Credits
Brand: The New York Times
Campaign: The Truth Translator
Advertising School: Miami Ad School, Toronto
Art Director: Tara Magloire, Rachel LeBlanc, Lee I
Copywriter: Marwa Hassan, Mirabelle Eze

Tags:
Innovation, Technology, AI, Machine Learning, Clio Awards, Best use of technology

The Autumn/Winter collection 2019 shows off looks from mall tenants including Desigual, Okaidi, Vincci, Parfois, Aeropostale, LC Waikiki, Garage, Levi’s and H&M, which can be seen across the various viewpoints represented on Google Street View.

Rima Chammas, Majid Al Futtaim’s Senior Marketing Director – Properties said: “We’re excited to be driving the industry forward by innovatively merging fashion and tech while celebrating streetwear.

Credits
Agency: MullenLowe MENA, Dubai
Campaign: Fashion Show on Google Street View
Client: City Centre Mall, Majid Al Futtaim
Creative director: Alfonso Arbós
Copywriter: Silvia Carreño
Art Director: Maricel Candido
Motion designer: Jose Basug
Group Account director: Rami Ghanem
Account Manager: Amina El Ashry

Tags:
City Centre Mall, MullenLowe MENA, Majid Al Futtaim, Google Street View, Technology, Innovation, Fashion Show, Fashion Show on Google Street View, Google Street Fashion Show, Outdoor, OOH, Best use of technology

The Agency looks at expanding the initiative further to other corners of tourism industry where accessibility is a major concern across the nation. A successful tourism product requires effective partnerships and cooperation across many sectors at the national, regional and international levels. The impact of accessible tourism thus goes beyond the tourist beneficiaries to the wider society, engraining accessibility into the social and economic values of society.

In the light of the growing awareness for accessible tourism in India and the alarming ratio 1:250 of differently-abled-friendly hotel rooms to the total number of hotel rooms, Isobar introduced this initiative at Hotel Ramada, Ajmer with the Blind Faith Upgrade Kit. The kit includes Braille labels which can convert any phone into a Braille-enabled phone, reusable tactile paving tiles and Braille literature with audio assist. Available for purchase on theblindfaithupgrade.com, the kit is on an open-source model, inviting all players in the tourism industry to implement the same and spread more awareness for accessible tourism.

Garnering immensely positive feedback, the video has received more than 1 million views since its launch.

Manish Gupta, General Manager, Hotel Ramada, Ajmer said, “At Ramada, we are constantly working to deliver better hospitality experiences to our patrons. We are glad we could take up the Blind Faith Upgrade initiative; it fits right into our vision. As a hospitality brand, it’s our objective to deliver accessible tourism to all. This is an important step towards it.”

On the launch of this initiative, Shamsuddin Jasani, MD Isobar India states, “We’re all accountable towards building a community in which we wish to live – not just for ourselves, but for generations to come. We at Isobar are trying to focus on overcoming key challenges in our quest for a sustainable community. We are looking at taking this a step towards creating an informed society and urging the other key players across tourism industry to adopt the same across their properties in India. ”

Speaking about the project, Gopa Kumar, Executive Vice President, Isobar India shares, “Accessibility is a key concern for letting the elderly and differently-abled people feel confident that they can travel without facing any problems. We hope this initiative would help spread further awareness about accessible tourism and bring further advancements across larger players within the hospitality space.”

Anish Varghese, National Creative Director, Isobar India added, “We wanted to bring to light the fact that, being differently-abled is not the obstacle, accessibility is. We developed a solution that allows any hotel to transform any of its rooms into a comfortable, convenient place of stay for the visually-impaired. It’s our step towards ensuring universal accessibility.”

Website:

This Campaign is related to:
Visually-impaired travellers, Isobar, Ramada, The Blind Faith Upgrade, Accessible Tourism, Hospitality, Best use of technology

With Vogon* – the latest innovation on YouTube, Vivo overcame the challenge of playing relevant ads to viewers based on their content preference and history. The campaign was successfully amplified between 23rd to 31st December , and garnered more than 60 million views, 80% completion rate, 7.2% lift in Consideration, 8.5% lift in Purchase Intent, 11.6% lift in Brand Interest & 24.1% lift in Product Interest.

Vivo executed this campaign by monitoring trends and the most popular categories and channels on YouTube for over 30 days. With Google’s new Director Mix Tool, Vivo created over 550 individual ads featuring Ranveer Singh. These ads were dynamically curated based on identified keywords. For instance, a user searching for any movie trailer was served an ad showing Ranveer Singh in a casual atmosphere with a tub of popcorn in hand, talking about how the trailer needs to be watched on a V7 Full View Display. If a user searched for a song, they were served with an ad that suggested that the song was best heard on V7 Hi-Fi music. This contextual streaming of ads brought in high amount of relevance that ensured viewers did not skip these ads – giving relevant visibility to Vivo V7.

Speaking on the campaign, Mr. Kenny Zeng, CMO, Vivo India said, “Vivo has always strived for innovation in all its aspects – right from products to our marketing approach. With the launch of our new digital campaign, we aim to market Vivo V7 in a non-intrusive way to our consumers.”

Speaking on the campaign, Rajiv Dingra, founder and CEO, WATConsult, said, “The digital marketing world is evolving with newer advertising concepts being introduced every day. Today, consumers prefer relevant content which delivers the intended message quickly and with some quirk. The ViewTube campaign has rightfully delivered on the requirement of Vivo’s new age consumers.”

*Vogon is a tool to create dynamic videos that allow brands to dynamically embed text, audio or images within their videos to generate unlimited video variations – cutting down on efforts, costs, time, and planning. With Vogon, a different message can be shown to the user depending on the content the user is watching on YouTube.

About Vivo:
Vivo, a premium global smartphone brand, entered India in late 2014. With a strong focus on “Camera and Music”, Vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering best in class quality services to over 400 cities, in 22 states backed by 400 service centres in India. Dedicated to the youth, Vivo became the title sponsor of the Indian Premier League (IPL) for 2016 & 2017 and recently bagged the title sponsorship for the next five years. Also have bagged the title sponsorship of Pro
Kabaddi in 2017 for five years. Conquering the global stage, Vivo became the official sponsor of 2018 and 2022 FIFA World Cups.

Credits:
Brand:Vivo
Product:Vivo V7
Advertising Agency: WATConsult

This article is related to:
Vivo, Vivo V7, Smartphone, WATConsult, Technology, Best use of technology, Creative Ideas, Indian Premier League, Vogon, Digital Campaign, ViewTube, Vivo Ads, YouTube Pre Roll ads, Digital Agency, latest innovation on YouTube, Ranveer Singh, Youtube custom Ads, YouTube TrueView Ads

You see dogs running around and hiding every year. You see them getting restless due to noise pollution There are social cause campaigns flooded on Social Media every year. But still, nothing changes!
Animals Matter To Me, an animal NGO committed to the welfare of all types of animals collaborated with Tonic Worldwide to enable a solution for the same. We launched the campaign #TurnOnTheWoofer which introduces specially composed therapeutic music for dogs. The campaign is also supported by Sony Mix and aims at providing dogs a musical relief this festive season. Renowned Musician, Siddharth Basrur, has composed the music after weeks of research and trial with special low-level beats and rhythm that has a soothing effect on Dogs.

Celebrating a stress free Diwali for our furry friends!

Campaign Website:

“Diwali is the most difficult time of the year for dogs and especially strays. I have seen them getting anxiety attacks and palpitations. They turn very restless and have no other option than to just bear the mental torture. It often takes weeks for them to come out of this trauma. So when this idea came up, I was elated to bring about some solution to help them. We played this music with over 150 dogs in our facility and it seemed to have a calming effect on most of them. Even some of the most hyperactive dogs became calm after listening to the music. We’ve started playing the music every day in our rehab center and it has shown us great results.” Said Ganesh Nayak, founder of ‘Animals Matter To Me’

“With the insight that music has healing powers, we came about with this solution of specially composed music for our furry friends” said Unmisha Bhatt, Chief Strategy Officer at Tonic Worldwide “This campaign is a great example of how good intent, music, insights and technology can come together to create magic. The power of digital will be used to make this music accessible to anyone and everyone who cares about dogs and this cause”

Ashwin Dutt, Creative Director at Tonic Worldwide said, “The idea was to create something that not just helps dogs during Diwali but also during other occasions. I’m an animal-lover and I’ve seen dogs suffering from separation anxiety or situations such as bad weather. The music can also be used to calm down hyperactive dogs and whimpering puppies. We have also made the music freely available for everyone to download from here www.turnonthewoofer.com.”

About Animal Matters To Me

An NGO working for the welfare of strays & abandoned pets. All species are accepted for emergencies and care. AMTM caters to all speechless animal, birds or reptiles. For more information visit website

About Tonic Worldwide

Tonic Worldwide is one of the most awarded independent digital agencies in India with offices in India and the Middle East. Tonic believes in digital experiences for people and has been recognized for work that stays true to its human-centric philosophy and is effective at the same time. With over a decade of experience, Tonic has worked with brands across verticals that includes Sony Pictures
Network, Aditya Birla Group, Blackstone Private Equity, Zydus, Radio Mirchi, Dubai
Maritime City Authority, Sennheiser Middle East, Dainik Bhaskar, Paypal,
Sony PlayStation, Tata Value Homes amongst others.
For more information, visit www.tonicworldwide.com

Credits:
Advertising Agency: Tonic Worldwide, India, Mumbai
Chief Executive Officer: Chetan Asher
Chief Operating Officer: Samir Asher
Chief Strategy Officer: Unmisha Bhatt
Business Director: Sudish Balan
Creative Director: Ashwin Dutt
Senior Manager / New Initiatives and Strategy: Pratik Hatankar
Manager / New Initiative and Strategy: Avni Kanakia
Account Director: Sneha Keni
Creative Strategist: Vaishali Sharma
Group Account Manager: Priyanka Kumblekar
Creative Supervisor: Parth Joshi
Art Director: Deepak Shinde
Art Supervisor: Shaikh Shamshulakh
Head – Films: Snehal Sakpal
Creative Associate – Films: Pravin Singh
Creative Editor – Films: Ryan P Dsouza
Senior Project Manager: Rahul Singh
Senior Frontend Developers: Arunraj Tamilselvan, Nilesh Pandya
Frontend Developer: Nilesh Chachle
Senior Backened Developer: Pankaj Rajput
Social Outreach: Ruhi Patel

The Article is related to:
Digital agencies in India, tonic worldwide, Animal Matters to Me, #TurnOnTheWoofer, Diwali Campaign, Diwali Ads, Social Media campaign, Sony Mix, Music, Siddharth Basrur, Dogs, Ganesh Nayak, rehab center, Creative Director, NGO, abandoned pets, digital experiences, therapeutic music, Pets, Animals, Creative website, Dog Lovers, Pet lovers, Advertising, Technology, Diwali campaigns 2017, Best use of technology, Innovative technology, Future Innovation

The spots feature the engine sounds of the new Audi R8 V10 plus, Audi TT RS, and Audi SQ5 models as they rev their engines to recreate theme songs of three television shows that have influenced pop culture and generations of cultural dialogue.

The 30-second spots, by Venables Bell & Partners, are set in a white concert hall and feature the autos on treadmills, revving in time and pitch to ‘Where Everybody Knows Your Name’ from

Venables Bell & Partners launched an “Audi Orchestra” campaign for Audi centered around the brand’s sponsorship of the 69th Emmy Awards.

A series of three spots from VB&P promote the sponsorship with renditions of the theme songs from past Emmy nominees: Cheers, Star Trek and The Mary Tyler Moore Show. The catch? Each theme song is recreated via the engine sounds of the Audi R8 V10 plus, Audi TT RS, and Audi SQ5, with some accompaniment.

Progress is celebrating performance

Cheers

The Mary Tyler Moore Show

Star Trek

It’s a simple approach that really hinges on and underscores the sponsorship relationship. Each spot identifies the show, year and award it was nominated for before concluding with the tagline, “Progress is celebrating performance.” A bit limiting of a premise, the results also vary from spot to spot, with the melodies harder to discern in some more than others.

“Over the last several years, the wide array of captivating television programming has re-engaged America, so we wanted to celebrate the progressive role television plays in our culture as the automotive sponsor of the 69th Emmy Awards,” Audi of America vice president, marketing Loren Angelo said in a statement. “The annual Emmy Awards are a recognition of the power of television. ‘Audi Orchestra’ pays tribute to three of television’s most memorable shows with an interpretation of each theme song uniquely performed by the engines of our Audi products.”

Credits:
Advertising Agency: Venables Bell & Partners, San Francisco, USA
Founder, Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Justin Moore
Senior Art Director: Avery Oldfield
Senior Copywriter: Adam Wolinsky
Director of Integrated Production: Craig Allen
Senior Producer: Matt Flaker
Head of Brand Management: David Corns
Brand Director: Jon Phillips
Brand Supervisor: Justin Wang
Brand Managers: Casey Warendorf, Hope Stadulis
Group Strategy Director: Tonia Lowe
Senior Strategist: Mike Riley
Business Affairs Managers: Sametta Gbillia, Yelena Kompaneyets
Creative Resource Manager: Jennifer Zhu
Production Company: RadicalMedia
Director: Daniel Askill
Producer: Kathy Rhodes
Executive Producer: Jim Bouvet
President: Frank Scherma
Head of Production: Cathy Dunn
Editing Company: Rock Paper Scissors / NY
Editor: Lorin Askill
Assistant Editor: Andrew Berner
Managing Director: Eve Kornblum
Producer: Lisa Barnable
Music Company: Human
Producer: Kamela Anderson
Composer: Daryl Pinsdorf
Creative Director: Gareth Williams
Final Mix: LIME Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Executive Producer: Susie Boyajan
Producer: Kayla Phungglan
VFX / Finishing: MPC
VFX Supervisor: Gizmo Rivera
VFC Producer: Jamie Loudon
VFX Artists: Mercedes Paulino, Vivian Wei, David Ince
Executive Producer: Karen Anderson
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Senior Producer: Katie Andrews

Source

The Video is related to:
Venables Bell & Partners, Audi Orchestra Campaign, Star Trek, United States for Audi, Best Automotive ads, Mary Tyler Moore, 69th Annual Emmy Awards, Audi R8 V10 plus, Audi TT RS, Audi SQ5, television, Audi Digital Campaigns, Digital campaigns by automotive brands, best use of technology

Credits:
Brand: Nestlé Pure Life
Campaign: Time to Move with Smiling Bottles
Category: Non-alcoholic drinks
Advertising Agency: Project House HAVAS Worldwide, Istanbul, Turkey
Agency website:
Creative Director: Serhan Acar
Copywriter: Ali Garan
Art Director: Ümit Yanılmaz, Metin Dilek
Digital Producer: Cenk Hobaplı
Social Media Manager: Selin Akbay, Burak Bolat
Brand Manager: Birol Ecevit, Burtay Baştufan, Hande Alagöz
Project Manager: Ari Rozant
Producer: Volkan Alkan

This Video related to:
Integrated campaign, Non-alcoholic drinks, Project House, HAVAS Worldwide, Istanbul, Turkey, Project House HAVAS Worldwide, Facebook Ads, Best Social media campaigns, Social Media, Nestlé Campaigns, Nestlé Ads, Facebook Messenger, Digital Ad Campaign, Best use of technology, Water

The Government Hour is a standardized compulsory broadcast for all stations, which takes place at 7 pm every evening. This law exists for over 82 years and is a nightmare for every Brazilian. Also, it is very relevant to consider that Rio de Janeiro’s traffic is the 8th worst in the world.

Credits:
Advertised brand: Radio SulAmérica Paradiso FM, Brazil
Advert title: Sound Penalty
Advertising Agency: 3yz, Porto Alegre, Brazil
Agency website:
Creative Director: Eduardo Menezes
Art Director: Pedro Heckmann
Copywriter: Bruna Dahmer
Account Executive: Manoela Lisboa
Agency Producer: Diego Carvalho
Code Developer: Eduardo Schitz, Henrique Boaventura
APP Developer: MobRádio
Motion Design: Dr. Smith
Sound Design: Sound Thinkers
Client Services: Márcio Norris

This Campaign is about:
Government Hour, Brazil, Sound Penalty, Road Accidents, Road Safety Campaign, Rio de Janeiro’s traffic, Brazilian, World’s Worst Traffic, Ad Campaign, Technology campaign, best use of technology, Innovative ideas, over speeding accidents

Highlights of the advertisement
• Easy to understand application and simple interface
• Can be used by people of all ages
• Recognizes things from just by a simple drawing
• It helps to differentiate between words that are unclear
• The use of machine learning technology

The game is built using API along with machine learning technology wherein the computer is trained to a millions of characters and symbols so even when an individual begins to draw what he desires it starts to guess what it is, for example in the making of a suitcase it may guess a square or even an L as the individual begins to draw. It does not always provide the right answer but over a period of times as it encounters new drawings and symbols of a particular thing it registers and then recognizes with ease any of kind of familiar drawing that it encounters in the future.

Credits:
Jonas Jongejan
Henry Rowley
Takashi Kawashima

Neutrogena Sea Radio Station
The first radio station designed to be listened underwater.
Advertising Agency: DDB Latina, Puerto Rico