100 days after the elections, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border and invited 1000 Flemish and 1000 French speakers to share a beer. Participants were also asked to discuss ten political questions set by a Professor and political scientist and reach (at least) 1000 compromises. To set an example for the national politicians, they should create a new government as soon as possible.
 

 
Leffe wanted to send them a strong signal and avoid beating that world record again as a Belgian beer brand. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more accurate, around a table on a terrace this summer.

So, it’s time for a good conversation. And there is no better way to discuss in-depth than with a nice Leffe on a terrace – The National Debate

The objective was to stimulate the debate. This campaign was a real success and generated lots of reactions, participation, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! And the least we can say is that Leffe and BBDO Belgium have succeeded!

Credits
Advertising Campaign: The National Debate
Client: Leffe – AB InBev
Advertising Agency: BBDO Belgium
Category: Alcoholic Drinks
Medium: Experiential marketing

This time, they won’t celebrate this event with a picture of a delicious burger. Instead, BURGER KING® chose to make a touching ad. It’s time to reunite with your keys, toys, socks (and even more)! You probably can’t wait to see them again, well BURGER KING® also can’t wait to see you again. So book your June 9 to go to BURGER KING® to reunite with your lost items, and as a bonus, you will have the pleasure of tasting a delicious burger.

Burger King Forgotten items

Credits
Brand: Burger King
Campaign: Burger King Forgotten items
Advertising Agency: Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Louis Audard, Tristan Daltroff
Art Director: Nicolas Boudeau
Copywriter: Caroline Ribemont
Account Director: Xavier Devaux-Landragin
Account Manager: Quentin Seguret
Account Executive Assistant: Romane Bourdier
Social Media Consultant: Paul Gosset
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of Production: Vanessa Barbel

To point out to young people the dangers of drinking and driving after a night out, De Vloer and Responsible Young Drivers sold the first Memorial Ticket on Ticketswap for Bloc Partyin Forest National. For a remarkably low price, 22 euros. The age of the original ticket owner Maarten when he died in traffic. Along with a catchy appeal to potential buyers. To never get drunk behind the wheel.

The Memorial Ticket was sent out within two hours. But Maarten’s story and the message behind it were eagerly shared on social media and in the press for days. Maarten’s ticket was the first in a whole series. Responsible Young Drivers will be selling Memorial Tickets in the future so that young people never forget the consequences of driving under the influence.

Credits
Client: Responsible Young Drivers
Campaign: Memorial Tickets
Advertising Agency: De Vloer, Belgium
Creative Director: Johan Roelandt, Koen Van Deun
Account Director: Aline Huls
Art Director: Ivo Mertens
Copywriter: Matthias De Smet

Can a virtual sport help inmates reintegrate into the real world?

6 inmates from Oudenaarde prison race with thousands of riders on the outside world, in the virtual world of Zwift.

They challenge themselves to go for it. To become better.
Better than other riders, and better than themselves.

Sport can free people.
Replace negative thoughts with positive thoughts.
Sport is freedom. Even when you’re stuck between four walls.

Credits
Campaign: The Breakaway
Advertiser: https://www.decathlon.be/
Advertising Agency: BBDO, Belgium
Creative Director: Arnaud Pitz, Sebastien De Valck, Jan Dejonghe
Associate Creative Director: Frederik Clarysse
Creative: Frederik Clarysse, Tom Jacobs
CCO: Eva De Gendt
Accounts: Bram De Vidts, Evelyn Savels
Strategy & Media: Kim Leunen
Design: Wim Esteban De Dobbeleer, Elena Haniotakis, Jorrit Michiels
FR copy: Vincent Abrams
NL copy: Frederik Clarysse, Debby De Ridder
Head of RTV: Patricia Van De Kerckhove
Agency Producer: Loes Fierens
Editor: Anton Ceuppens
Digital Project Director: Wouter Has
Digital Project Manager: Quentin Donckerwolcke
Front-End Developer: Jerome De Boysere
Digital Development Director: Jonathan Pardon
Social & Technology expert: Matthias Andriessen
PR agency: Walkie Talkie PR
PR team: Jana Snoeck, Andrew Vassallo, Maureen Richard
Partners: Gevangenis Oudenaarde, Rode Antraciet, Cellmade, FOD Justitie
Partner contacts: Heather Loontjens, Pieter Van Caeneghem, Kathleen Van De Vijver
Production company film: Fledge & BBDO productions
Creative Partner: Diederik Jeangout
Executive Producer: Roeland Jeangout
Line Producer: Francis Bosschem
Director: Sidney Van Wichelen
DOP & grading: Virgil Leclercq
1st A.C.: Patrick Nishimwe
Gaffer: Theo Fernandez
Grip: Tim Roels
Sound Engineers on set: Mathias Van Gasse, Piet Van Steelandt
Sound studio: Klankwerk
Sound engineer: Thomas Houthave

About AB InBev
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium.

Credits
Client: AB InBev
Campaign: Responsible Billboard
Chief Creative Officer: Sergio Gordilho
Copywriter: Pedro Bullos
Art Director: Erico Braga
Designer: Yllo Pedra
Director: Pedro de La Fuente
Corazon Filmes
Category: Food & Beverage

This campaign is about:
Best alcohol campaign, Best drinking campaign, Best beer campaigns, Best OOH campaigns, Outdoor, Corona, Stella Artois, Budweiser, Lipton, Pepsi

Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to help café and bar owners recover post-lockdown.

As bars and restaurants prepare to reopen next week following two and a half months of closed doors due to the coronavirus pandemic, Belgian beer lovers are being urged to join “Helpy Hour” and buy one drink for the price of two in support of their favourite locals.

Happiness, an FCB Alliance, have teamed with the federation of Belgian cafes to change Happy Hour into Helpy Hour in Belgium, a country whose beer culture is on UNESCO’s intangible cultural heritage of humanity list.

Bars and restaurants in Belgium will be allowed to reopen starting Monday under strict conditions and Diane Delen, the federation’s president, said the draconian measures would reduce attendance in bars by at least two thirds.

She told The Associated Press on Thursday that the “helpy hour” initiative will help bar owners bearing the shock of the economic crisis triggered by the virus. “I don’t think the Belgians will be happy to see their beloved cafes disappear,” she said. “It’s a temporary measure that will help avoid an avalanche of bankruptcies. And once everything is back to normal, clients will be satisfied because happy hours will return.”

According to the federation, half of Belgium’s 12,000 cafes may not survive the coronavirus crisis. The Helpy Hour concept launched last week and has been picked up and discussed in publications worldwide.

Credits
Client: FedCaf
Campaign: Helpy Hour
Client Contact : Erik Beunckens, Diane Delen
Agency: Happiness Brussels
Executive creative management : Karen Corrigan
Chief Creative Officer : Geoffrey Hantson
Creative director: Katrien Bottez
Content creative director : Kenny Vermeulen
Creatives : Roxane Schneider, Pieter Claeys
Strategic planner : Wesley Roeland
Account: Arthur Dewachter
Digital PM: Julie Post
Editor : Simon Schuurman
Digital team: Bliss

A digital advertisement for the lens exemplifies how it works. The ad starts with some typography and eases into some live demonstrations. Basically, the Snapchat lens confronts ‘FaceTouchers’ every time they err. It displays quirky messages whenever the camera registers a face touch.

Overall, the campaign possesses a playful tone and effectively delivers its social message.

Credits
Advertising Agency: Happiness, Brussels, Belgium
Digital Production: Bliss Interactive

Tags:
IFRC FaceTouchers, Digital Campaign, We Are Social, Social distancing, Snapchat lens, COVID-19

A great opportunity for the King of WHOPPER® to meet his historical competitor, through a giant panel on the front of his new restaurant: “Why try to roast when you can’t even flame grill?”
By playing on the double meaning of the word “roast”, Burger King Belgium reminds McDonald’s Belgium that it’s never a good idea to rib the king of the flame…

Credits
Brand: Burger King
Campaign: Don’t Play With Fire
Advertising Agency: Buzzman, Belgium
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Tristan Daltroff, Louis Audard
Copywriter: Clément Scherrer
Account Director: Xavier Devaux-Landragin
Account Executive: Quentin Seguret
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Rights Management: Dee Perryman
Head of Production: Vanessa Barbel
Producer: May Pham
Photographer: Sarah Bastin

Tags:
Outdoor, Belgium, Food, Burger King, Buzzman, McDonald’s, Outdoor Trolling, Brand Trolling, Buzzman Paris, Clever Ads

This is a problem that agency TBWA Belgium and SOM have been trying to solve with the experiment and short film. Because in the film, we see how the children, at last, are asked to draw themselves. These children all have various skin colours and they pick the pencil colour that is the most representative of how they actually look. But the phrase “skin colour” throws them off, obviously.

It’s a bit like an issue crayon brand Crayola had in the 1960s when changing a crayon name from “flesh” to “peach.” But these pencils aren’t named anything so leading. So SOM and TBWA Belgium have created a box of pencils with seven different shades to redefine what children think of as the right or normal colour for skin. The box is called The Skin Color Collection.

The box of pencils was released on March 21, the International Day Against Racism, with an event where students gathered in the Belgian city of Leuven to colour huge drawings of people in all different shades, from light pink to dark brown. The box was available the following month on the SOM website.

But the children definitely know the colours and different shades. Because when they were told to draw with orange and green pencils, they chose the right colours. So why is it that all of them pick the light pink shade as the “obvious” skin colour?

Credits
Advertising Agency: TBWA\Belgium, Brussels, Belgium
Creative Director: Jeroen Bostoen
Creation: Louise Windels
Creation: Sven Pede
Strategic Director: Kristof Janssens
Account: Allen Marchant
PR: Mieke Vandevyvere
Producer: Lieselot Ral
Design: Jana Keppens
Music: Jan Pollet

Source

Tags:
Direct Marketing, Belgium, Education, Samen Onderwijs Maken, TBWA, Skin Color Experiment, TV, Best TV Ads

Since the internet has become an integrated part of our daily lives, ‘connection speed’ has become the main battleground. It’s one of the main reasons to switch provider. VOO, one of the main telecom providers in Belgium, has invested in technology allowing to offer its customers a connection speed up to 4 times faster than its competitors.

VOO’s desired goal is now to gain market (and heart) share within the fast-growing video game community, and more specifically within the community of people who watch other people broadcast their games online, on platforms such as YouTube Live and Twitch. It’s a gigantic industry that attracts on average more viewers than sport on TV.

Obviously, for this community of die-hard video game streamers and viewers, it is crucial to have a fast connection.

That’s why Happiness has created ‘Raging Banners’, the world’s first real-time voice-activated banners, that only appear on viewers screens when a gamer starts raging about the slowness of their internet connection. Their rage is even written down in the animated banner.

How? First, we programmed an OBS plug-in, which is the most used software for online game streams. This plug-in connects to the microphone and uses Microsoft Cognitive Services to transcribe, in real-time, the keywords-based data, generated by the voice. Then, we programmed every possible keyword related to ‘slow internet’, and yes, that included some serious swearing. Once ‘Internet Rage’ was detected, an animated banner automatically appeared during the live stream. A technical achievement that worked on both YouTube Live and Twitch and is a world first!

We then collaborated with prominent gamers – about twenty players with an average of more than 100,000 subscribers each – who downloaded the plug-in. And we waited for their internet to drag… So they would rage a bit.

Because moments of internet rage due to a slow speed are probably the best occasions to remind people that it’s time to switch to VOO’s ultra-fast internet.

Credits
Client: VOO
Campaign:
Contacts: Christophe Segaert, Aline Hoffman, Delphine Lenel, Jacques Ohn
Agency: Happiness Brussels
Executive Creative Management: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative Director: Philippe Fass
Strategic Director: Isabelle Koelman
Concept Providers: Mathias Lemielle, Jérémy Stoquart
Group Account Director: Pascal Kemajou
Account Director: Mattias Vermeire
Account Manager: Coline Hercot
Graphic Designer: Caroline Ray
Producer: Bart Vande Maele
Senior Digital Producer: Kris Van Wallendael
Head of Motion: Remke Faber
Motion Designer: Simon Schuurman
Managing Director BLISS Interactive: Frederiek Pascal
Head of Technology: Thomas Colliers
Head of Projects: Na Nguyen
Project Manager: VietDong Ngo
Sound: Bleu Nuit

Tags:
Happiness Brussels, VOO, Gamer Rage, Raging Banners, Voice-activated banners, Technology, Belgium, VOO Raging Banners, Latest Tech News, Best Innovative Campaigns, innovative technology ideas, best technology campaigns, Internet, Gamer

Breastfeeding Extras attempts to change the public opinion on breastfeeding in public by bringing the act on television. Kind en Gezin organized a casting agency who would allow TV shows and movies to book breastfeeding mothers who would act while breastfeeding their babies. What better way to shout and say to the world that breastfeeding is mainstream than making mainstream media the vehicle itself to carry the message? It’s not surprising that support from several influencer moms and journalists and other popular celebrities poured in in large numbers.

Credits
Brand: Kind en Gezin
Campaign: Breastfeeding Extras
Advertising Agency: LDV United, Belgium
Public Relations Agency: Lewis
Executive Creative Director: Kristof Snels
Copywriter: Jasper Declercq
Art Director: Julie Vanderbeck
Account Director: Marieken Maes
Account Executive: Evi Messagie
Strategy Director: Tomas Sweertvaegher
Designer: Jeffrey Uten
Photographer: Noortje Palmers
Video: Jasper Léonard

Tags:
Belgium, Public Interest, NGO, Kind en Gezin, LDV United, Public Awareness Campaigns, Fundraising Campaigns, Clio Awards, Breastfeeding Extras campaign

In recent years, food emojis became a popular way to send explicit love messages in a more subtle way. This Valentine, they could also be used outside the digital chat boxes.

Lidl inspired its fans to go for real, tangible and fresh emojis this year. Fresh peaches, eggplants and bananas, straight from Lidl supermarkets. Each of these fresh foods got a new “message box” packaging that was customizable with a personal message.

For those who didn’t make it to the store, Lidl had an extra surprise. The supermarket chain came to train stations and shopping areas and provided commuters with free message boxes filled with fresh emojis.

Thousands came home with a real love message, straight from the heart.

One that, for sure, was fully appreciated.

Credits
Brand: Lidl
Campaign: Keep The Love Fresh
Advertising Agency: BBDO, Belgium
Creative Directors: Sebastien De Valck, Arnaud Pitz
Creative Team: Frederik Clarysse, Gertjan De Smet
Account Team: Isabel Peeters, Michelle Stas, Melissa Fastenaekels, Shi Qi Ji, Lieselot De Fraine
Strategic Planner: Jan Van Brakel
Design: Gertjan De Smet Final
Art: Petra Saelens, Daniela Simons
Production Company / Sound Production Company: BBDO Productions
Packaging Production: Hans Bos
Production Lead: Patricia Van De Kerckhove
Producer: Silke Ricour
DOP: Ilona Vanouplines
Video Editors: Dejvi Vandeveire, Valentin Taminiau
Photographer: Marcel Veelo

Tags:
Film, Belgium, Retail Services, Lidl, BBDO, Digital Campaigns, Best Valentines Day campaigns, Digital Innovation, Creative Product Packaging

At the end of this third edition of the WINA 2018, the complete list of winners has just been announced. The international jury with the participation of more than 90 professionals from the advertising sector and advertisers, selected the winners from a list of 1817 pieces and this opportunity they decided to deliver: 12 great prizes, 23 golds, 58 silvers, 96 bronzes and 117 honorable mentions.

Click here for complete List of Winners

This year a total of 257 agencies from 40 countries registered works and pieces at WINA, the only free registration festival, which aims to highlight the talent and creativity of independent agencies in the advertising industry. In this third edition 1,187 pieces were registered by independent companies from around the world (most of them advertising agencies, communication consultancies and production houses), almost double the figure reached in 2017.

The jury, of the highest level, was composed on this occasion by a president and 3 members, all directors of advertising agencies and a vice president from the advertiser in each one of the 17 categories: Sports & World Cup, Better World, Outdoor, Mobile, Media, Innovation, Direct, Content, Film, Print & Digital Craft, Promo & Activation, Public Relations, Effectiveness, Design Radio, Film, Interactive, Print, Pharma, Kids * (see below all the presidents of the jury)

“This has been a great year for WINA, confirmed by the excellent quality of all the award-winning works, in addition to the international presences that have gathered indies, customer loyalty, the value of innovation in the new scenario and before the consumer hiperconected or the new advertiser-agency relationship, among others”, says Mauricio Rodríguez, the head of the company organizing the event and CMO of the festival.

The 40 participating countries this year were: Germany, Saudi Arabia, Argentina, Austria, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Costa Rica, Ecuador, Spain, United States, France, Guatemala, Hong Kong, Hungary, India, Italy, Jamaica, Japan, Luxembourg, Mexico, Panama, Paraguay, Peru, Poland, Portugal, United Kingdom, Czech Republic, Romania, Russia, Switzerland, Thailand, Ukraine, Uruguay and Venezuela).

* The presidents of each category in juries of the WINA 2018 festival were:
Sports & World Cup Camila Farias (General Director at RC Farias) of Colombia; Better World – Ignacio Ferioli (VP in David) of Argentina; Outdoor – Simona Suman (Creative Director at MRM // McCann) of Romania; Mobile – Juan Pablo Oubiña (Founder Creative Director at 01 Agency) of the USA; Media – Jonathan Almond (Founder and Creative Director at Delightful Media) UK; Innovation – Yuji Tokuda (Creative Director / Art Director in Canaria) Japan; Direct- Ricardo Uribe (Creative Director at Y & R) Colombia; Content – Sunde J. Sastre (Director at Jokey Monkey) Spain; Film, Print & Digital Craft – Alex Gomez (Founder and Producer in Intercultural Productions) USA; Promo & Activation – Alberth Cabrera (General Creative Director at Kausa Havas) Paraguay; Public Relations – Goyo Panadero (Partner – General Director in Llorente & Cuenca (Spain and Portugal); Effectiveness – Frank Hahn (ECD in Anomaly) Germany; Design – Joao Coutinho (Creative Director in Gray NY) USA; Radio – Tomas Almuna (Associate Creative Director at Conill Saatchi & Saatchi) USA; Film – Damián Nuñez (Chief Creative Officer / Mullen at Lowe Bucharest) Romania; Interactive – Fernando De Lusarreta (Chief Operation Officer at Massive – Latam) Argentina; Print Pavel Kozlov (Founder at Peopleofdesign) Russia, Pharma – Shoji Taniguchi (Creative Director at McCan Healthcare) Japan; Kids – Oscar Castaneda (General Creative Director at Castillo de IF) Guatemala.

Credits:
Advertising Agency:Air, Brussels, Belgium
Advertisers Supervisor:Philippe Hensmans
Creative Director:Marie-Laure Cliquennois, Gregory Ginterdaele
Art Director:Sébastien Stronghead Verliefde
Copywriter:Julien Scouze Riviezzo
Print Production:Maxime Douillet
Craft & Design Director:Caroline Marson
Creative Producer:Bérengère Lurquin, Anne Gruszow
Photography & Retouch:The Pickles
Account Manager:Julie De Smedt