Every year at Cannes Lions, thousands of creative ideas compete for attention. But this year, the UAE Government Media Office used the global festival to…
Video calling app Google Duo combined digital OOH with viral content to drive mass engagement on social media and increase the number of daily users…
Virgin Australia & CHE Proximity worked with world-renowned illustrator Noma Bar to create a series of eye-raising designs for Velocity Frequent Flyer program which include…
Our surroundings are a breeding ground for out-of-the-box thinking. They are the canvas upon which creatives paint their imagination. For instance, to a layman, a…
With this new ad, Pan Bahar has reached the heights of creative advertisements; the brand film is created by DDB Mudra and has been improvised…
To introduce Pirch and its concept to New York’s affluents, the retailer has launched an innovative marketing campaign. Photographed by Liz Von Hoene, the campaign…
The first bookshelf showing expected arrival time to the nearest IKEA shop. This creative furniture advertisement from IKEA was set up in a clever way to…
The world’s first poster that evolves and generates new, unique adverts based on how much attention it attracts. M&C Saatchi in the UK are currently testing…
Teens and young adults are the target of a unique new ad campaign aimed at encouraging condom use in the nation’s hot bed of STDs-Omaha.…
The world’s first “Workout Billboards”
Halonix decided to put up billboards that not only gives a message of ‘right light’, but also does the right thing by being a source…