Victory Day is one of the most important days for Russian people. We name entire cities after Second World War heroes their acts of bravery are studied at school, but this year S7 decided to give a chance to every family in the country to celebrate their hero because every family has its own story. So we made a website connected to the national veteran’s archive everybody could find his hero and name one of the S7 flight after him. The info was given to the flight attendant of the flight and the story was told in the sky. 2050 flights were named in 24 hours with 0 media budget.

Credits:
Client: S7 airlines
Campaign: Hero Flight
Website:
Agency: Marvelous
CCO: Artem Sinyavskiy
Copywriter: Misha Snopov
Art Director: Galina Babich
Digital Creative Director: Pavel Gusev
Account Manager: Ekaterina Maslova

This Video is related to:
Film, Russia, transport, marvelous, Russia advertising agency, Radio ads, Second World War heroes, S7 Hero Flight, Case Study, Airlines, S7 Airlines, S7 Flights, Siberia Airlines, air transport, Best On Ground Campaigns, Airline Advertising, Airlines Ads, Victory Day, Best On Ground Activations, Digital Campaigns

The new film features some of Britain’s best-loved personalities and has been designed to help customers absorb important safety messages while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.

Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember.

“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”

Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.

In a characteristic section at the end of the video, Rowan Atkinson comically fumbles around his seat for loose change to place in a Flying Start envelope, which are available to customers on flights to enable them to make donations to Comic Relief.

Watch the director’s cut* from the new safety video.

* The ‘director’s cut’ version of the safety video is a slightly shortened version of the real BA inflight video.
The celebrities that feature in the video are: Gordon Ramsay
Rob Brydon
Sir Ian McKellen
Rowan Atkinson
Chiwetel Ejiofor
Jim Broadbent
Thandie Newton
Gillian Anderson
Warwick Davis
Jess Glynne
Chabuddy G (Asim Chaudhry)

About Flying Start
Since British Airways’ partnership with Comic Relief began in 2010 it has raised £16.5 million to help children around the world living incredibly tough lives. The airline aims to raise £20 million by 2020. For further information visit: http://www.ba-flyingstart.com/
More information about British Airways and responsible flying: gb/information/about-ba/responsible-flying

About Comic Relief
Comic Relief is a UK charity which aims to create a just world, free from poverty – where everyone is safe, healthy, educated and empowered. Since 1985, Comic Relief has raised over £1 billion. That money has helped and is helping, people living incredibly tough lives, both at home in the UK and across the world.

Video related to:
Alex Cruz, Comic Relief, British Airways Ad, top celebrities, Gordon Ramsay, Rob Brydon, Sir Ian McKellen, Thandie Newton, pre-flight safety video, safety messages on flight, Flying Start, British Airways TVC, British Airways safety video, procedures on the aircraft, British Airways inflight video, British Airways cabin crew, Best On ground Campaigns, Marketing Ads, TV advertisements, British airways news

“Casual people, who were in Tbilisi mall just minding their business, unexpectedly would be put in a truly unique position. We would surprise them with a chance to experience remarkable feeling of being the maestro!
We recalled the saying : “He who doesn’t risk never gets to drink champagne” and people who could find the courage, were welcomed with a miracle.”

Maestro – Only those who risk it, deserve to drink it

Credits: 
Brand: Maestro wine by Badagoni
Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Director: Levan Lepsveridze
Executive Director: Natia Gogia
Copywriter: Niko Ksnelashvili
Creative Producer: Mariam Menteshashvili
Graphic Designer: Keta Zhorzholiani
Set Designers: Erekle Tsintsadze, Dima Arsanisi
Decoration Artists: Vakho Janashia, Misha Psuturi, Merab Maxoxashvili
Video Editor: Gigi Jikia
Sound Design: Betkho’s Audio Lab
Motion Graphic: Irakli Cheishvili
Color Correction: Giorgi Qobalia / Film Asylum

Tags: Best On ground Campaigns, Out-of-home advertising, Creative Technology ideas, Innovative ads