In tandem with the concept crafted by BBDO New York, the campaign brought a new experience to the platform. By using a tracking number, any FedEx customer could turn a package delivery into a visualization. The visualized experience was further enhanced by a complementary soundtrack created by a custom sound engine powered by over 6000 samples. This resultant audio-visual experience gave customers a behind-the-scenes look into all the nuggets that consolidate to make a successful courier delivery happen. The 3-D visualization of the deliveries was rendered in real-time with the aid of a WebGL. The new experience also came with pre-loaded soundtracks covering some of the most remarkable delivery in FedEx history. FedEx’s innovation was made accessible across for various devices, and further cemented the brand’s well-deserved reputation as a customer-centric company.

We believe that this campaign made use of many hot tools that frequent the circles of innovation in the modern world. Simply put, it was a prime example of how brands can make use of cutting-edge tech to give birth to creative marketing campaigns.

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FedEx Soundtrack, Technology, Innovation, Latest Technology, Marketing, creative marketing campaigns, Digital

McCann New York has the most finalists this year with 41. Sixteen of their finalists are on behalf of client March for Our Lives, including nine for “Price On Our Lives” and seven for “The Most Vicious Cycle”. The agency also has 12 finalists spots for MGM Resorts International “Universal Love Songs” and eight for National Geographic work (five for “Astronaut Reality Helmet” and three for “Planet or Plastic”).

Ogilvy Chicago is close behind with 40 One Show finalists, including 16 for nine different entries on behalf of Lyric Opera, and 15 for SC Johnson work (10 for Kiwi “First Steps” and five for Lysoform “Last Germ”).

BBDO New York has 38 finalists, including 12 on behalf of AT&T (seven for “The Face of Distracted Driving”), seven for Monica Lewinsky/Anti-Bullying “#DefyTheName” and six for Mars Chocolate North America-Snickers work.

Thirty-four finalists go to Droga5 New York, including 16 for The New York Times (13 for “The Truth is Worth It” and three for “Read More. Learn More”). TBWA\Chiat\Day New York has 30 finalists, including 12 for Adidas (eight of them for “Billie Jean King Your Shoes”), nine for Columbia Journalism Review “The Fake News Stand” and four for Thomson Reuters “Unboxing the Truth”.

Other top agencies for One Show 2019 finalists are DDB Paris with 27, DDB Chicago with 25, Wieden+Kennedy Portland with 23, Serviceplan Munich with 22, TBWA\Media Arts Lab Los Angeles with 21 and Dentsu Tokyo with 20.

The entry with the most finalists spots is “Broadway The Rainbow” for Mars Wrigley Confectionery by DDB Chicago with 25, followed by Burger King “The Whopper Detour” by FCB New York with 19. Tied for third with 17 finalists each are Nike “Dream Crazy” by Wieden+Kennedy Portland and McDonald’s “The Flip” by We Are Unlimited Chicago with The Marketing Store Chicago, DDB New York and DDB Canada Vancouver.

One Show 2019 juries selected 1,558 finalists representing 40 countries. To download the complete list of The One Show 2019 finalists by discipline, please visit
The-One-Show-2019-finalists

This year’s winners will be announced at two nights of The One Show awards ceremonies on May 8, 6:00 pm-12:00 am at the Ziegfeld Ballroom, 141 West 54th St. and May 10, 6:00 pm-2:00 am at Cipriani, 55 Wall St., both in New York.

The awards ceremonies are part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York ). The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards ceremony, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).

In a reflection of the tremendous creative opportunities now possible in today’s outdoor ad market, The One Club for Creativity announced a partnership this year with OUTFRONT Media, Inc (NYSE: OUT), who serve as exclusive sponsor for The One Show 2019 Outdoor category. OUTFRONT Media is one of the largest out-of-home media companies in North America, connecting brands and consumers in the “real world” on giant creative canvases. Their focus on creative, through in-house creative boutique OUTFRONT Studios, has been recognized across the media industry.

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The One Club for Creativity, OUTFRONT Media, Creative Week, advertising, innovation, ADC 98th Annual Awards, the dynamic Young Ones Education Festival, Serviceplan Group, DDB Chicago, Wieden+Kennedy, DDB Canada Vancouver, McCann New York, Ogilvy Chicago, BBDO New York, MGM Resorts International, FCB, Dentsu, Broadway The Rainbow, Unboxing the Truth, The Most Vicious Cycle, #DefyTheName, Universal Love Songs, The Whopper Detour, Anti-Bullying, Latest Marketing News, Advertising Agency News, Latest Tech News, Brand News, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, The One Show 2019 finalists