“WE ARE M – On our 50th anniversary, we’re celebrating five decades of fascinating history with a great community. We dedicate this jubilee not only to our numerous successes but to our enthusiastic fans, drivers and all M enthusiasts. A new era is beginning, an era of emotion, electrification and powerful technologies. Our interpretation of performance, electrification and expressive lifestyle will shape BMW M in the future. In addition to numerous product launches and events, we have a few surprises in store throughout the year. The 50th anniversary kicks off with the “Huddle Speech”. WE ARE M.”

Credits
Client: BMW
Stefan Ponikva: Vice President Brand Experience BMW Group
Alexander Kotouc: Head of Experiential Marketing bei BMW Group
Iris Kaiser: BMW Group Events und int. Messen
Katharina Stocker: Global Brand Manager – Key Opinion Leader Relations & Brand Co-operations
Daniel Lex: Technical Director
M.Eng: Event technology and management

Agency: The Department
Hamish Jenkinson: CEO
Emma Scott: Head of Production
Kirsty Stillwell: Project Lead.
Jack Philips: Head of Creative
Martin Ocheng: Content Lead
Desmond Lambert: Composer
Paul Cook lighting: Designer

Tag: BMW Motorsport, BMW 50 years anniversary

BMW Lunar Paint uses revolutionary photovoltaic technology to harness the power of the moon and passively recharge your battery in the hours of darkness. So when the sun goes down, you can still charge up, allowing you to extend your electric range even further.

Sue Pernova, BMW Innovation Director, says: “This latest offering shows our commitment to exploring new charging technologies to help improve our electric driving capabilities. Lunar Paint expands upon our already existing Solar and Digital charging solutions.”

FCB Inferno worked with BMW on the campaign which will run across print, in social media and online.

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Credits
Brand: BMW
Product: BMW i
Campaign: BMW Lunar Paint
Agency: FCB Inferno
Chief Creative Officer: Owen Lee
Senior Art Director: Rob Farren
Senior Copywriter: Ben Usher
Copywriter: Lisi Davis
Art Director: Cicely Alderson
Producer: Clare Dyer
Artworker: Steve Clark
Managing Partner: Katy Wright
Senior Account Manager: Barnaby Kelly
Account Manager: Emma King
EMEA Director of Communications and PR: CC Clark

Tags:
BMW, MINI, Rolls-Royce, BMW Motorrad, FCB Inferno, advertising agencies, FCB, BMW Innovation, BMW Car, BMW Campaigns, BMW Group, passenger vehicles, Latest Technology, Automobile, Automotive Campaign

Since its creation in 1958, the BTCC has stood out for its uniqueness, its own regulations, dedicated figures who competed in it, and most importantly, it has won millions of fans around the world. For this reason, BMW and the FCB Inferno agency wanted to celebrate by creating a collection of five posters representing each decade of the brand’s participation in the championship.

From the 60s to the 2000s, each graphic is designed especially for its time, combining art styles with the participating cars of that era. The idea was to highlight the “passion for BMW racing” through these designs. The exclusive posters were available at a stand of the company in Snetterton Circuit on July 29. The people who have had the luck to get some, have taken home a piece of the history of the sport of cars.

Credits
Advertising Agency: FCB Inferno, UK
Business Director: Laura Kelly
Account Manager: George Bell
Account Assistant: Daniella Wilmot
Senior Project Manager: Feven Mehari
Creative Director: Becky McOwen-Banks
Art Director: Greg Harvey
Copywriter: Mike MacKenzie
Community Manager: Sam Zamani
’60s Pop Art Illustrator: Garry Walton
’70’s Collage Illustrator: Martin O’Neill
’80s Tech Noir Illustrator: Van Orton
’90s Memphis Illustrator: Yukai Du
’00s Stencil Illustrator: Katie Edwards

This Print Advertising is about:
British Touring Car Championship, BMW, Car, FCB Inferno, FCB, Posters, Creative, Illustrations, BMW racing, Print

Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films – the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel

Credits:
Advertising Agency: OpenCo
Agency producer: Angela Cockburn
Creative director: Kyle Schoeman
Copywriter: Nicola Sprawson
Client service: Raphael Gaving
Production company: Egg Films
Director of photography: Willie Nel from Exposure Crew
Production producer: William Nicholson
Executive producer: Colin Howard
Post production co: Post Modern
Editor: Jade Bowyer
Colourist: Craig Simonetti
Music: Tapiwa Musvosvi
Wardrobe stylist: Nola Williams
Art director: Gerhard Van Zyl
Production manager: Laura d’Amore
Production co-ordinator: Tsholofelo Tselaemang
2nd camera DOP: Diego Ollivier
Sound designer: Sean Jefferis

This BMW X2 Article is related to:
BMW, Best digital campaigns, Online marketing strategies, Social media marketing, Digital Innovation, Online marketing, Branding, BMW commercial, Egg Films, South Africa

Featuring a DNA strand made from BMW parts and a tear-off DNA saliva swab, which people are encouraged to lick before finding their nearest BMW Genetic Engineering Centre, the print ads will be running in key national press titles.

Each customer’s DNA will be analysed thoroughly to provide a detailed human specification that BMW’s team of Genetic Engineers can use as a blueprint from which to create the driver’s unique vehicle specification.

From gear ratios calibrated to someone’s individual appetite for excitement, to interior finishes reflecting the driver’s unique genetic lineage, BMW’s Head of Genetic Engineering, Prof Jean Splice, claims to be able to “tailor every nanometre down to your last chromosome”.

Professor Splice continues: “We have removed all of the stress from buying a car. Gone are the days of questioning if a car is right for you – you will know through highly advanced scientific technology that it is your precise genetic match.”

FCB Inferno worked with BMW on the campaign which will run in print, on social media and the BMW website. The images used are a hybrid of the Watson & Crick Double Helix DNA strand and traditional car parts – clearly demonstrating the link between genetics and BMW’s new configuration service.

FCB Inferno’s CEO Frazer Gibney says: “We are thrilled to have been part of the inception of such new and innovative technology. Simplifying the decision making process is going to have such a positive impact on consumers lives.”

And according to Professor Splice, this project is just the beginning for BMW. “With genetic mapping more advanced and available than ever before, we are at a tipping point in the history of personalisation. Our vision is to create a world where a person’s DNA is used to tailor their lives uniquely to match them with genetically bespoke products and services. We believe that cars are the ideal place to start – what could be more enjoyable than driving a car that is your exact genetic match?”

Credits-
Brand: BMW
Campaign: BMW DNA Configurator
Agency: FCB Inferno
Chief Creative Officer: Al Young
Senior Art Director: Jon Owens
Senior Copywriter: Kristian Wheater
Producer: Clare Dyer
Designer: Sarni Strachan
Artworker: Steve Clark
Account Manager: Charlie Chidley
Production Company: Smoke & Mirrors
Director of European Communications and PR: CC Clark

This Print Ad is related to:
BMW, FCB Inferno, BMW DNA Configurator, Creative Print Campaigns, Print, April Fools’ Day Ad

The dashcam footage – or ‘#DasherCam footage’ as it’s been dubbed on social media – was taken unwittingly by drivers of The Ultimate Driving Machine, and appears to catch Father Christmas and his faithful reindeer in the act; making their way around the world delivering presents at light-speed.

Sightings have been pouring in from as far as Australia and India, as well as from across the UK. One particularly close encounter saw one BMW owner being woken up by presents falling from the sky. Another, slightly unluckier BMW owner, was left frustrated by piles of less generous ‘presents’ left by a midnight gathering of reindeer on his front lawn. “It wasn’t until I looked through my dashcam footage that I realised Santa and his reindeer had been prancing all over my lawn. They were captured on film, as clear as day!”

BMW has been urging all drivers to now check their dashcam footage from Christmas Eve and the early hours of Christmas Day, and to share any sightings of their own.

Created by FCB Inferno, the work will be live on Facebook, Instagram Stories, Twitter on 24th and 25thDecember.

Credits
Managing Partner: Katy Wright
Executive Creative Director: Owen Lee
Head of Strategy: Ben Jaffe
Senior Copywriter: Ali Dickinson
Senior Art Director: Jack Walker
Social Media Director: Laura Visick
Senior Strategist: Helen St Quintin
Account Director: Isabelle Soskice
Account Manager: Charlie Chidley
Producer: Hanna Davis
Post Production House: Absolute

This video is Related to:
Christmas campaigns, Automotive campaigns, Advertising, digital campaign, social media campaigns, BMW, Christmas Eve, Dash Cam, BMW Dash Cam, Santa, Digital advertisment, FCB, United Kingdom, BMW ad, Latest campaigns, #DasherCam, BMW Dasher cam

Make Life A Ride.

Every moment is a crossroads. You can turn left, you can turn right, or you can go straight ahead. You could go back to where you came from and just keep on riding. There are a million paths laid out before you, each of them better than the last and none worse than the next. Choose a new path every second and never look back. Because everything you discover along the way will be yours forever. And that’s how you make life a ride.

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