Banking – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Mon, 28 Aug 2023 09:54:32 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Banking – Campaigns of the World https://campaignsoftheworld.com 32 32 RAKBANK – She Means Business | 3 Women with aspiring dreams and inspiring stories https://campaignsoftheworld.com/film-and-video/rakbank-she-means-business/ Wed, 05 Feb 2020 06:00:55 +0000 https://campaignsoftheworld.com/?p=18532 3 Women with aspiring dreams and inspiring stories…And they were always meant to do BUSINESS. RAKBANK: She Means Business

RAKBANK: She Means Business

From a spare bedroom to a thriving studio in Dubai Design District, Pallavi Dean has been successfully running an interior design studio – ROAR. From a dining table to offices in 5 countries, Sarah Jones founder of Sprii.com has grown her business from 5 to 3000+ brands.

Credits
Campaign: She Means Business
Client: RAKBANK, UAE
Producer: Dan Aranha
Director: Hassan Kiyany
DOP/Cinematographer: Leo James, Bipin Mathew,
Production House: Kiyany Media
Assistant Producer: Jackson V.George
Editor: Hassan Kiyany

Tags:
United Arab Emirates, Startups, Banking, Public Interest, SME, Dubai Police, Kiyany, Pallavi Dean, Roar, Women, Small Medium Business, Fashion, e-commerce Campaign, Empowerment, Dubai, AbuDhabi, Film, She Means Business, RAKBANK, Sarah Jones

]]> BOLO – Banking for the Illiterate by Google | The voice of the banked unbanked https://campaignsoftheworld.com/tech-innovations/bolo-banking-for-the-illiterate/ https://campaignsoftheworld.com/tech-innovations/bolo-banking-for-the-illiterate/#comments Wed, 12 Dec 2018 06:16:24 +0000 https://campaignsoftheworld.com/?p=14854 A vast majority of Indians living in rural areas don’t possess the literacy levels required to perform day-to-day banking operations. As a result, the 287 million illiterate Indians resort to illegal ways of money-keeping facilitated by opportunist dealers. The several security protocols implemented on banking transactions overwhelm the poor instead of empowering them. However, a solution to this unique problem has come to the surface. A voice-enabled payments solution called BOLO provides a way to use smartphones for easy access to banking operations.

Bolo - Banking for the Illiterate

Bolo - Banking for the Illiterate

Bolo - Banking for the Illiterate

Bolo - Banking for the Illiterate

Philip Tabah is the art director of the app’s advertisement campaign. The promotional video puts forward some key details about BOLO. It emphasizes that the voice-enabled payments solution can handle banking operations using nothing but pictures and voice commands. Being powered by Google’s AI makes the app capable of identifying 23 different languages and their accompanied dialects. Setting up an account on BOLO is no rocket science either. Users merely need to update the photograph of their Identification proof for their bank details to be updated automatically.

Bolo - Banking for the Illiterate

Bolo - Banking for the Illiterate

We feel that BOLO can revolutionize the way illiterate bankers manage their money. It is yet another blessing bestowed upon us by technological advancements made in the artificial intelligence sector.

Credits
Concept: Deepika Desai and Philip Tabah
Art Direction/Branding: Philip Tabah
Art Direction/Video: Donghoon Lee
Website: https://www.philiptabah.com/bolo/

Tags:
D&AD Pencil Awards, BOLO, Banking, Illiterate, Digital Villages, Rural, Voice command, India, Philip Tabah, Government, Voice powered apps, D&AD New Blood, Summit International Awards, Creative Conscience, Technology, Innovation, Google, Google API, Google Voice Search, Google Campaign

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