Berlei Womankind Bra – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Tue, 09 May 2023 12:36:41 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Berlei Womankind Bra – Campaigns of the World https://campaignsoftheworld.com 32 32 Berlei: Womankind – The first bra that is truly kind to women https://campaignsoftheworld.com/film-and-video/berlei-womankind-the-first-bra-that-is-truly-kind-to-women/ Fri, 18 Sep 2020 14:35:40 +0000 https://campaignsoftheworld.com/?p=20720 Berlei Womankind, brand wanted women to know that they no longer needed to squeeze into a preconceived idea of boob beauty! Women can now choose ultimate comfort simply by embracing their natural shape.

Introducing the first bra that is truly kind to women; Womankind by Berlei

Berlei Womankind Bra

The integrated campaign is supported by a social movement #boobtruth which aims to highlight the the painful, awkward, uncomfortable and funny realities behind bras.

Credits
Category: Clothing
Client: Berlei
Agency: The Monkeys
Production Company: Revolver/ Will O’Rourke & Somesuch UK
Director: Kim Gehrig
Editor – Elise Butt, Trim London
Post Production – Fin Design & Effects
Sound Design – Simon Kane, Song Zu

This campaign is about:
Advertising Standards Board, Social Movement, Bra, Advertising, Marketing Campaign, TV Commercial, Fashion, Award winning Campaign, Clios, Digital Film

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