BETC – Campaigns of the World

IRL Trashcan – A physical bin that raises awareness about the impact of digital waste

YWwV268TPqrxQUV5 — Sat, 24 Sep 2022 02:58:35 +0000

Soixante Circuits and BETC introduce IRL Trashcan: a physical bin that raises awareness about the impact of digital waste

These last couple of years, human society has been seriously trying to be more environmentally conscious on a larger scale. Behaviours are slowly starting to change as we collectively face a looming ecological disaster. However, we don’t fully understand the impact of digital pollution. To make this issue visible and raise awareness about the growing impact of digital waste in our lives, Soixante Circuits reached out to BETC to develop IRL Trashcan: the first physical bin that immediately deletes all the emails from your trash.

Reporters Without Borders (RSF): #UnhappyBirthdayMrPutin

YWwV268TPqrxQUV5 — Tue, 12 Oct 2021 06:42:45 +0000

On 7 October, Russian President Vladimir Putin’s 69th birthday and the 15th anniversary of the murder of the well-known Russian investigative journalist Anna Politkovskaya. Reporters Without Borders (RSF) is marking this sad occasion by releasing a thousand black balloons to remind President Putin about the climate of impunity in his country.

Reporters Without Borders (RSF) and BETC ask the international community to wish Putin an #UnhappyBirthdayMrPutin.

Reporters Without Borders (RSF) launch a great operation in the press and social media. RSF will be launching an action in front of Russian embassies in Paris, London, Berlin and front of Novaïa Gazeta in Moscow to release 1000 black balloons #UnhappyBirthdayMrPutin.

“In our country, journalists can protect themselves in only one way, by showing that if you kill one journalist, another will always come and in the end you cannot kill all of them,” Milashina says in “They keep journalism alive in Russia,” a new book published by Les Petits Matins that was edited by Johann Bihr and has a postscript by Jeanne Cavelier, the head of RSF’s Eastern Europe and Central Asia desk.

Russia is ranked 150th out of 180 countries in RSF’s 2021 World Press Freedom Index. Vladimir Putin has a prominent place in the gallery of “press freedom predators” that RSF published in July.

Credits
Client: Reporters Without Borders
Campaign: #UnhappyBirthdayMrPutin
Ad Agency: BETC

The new Peugeot e-208, the future isn’t only exciting, it is also quieter. #UnboringTheFuture

YWwV268TPqrxQUV5 — Wed, 13 Nov 2019 15:43:57 +0000

Peugeot e-208: Recyle The Noise, Silence The City
Peugeot, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new e-208, 100% electric model. To demonstrate their commitment to Unboring the Future, as well as its notable entry into the electrical market, Peugeot highlighted the virtues of a promising new technology: piezo-electricity, which generates an electric current when put under stress-in this case, sound. #UnboringTheFuture

Credits
Brand: Peugeot
Product: Peugeot e-208
Brand Management: Jean-Philippe Imparato
Thierry Lonziano
Nuno Marques
Nathalie Le Maitre
Agency: BETC
Agency Management:
Henri Tripard
Tiphaine Du-Plessis
Nicolas Rocca-Serra
Emilie Grimaldi
Mathilde Sikorsky
Executive Creative Officer: Rémi Babinet
Executive Creative Director: Antoine Choque
Creative Director: Guillaume Rebbot
Art Director: Eva Sgarro
Copywriter: Jules Rhety
Head Of Strategy: Guillaume Martin
Engagement Planner: Donya Bouzarjomehri
Strategic Planner: Adrien Torres
Traffic: Céline Laporte
Rights Negotiation: Alice Rolin
Technical Expert: Boris Le Berre
Technical Production: MakeMePulse
Senior Creative Producer: Bao Tu-Ngoc
Agency Producer: Jennifer Braux
Production Company: L’Ensemble
Director: Nicolas Bozino
Head of Production: Fabien Giraud

Tags:
Innovative Billboard, Noise Pollution, Electric Cars, Outdoor Media, Outdoor Campaign, OOH, Peugeot, Innovation, Future Innovation, Peugeot e-208

Different women. Different artists. One cause. – Manterruption

YWwV268TPqrxQUV5 — Fri, 08 Sep 2017 11:36:51 +0000

Have you ever heard about Manterruption? This is what we call when men interrupt women unnecessarily. Woman Interrupted is a free app created to help detect and fight this issue. Find your voice.

You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.

Silencing women. They don’t take this quietly anymore.

Different women. Different artists. One cause.

For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to donate their artwork to promote the fight against #Manterruption.

Download Woman Interrupted APP
Google Play | App Store

Website: womaninterruptedapp.com

Credits:
Advertising Agency: BETC, Sao Paolo, Brazil

This Ad is related to:
Print advertisement, BETC, Brazil, Woman Interrupted, Public Interest, NGO, US presidential, Donald J. Trump, Hillary Clinton, Manterruption, International Women’s Day, Brazil ad agency, cool posters, Woman Interrupted, Portrait of silence, Creative Print Ads, Best illustrations, Best Print Adverts, gender equality, women empowerment, International Women’s Day Ads, Best Women’s Day Ads, Print Ads

Addict Aide: Like My Addiction | Social media can often portray addiction in a positive light

YWwV268TPqrxQUV5 — Tue, 01 Nov 2016 12:59:21 +0000

In a small yet profound campaign by Addict Aide in France, an organization that helps addicts, they try to exhibit the message that it is possible to miss out on the addiction problem of your close ones. As shown in this ad campaign, a girl with a perfect life keeps updating her photos on Instagram and soon enough the photos are liked and followed by more than 50,000 people. However, one thing that everyone missed in the photos is her addiction to alcohol. She is holding a bottle of beer, a glass of wine or some alcoholic drink in most of her photos. Hence, the ad tries to demonstrate how it can be likelihood to miss seeing the addiction problem even if it is so close to you. Eric Prydz’s music makes the ad very interesting to the viewers. It goes very well with the chain of Instagram photos and its titles.

The use of social media platform is very creative. Normally, social media platforms tend to demonstrate a life that is near to perfect. However, many times, it is quite distant from the reality creating an image of false happiness. This ad is a clear example of the fact that we might miss the very basic and the most important point in our pursuit of following something that appears to be appealing and alluring in the first instance.

In less than a minute and without using many words, this ad campaign puts forward a very strong message that we can easily miss out.

Credits:

Film
Client: Addict Aide
Client Management: Michel Reynaud, Amine Benyamina
Agency: BETC
Agency Management: Catherine Emprin, Isabelle Picot
Executuve Creative Director: Stéphane Xiberras
Art Director: Rayhaan Khodabux
Copywriter: Rémi Campet
Traffic: Marie-Caroline Pupin
TV Producer: Christine Lefers
Executive TV Producer: Stéphanie Huguenin
Production House: Francine Framboise
Sound Production: Gum
Director: Pierre Edouard Joubert
Activation Strategy Director: Julien Lévêque

Web
Client: Addict Aide
Client Management: Michel Reynaud, Amine Benyamina
Agency: BETC
Agency Management: Catherine Emprin, Isabelle Picot
Creative Director: Stéphane Xiberras
Art Director: Rayhaan Khodabux
Copywriter: Rémi Campet
Strategic Planning: Julien Lévêque
Production: Stéphanie Huguenin (Francine Framboise)
Media Plan: Instagram