The campaign by Marie Stopes International breaks the silence on a topic that no one talks about, but that needs to be talked about by all.

Credits
Country: México
Campaign: Hoy No | Not Today
Agency: Archer Troy
Creative VP: Mike Arciniega
Creative General Director: Abraham Quintana Garay / Carlos Fernández Oxté
Art Director: José Hernández
Copywriter Director: Mike Arciniega
Account Director: Mariana Torrijos
Production: Central Films
Director: Rodrigo García
Cinematographer: Jordi Planell

Every year December 1 is observed as World AIDS Day to raise awareness and knowledge about HIV and a call to move towards ending the HIV epidemic. It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness.

India’s largest condom selling brand, Manforce Condoms has come up with a new campaign #StandTogether, urging people to protect India against HIV. As a leading brand in the industry, Manforce, through this campaign focuses on a broader responsibility of educating people to use condoms, no matter what brand you use.

The campaign highlights the importance of using condoms to fight against HIV and at the same time, communicates that the brand doesn’t matter. The most important is the health and safety of everyone and addresses the relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex.
In India, people are either shy or are not aware enough about the use and importance of protection to stay away from AIDS. It is important to have conversations on sex education in schools to conversations at home. Society should never step back with the fact that condoms play a crucial role in the industry and understand the safety side of it instead of being shy.

Joy Chatterjee, DGM, Mankind Pharma said, “Through this campaign, the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to “Use A Condom” to avoid AIDS. When it comes to a physical relationship, safety plays an essential role in strengthening the bond between partners”.

Sex causes a whirlwind of emotions that can take anyone to the universe of happiness, relaxation and contentment. Though sex is the most delightful feeling, it may also open the gates of sexually transmitted diseases (STDs) without posing any warning. BE SAFE!

This campaign is about:
Best Awareness campaign, Public interest campaign, AIDS Campaign

Swiggy – More powerful than prayer

Credits
Advertising Agency: Swiggy In-house Creative Studio, Bangalore, India
Production House: Charcoal Films
VP Marketing: Srivats TS
AVP Marketing: Ashish L
Creative Director: Shikha Gupta
Director – Delivery Partner Marketing: Arpit Agarwal
Sr. Manager – Delivery Partner Marketing: Swarnendu Mandal
Assistant Manager- Marketing: Prem Akash
Director: Sharad Das
Producer: Ruby Thakur
Additional Credits: Jayant Kedia, Amit Sharma, Arjun Ravisanker

Tags:
Direct Marketing, India, Swiggy, Charcoal Films, Digital, Film, More powerful than prayer, Best Awareness Campaign, TVC

Even the King, BK’s mascot, got into the act, going into his biggest competitor and buying a Big Mac to support children’s cancer, to big applause by the patrons. The Burger King employees were smart by telling people to go to their competitor, rather than naming the restaurant, saying “the place where they don’t flame grill their burgers.”

Credits
Brand: Burger King
Campaign: A Day Without Whopper
Advertising Agency: David, Buenos Aires, Argentina
Executive Creative Directors: Joaquín Cubría, Ignacio Ferioli
Creative Directors: Nicolás Zarlenga, Federico Plaza Montero
Copy: Juan Pablo Tyrer
Art Director: Johann Hotz
General Account Director: Emanuel Abeijón
Account Director: Lucila Mengide
Account Supervisor: Belén Rodríguez
Account Assistant: Federico Morano
Account Producer: Florencia Albizzati
Production Company: LANDIA
Director: Vero Von
Executive Producer: Adrián D’Amario
Producer: Ale Panzzitta

Tags:
Whopper, Burger King, McDonalds, Burger King Campaign, Outdoor, Best Awareness Campaign, Innovative Idea, A Day Without Whopper