Coca-Cola wanted to celebrate its continued support of the FIFA World Cup 2018, with an Augmented Reality experience that gave football fans the chance to play alongside Switzerland star Xherdan Shaqiri.

A unique AR experience was created for Zurich Central Station, with a bespoke creative technology set-up. Footage of Shaqiri was taken in front of a green screen before being adapted to allow participants to play alongside him. Participants watched a show of skill from Shaqiri before he gestured to play a few shots against him. At the end of the experience, the user was prompted to take a photo, they could then enter their details to receive a copy of the photo and a chance to win a FIFA World Cup Official Match Ball.

Results:
Over 1000 interactions over two days, a week apart. Brand ambassadors were on hand to give out Coca-Cola.

Coca-Cola – AR experience for FIFA World Cup

Credits
Brand: Coca Cola
Campaign: FIFA World Cup AR Experience
Advertising Agency: Mediacom, USA
Media Specialist: Top-Spot
Managing Partner: Jee Gnanam
Communication Planning Manager: Niels Keil
The OOH Media Agency: GroupM Out of Home
Account Manager: Stefanie Walti
Digital OOH Production Company: Grand Visual
Chief Creative and Technology Officer: Dan Dawson
Senior Producer: Ben Clissen
Production Director: Nadiya Abubakar
Creative Director: Ric Albert
Technical Director: Keira Kaine
Creative Technologist: Jon Jones
Video Assets company: Anthem
Head of Production: Ryan Crossland
Creative Lead: Kieron Horan
Senior Account Manager: Gabriela Coroa

Tags:
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