Credits
Brand: Clinic Plus
Campaign: #MeriBetiStrong

Production House – Good Morning Films
Director: Shashanka Chaturvedi
Producer: Robin D’Cruz
Executive Producer: Vikram Kalra
Cinematography: Satchith Paulose
Music: Ashutosh Phatak
Editor: Shashanka Chaturvedi
Brand: Hindustan Unilever – Clinic Plus
Brand Team: Deepika Bhan, Karan Goel, and Harshal Chaudhari

Ogilvy Mumbai
CCO Worldwide: Piyush Pandey
CCO South & S.E.A: Sonal Dabral
CCOs West: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak B Positive
ECD and Copywriter: Anurag Agnihotri
Creative Team: Anurag Agnihotri, Shahrukh Irani, Saurabh Kulkarni
Chief Client Officer: Hephzibah Pathak
Account Management: VR Rajesh, Vineet Singh, Ankur Gupta, Toshita Agarwal, Tamanna Shah
Brand Planning: Prem Narayan, Russell John

Production Designer: Saloni Porwal
Art director (Delhi): Vinod Kumar Arya
Casting Director: Amita Sehgal
Wardrobe Stylist: Tanya Ameya Kankonkar
Assistant: Ankita Sethi
Hair & make up: Vipul Bhagat
Focus puller: Sanjeev Tamrakar
Gaffer: Praful Dash
Live Sound: Tanel Tänna
Associate Producer: Mital Suvagia
1st AD: Varun Vij
DA: Gaurav Gupta
2nd Ad: Ishita Mishra
Line Producer: Sandip Baban Thube
Production Service Company: Moon Rise Productions
Location Team: Ravi Agnihotri, Ayub Malik, Firoz Khan
Unit Manager: Komal Singh Rawat
Transport Captain: Danish Khan
Boys: Tapan and team
Accounts: Nurul Khan
Post Production Head: Bharat Arote
Sound Design: Abhinav R.
Post House: Good Morning & Doghouse studios
Online Editor: Abhijit Debnath
Colorist: Nicola GasparriAccountants: Shashikant Kasar & Amit Tondare
Production Assistant: Parshuram Shivaji Patil
Post Production Assistant: Manish DabholeThe Boys: Rauf, Ramu, Somnath, Abdul, and Shiv

Tags:
Hindustan Unilever, Clinic Plus, #MeriBetiStrong, Daughters Day Campaigns, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

The US Open has a long history supporting Women’s Equality. So, when we uncovered the shocking fact that of all sports covered in America, only 4% features female athletes—we knew the US Open Tennis Championships would be all in on bringing awareness to this issue. We decided to launch the campaign on the opening day of the US Open, which serendipitously falls on Women’s Equality Day! The USTA also expanded their partnership with SheIS, a not-for-profit group whose goal is to “leverage the power of women in sports to create a future of, by and for strong women.” Having worked with SheIs since 2018, they were a natural partner to amplify and extend the reach of the campaign.

The campaign goal is simply to get the world to see that women are worth watching and to encourage equal media coverage of men’s and women’s sports. While USTA’s platform is tennis, the campaign challenge extends to all women’s sports. The creative is centered around a call to arms, using the hashtag: #WomenWorthWatching—which serves as an invitation to spread the word. And who better to deliver that message than Billie Jean King herself, a fearless crusader in the fight for women’s visabllity and pay equity in sports. She was the perfect voice for our spots.

Credits
Advertising Agency: mcgarrybowen, Chicago, USA
Chief Creative Officer: Kurt Fries
Group Creative Director: Lee Remias
Creative Directors: Lara Herzer & Mike Wegener
Head of Production: Steve Ross
Executive Producer: Mark Olson
Music Licensing Supervisor: Libby Morris
Director of Business Affairs: Joann Baker
Business Manager: Karen Blatchford
Group Strategy Director: Chris Robertson
Group Managing Director: Tom Smith
Account Director: Kristen Eglitis
Account Executive: Grace Harding
Production Company: Cinema Libertad
Editor: Robert Stockwell
Editor: Max Gold
Editor: Lindsay Rynne
Assistant Editor: Kathleen Bracke
Finishing Editor: Olivia Curry
Post Production: Nice Shoes
Post Producer: Serena Bove
Color Artist: Ron Sudul
Voice Over: Billie Jean King

Tags:
US Open Tennis Championships, Film, United States, Public Interest, NGO, Sports, USTA, Mcgarrybowen, Women Worth Watching, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

The ad focused on the relationship of neighbours, on making judgements too quickly and on first impressions.

Credits
Advertiser: Ahmed Foods
Campaign: Zaiqay Ke Zubaan
Marketing Director: Amin Sheikh
Concept & Copy: Wide Angle Films
Starring: Usman Mukhtar, Natalia Awais, Samina Ahmed & Parveen Soomro
Producer: Zafeer Khan
Director: Ali Sohail Jaura
Cinematographer: Muaz Iqbal
Production Designer: Laeeq Ur Rehman & Haris Khatri
Associate Director: Iradat Siddique Dadi
Assistant Directors: Namra Fatima & Hudaib Haider
Wardrobe/Stylist: Sannah Rehman
Asst. Wardrobe/Stylist: Duaa Aftab
Makeup: Alam Hakim
Talent Coordination: Citrus
Music Producer: Shani Arshad
Lyrics: Sabir Zafar
Vocals: Missal Zaidi
Sound Design: Sajjad Arshad Ali
Sound Mix: Anser Soomro
Editor: Sajjad Ahmed
Food Stylist: Yousuf Rajput
Colorist: Abdul Wahab Danka
Focus: Waqas Younus
Gaffer: Yousuf
Line Production: Asmat Ullah
Production Managers: Kamran & Ahmed
Location Manager: Imtiaz
Camera Team: Xpose Films
Lights & Grip: Xpose Films
Post & Animation: Post Fusion

Tags:
TV Spot, Best TV Ads, Best TV Commercials, #ZaiqayKeZubaan

The films were created specifically for mobile, embracing the tight quarters of the phone the same way New Yorkers embrace the tight quarters of their apartments. Telling an entire story within a vertical format was the goal for Delta and WKNY, as they could meet New Yorkers where they always are: on their phones.

Delta’s comfort campaign continues this fall with an experiential pop-up in New York that will demonstrate that NYC’s #1 airline is investing in and dramatically improving the comfort of its on-board experience for New York travelers.

Client: Delta Air Lines
Campaign: NYC Docuseries (TBD)

W+K NEW YORK
Executive Creative Directors: Karl Lieberman
Creative Directors: Sean McLaughlin, Matthew Moore
Copywriter: Brad Phifer
Art Director: Grant Mason, Jed Heuer
Executive Producer: Cheryl Warbrook
Account Team: Casey Jennings, Lauren Smith, Kerry O’Connell, Lesly Ramirez
Planning Director: Kirstie Maryott
Strategist: Brendan Chareoncharutkun
Social Strategist: Adrian Brinkley
Head of Integrated Production: Nick Setounski
Business Affairs: Lindsey Timko
Traffic Manager: Sonia Bisono, Madeline Hale
Project Management: Devyn Schnake

PRODUCTION COMPANY
Production Company: Object & Animal
Director: Oscar Boyson
Executive Producer: Justin Benoliel / James Cunningham / Dom Thomas
Line Producer: David Duque-Estrada
Director of Photography: Kevin Phillips

EDITORIAL
Editorial Company: Joint Editorial
Editor: Charlie Porter
Post Producer: Brian Schimpf
Editorial Assistant: Sebastian Allen

VFX
VFX Company: Dungeon Beach
Colorist: Na Thirakomen
VFX Flame Artists: Carlos Raya
Producer: George Dellinger

Sound Design
Sound Designer: Brett Fuchs

Tags:
Film, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

The artist has been nothing short of a trailblazer since her debut album Invasion of Privacy released in 2017. Her musical accolades include the woman with the most simultaneous Hot 100 entries, while her resume and influence go well beyond the music. In other words, she nails it.

Reebok x Cardi B | Nails | Commercial 2019 | #SportTheUnexpected

Shop Club C Shoes: https://www.reebok.com/us/club_c

Client: Reebok
Title: Sport the Unexpected
Agency: Venables Bell & Partners
Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Byron Del Rosario
Art Director: Victor Roa
Copywriter: Sam Bauer
Director Of Integrated Production: Hilary Coate
Producer: Melanie Fedunok
Production Assistant: Mandy Tripp
Account Director: Kristin Obi
Account Supervisor: Jessica Zou
Account Manager: Patrice Boswell
Business Affairs Manager: Sametta Gbilia

Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Director of Photography: Alexis Zabe
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Grace Bodie
Head of Production: Mercedes Allen-Sarria, Rachel Glaub
Production Designer: Alexis Ross

Editorial Company: Cut+Run
Editor: Ben Campbell
Assistant: Ramon DeSouza
Producer: Jess Manning
Executive Producer: Deanne Mehling
VFX: The Mill
Creative Director: Phil Crowe, John Leonti, Wes
Executive Producer: Anastasia Von Rahl
Producer: Katie Buckley, James Beck, Melanie Roy
Production Coord: Sean Tomek
2D Lead: Martin Karlsson
3D Lead: Jason Mortimer, Jorge Montiel
Colorist: Greg Reese
Color Producer: Liza Kerlin

Sound Design/Mix/Music: Barking Owl
Track: Original ‘Nails Did’
Composer: Jacob Plasse
Mixers: Mike Franklin, AJ Murillo

Tags:
#SportTheUnexpected, TV, Sport, Biscuit Filmworks, Cut+Run, Barking Owl, Reebok Sport the Unexpected, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Cardi B Stars

#TheLongRoadToPride #DBPride #50years #RainbowRevolution #Pride

Pride is known as one of the most inclusive events of the year. However, Dublin Bus and ROTHCO noticed that one demographic was notably absent from the celebrations: the older LGBTQ+ generations. In 2018, fewer than 1% of Pride attendees in Ireland were aged over 65. Despite their crucial role in carving out LGBTQ+ rights in Ireland today, they are often forgotten about and disconnected from their community. With the decline of gay bars, there are very few intergenerational spaces left for them to socialise with the rest of the community.

They are also some of the most vulnerable members of society: older LGBTQ+ people are 50% more likely to be living alone compared to heterosexual people their age (be it that they’re single, never had children or are estranged from family), and are five times more likely to have mental health issues. So, although they’ve never needed the LGBTQ+ community more, they can’t find a way in, even at Pride.

This year, Dublin Bus and ROTHCO wanted to encourage LGBTQ+ people over the age of 65 to come along on Pride, a celebration they helped lay the foundations to. They paired older LGBTQ+ people with younger members of the LGBTQ+ community to attend the party together. The pairs all have something in common; either coming from the same place, sharing similar experiences, or occupations, so their friendship begins with a common ground.

Mary Ryan, Marketing and Information Manager at Dublin Bus comments: “Dublin Bus is one of the last places where people of all ages, backgrounds and orientations come together, but at Pride one group is not on board. Dublin Bus is a space for everyone and it’s important people really feel that. Inclusion is so important to us and when the team in ROTHCO brought this issue to us, we knew it was something we wanted to support. When it comes to Pride no one should be left behind.”

John McMahon, Creative Director, comments: “Pride has become something of a ‘brandwagon’ that anyone and everyone feels they can jump aboard. But we didn’t want to be part of the feeding frenzy. And even though Dublin Bus have historically supported Pride (notably with last year’s ‘Proud Dads’ activation), we agreed with them that we should only get involved if we could find a way to make ourselves useful to the LBGTQ community itself. And I think we found that way. An entire generation of older Irish LGBTQ people missed the Pride party because Ireland was an intolerant place. Given that the bus is one of the few inter-generational places we have in our society, it felt appropriate to right that wrong by bringing some of those people ‘into the fold’ of Pride using the bus itself. I’m really proud of what we’ve done. Usually in advertising, we’re giving a voice to the noisiest people around! This was one time we got a chance to give a voice to some people who are quite under-represented, both in the context of Pride and in Irish life in general.”

About ROTHCO
Over the past 23 years ROTHCO has risen to become a leading creative agency in Ireland. But they have always been driven by a global ambition. To this end they have produced campaigns that have run in 23 markets, for brands such as Heineken, Aon, Unilever, AIB, Hailo/MyTaxi, Rory McIlroy Inc., Kodak and Tesco.

Their work has been globally recognised with awards from every major global awards show and in 2018 they took home 117 international awards, including the coveted Cannes Lions Grand Prix in the Creative Data category.

In 2018 they spoke for the fourth time at The Cannes Lions International Festival of Creativity. This followed an acquisition deal with Accenture Interactive earlier in the year, giving their ambitions an exciting new edge.

About Accenture Interactive
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row. To learn more, follow us @AccentureACTIVE and visit www.accentureinteractive.com

Credits
Client: Dublin Bus
Campaign: The Long Road to Pride
Marketing & Information Manager: Mary Ryan
Marketing Executive: Regina Graham
Marketing Executive: Claire Corcoran
Marketing Executive: Kate Furlong
Agency: ROTHCO (part of Accenture Interactive)
Creative Director: John McMahon
Executive Creative Director: Alan Kelly
Copywriter: Jack Roberston
Art Director: Barry Sweeney
Senior Account Director: Emily Lyons
Senior Account Manager: Aoife O’Shea
Account Manager: Laura Redden
Agency Producer: Karina Cotter
Agency Executive Producer: Jess Darby
Head of Production: Margaret Levingstone
Senior Strategist: Darius Pasalar
Strategist: Katie Cleary
Graphics: Eoin Lennon
Production Company: Antidote
Executive Producer: Andrew Freedman
Director: Ken Wardrop
Post Production: Windmill Lane
Editor: John O’Connor
Sound: Mark Henry
Grade: James Bramford

Tags:
Digital, Film, The Long Road to Pride, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

Jockey, the American innerwear and leisurewear brand has been busy the past year with launching Jockey Woman, Athleisure and Jockey Juniors. While introducing new ranges in their men’s and women’s innerwear ranges and this campaign is created for these new innerwear ranges.

The films show men and women going about their typical routine day when they get into their headspace, a comfortable space thanks to their Jockey innerwear, and break into a dance, oblivious to where they are. The films feature contemporary dance moves mixed with freestyling and street dance including jookin, and are choreographed by Ayesha Orange known for her work with Austin Powers movies. The films have been directed by Hans Emanuel and shot in Los Angeles, CA. Two of the five TVCs are already on-air and online.

Talking about the campaign, Debarjyo Nandi, Sr.Vice President, L&K Saatchi & Saatchi said, “An idea that ‘fits like a song’ with the product and the brand, an all-time classic song, iconic American locations, amazing dancers, a celebrated choreographer, a relentless cinematographer, an energetic director and an ever supportive client, all the ingredients that could have only created magic!”

M C Cariappa, President, Sales and Marketing, Jockey India, said, “The Feels like Jockey campaigns are created to strengthen the core proposition of fit and comfort of our core range of men’s and women’s innerwear while ensuring the brand continues to build relevance and affinity with the youth.”

Tags:
#fitslikeasong, #feelslikejockey, L&K Saatchi & Saatchi, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

Credits
Website: https://fortnightlingerie.com/
Daniel Bonder/Christina Yu, Art directors
Daniel Bonder, Writer
Christina Yu, Executive creative director
Christina Humphries/Chris Parkins, editors
Curtis Wehrfritz, Director
Adam Damelin, Music
Amanda Campbell, Producer
James Davis, Executive producer
Rooster, Editorial company
Track and Field, Post-production company
Untitled Films, Production company
Eggplant, Music company
Andrew Rolfe, Visual effects company
Red Urban Canada, Ad agency
Fortnight Lingerie, Client
Super Sexy CPR, Campaign

Tags:
Best Tv Commercials, Best Commercial Ads, Best TV Ads, Awareness campaign, Super Sexy CPR

Don’t Hate Me Because I’m BeautifuLGBTQ+ | #BeautifuLGBTQ+

As a brand once known for a particular kind of “beautiful hair,” Pantene is tackling conventional stereotypes with “Don’t Hate Me Because I’m BeautifuLGBTQ,” a new message that’s part of their recently launched “Power To Transform” campaign. Created in partnership with GLAAD, the campaign takes the brand’s ubiquitous line from its famous 1986 advertisement to redefine what ‘beautiful’ looks like in today’s world by featuring a range of people within the LGBTQ+ community and their own unique stories of transformation.

“For many in the community, hair plays a pivotal role in their “transformation moment,” said Ilaira Resta, Vice President, North America Hair Care, Procter & Gamble. “In fact, from our research we found that 60 percent of LGBTQ+ persons change their hair when they have a life or identity change. So, whether that means getting a major chop or growing out your locks to defy societal norms, or embracing hair that bends the gender binary entirely – Hair is an impactful visual cue of transformation, and this new campaign from Pantene aims to show the beauty of all transformations and of all people.”

Each person featured represents their own transformation and unique sense of self-expression, with three stories being featured in separate supporting campaign videos. One video shares the story of Pooya, a transgender woman from Iran who was once jailed for having hair that was considered too long. “I want to be there for people in a way that I didn’t experience when I was younger, and let them know that there is nothing wrong with them,” Pooya states in the video after joining the initiative in hopes that her story would enable others to see their place in the world and envision the transformations they are capable of.

In addition to being WorldPride sponsors, the launch of “Don’t Hate Me Because I’m BeautifuLGBTQ+” also comes with the announcement of Pantene’s partnership with GLAAD, which will continue to uplift members of the LGBTQ+ community by celebrating inclusion, representation and freedom of expression. This furthered commitment follows recent global Pantene campaigns in the Philippines and the U.K. which celebrate and showcase transgender beauty and the stories of that community.

“Pantene has raised the bar for authentic inclusion by shining the spotlight on a diverse group of LGBTQ people in this powerful new campaign,” said GLAAD President and CEO Sarah Kate Ellis. “Hearing these LGBTQ individuals speak about their identities as well as their drive to be their true selves will empower other LGBTQ people and remind us all what true beauty is all about.”

In April, Pantene launched its new “Power to Transform” campaign which recognizes, celebrates and gives visibility to those who transform their lives and the world around them every single day. As a result, the brand has committed to telling stories of transformation that defy bias, celebrate personal expression and show a more inclusive world.

Pantene wants every head of hair held high with Pride, and encourages the LGBTQ+ community and its allies to express their authentic selves and share their own transformations to show the world all they are capable of and just what “beautiful” looks like. Join in the conversation by using #BeautifuLGBTQ, and learn more about what Pantene is doing at www.pantene.com/en-us/pride.

Credits
Advertiser: Pantene
Spot Title: Don’t Hate Me Because I’m #BeautifuLGBTQ+
Agency: Grey New York

Creative – Grey NY
Chief Creative Officer: Rodrigo Jatene
Creative Director: Arturo Macouzet
Assistant Creative Director: Bryan Burns
Senior Art Director: Emily Pracher

Account – Grey NY
EVP, Global Account Director: Anjali Jain
SVP, Account Director: Kate Bernhardt
Account Supervisor: Payton Brown

Strategy – Grey NY
Global Strategy Director: Julia Perissinoto
Director of Social Media: Kenny Gold
Senior Content Architect: Finn Leslie
Senior Content Architect: Andrew Pattee

Project Management – Grey NY
Project Manager: Morgan Marc

Production – Townhouse NY
Executive Producer: Keira Rosenthal
Senior Print Producer: Don Lagas
VP Casting: Nina Pratt
Associate Casting Director: Brian Safuto
VP Talent: Natasha Howell
Business Manager: Beverly Beach

Partner Agencies
MMK
Carat

Tags:
Pantene, Grey, Don’t Hate Me Because I’m BeautifuLGBTQ+, LGBT, Gay Pride, LGBTQ+, LGBT Campaigns, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Procter & Gamble, GLAAD, Transgender, #BeautifuLGBTQ+, #BeautifuLGBTQ

In India, Cricket isn’t just a game, it’s a religion. Not much unites people like cricket. The enthusiasm and excitement only get bigger when it’s time for the World Cup. Ariel- the premium detergent brand from the house of P&G is out with an extremely emotional, appealing and nostalgic campaign around the upcoming World Cup re-enforcing the faith in Team India that we can repeat the 2011 victory.

Every cricket fan in India cheers for the country, irrespective of gender, religion, social status or location. Each one contributes in their own small way, to take the nation towards its win by cheering, praying, believing and bringing in their bit of luck to the cricket fervour. Overall these years, they hold the match-winning jerseys very close to them, and so is the case with the 2011 world cup jersey, wearing which they witnessed the World Cup coming home after 28 years! The campaign captures the moments of India’s victory in 2011 and states that its time for everyone to keep their lucky jerseys ready and wear it again while cheering for India and hope that its magic will rub off this year too.

Ariel #2011Dobara takes viewers down memory lane when India won the World cup in 2011. It makes them relive the anxiety, hope, fear, cheer, joy, pride and celebration that all Indians experienced during the final match that was played on 2nd April 2011, after which Team India lifted the Cricket World Cup after 28 years. The ad film touches the sentiment that we as Indians are superstitious by nature and consider things/tokens/people to be lucky for the team/match. Ariel’s new campaign hopes to repeat the magic of 2011 win and at the centre of all this is the lucky jersey that people hold so close to them. This lucky jersey needs to rework its charm but before that, it needs to be washed with Ariel to remove the stains that followed the win- stains of cake, cold drink, wine, sweat etc. Ariel truly believes that if everyone brings with them a little luck with their lucky jersey, India might just bring back the World Cup. In this journey, Ariel ensures clean and stain free jerseys (ready to cheer) as it gives the best stain removal in one wash.

The ad that went live on June 8th has resonated with famous names from the Cricket fraternity and Bollywood alike. The ad film was shared on social media by eminent names like Zaheer Khan, Harbhajan Singh, Yuvraj Singh, Virender Sehwag, VVS Laxman, Suresh Raina, Ravichandran Ashwin, Sagarika Ghatge, Geeta Basra, Piyush Chawla, Mayanti Langer etc.

Virender Sehwag shared the video on Twitter and commented, “This 2011 World Cup is etched so fondly in my memory, the day #TeamIndia made our nation proud. After watching this film by @ArielIndia, I can’t wait to feel the same way again. Kyunki is baar hoga #2011Dobara.”

Yuvraj Singh commented as he posted the ad film on his Instagram handle, “My 2011 World Cup Jersey is one of those that I treasure immensely. It’s what I wore when I brought home the cup for #TeamIndia in 2011…. after 28 years! And I have a feeling, iss baar bhi hoga #2011Dobara. Thank you @ariel.india, this film reminds me of every moment of the 2011 World Cup!

Harbhajan Singh also took to Instagram and shared the #2011Dobara film. He wrote in the post, “This @ariel.india film brings back all the 2011 World Cup memories to life, like when we lifted the trophy we felt like we were on top of the world. We made the entire nation proud. And to this day, I keep my winning jersey close to me. I am all set to wear my lucky jersey and cheer to see #2011Dobara.”

More and more fans are getting inspired to don their Ariel washed lucky jerseys and cheer for Team India ever since Ariel #2011Dobara film went on air. Fairly so, after all the ad campaign brings the nation together through a common element and that is the lucky jersey wearing which they had witnessed and celebrated India’s win in 2011.

Tag:
Ariel #2011Dobara, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, World Cup 2019

After the resounding success of their viral video, Dear Aunty (that garnered over 1.5 million views organically), youth platform Yuvaa is back with another spoken word video, this time on Father’s Day, to address one of the most urgent & important issues faced by men in India: toxic masculinity.

The video, that features digital stars in actors Rajat Barmecha, Prit Kamani, rapper SlowCheeta (Chaitanya Sharma), dancer Kartik (MJ5) and writers Iresh Gupta & Divyanshu Malhotra, addresses the toxic idea of ‘Mardaangi’ (Masculinity) that is taught to boys in India, most often by their own fathers, who were told the same, growing up.

The video is a kind of homecoming for Rajat, who starred in cult Indian indie film Udaan over 10 years ago, where he played a sensitive boy under pressure to be a ‘strong man’ by his father, played by Ronit Roy; and used poetry to escape into his own world. But outside of Udaan, there has hardly been any content made around masculinity and how harmful it is to young boys and their fathers, who are both unable to express their love for each other because men are told not to express, on account of being ‘men’. This is an urgent issue in Indian society, where hundreds of years of patriarchal conditioning have been unfair not only to women but also to men, who are told to never express or emote or cry, so they can ‘be a man’ (‘Mard ban yaar!’)

But this is a new generation of youth. The Gen Z wants to speak up, to express, to say what they feel without the fear of being judged. Even if their fathers couldn’t say ‘I love you’ to them, or give them a hug, they will not hold back. And this video tries to bring fathers and sons together by encouraging conversation, expression and just the joy of saying ‘I love you’! Yuvaa is looking to start a hashtag #HugyourPapa and encourage expressiveness of love, as this video is dedicated to all those fathers who couldn’t express, from all those sons who want to.

About Yuvaa: Founded by Nikhil Taneja, Amritpal Bindra and Anand Tiwari, Yuvaa is a youth media organisation that uses the power of entertainment to tell purpose-driven stories that start meaningful conversations. Yuvaa listens to, engages with and shares the stories that bring young India together. Over the next year, it will create and curate original, empathetic and entertaining stories of, for and by the youth of India across genres of non-fiction and fiction web series, docu-series, talk shows, podcasts and short-format on all digital and social media: YouTube, Instagram, Facebook and Twitter @weareyuvaa. This content will use entertainment to drive impact on the most pressing issues, struggles, challenges, aspirations and dreams of young India, from mental health and gender equality to identity and self-expression, that has come from a 3-month research and data mining roadshow across India (25+ cities, 65+ colleges, interviewing hundreds of students).

Video Credits
Written By: Divyanshu Malhotra
Directed by: Divyanshu Malhotra
Exec Producer: Raunaq Bajaj
DOP: Nikhil Valluri
Production Assistant: Garima Kunzru
Editor: Kashish Sharma
Graphics: Siddhi Surte
Yuvaa Fam (Creative): Amulya Prabhu, Samatha Balachandran, Hailey Dickson, Anunay Sinha
Produced by: Yuvaa (Nikhil Taneja, Amritpal Bindra, Anand Tiwari)

Tags:
Fathers Day 2019 campaign, Happy Fathers Day, Yuvaa, Fathers Day Ads, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

It is the oldest life insurance group in Switzerland (since 1857). The company accompanies its customers throughout a lifetime.

The idea: A tribute to the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years – and is still valid. We congratulated the 101st birthday of this healthy pensioner in a special way. We arranged for the entire edition of the renowned “Neue Zürcher Zeitung” to appear with the original front page from the day Hans Knecht was born: June 7, 1917. With a corresponding portrait on the first page inside.

This became possible through close cooperation with the editors-in-chief and the publisher. It was the first time in its more than 200-year history that the “Neue Zürcher Zeitung” did not appear with the current title page.

Credits
Client: Swiss Life
Campaign: Customer for 100 Years
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Director: Danielle Lanz, Markus Ruf
Copywriter: Markus Ruf
Art Director: Isabelle Hauser
Account Executive: Ursula Jaag
Media: Caroline Nünlist
Client Supervision: Swiss Life Group Communications & Strategic Marketing

Tags:
Switzerland, Finance, Ruf Lanz, Swiss Life Insurance Group, Life insurance, Customer for 100 Years, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

The case based on the feature film From Core to Sun, presents Millán Ludeña’s challenge to connect, for the first time in history, the deepest point of the earth with the closest to the sun, facing an extreme challenge and demonstrating that even the most unattainable dreams can comply. According to Millán “the indicated challenge is the one that makes your legs tremble”.

Levector produced a feature film to tell this story of Millán Ludeña, a 37 year old Ecuadorian who, without being a professional athlete, achieved the Guinness World Record by running a half marathon -21.1 km- at 563 meters depth, at the point closest to the core of the Earth, at the Mponeng gold mine in South Africa.

Immediately after, the team traveled to Ecuador, where Ludeña completed another half marathon on the way to the other extreme, the closest point to the Sun, the summit of the Chimborazo volcano at 6,263 meters above sea level. Achieving this way, we can show the spirit of this audiovisual production that states that we are all extraordinary by nature and that the difference between showing it or not is in the decision to dare to pursue our dreams. “From Core to Sun” was directed by the Uruguayan Oliver Lee Garland.

“The film, sponsored by Güitig, manages a motivational tone that marked a milestone in the history of Ecuadorian cinema, reactivating national pride, surpassing the $ 700,000 free press, the 5 million interactions and an increase in their engagement. in the Güitig community over 500%. For his part, Millán Ludeña got the first Guinness World Record sports for his country,” says Jeff Karram, executive producer of Levector.

Güitig with this project managed to redefine the way to generate closeness with the consumer produced content that after the film produced a series of motivational talks and created a message that continues to be powerful over time. Millán Ludeña represents the spirit and essence of the brand where the extraordinary and unique, does exist.

Credits
Brand: Güitig
Campaign: From Core to Sun
Advertising Agency: Levector, Argentina
Agency website: http://www.levector.com
Executive Creative Directors: Shanna Robalino, Jeff Karram
Creative Director: Oliver Garland
General Account Director: David Pimentel
Account Executive: Adrian Castro
Graphic Producer: Pulsum Brands
Art Director: Pulsum Brands
Copywriters: Carolina Sosa, Oliver Garland
Illustrator: Octavio Cordova
Photographer: Mike Reich
Production: Levector Films
Executive Producer: Jeff Karram, Shanna Robalino

Tags:
From Core to Sun, Argentina, Güitig, Levector, Non-Alcoholic Drinks, Water, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Fine Waters Society, Millán Ludeña challenge

‘Does Ireland Have a Problem’, is directed by Brendan Canty and produced by Antidote films. It features a voiceover by poet Stephen James Smith, which addresses the audience directly by asking, ‘Is this a problem?’, as five scenes of sexual harassment play out – from groping, physical harassment, domestic violence, to a potential sexual assault. The relatability of these scenes was paramount to demonstrate how sexual harassment and violence easily coalesce in Ireland.

‘No Excuses’ national awareness campaign on sexual harassment and sexual violence.

Des Creedon, Creative Director at TBWA\Dublin explains: “For us, the process of creating a campaign always begins with a simple insight. What rang truest for us was the idea that in Ireland, whenever we observe or encounter sexual violence and sexual harassment, we’re inclined to absent ourselves of any responsibility – or worse still, excuse behaviour that’s totally inexcusable.”

“For the purposes of raising awareness, fuelling a wider conversation and inciting change, we liked the idea of a campaign that evolved or unfolded the issue for our audiences. With this in mind, the creative team of Niall McDonnell and Cian Tormey designed a campaign that first raised awareness of the issue but then reflected Ireland’s attitude towards sexual violence and harassment by reflecting the excuses we make for such behaviour.”

Head of Account Management, Paula Kelly explains: “We used the first version of the ad as a catalyst to get the people of Ireland to question themselves and their own behaviours. And this it certainly did. But once the problem was identified we knew we need to do more to try and create meaningful change.”

Campaign website

Credits
Client: Department of Justice
Principal Officer: Greg J. Heylin
Assistant Principal Officer: Paula J Connolly
Executive Director : Marion Walsh
Executive Officer: Daniel Fitzpatrick
Ministers Media Advisor: Caroline Murphy
Press Officer: Andrew Payne
Agency: TBWA\ Dublin
CEO: Deirdre Waldron
Creative Director: Des Creedon
Senior Art Director: Cian Tormey
Senior Copywriter: Niall McDonnell
Digital Creative Director: Geoff Barker
Agency Producer: Ana Baena Sanchez
Head of Client Services: Paula Kelly
Account Director: Eibhin McLoughlin
Account Manager: Ruth Gill
Director of Social Media & Content: Andrew Murray
Social Media & Content Specialist: Tomas McCabe
Social Media & Content Executive: Amy Tumelty
Senior Planner: Kathleen Moore
Brand Planner: Lucy Remitz
Junior Planner: Niamh O’Shaughnessy
Production Company: Antidote
Producer: Andrew Freedman
Production Manager: Paula Stewart
Director: Brendan Canty
Post House: Windmill Lane
Audio Post: Mutiny

Tags:
Government of Ireland, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Department of Justice and Equality

The video is based upon a real-life story of a person named as Pawan. Pawan used to be a very skinny person and with the help of endura mass, he is able to gain weight and transform his life.

Credits
Campaign: #TransformZindagi
Director- Dhruv Grover
Creative Director- Sparlee Gogoi
Producer- Rohan Mukherjee
Director of Photography- Srijan Chaurasia
Assistant Director- Rishabh RV
Production Assistant: Mansi Chanana, Pooja Das
Conceptualiser: Parikshit Sachdeva
Designed by: PSEUDO Advertising + Shadesandmotion Creative hub

Tags:
Health, Transform Zindagi, Fitness, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, real-life stories