From the heart-pounding victories of Olympians to the quiet serenity of a sunset, Corona Cero’s initiative transcends borders, celebrating both the grandeur of the Games and the everyday triumphs that shape our lives. This groundbreaking campaign is set to launch across 40+ markets, featuring a compelling mix of cinematic films, engaging social media narratives, and captivating outdoor experiences.

Marcel Marcondes, AB InBev Global Chief Marketing Officer, underscored the brand’s vision: “Corona Cero is not just about a beverage; it’s about a lifestyle that champions moderation, relaxation, and the joy of celebration. We’re thrilled to bring this ethos to the global stage of the Olympics.”

Crafted in partnership with esteemed creative agency Grey and directed by acclaimed filmmaker Henry-Alex Rubin, the campaign promises to captivate audiences with its poignant portrayal of human connection and resilience. Anne-Sophie Voumard of the International Olympic Committee praised the initiative, emphasizing its role in promoting sportsmanship and moderation worldwide.

Central to Corona Cero’s appeal is its iconic clear bottle and renowned lime ritual, which enhance the sensory experience of each golden moment. As the campaign unfolds, consumers of legal drinking age can expect to discover new dimensions of celebration and relaxation, redefining how we perceive both the Olympics and life’s everyday victories.

“Golden moments are not just witnessed; they are lived,” remarked Gabriel Schmitt, Global Chief Creative Officer at Grey. “Corona Cero’s campaign aims to ignite a global movement of celebration and connection, honoring the spirit of the Olympics in every moment.”

With a rich legacy steeped in centuries of brewing excellence, AB InBev continues to champion the transformative power of sport through responsible marketing and innovation. As the world tunes in to celebrate the pinnacle of athletic achievement, Corona Cero invites us all to savor life’s golden moments, from the podium to our own backyards.

As the curtain rises on this groundbreaking campaign, Corona Cero emerges not just as a sponsor, but as a beacon of celebration and connection in a world hungry for unity and joy. Join us as we raise a toast to the Olympic spirit and the limitless potential of every golden moment.

Credits
Global Grey & Townhouse contributors:
Gabriel Schmitt, Global Chief Creative Officer
⁠Diego Medvedocky, Global Creative Partner
Angelo Maia, Group Creative Director
Andre Bittar, Group Creative Director
Manuel Castillo, Associate Creative Director
Enrique Torguet, Associate Creative Director
Raig Adolfo, Global Head of Strategy
Romina Perrone, Head of Strategy/Global Projects
Mercedes Campos, EVP, Global Account Director
Riley Morris, Senior Account Executive/Global Projects
James McPherson, Chief Production Officer
Joe Maggiore, Executive Producer
Jake Sharkey, Integrated Producer/Global Projects

This campaign is about:
Corona Cero Olympics, Olympic Games, Paralympic Games, AB InBev, Sports marketing, Beer Ads, Alcohol Campaign, Corona Beer, Sport, Athlete, AB InBev, Corona Non-alcoholic

At the heart of this initiative lies the innovative “Brahma Phone,” a device conceived to liberate party enthusiasts from the burdensome presence of high-tech gadgets. Brazilian Carnival, a celebration synonymous with unbridled joy, often sees attendees fretting over the safety of their smartphones amidst the festivities. Brahma’s response to this conundrum is both ingenious and straightforward: provide a stripped-down mobile device equipped only with essential functionalities like calling, SMS, GPS, a transportation app, and an 8-megapixel camera.

The introduction of the Brahma Phone at Carnival received an overwhelmingly positive response, prompting the brand to extend its reach to other iconic events worldwide. Crafted in collaboration with Brazil’s Africa Creative of Omnicom Group’s DDB Worldwide, this initiative underscores Brahma’s commitment to solving real problems for consumers eager to embrace life’s celebratory moments without impediments.

Sergio Gordilho, Co-President and CCO of Africa Creative, emphasizes Brahma’s multifaceted approach, stating, “Brahma is more than a beer; it’s a brand that solves real problems for those eager to celebrate life fully.” The Brahma Phone epitomizes this philosophy, offering festival-goers the freedom to immerse themselves in the festivities without the distraction of modern technology.

Available exclusively to individuals over 21, the Brahma Phone represents a broader vision of fostering liberation across various public events. As Brahma prepares to share this innovation with audiences beyond Brazil and Carnival, it invites everyone to embrace the freedom it offers.

The partnership between Brahma and its agency exemplifies a shared enthusiasm for enhancing celebratory experiences through innovations that prioritize simplicity and letting go. With the Brahma Phone, the brand is not only revolutionizing festival culture but also redefining the essence of festivity itself.

About Africa Creative
Africa Creative is one of the largest and most awarded advertising agencies in Brazil and Latin America, responsible for successful campaigns for some of the country’s most prestigious brands. Africa was founded in 2002 and is part of Omnicom Group’s DDB Worldwide.

About Brahma
Brahma is a premium quality, refreshing and authentic beer that embodies the spirit of Brazil. Brewed with passion and expertise, it delivers a unique taste that captures the essence of Brazilian culture and tradition. Made from the finest ingredients, Brahma Beer offers a smooth and crisp flavor profile that is perfect for any occasion.

Credits:
Title: Brahma Phone
Agency: Africa Creative
Advertiser: Brahma

This campaign sis about:
Best Beer Ads, Creative Beers Campaigns, Creative Beer Ads, Ambev Ads, Beers Ads, Film

Heineken® launches a new campaign, made for markets opening following the lifting of pandemic restrictions. The campaign entitled, A Lockdown Love Story is a passionate and optimistic short film that looks ahead to all the new experiences and opportunities that will be unlocked as bars reopen. The world eventually emerges from the pandemic.

A Lockdown Love Story is a metaphor based on a globally relevant insight that is particularly pertinent in Asian markets as they emerge from lockdowns; the story focuses on celebrating the potential and excitement that awaits us as bars reopen and people start returning to their vibrant social lives, with all the surprises.

Credits
Advertising Agency: Publicis, Italy
Tags: Beer Ads, Beer Campaign, Alcohol, Alcoholic drink

#Beer #KFInstantBeer #InstantBeer #KingfisherPremiumInstantBeer

This campaign is about:
April Fool prank, Kingfisher Instant Beer, Beer Ads, Kingfisher campaign, Kingfisher Beer, April Fool’s Day ads, Kingfisher Instant Beer mix, Digital Campaign, Digital Film, Viral Campaign, Social Media campaigns, Viral Campaigns.

Budweiser is also promoting its partnership with #SeeHer, an industry effort to improve how women are portrayed across all advertising.

Revisiting the embarrasing work of half-century ago. Sexist Old Ads for Women’s Day

Credits
Client: Budweiser
Group Vice President, Core & Value: Ricardo Marques
Vice President, Marketing: Monica Rustgi
Senior Brand Director: Madison Pietrowski
Senior Brand Manager, Digital: Marni Hamberg
Brand Manager: Hayley Kahn
Senior Media Manager: Erica Biancalana
Archives Director: Tracy Lauer
Agency: VaynerMedia
Chief Creative Officer: Steve Babcock
Group Creative Director: Adam Lock
Creative Director: Todd Bradley
Associate Creative Director: Harrison Barron
Associate Creative Director: Jes Vallee
Senior Copywriter: Chelsea Furlong
Art Director: Casey Burke
EVP: Nick Miaritis
VP, Group Account Director: Joe Leotta
Account Director: Alex Slavin
Account Executive: Donald Spampinato
Project Manager: Katherine Penland
Chief Production Officer: Aaron Kovan
Agency Executive Producer: Cassandra Reuter
Art & Illustration
Illustrator “This Calls For A Budweiser“: Heather Landis
Illustrator “Where There’s Life… There’s Bud“: Nicole Evans
Illustrator “She Found She Had It All“: Dena Cooper

Source

Tags:
Mad Men era, International Women’s Day ads, Women’s Day Campaigns, Happy Women’s Day, Women’s Day ads 2019, Budweiser, VaynerMedia, Budweiser campaigns, Illustrator, sexist ads, Print Campaign, Print Advertising, Print Advert, Budweiser Print Ads, Beer Ads, Beer campaigns, International Women’s Day campaigns

Over the last couple of years, the southern border area between Israel and Gaza has become a buffer zone for the ongoing Israeli-Palestinian conflict. A conflict that has put many farmers of Israel’s border towns and kibbutzim in the line of fire. Over the last couple of months, as the conflict has flared up, over 2,600 hectares of crops, mainly wheat, went up in flames – a loss for farmers estimated at well over 2 million USD – not including the extensive damage caused to the fields’ irrigation systems.

Wanting to do something to help the destitute Israeli farmers, “Alexander”, an Israeli boutique brewery, decided to launch a limited edition beer. The beer is made exclusively with Israeli wheat from Gaza’s border fields, and all its proceeds will go to supporting the farmers along the Gaza border whose fields burnt in recent months. With that in mind, the brewery will be issuing 200.000 bottles, which will be available for purchase at supermarkets, bars, restaurants and online, with free delivery to whatever part of the country you live in.

The ad features heartfelt testimonials that focus on the pain and despair felt by Gaza border farmers like Dany Rachamim from Nachal Oz and Reuven Nir from Mefalsim, as they witness the fruit of their hard labor go up in smoke right before their eyes. The commercial ends with a call for Israeli consumers to buy the beer in solidarity and so doing help restore the farmlands and pastures.

Credits:
Agency Credits: Leo Burnett Israel
Client: Alexander Beer
Campaign: Gaza Border Beer
CEO: Adam Polachek
CCO: Ami Alush
Chief Strategy Officer: Shai Nissenboim
Creative Director: Elad Gaizler
Art Director: Olga Vorobieva
Client Services VP: Idit Zuckerman
Account Supervisor: Ziv Abuhazira
Account Executive: Ilanit Tschelak
Strategic Planner: Liz Stull
Media Planner: Zila Knafo
Agency Producer: Menny Zarhia
Traffic: Maya Varochik
Marcom: Eva Hasson
Production Company: Omri Paz
Photographer: Menachem Reiss
PR Company: Karvat & Weiss

Tags:
Israel, Gaza, Beer Campaigns, Beer Ads, Leo Burnett, Alexander Beer, Karvat & Weiss, Omri Paz, Gaza Border Beer

Credits:
Campaign: #TheDudeWithTheCrates
Advertising Agency: Circus, Argentina
Chief Creative Officer: Sebastian Olivieri
Chief Operating Officer: Luciano Landajo
Creative Directors: Javier De la Fuente, Agustín Castellani
Head of Social Media: Aranzazu Muraca
Account Director: Paula Czaban

“The Peanut Thingy” developed by Circus for Quilmes (AB InBev)
Quilmes launched a limited edition that was born because of a MEME made by fans of the brand. The idea went viral so magnificently, that “The Peanut Thingy” was born. And so, the brand returned to his followers and internet something that has arisen through the same web.

Credits:
Chief Creative Officer: Sebastian Olivieri
Creative Director: Javier De la Fuente
Creative Director: Alejandro Stea
Art Director: Jenifer Blanco
Designer: Emiliano García
Head of Social Media: Aranzazu Muraca
Community Manager: Paula Cabrera
Account Director: Paula Czaban
Agency Producer: Daiana Buchanan
Director: David Sisso, Sisso+Chouela
Guido Chouela: Director Sisso+Chouela
Brand Director Quilmes: Eugenio Raffo
Digital Brand Manager Quilmes: Carolina D´Alessandro
VP Marketing Latin America South Quilmes: Martín Ticinese
Relax and Bond Latin America South Director Quilmes: Pablo Firpo