The region of Leh-Ladakh has witnessed an exponential surge in the volume of tourists in recent years, leading to a rise in pollution levels and endless traffic jams. Despite measures by the Green Tribunal, thousands of vehicles still enter the region with valid permits. With more and more vehicles pouring in during season time, the delicate ecosystem of the region is at high risk.

Commenting on the new campaign, Dhananjay Tewari, founder, RocknRoll Riders said, “From June to October, every day thousands of vehicles enter the region. The serene region is suddenly exposed to harmful pollutants as the vehicles make their way in. Plus there are commercial vehicles, running on diesel, that add to the smoke. We have been visiting Ladakh every year, and for us, the change was quite apparent.”

The challenge, however, was to find a solution that would have its effect over such an expansive landscape.

The brand has also made the design an open source to boost its usage among fellow biker groups and tourists in general.

RocknRoll Riders Website

Tags:
RocknRoll Riders, Dentsu, #FlagsOfChange, Leh-Ladakh, Milestone Dentsu, biker, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

The initiative puts the view forward that female bike riders should not be made susceptible to stereotypical judgments. The short film emphasizes that the roads extend a similar welcome to all genders. It further challenges the idea that women should refrain from following their innate sense of adventure.

The short does so by taking its viewers through the journey of a female bike rider. The adroitly worded narration in the background takes the storytelling to another level. The visuals present themselves in perfect synchronization with the commentary and add another layer of elegance to the message of the campaign.

We feel that this campaign by Bajaj Avenger has opened the doors to a new era for cruise-bike riders. The empowering tone of the short film is its biggest strength.

#RideEqual #HappyNewYear2019 #BajajAvenger

Tags:
Two Wheeler, Bajaj Avenger, Ride Equal, #RideEqual, Stereotypical Campaign, Stereotype, Rider, Biker, Automobile, New Year Campaign, Bajaj Campaigns, Digital Film, Bajaj Auto, Bajaj Avenger Ride Equal

Mexico City, may 24th 2016.- Bajaj México and Archer Troy introduce, for motorcyclists’ safety: LIFE KEY.

With the purpose of reducing death rates from accidents involving motorcyclists, Bajaj Motorcycles and Archer Troy have made a joint effort to develop an innovative solution called LIFEKEY.

A simple but effective idea that aims to transform the use of the helmet, making habit out of it.

This is possible by incorporating a simple technology that consists in synchronizing the switch of the motorcycle with a sensor into the helmet, that will not allow the boot without wearing it; this technology will make security a ritual in all motorcyclists.

With this innovative solution, Bajaj Motorcycles and Archer Troy are committed to impact on Mexican society and change a daily reality on the streets.

Client: Bajaj motorcycles mexico
Product: MOTORCYCLES
Agency: Archer Troy
Lion/Category: PR Lions and Cyber Lions
Media: Experiential
Category: Cannes
Country: Mexico
Creative Director: Arturo Diaz
Creative Director: Miguel Angel Arciniega
Creative Director: Miguel Suarez
Creative Director: Pedro Molina
Copywriter: Luis Rodríguez