Bogotá – Campaigns of the World

Exito Mobile: Don’t shoot yourself

YWwV268TPqrxQUV5 — Tue, 12 Jul 2016 14:07:39 +0000

These thought provoking ads by Exito mobile showcases people holding barrels of a gun instead of a ‘selfie stick’. This in turn points out the dangers of over-sharing and boasting one’s wealth on the internet, since criminals also use the same platform.

Credits
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officer: Hugo Corredor, Giovanni Martínez
Executive Creative Director:Diego Ortiz, Oscar Muñoz
Senior Art Director:Andrés Roa Ariza
Creative Director:Paulo César González, Ivan Henao
Köhler Studio Photographer: Martín Kohler
Account Director:Natalia Perez

Reebok pop-up gyms – The Gym is Everywhere

YWwV268TPqrxQUV5 — Mon, 06 Jun 2016 15:02:20 +0000

JCDecaux Colombia transformed 6 bus shelters in Bogotá and Cali into outdoor gyms for Reebok’s “The Gym is Everywhere” campaign.

Reebok has a communication strategy focused on improving the quality of life through physical activity, a concept that was based for the development of this campaign.

JCDecaux installed gym at the bus stop in Bogota and Cali where people were motivated to stop for a physical training session with the support of professional trainers.

With this campaign Reebok proved that in the city there is a ‘Gym everywhere’. Also it obtained a positive response from pedestrians which was reflected in social networks where they shared photos, videos and reviews of the activity.

Reebok pop-up gyms

Advertising Agency: Bombai, Bogota, Colombia

Gestarpharma Mareol: Relief motion Sickness

YWwV268TPqrxQUV5 — Sun, 31 Jan 2016 14:08:31 +0000

Gestarpharma Mareol: Toys

Credits:
Campaign: Relief motion Sickness.
Advertising Agency:Lapizdebits, Bogotá, Colombia
Creative Director: Artiom Eduardo Gelvez Kostenko
Art Director: Artiom Eduardo Gelvez Kostenko
Copywriter: Artiom Eduardo Gelvez Kostenko, Javier Arias
Illustrator:Lapizdebits