Best Online marketing strategies – Campaigns of the World

Signal – Little Brush Big Brush | An AR-Experience That Encourages Kids to Brush Their Teeth

COTW — Tue, 05 Nov 2019 14:01:26 +0000

When children come into this world, they are blank slates that are highly impressionable. However, kids are also famous for being whimsical and messy. Early adoption of good habits makes a child’s transition into adolescence as well as adulthood a seamless one. Regular brushing of teeth is one such habit that eventually leads to avoidance of huge dental care expenses in the future. In a bid to promote this healthy habit, Signal has come up with a new AR-Experience called Little Brush Big Brush.

The digital advertisement for the campaign was prepared by a Netherlands-based digital production company called MediaMonks. The campaign made use of Spark AR as well as the Messenger app to create a 21-day brushing adventure featuring different collectible characters. By engaging children in an interactive platform that made brushing fun, the innovative tool promoted concrete habit-building tendencies. The 21 collectible characters made it possible for the kids to stick with Signal’s innovative platform for a period often described as the scientific minimum for permanent habit building.

We feel that Signal’s involvement with one crucial aspect of early habit development in children will surely build enough marketing capital for the software. Concurrently, this technologically nuanced campaign is seamlessly accomplishing a noble goal.

Credits
Advertising Agency: MediaMonks, London, UK
Creative Director: Philipp Sens
Creative: Robbin Runsten
Project Manager: Tommy Lacoste
Art Director / Senior Designer: Matteo Rostagno
Copywriter: Miriam Patience
Animator: Peter Oosterhoff
3D Generalist: Jan Postema, Floyd Angenent
Global Director U-Studio Beauty Personal Care: Emily Obrien
Global Director Advertising Innovation Unilever: Nathan Cook
Global Assistant Digital Manager: Julie Garrigues
Global Senior Digital Manager: Hannah Jensen
Global Brand Manager: Daniel Kerry
Global Brand Director: Pau Bartoli
Managing Director MediaMonks: Martin Verdult
Executive Creative Director: Jon Biggs
Executive Producer: Andy Hopkinson
Director of European Partnerships: Storm Keys
Video Editor: Floris Van Raak
Programmer: Peter Van Der Noord
Programmer: Niels Otterspoor
Programmer: Delilah Pavoni
Augmented Reality Programmer: Nevin Wouters
Augmented Reality Programmer: Dave Lenz
QC: Renske De Vlieg
QC: Daniel Comolli
Production Director Facebook: Charlie Macpherson
Global Creative Strategist: Elizabeth Valleau
Global Client Partner: Kate Barker

Tags:
Digital, United Kingdom, Health, Signal, MediaMonks, Little brush big brush, AR-Experience, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Space for Paws – help farm animals live in more humane conditions

COTW — Sat, 19 Oct 2019 06:41:33 +0000

Four Paws, an NGO that fights for animal rights, needs funds to help farm animals live in more humane conditions. Space for Paws, Four Paws decided to partner up with Lufthansa, using their booking page to create a smart and simple donation process. The more legroom people add, the more money they’re donating to make more spacious and liveable conditions for farm animals.

Credits
Brand: https://www.four-paws.org/
School: Miami Ad School, Europe
Copywriter: Elena Chiaradia
Copywriter: Adam Braun
Art Director: Simon Herret

Tags:
Lufthansa, Deutsche Lufthansa, Four Paws, NGO, Animal rights, Donation Campaign, Space for Paws, Digital, Best Digital Campaigns, Best Online marketing strategies, social media campaigns

PornHub – The Dirtiest Porn Ever | Get down and dirty

COTW — Thu, 05 Sep 2019 09:09:42 +0000

At Pornhub, we’re all about getting dirty. But when it comes to the millions of tons of waste that wash up on the world’s shores each year, we could all stand to clean up our act. That’s why we teamed up with porn power couple LeoLulu to create The Dirtiest Porn Ever: An adult film shot on one of the most polluted beaches in the world. And to help clean it up… we want you to get down and dirty.

Watch the video on Pornhub, and for every view we’ll make a donation to Ocean Polymers to help them in their effort to help preserve our oceans and beaches!

Credits
Client: PornHub
Campaign: The Dirtiest Porn Ever
Advertising Agency: Officer & Gentleman, Madrid, Spain
Executive Creative Directors: Javi Iñiguez de Onzoño, Alex Katz
Managing Director: José Ortiz
Account Executive: Alba Domínguez
Art Director: Luis Álvarez
Copywriter: Mónica Gramunt
Agency Producer: Beto P.F.
Production Company: Tsunami Film House
Director: Juan Gama de Cossío
Cinematographer: Paco Gelardo
Film Editor: Alberto Sobreviela
Postproduction: Lag, Javier G. Blasco
VFX: Juls Gars/ Alberto Sobreviela
Colorist: David Castañón
Animation: Vladimir Marchukov

Tags:
Digital, Spain, Media, PornHub, Officer & Gentleman, PornHub, The Dirtiest Porn Ever, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Unilever: SHOP2GIVE #AddDreamsToCart

COTW — Tue, 03 Sep 2019 14:25:27 +0000

There are 2.8M out-of-school Filipino children. Last August 20, Unilever launched SHOP2GIVE #AddDreamsToCart: A 24-hour E-commerce campaign where a portion of every purchase of a Unilever product goes to UNICEF to bring back some of them to school.

In this campaign, the logos of 36 Unilever products and all its SKUs were hand-drawn, and their names changed to names of kids: “Ponds” became “Pam,” “Dove” became “Diane,” “Sunsilk” became “Sunshine,” even “St. Ives” turned to “Yvette.” The agency convinced Unilever to allow these logo violations to happen so the children Filipinos could help through the campaign could be personified, making shoppers buy into the cause and purchase the products.

Drawings of these products with kid-name logos were splashed across all of the Unilever brands’ social assets, the E-commerce site, Manila’s billboards, and other collaterals in the lead-up to the event, and the actual day of SHOP2GIVE itself.

Unilever and Lazada once again aim to invite millions of Filipinos to extend a helping hand with the click of a button.

Tags:
UNICEF, Unilever, SHOP2GIVE, #AddDreamsToCart, Filipino, Digital Campaign, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Brooks – Run the World

COTW — Fri, 02 Aug 2019 16:15:51 +0000

Brooks – Run the World by Miami Ad School

Brief: Market Brooks Gear To Millennials Insight: In a national survey of runners, the number one thing runners say they want to learn about is Best places to run when on vacation.

Idea: Brooks wanted to uphold its run happy motto by combining the two things Millennials love: running and traveling. So it introduced Run The World, the program that turns new running routes to travel destinations.

Credits
Advertising School: Miami Ad School, San Francisco, United States of America
Art Director: Renny Eackelbary
Art Director: Connor Witt
Copywriter: Hatem El Akad

Tags:
Integrated Camppaign, United States, Sports, Miami Ad School, Brooks Run the World, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Seminar Hotel Hof de Planis, campaign to draw the attention of entrepreneurs and managers

COTW — Tue, 16 Jul 2019 07:13:20 +0000

The Seminar Hotel Hof de Planis is located at 1280 meters in the middle of the Swiss mountains. It offers generously designed rooms, a professional seminar infrastructure and most important: Enough distance from the daily hustle and bustle. This setting provides ideal conditions for successful business seminars, conferences and workshops. The campaign was intended to draw the attention of entrepreneurs and managers.

Countless presentations take place daily in the business world. The most popular program for this is Microsoft PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint graphic elements. The target group was invited surprisingly: Plan your business seminars in the Swiss mountains.

Entrepreneurs and managers love to use arrows, curves, tables and all kinds of diagrams in their PowerPoint presentations: pie diagrams, line diagrams, bar diagrams, etc.

From the most popular PowerPoint elements, we created a whole new world: arrows turned into trees or alpine huts, curves into mountain panoramas, tables into fences and signposts, various diagrams into bales of hay, lakes, clouds and the sun.

This is how the Swiss mountain world around the seminar hotel was designed. A separate theme was created for each season: One for spring/summer, one for autumn and one for winter.

The campaign was launched in Switzerland on 1 February 2019 with targeted posters at and around business fairs. It quickly attracted the attention of the target group because it surprisingly used a tool from its everyday life in a new way.

First figures have shown an increase of + 97 % of visits to the hotel website and + 32 % more reservation requests for business seminars. (Compared to the same period in 2018.)

Credits
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative direction: Markus Ruf, Danielle Lanz
Copywriter: Markus Ruf
Art Direction: Isabelle Hauser
Illustrator: Catherine Martin, Isabelle Hauser
Account Executive: Ursula Jaag

Tags:
Design, Switzerland, Transport, Tourism, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, Seminar Hotel Hof de Planis

Goodwine shows how a new loyalty program should be launched!

COTW — Fri, 12 Jul 2019 07:24:40 +0000

Goodwine, a local wine and grocery store in Kyiv, Ukraine decided to take their loyalty program to another level by personalizing it in a way that no one has done. We feel it was a great example of how a brand’s loyalty program must be – customized for every customer. That’s what Goodwine and Banda literally did! So basically, they gave each customer their own exclusive loyalty program. How? By creating hundreds of different unique identities reflecting a customer’s unique taste, style, and preferences. How did they come up with this idea? Goodwin realized that what really keeps their consumers happy and loyal is not only their shop and the products they sell but their own employees. Each employee is unique and that’s how the idea of creating hundreds of different identities took root. They wanted the launch of their new loyalty program to happen in a completely different manner from the usual boring launch of loyalty programs.

Goodwine New Loyalty Program

The launch was supported by a fresh, unique, naïve visual style and an algorithm that could randomly mix and match elements to create hundreds of different striking designs which were used to make exclusively branded customer personal loyalty cards.

Credits
Brand: Goodwine
Campaign: Loyalty Program
Advertising Agency: Banda, Kyiv, Ukraine
Creative Directors: Pavlo Vrzheshch, Egor Petrov, Yaroslav Serdiuk
Art Director: Illia Anufrienko
Copywriter: Roman Hurbanov
Illustrators: Yuriy Rusovskyi, Ievgen Velychev, Christina Ika
Chief Designer: Anton Ivanov
Designers: Yuriy Rusovskyi, Ievgen Velychev
Motion Designer: Anton Raduchits
Senior Account Manager: Zhenia Dvoretska
Account Manager: Iryna Pikalova
Marketing Director of goodwine: Mariia Oliinyk
Marketing Manager of goodwine: Iryna Tokarchuk

Tags:
Goodwine Loyalty Program, Design, Ukraine, Retail Services, Banda, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Standard Finis Oil Co. #NotHerJobOnly

COTW — Mon, 24 Jun 2019 16:46:33 +0000

Women endure a lot of teasing throughout their lives, especially in developing countries. At different stages of life, they get demotivated, devalued and mocked. Despite being teased, they never stop trying doing something new every day, breaking barriers every moment. This is an incredible journey for women and in this journey not only they have a role to play, but it is also the duty of their male counterpart to play a significant role here. Standard Finis Oil Co. presents #NotHerJobOnly on International Women’s Day 2019

This lifelong incredible journey can greatly be motivated with inspiring words from a male counterpart. The campaign tried to show how important men’s words towards women and why men should play a key role as well towards women empowerment through a little motivation.

Credits
Advertised brand: Standard Finis Oil Co.
Advert title: #NotHerJobOnly
Media: Digital
Advertising Agency: El Momento Pictures
Production House: Arjo Neel Production
Director: Eman Khan
Producer: Koushik Chowdhury
Line Producer: Mahadi Hasan
Cinematographer: Ahad Jibon
Copywriter: S. Rahman
Creative Director: Saqeeb Niloy
Editing: Rezaul Raju
Color grading: Rezaul Raju
Music: Sazedur Shahed
Set Designer: Morshed Alam
Costume Design: Morshed Alam
Voice over: Sagar Sen
Casting: Runa Khan

Tags:
Women’s Day 2019, Happy Women’s Day, #NotHerJobOnly, International Women’s Day Campaign, Women’s Day Ads, Digital, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, Social Media Campaigns, International Women’s Day 2019

TV Rain – Putin turns on the Rain

COTW — Sun, 23 Jun 2019 12:57:54 +0000

There is no censorship and no problems in Russia. At least, that’s what they say officially in mass media. There is no other opinion in Russia since TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers because of an order from ‘above’. TV Rain, however, hasn’t stopped covering the real state of affairs in Russia. Now one can get access to truth only through paid subscriptions. In 2015 Vladimir Putin publicly declared to ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen. A week before the regular press conference they launched Putin turns on the Rain. Everyone could get access to TV Rain’s broadcast for 24 hours access for free if they demonstrated the president’s portrait to the web camera.

Credits:
Brand: TV Rain
Website: https://tvrain.ru/
Campaign: Putin turns on the Rain
Advertising Agency: Voskhod, Ekaterinburg, Russia
Copywriters: Anton Mamykin, Alexander Sinyuk
Art Director: Vladislav Derevyannikh
Digital Creative Director: Dmitry Maslakov
Developer: Valery Zakharov
Digital Art Director: Anna Maslyakova
Designers: Aleksey Klimov, Maksim Geychenko, Kirill Ratman
Producer: Elizaveta Larionova
Creative Director: Andrey Gubaydullin

Tags:
Experiential, Russia, Media, TV Rain, Voskhod, Putin turns on the Rain, Vladimir Putin, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Father’s Day – An ode to the men who define masculinity

COTW — Sat, 22 Jun 2019 14:14:21 +0000

Father’s Day Campaigns 2019

The miracle of birth is an event of cosmic proportions. Once it unfolds, a new life makes its way to Earth and navigates through the highs and lows of existence for several decades. However, before an individual comes into his/her own, parental love and guidance act as the child’s armor against the complexities of the world. Mothers as well as father play irreplaceable roles in the upbringing of their children. While a mother nurtures an infant and infuses him/her with health and vitality, a father shields him/her from harm and discomfort.

On June 16, 2019, fathers all across were celebrated and thanked for their love and sacrifices. People on social media expressed themselves in varied ways, and well-recognized brand names dedicated numerous campaigns to the greatness of Dads. Daughters cherished the man they’ll always love the most, and sons acknowledged their love for the man they’ll always look up to. As the day came to a close, fathers slept peacefully knowing very well that their sacrifices don’t go unnoticed.

It was indeed a Happy Fathers Day!

Usha
This #FathersDay, thank your Father for all the wonderful moments shared. For guiding you to live by your own rules. For making you #FollowYourHeart. #HappyFathersDay from Usha.

Thomas Cook
Dedicated to all the fathers, who introduced us to our first love, cricket. Share the video with your father and let him know that it’s time for another #CricketDateWithDad!

Samsung
Be the best dad ever and stay ahead of the game with SmartThings this Father’s Day. Manage all your SmartThings-compatible devices from your Samsung Smart TV – for smarter homes and more time on the things you love.

Pizza Hut
Can’t think of a good Father’s Day gift? Here’s an idea: a father and child pizza-making workshop! For one incredible day, you’ll get to bond and learn to make delicious pizzas. ????

Durex
We’ll always keep you covered ????

KFC
Happy Father’s Day from one dad to another. #DaddyColonel #KFCsg

SBI Life Insurance Co. Ltd
Every Father has a unique and special approach to fatherhood & reassures his children at every step in life that #PapaHainNa. This Father’s Day, versatile singer and Papa Shaan encourages you to discover your special ‘Papa Formula’.

Bajaj Allianz – The Unmissable Meeting

Amazon India
Bade dil se kiya hai, button daba ke bada nahin kiya! Toh iss baar sirf button daba ke gift mat bhejo- this Father’s Day #DeliverTheLove.

Star Sports
This #FathersDay, watch an ICC #CWC19 match jo dekh ke bas bol sakte hain ‘baap re baap!’

Metro Shoes
The superhero, the partner in crime and the one whose shoes you always try to wear. There are infinite roles he plays but can’t be thanked enough. This #FathersDay let’s award those whose actions speak louder than words! #MetroShoes

Future Generali India Life
This #FathersDay make a promise to improve your “Asli Wealth” score for your loved ones.

Mutual Funds Sahi Hai
“Apne papa ki investments naa, sahi nahi thi.” No, we aren’t saying this, but our stand-up funnyman Gaurav Kapoor is. Want to know why? Watch the full video. Share a laugh with your dad on this father’s day. #HappyFathersDay #MutualFundsSahiHai

Xiaomi India – Bahane mat banao, phone lagao
Aap kab tak bahane banayenge? Pick up the phone and tell your dad what you have always wanted to. And while you are at it, wish him a Happy Father’s Day 🙂

Dalmia Bharat Group
A house is a home because of the memories that get built in it. This #FathersDay, celebrate your childhood once again! Share this film with everyone so they can celebrate the time spent with their first superhero! #GharEkSandook

Netflix India
Papas kehte hain bada naam karega. Ganesh humara aisa kaam karega.

Papas kehte hain bada naam karega. Ganesh humara aisa kaam karega. #HappyFathersDay pic.twitter.com/MDFSLBTgWW

— Netflix India (@NetflixIndia) 16 June 2019

Audi India
‏To the first role-model of our lives.

To the first role-model of our lives. #HappyFathersDay #Audi pic.twitter.com/MghsTtu1Fh

— Audi India (@AudiIN) 16 June 2019

Tic Tac

View this post on Instagram

IND vs PAK is important. But, dads, you’re more important. So, prepare yourselves to be showered with tons of attention today, because jab papa-razzi tabhi toh chalegi apni baazi! #HappyFathersDay . . . #tictac #WorldCup2019 #CricketWorldCup #CricketWorldCup2019 #WorldCup

A post shared by @ tictacindia on Jun 15, 2019 at 7:52pm PDT

Mahindra First Choice
It’s hard to drive with him sitting next to you, but you wouldn’t be getting anywhere without him. Happy father’s day, Dads.

View this post on Instagram

It's hard to drive with him sitting next to you, but you wouldn't be getting anywhere without him. Happy father's day, Dads. #FathersDay #MFCServices

A post shared by Mahindra First Choice Services (@mfcservices) on Jun 16, 2019 at 12:14am PDT

Manforce Condoms
Rhymes done right with Manforce Condoms.

Rhymes done right with Manforce Condoms.#FathersDay pic.twitter.com/UigsDF21b1

— Manforce Condoms (@ManforceIndia) 15 June 2019

Playgard Condoms

View this post on Instagram

You may dive in the pool but don’t take a leap in the role! #KeepPlaying the no #FathersDay game strongly!

A post shared by Playgard Super Dotted Condoms (@playgardcondoms) on Jun 15, 2019 at 10:17pm PDT

Mad Over Donuts

View this post on Instagram

Need we say anything else? ???? #HappyFathersDay. #MadOverDonuts #LoveAtFirstBite #Donuts #Fathers #Dads #Happiness

A post shared by Mad Over Donuts (@madoverdonuts) on Jun 15, 2019 at 9:23pm PDT

Red Chillies

View this post on Instagram

Kabhi nok jhok, toh kabhi pyaar, every bond with our dads is mazedaar! What is your equation with your dad like? Let us know in the comments! . . . #HappyFathersDay #FathersDay2019 #Father #Appa #Papa #Dad #Baap #Bond #ShahRukhKhan #Bollywood

A post shared by Red Chillies Entertainment (@redchilliesent) on Jun 15, 2019 at 11:56pm PDT

CEAT Tyres

No matter how many times you drove him around, his terms & conditions always apply. This #FathersDay let’s be grateful to our first safety hero for always caring and looking out for us. #SafetyHeroTales pic.twitter.com/Ul2FL7TbYV

— CEAT TYRES (@CEATtyres) 14 June 2019

Tags:
Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, #FathersDay #FollowYourHeart #HappyFathersDay, Father’s Day 2019, Father’s Day Campaigns 2019

Fondation Emergence – Brutal Postings, How a Social Experiment highlighted the need for action against cyber-transphobia and cyber-homophobia

COTW — Sun, 16 Jun 2019 07:05:06 +0000

The year is 2019, and we live in a society that celebrates an entire month in the name of the pride of the LGBT community. However, transphobia and homophobia are two phenomenons that have refused to vanish with time. The internet is the most prominent place for the circulation of hatred against the LGBT community. Cyber-homophobia and cyber-transphobia can be easily spotted in the comments sections of major social media platforms. In the light of such discriminatory occurrences, a non-profit organization called Fondation Emergence came up with a campaign called Brutal Postings.

The campaign started with the posting of 74 hateful remarks found online onto a wall in Downtown Montreal. Contrary to the expectations of the creators of the campaign, the public expressed their discourse towards the transphobic wall within 20 minutes. The creative agency responsible for the creation of the campaign expected the final outcome to manifest itself in about a day. However, people from different walks of life called the police in less than half an hour and curbed the brutal postings. The campaign died with the message that if transphobic and homophobic remarks cannot be put up on public walls, why can’t the same treatment be extended to the internet?

We feel that Rethink Canada made judicious use of their creative horsepower by executing a social experiment instead of a typical campaign. The swift achievement of the campaign’s agenda speaks for itself.

Credits
Brand: Fondation Emergence
Campaign: Brutal Postings
Advertising Agency: Rethink, Montreal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Producer: Marie-Pière Poulin
Planification stratégique: Pascal Routhier
Account service: Alex Lefebvre, Cendra F. Percy
Push PR: Charles Côté, Victor Brunton

Tags:
International Day Against Homophobia, Transphobia, Social media, Brutal Postings, Fondation Emergence, Experiential, Canada, Public Interest, NGO, Rethink, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Sony Pictures created world’s most secretive application portal on the Internet for Men In Black International

COTW — Tue, 11 Jun 2019 09:02:53 +0000

Sony Pictures India has joined hands with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to create the world’s most secretive application portal on the Internet, accessible by all but only found by a few. #MIBInternational

Sony Pictures Entertainment India has been a pioneer in breakthrough initiatives that engage audiences, bringing fans closer to their beloved movies. Taking this enviable legacy forward, Sony Pictures India in collaboration with Dentsu Webchutney, launched yet another innovative drive for the much-awaited action flick ‘Men In Black: International’.

What if the world’s most secret organization decided to recruit new agents to take care of other intergalactic threats coming at our planet?

The team of Sony Pictures India decided to go all incognito with their Digital marketing initiative.

The activity was kicked off when a strange video of a senior MIB agent did the rounds on the internet, asking all MIB fans to find the hidden website and get a chance to finally don the iconic MIB suit. While the man speaks in a foreign tongue, his appeal was understood far and wide, leading to millions of fans to use every trick in the book to find this hidden website.

This video soon snowballed hijacking chat threads, comment sections and every other conversation in the country. While the frustrated crowd searched high and low, a smart few remembered the true ethos of the organization – saving the world from the shadows. Basically, being incognito. The real MIB recruitment website only opened up when users accessed it via the incognito a.k.a private mode of their browsers.

The chosen few who proved themselves to be the crème de la crème of fans got a chance to bypass challenges on their way to win an all-expense-paid MIB themed international trip to London and Paris.

#MIBInternational #GetIntoMIB #MenInBlack
Men In Black International | Be a part of MIB India

Campaign Website

Shony Panjikaran, Director & Head of Marketing, Sony Pictures Entertainment India says, “The Men In Black franchise is a global phenomenon that appeals to audiences across ages. And with this unique promotion, we wanted to give fans an opportunity to don the iconic MIB suit in London. With MIB, we have rolled out multiple innovations on the digital platform, and by looking at the massive response to the same, we feel quite confident about the success of the film at the Box-office.”

Pravin Sutar, Executive Creative Director, Dentsu Webchutney said, “The MIB franchise is one of the most iconic franchises etched into our imagination. So, when we got the opportunity, we decided to give fans a feel of what a MIB agent goes through. At Dentsu Webchutney, we have been pioneering the field of digital innovations and with this campaign, we have hit that nail on the head, again.”

Tags:
Men In Black International, MIB, Sony, Digital Innovations, Sony Pictures Entertainment, Best Digital Campaigns, Digital Marketing, Best Online marketing strategies, #MIBInternational

Kieser Training: Read Upright

COTW — Sat, 08 Jun 2019 16:24:07 +0000

The Kieser Training: Read Upright campaign rewards smartphone users with good posture by offering free articles.

Credits
Brand: Kieser Training
Campaign: Read Upright
Advertising Agency: Heimat Zurich, Zurich, Switzerland
Creative Directors: Simon Rehsche, Nico Ammann, Leander Schmalfuss
Art Director: Benjamin Hofmann
Digital Director: Lukas von Wartburg

Tags:
Digital, Switzerland, Recreation, Leisure, Kieser Training, Heimat, smartphone, Kieser Training Read Upright, Best Digital Campaigns, Best Online marketing strategies

Cristal Beer: #Cristalgram

COTW — Sat, 08 Jun 2019 15:15:11 +0000

On Instagram when you flip the camera you flip the logos too. Except with Cristal Beer #cristalgram same bottle, flip label.

Credits
Brand: Cristal Beer
Campaign: #Cristalgram
Advertising Agency:VMLY&R, Lima, Peru
Executive Creative Director:Christian Sanchez
Creative Directors:Beto Noriega, Jorge Soto
Copywriter:Luis Castaneda
Art Directors:Eduardo Collazos
Client:Hernán Ugarte
Directors:Antonio Sarriá, Pedro Zamalloa
Sound:Zumba
Additional Credits:Raúl Lopez Guerra, Kathy Carrillo

Tags:
Alcoholic Drinks, VMLY&R, Lima, Peru, Best Digital Campaigns, Best Online marketing strategies, social media campaigns, Cristal Beer, #Cristalgram, Cristalgram

Citroën Scarves by Citroën on turning 100 years old in 2019

COTW — Fri, 07 Jun 2019 02:26:47 +0000

Citroën turns 100 years old in 2019. One hundred years at the forefront of technological advances and style trends when it comes to automobile design. The fact is that Citroën has always been a trendsetter when it comes to its vehicles. And to celebrate these 100 years, BETC/Havas has developed a special action (Citroën Scarves) that will take its fashion sense beyond the road and to the styles of car lovers.

Which is why Citroën has developed, in partnership with Scarf.ME (the largest store of its kind in Brazil), a collection of scarves with 10 different patterns, inspired by the automobile manufacturer’s most classic models.

The collection titled Citroën Scarves features exclusive patterns as iconic as the Citroën vehicles themselves. All Citroën models were studied and the most innovative elements of each one became an inspiration for the creation of each scarf. Like the Citroën Type N350, for example, a fire truck that debuted in 1967 and was given the nickname “The Flaming Devil.” To represent this, one of the scarves features a pattern with iconic imagery related to firefighters. For each car, a specific design was created based on an innovative element that revolutionized the aesthetics of the road.

The scarves are being showcased at the online boutique and, by clicking on them, customers will be directed to the Scarf Me website.

Credits
Brand: Citroën
Campaign: Citroën Scarves
Advertising Agency: BETC/Havas, Brazil
CCO: Erh Ray
ECD: Andrea Siqueira
Creative Direction: Lucas Ribeiro, Alexandre Kazuo
Creation: Alexandre Kazuo, Lucas Ribeiro, Guilherme Possobon, Victor Castelo, Lígia Fava, Juliano Brito, Victor Piva, Micael Andrade, Arthur Zambone
Brand & Business: Heloisa Figueiredo, Marcela Jundurian
Strategy: Agatha Kim, Renato Duo, Jaqueline Silva
Channels & Engagement: Carlinha Gagliardi, Thiago Fernandes, Fabricio Duarte
Motion: Micael Andrade, Victor Piva, Alexandre Kazuo, Guilherme Possobon, Tiago Hasegawa, Paulo Alberto, Breno Amorim
Audio Production: Jamute
Editorial Photography: Thinkers (Rodrigo Maltchique)
Still Photography: Estúdio Genga
Advertiser: Antoine Gaston Breton, Silvia Torrecillas, Helena Costa

Tags:
Havas, Brazil, Citroën, Automotive, Retail Services, Best Automotive Campaigns, Best Automobile Campaign, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns