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MommyPhone by Laboratoire Gallia thumb
Tech Innovations

MommyPhone by Laboratoire Gallia: The Baby Monitor That Listens to Parents Too

April 5, 2025
Gallia (Aptamil) and BETC Paris reimagine the babyphone with MommyPhone—a powerful campaign tackling the silent struggles of new parenthood. Reimagining the Baby Monitor with…
Marshall Islands Soccer Federation, Disappearing Jersey.
OOH Campaigns

The Disappearing Jersey: A Bold Call for Action from the Marshall Islands Soccer Federation

December 15, 2024
The Marshall Islands Soccer Federation (MISF) and sports brand PlayerLayer have teamed up to deliver a bold and unforgettable message to the world. Disappearing Jersey…
The Prison Papers, Reporters Without Borders, Campaigns of the world
Digital Campaigns

The Prison Papers: Voices of Imprisoned Journalists for Freedom

September 19, 2024
In a world where the truth can be a dangerous commodity, an estimated 581 journalists are imprisoned globally, simply for doing their jobs. These brave…
World Obesity Day, Fatphobia, Campaigns of the world.
Creative Print Ads

Shining Light on Obesity and Fatphobia: CNAO and BETC Paris Collaborate for World Obesity Day

March 5, 2024
For World Obesity Day on March 4th, the French Obese National Associations Collective (CNAO) worked with Ad agency BETC Paris to create a pro bono…
Heetch, Greetings from La Banlieue, Campaigns of the world
Digital Campaigns

Heetch’s Transformative Journey: Greetings from La Banlieue

November 8, 2023
In its new ad campaign, "Greetings From La Banlieue," Heetch, the leading ride-hailing app for the suburbs of Paris, takes a bold step to address…
Corporate Office Imagery, Morning, Alternative Stock Images, Campaigns of the world
Digital Campaigns

Revolutionizing Corporate Office Imagery: Morning’s Alternative Stock Images

October 4, 2023
Morning's 'Alternative Stock Images' Challenge Office Stereotypes! In a world where visual representation matters more than ever, the portrayal of corporate offices on stock image…

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