The gameplay takes place during the final years of the Cold War. An era where information was considered a vital asset and polygraph tests were a common way to get hold of it. The Swedish advertising agency Stendahls came up with the idea of using famous artists and influencers and putting them in a situation that most celebrities are familiar with – Q&A sessions. But what started as ordinary celebrity interviews, soon became Cold War interrogations.

Moment of Truth is a series of films where influencers are brought to a secret underground interrogation room, connected to a lie detector and made to answer questions from their followers – all asked by a Russian agent.

Credits
Brand: Activision
Product: Call of Duty
Campaign: Moment of Truth
Advertising Agency: Stendahls, Gothenburg, Sweden
PR Specialist, Activision: Stefan Bonnevier
Nordic Senior Brand Manager, Call Of Duty, Activision: Siri Jansson
Chief Creative Officer: Martin Cedergren
Copywriter: Mikael Andersson
Art Director: Alexander Skoglund
Copywriter: Anton Eriksson
Art Director: Viktor Eriksson
Account Director: Anna Lotto
Film Editor: Jimmy Svensson
Strategist: Ludvig Asgarden
Client Director: Jacob Stjärne
Production Company: Fanny & Alexander

This campaign is about:
Call of Duty – Moment of Truth, Digital Film, Gaming Campaign, Best Product Marketing