Serta: ‘Your Baby Is Your Coupon Sale’ is probably the best gift for sleep-deprived parents’

COTW — Mon, 20 May 2019 02:43:13 +0000

Newborns take up parents’ much of the 24-hours of a day to the extent that they lose about as much as 350 hours in the first year! Thus, all that parents need is a comfortable sleep, whatever time they do get to sleep. We think Your Baby Is Your Coupon Sale campaign by Serta is a good attempt to make sure that when mom and dad get time to take a nap, they do so in deep comfort.

The brand also wants to eliminate the disappointment of discounted shopping for parents when they go berserk searching for the damn coupon. You never find it when you truly need it, isn’t it? So, Serta launched a brilliant Mother’s Day promotional offer that it called “Your Baby is Your Coupon” sale. Now, all that the parents had to do was bring their babies to a participating retailer and the babies’ mere presence got them a discount or a gift worth up to $300! Not bad at all! And that was not all. Serta gifted new Serta mattresses to moms who delivered a new baby and posted about the good news on Mother’s Day 2019.

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#SertaComfortable

Tags:
Film, United States, Leo Burnett, Mother’s Day, Serta mattress, crib mattress, Your Baby Is Your Coupon Sale, Happy Mother’s Day, Best Mother’s Day Ads, Ad Campaigns, Best Tv Commercials , Inspiring Short Films, Best Commercial Ads, Best TV Ads

FCB Inferno’s Mother’s Day 2017 campaign “Thank you Mom” for Pearson’s Project Literacy

COTW — Tue, 16 May 2017 15:14:14 +0000

FCB Inferno’s Mother’s Day 2017 campaign “Thank you Mom” for Pearson’s Project Literacy sheds light on the often-concealed issue of adult illiteracy that is so prevalent across the US. With 32 million adults unable to read or write, a parent’s illiteracy directly impacts his or her child’s future. FCB Inferno’s “Thank you Mom” initiative urges children to thank their mothers this Mother’s Day for giving them the gift of literacy.

You’ve probably got a million reasons to be thankful to your mom, but if you wrote her a card this Mother’s day, you’ve got another one.
Literacy is the single biggest indicator of success in life, and whether your parents can read and write is the biggest predictor of if you will be able to read and write as well.
www.projectliteracy.com/thankyoumom

Credits
Advertising Agency: FCB Inferno
Brand: Project Literacy
Copy Writer: Martin McAllister
Art Director: Julia Ferrier
Senior Account Director: Helena Georghiou
Senior Account Manager: Charlie Griffith
Strategy Director: Julie Lagan
Media/Social: Chloe Belloin and Laura Visick

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Best mothers day ads – Campaigns of the World

Serta: ‘Your Baby Is Your Coupon Sale’ is probably the best gift for sleep-deprived parents’

FCB Inferno’s Mother’s Day 2017 campaign “Thank you Mom” for Pearson’s Project Literacy