While the message is serious, the campaign is humorous and light-hearted to help engage viewers and keep their attention.

Patrick Stal, Uber’s EMEA Head of Marketing says: “We put safety at the heart of everything we do, and Uber has made a number of important steps that have made our platform safer, such as the introduction of key safety features within the app.

Awareness is a key part of safety, and this marketing campaign is designed to drive up awareness levels of these safety features, through the use of an innovative In Ride briefing concept, which will help ensure as many riders know about our safety features so as to make them as effective as possible.”

“Your safety is important to us, because we believe #safetyneverstops”

Credits
Brand: Uber
Campaign: Safety Never Stops
Creative Agency: 72andSunny Amsterdam
Director: Pensacola
Production Company: Canada
Sound Design Company: Ambassadors
Post/VFX Company: Ambassadors

Tags:
Best online marketing strategies, Uber Ads, Uber Campaigns, Uber Safety Never Stops, Best Marketing Campaign, 72andSunny, Uber Safety Video, Digital Campaign

Isobar India, the digital agency from Dentsu Aegis Network, has collaborated with Wrangler to help the brand launch their latest collection, ‘Stretch Plus’ in India. As part of the launch, the agency has devised and executed a digital media campaign for the Wrangler that focusses on engaging ‘followers’ with the product’s latest feature, ‘Extra Stretch’.

In an age where brands are using banner ads on mobile devices to direct users towards discounts or generate other forms of marketing leads, Isobar India has created an interactive approach to engross consumers by extending the stretch feature of the product on the banner itself. Targeting users on touch devices, the agency asks customers to ‘stretch’ the product on the devise for a surprise offer. Every time they stretch the denim on the mobile banner, an offer pops up that leads them to avail discounts on the collection.

The campaign has already garnered a total impression of 2,618,948 with an Engagement Rate of 1.8%. The number of vouchers/coupons that has been generated until now are 1,147. The same number of new users have also been added to the database. For the record, the campaign has been executed in collaboration with mCanvas Advertising.

Speaking on the launch of the campaign, Suraj Nagappa, Vice President Isobar India states, “Our objective is to nudge the audience and make them experience the stretch feature and drive home the point, albeit in a non-preachy manner. We wanted to appeal to the viewer’s reason, and not just feeling. The brand positioning has witnessed a significant shift to adapt to the evolving consumer behaviour. The Stretch Plus campaign has rightfully delivered on the requirement of Wrangler’s new age consumers.”

Commenting on campaign, Rohini Haldea, Marketing Head – Wrangler said, “Interactive ads are a good way for brands to get consumers’ attention and engage with them in a way that is meaningful to the brand. With the interactive ad feature, Wrangler’s Stretch Plus campaign is aimed at creating a digital experience that highlights the product benefits in an engaging manner and incentivises the consumer to try the product.”

About Wrangler

Wrangler is the everyday performance denim brand. Since the dawn of our denim, our inspiration and guide has been real life experiences. We believe that clothing should be designed to fit the needs of the people wearing it. We have held this belief to our heart from the beginning — from 1947 , when we started up in Greensboro, North Carolina. We embarked on a platform of innovation and with an idea to create the best-possible jeans, jackets and shirts for cowboys. We added special features. We added functionality. For instance, flat rivets that wouldn’t scratch your saddle, watch pockets, seven belt loops (instead of the usual five), and yoke seam over panel for keeping your wallet in place. Functional design details still remain vital, adapting to modern looks and needs. Now, with jeans being worn by millions every day, we are totally committed to improving the everyday functionality of our jeans and to making a huge and positive difference to your life. Our ground-breaking innovative platform, Denim Performance, started with our understanding of what riders need from a pair of jeans: Tough Gear, Sun Shield, Cool Vantage, Anti-Bacteria and Water Repellent. We move with the times, often leading the way to providing more comfortable, more stylish and more innovative every day denim wear. A wear that is just as durable, authentic and stylish as you would expect from the world’s favourite denim brand.

Campaign Credits
Business Head: Suraj Nagappa
Group Head: Rolf Hennessy
Creative Supervisors: Maitri Ramkumar
Copywriter: Diwakar B.
Account Managers: Nagesh Savukar
Associate Director, Media: Baniaikynmaw L Shanpru

This Ad campaign is related to:
Isobar, mobile ad campaign, Wrangler Stretch Plus, best marketing campaign, Digital agency, Dentsu Aegis Network, Clothing, clothing campaign, fashion campaigns, fashion ads, Best ads on TV, Jeans, mCanvas Advertising, Suraj Nagappa, digital media campaign, innovative

The video features a couple in an everyday situation but with a twist. The husband is the one who panics and the wife is the calm one, is confident and is in control. The slight conflicting emotions last only for a while as the woman is able to reassure her husband, showcasing a bond between the two and a promise of being in it together for each other.

i-pill Daily is an oral contraceptive pill for women, who want to delay their pregnancy or space their next child. The subject of unplanned pregnancy or the worry of the same is always a burden that women have to bear. However, with the help of i-pill Daily oral contraception pills, they are self-assured hence at ease and prepared.

Brand Credits
Production House & Agency – WATConsult
Vice President – Operations – Sahil Shah
AVP – Operations – Manika Juneja
AVP – Strategy & Account Planning – Sabiha Khan
AVP – Video – Manu Bhadane
Group Head – Video – Heren Nasta
Lead Account Manager – Disha Mehra
Account Manager – Mahafreen Mistry
Digital Marketing Executive – Khyati Patel
Script Writer – Sahil Siddiqui
Strategy – Milind Gonsalves
Creative Designer – Dipika Nalawade
Video Editor – Vishal Barve
Graphics – Madhukar Pawar
Senior Media Manager – Vihang Bamane

You can also Watch:

All About Birth Control Methods

How To Stop Pregnancy By Safe Methods

The Video Related to:
World Contraception Day, How To Stop Pregnancy By Safe Methods,
i-pill, World Contraception Day, Unwanted Pregnancy, stop pregnancy, parenthood, campaign, #TogetherInEveryDecision, unplanned pregnancy, oral contraception pills, contraceptive pill for women, WATConsult, Advertising Campaign, Best marketing campaign, brand marketing, regular contraceptive pills, prevent pregnancy, morning-after pills