November, agencies across Armenia receive very similar briefs – design year-end corporate calendars for different brands. Zuck&Berg’s brief from ACBA-Credit Agricole Bank, one of the country’s leading banks, was no exception. But while paper calendars used to be relatively valuable at the beginning of the decade, by now, they have become obsolete. They challenged ourselves to create a calendar that would tackle the very problem that paper calendars represent – waste of resources and danger to nature. Instead of designing another ordinary calendar, they created the calendar Against Plastic – a calendar composed of 4 eco-bags made with recycled paper. 12 000 CalenDAREs were given out to bank clients across Armenia, and the response was overwhelmingly positive. Despite the low awareness about the issue of plastic bags and plastic pollution in the country, people quickly took to social media to discuss the innovative calendar and the problem it raises.

Credits
Campaign: CalenDARE Against Plastic
Advertising Agency: Zuck Independent Agency
Creative Director: Ashot Hovakimyan
Copywriter: Suren Asryan
Copywriter: Ani Asatryan
Technical Writer: Michelle Avanesova
Art Director: Arman Ghazaryan
Designer: Harut Sargsyan
Designer: Diana Ghazaryan
Designer: Robert Hovhannisyan
Designer: Laura Orlova
Production Director: Sisso Rafayelyan
Head Of Digital Marketing Department: Tigran Parseghyan
Digital Specialist: Yelena Miskaryan
PR Specialist: Satenik Barseghyan
Account Manager: Davit Kostanyan
Project Manager: Mkhitar Kafyan
Project Manager: Aida Zakaryan
Influencer Marketing Specialist: Mane Mkrtchyan
Influencer Marketing Specialist: Nora Soghoyan

Tags:
Plastic Pollution, Eco-friendly, Awareness Campaign, Product Packaging, Packaging design, Print Advertisement, Print Advertising, Finance, Bank

A bank, a radio station or even a restaurant
On average 54% of the respondents of the research conducted in August 2018 in Germany were aware that KLM is an airline. Amongst respondents younger than 30, this number dropped to only 37%. Respondents who did not know that KLM was an airline thought it was a bank, radio station or restaurant.

To counter this basic lack of knowledge about the brand in Germany, the ‘We are an Airline’ campaign was launched to drive awareness in a way that pushes the boundaries of traditional advertising.

The aviation-themed restaurant served KLM in-flight meals for free. The cash machine did not give any money but surprised people with a free flight ticket and showed them all the benefits of flying KLM. The radio station had a KLM band playing specially made KLM tracks, and KLM benefits were wrapped in fun KLM news items, commercials and a quiz.

“With our new campaign for KLM Germany, we have taken an insight and turned it on its head. We’ve made a memorable awareness campaign out of the misconceptions that the general public in Germany have around what KLM is” says Esther te Pas, Managing Director of DDB & Tribal Amsterdam.

“This isn’t the first non-traditional campaign we have made for KLM. In previous years we have offered KLM passengers an intelligent luggage tag with location-based tips that guided them through Amsterdam – in another instance, we encouraged random strangers at the airport to share a Christmas dinner to underline the fact that the airline genuinely cares for people.”

In addition to the experiential elements, the campaign also rolls out on a radio, online advertising and via social media throughout Germany. The campaign song ‘We are an Airline’ by The Flying Dutchmen which was made by DDB together with MassiveMusic Amsterdam will be released on Spotify this week.

Credits:
Client: KLM Royal Dutch Airlines
Campaign: We are an Airline
Product: KLM Deutschland, Natascha van Roode, Armelle de Cordoue, Nadja Daller Sturm
Agency: DDB & Tribal Amsterdam
Managing Director: Esther te Pas
Concept: Ed van Bennekom & Jasper Diks
Creative Director Art: Ed van Bennekom
Creative Director Copy: Jasper Diks
Producer: Jesse Houweling
Production Company: Who’s McQueen
Director: Jonty Toosey
Producer: Rainer Spix, Chirus Guder, Bian Tabar, Robert Leisewitz
D.O.P.: Bruce Jackson
Scanning: Lisette van der Lee
Off-line edit: DDB & Tribal Amsterdam
Editor off-line: Lisette van der Lee
On-line edit: Compound
Editor on-line: Compound
Geluidsstudio: MassiveMusic
Music: MassiveMusic Amsterdam

This article is about:
KLM, MassiveMusic, KLM Royal Dutch Airlines, KLM Deutschland, Natascha van Roode, Armelle de Cordoue, Nadja Daller Sturm, DDB & Tribal, Awareness Campaign, We are an Airline, Bank, Restaurant, Radio, Aviation, Germany, Creative Agency

HSBC, with the help of Grey Hong Kong, took the first step to enter into the ecosystem of innovative businesses. HSBC breaks through the stereotype of banks being reactive by taking a proactive approach in understanding and providing solutions that the new economy and businesses need.

The campaign, “Innovative Business Exchange,” introduces different core initiatives.

To show how HSBC has proactively supported the journeys of different InnoTech businesses, HSBC kicked off with a series of films. Experience how GreenTomato has grown through innovation, from creating award-winning mobile apps to building a complete business ecosystem as an in-house startup accelerator. Also, see how HSBC supported GOGOVAN to disrupt the logistics industry.

Watch as Terence Chiu, Head of Commercial Banking Hong Kong, HSBC, spent half-a-day at GreenTomato to immerse himself into their business ecosystem. He also delivered goods with GOGOVAN’s Co-Founder and CEO – all while sharing and exchanging insights plus ideas along the way.

Furthermore, HSBC will be one of the first in the industry to deploy its Relationship Managers into co-working spaces to better connect with the businesses of tomorrow, and to provide tailored solutions and insights.

HSBC will be collaborating with The Wave, Campfire, and theDesk. There will be rooms in co-working spaces redesigned as HSBC hot desks, as well as a host of events and seminars. Stay tuned for the launch of this city-wide movement.

Credit List
Brand: HSBC
Campaign: Innovative Business Exchange
Grey Hong Kong:
Michael Knox, Chief Creative Officer
Sarah Trombetta, Chief Executive Officer
Christopher Lee, Group Creative Director
JeffreyMC Wong, Associate Creative Director
Jeffrey Wong, Art Director
Starry Lam, English Copywriter
Winky To, Business Partner
Matt Wong, Associate Account Director
Eva Look, Account Executive

Credits:
HSBC UK
Campaign: Discover stories from the lift

Problem: consumers’ resistance in using the credit card as main payment method (they prefer cash).
Solution: The strategic conceptual platform: let’s use Credit card for your everyday good habits.

Credits:
Advertised brand: Lithuanian Bank Association
Advertising Agency: ADELL TAIVAS OGILVY, VILNIUS, LITHUANIA
Agency website: https://www.ogilvy.lt/
Creative Director: GALMANTAS SASNAUSKAS
Art Director: ALBERTO BERTON
Copywriter: MINDAUGAS JOUZAPAVICIOUS
Planner: ALBERTO BERTON
Additional credits: Director: MIKO IHO
Production Company: DANSU, VILNIUS
Producer: ERNESTAS JANKAUSKAS